Bstar
Bstar is an Australian cloud-based business advisory platform serving ~350 accounting practices across Australia and New Zealand with proprietary benchmarking data, a patented valuation tool, and automated advisory workflows that convert compliance clients into higher-value advisory engagements.
- Company typePrivate
- Founded2001
- HeadquartersSouth Brisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bstar does
Bstar is an Australian cloud-based business advisory technology platform founded in August 2001 and headquartered in South Brisbane, operating across Australia and New Zealand. The company provides a portfolio of interconnected tools, headlined by the patented Business Valuation Tool (APES 225 compliant and integrated with Xero), the Data Mining App containing 1.77 million+ proprietary AUS/NZ SME financial benchmarks and non-financial KPIs, and Automated Business Advisory Solutions implementing a 3-step advisory workflow with predictive SWOT Analysis and the RAVDA (Risk & Value Driver Assessment) engagement tool. Supporting modules include the Accountability App for sounding board services, Industry Specialisation Packages, CFO/Board of Advice Programs, benchmarking, training, and research reports. The platform is delivered primarily through the Alliance Partner Program, a channel model under which close to 350 mid-market accounting practices resell and deliver Bstar's solutions, collectively reaching over 145,000 SMEs. Additional direct channels include an e-commerce storefront for Data Mining App subscriptions and research reports, enterprise demo/webinar sales, and director-led corporate strategic packages targeting organisations seeking SME market share.
The business model combines recurring subscription revenue (Alliance Partner Program subscriptions, Data Mining App at $660 AUD/yr, corporate strategic packages), one-time content sales (research reports at $66 AUD), and professional services revenue (training, masterclasses, strategic advisory engagements at $2,500-$10,000 upfront plus $1,500-$5,000/month). Bstar reports a 59% compliance-to-advisory client conversion rate among Alliance Partners and states that automated advisory delivery can generate 3x the financial returns of traditional methods. The company is privately held, founder-led by CEO Grant Bloxham and Executive Director Scott Monotti, with no disclosed institutional funding, M&A activity, or ownership changes across its 20-year history.
Bstar firmographics
Firmographics- Name
- Bstar
- Legal name
- Bstar
- Website
- https://www.bstar.com.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bstar is an Australian cloud-based business advisory platform serving ~350 accounting practices across Australia and New Zealand with proprietary benchmarking data, a patented valuation tool, and automated advisory workflows that convert compliance clients into higher-value advisory engagements.
- Ownership category
- akta.pro rank
Where Bstar is headquartered
LocationHeadquarters
- HQ city
- South Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Bstar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Alliance Partner Program Subscriptions: Subscription-based revenue from accounting practices joining the Alliance Partner Program to access automated business advisory solutions, training, support packages, and proprietary tools.
- Data Mining App Subscription: Annual subscription for the Data Mining App at $660 AUD, enabling access to non-financial risk/profit/value driver KPI data and benchmarking capabilities.
- Research Reports: Sale of SME and Accounting Industry Research Reports including the 2020/21 SME Research Report at $66 AUD.
- Professional Services Training: Training services and masterclasses for accounting practices on business advisory implementation and delivery.
- Corporate Strategic Packages: Tailored corporate packages featuring data analytics, customer insights, real-time reporting, and thought leadership reports for corporate partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Data Mining App Subscription - $660 AUD |
| One time/ perpetual license | Monthly | SME Research Report - $66 AUD |
| Hybrid | Multi-year contract | Strategic Advisory Solutions - $2,500-$10,000 upfront + $1,500-$5,000/month |
| Freemium | Monthly | Free Trial Available |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Bstar product offering
Product offeringCore offering
Bstar provides a cloud-based business advisory technology platform that enables accounting practices to convert compliance clients into advisory clients and deliver automated SME advisory services. Core offerings include the Data Mining App (financial benchmarks and non-financial KPI data), a patented Business Valuation Tool, and automated advisory programs delivered through an Alliance Partner Program serving approximately 350 practices and 145,000+ SMEs across Australia and New Zealand.
Product overview
Bstar is a cloud-based business advisory technology platform offering a portfolio of interconnected products and services. The core offerings include the Data Mining App (for accessing financial benchmarks and non-financial KPI data), the patented Business Valuation Tool (APES 225 compliant, Xero-integrated), and Automated Business Advisory Solutions (featuring predictive SWOT Analysis and a 3-step integrated advisory process). These are delivered through the Alliance Partner Program, a platform enabling accounting practices to convert compliance clients into advisory clients. Supporting modules include Sounding Board Solutions with the Accountability App, Industry Specialisation Packages, Benchmarking services, CFO/Board of Advice Programs, Recovery & Improvement Programs, Engagement Tools, Training, and Research Reports. The platform serves approximately 350 accounting practices and 145,000 SMEs across Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Mining App Cloud-based application enabling business owners and advisers to access 1.77 million+ financial benchmarks, exclusive non-financial KPI data, and top performer reporting to boost profits, improve cash flow, and maximize business values. Targeted at accountants, advisers and SME owners across ANZ.
- Business Valuation Tool Patented valuation algorithm that scientifically determines business cap rates, compliant with APES 225 and regulatory guidelines. Integrates with Xero for direct data import from client files. Used by accountants to deliver compliant business valuation services.
- Automated Business Advisory Solutions Cloud-based automated SME and industry-specific advisory programs featuring predictive SWOT Analysis and an automated Business Improvement Plan, delivered via a 3-step integrated advisory process. Enables accounting practices to scale advisory services.
- Alliance Partner Program
Quantifiable outcome
- 25% minimum practice profitability target achievable through business advisory services growth
- +5 more outcomes
Companies that use Bstar
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
Bstar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature5 records
Bstar partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- XerocoreXero integration partnership enabling Bstar's business valuation tool to import data directly from client Xero files. This streamlines the valuation process allowing accountants to spend more time on strategic advice and less on data entry.
- Judo BankflagshipJudo Bank supported the soft launch of Bstar's automated Business Advisory solutions in Australia and New Zealand. Partnership for launch events and joint go-to-market activities targeting accounting practices.
- Bendigo BankminorCorporate partnership with Bendigo Bank for Accounting Industry Insights Report and related data services.
- TopdocsminorPartner for document and compliance solutions integrated with Bstar's service offerings.
- Fee SynergyminorPartner providing fee synergy solutions for accounting practice clients.
- BGL Corporate SolutionsminorPartnership for SMSF Insights Report development and distribution. BGL provided data and market access for unique SMSF sector research.
- BOQ SpecialistminorPartnership for Dental Practice Research Report, providing industry-specific benchmarking data for dental practice valuations.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Bstar competitors and assessment
Company assessmentDirect peers
- Practice Ignition: Practice Ignition automates client engagement, proposals, and recurring billing for accounting and advisory practices — directly competing with Bstar's Alliance Partner Program on workflow automation and converting compliance revenue into advisory revenue across a similar customer base.
- Fathom: Fathom provides financial analysis, reporting, and benchmarking tools built for accountants and advisors, including visualization of KPIs and valuation analytics — a direct overlap with Bstar's benchmarking, valuation, and KPI modules.
- Spotlight Reporting: Spotlight Reporting offers forecasting, reporting, and benchmarking software tailored for accounting practices and their SME clients — directly comparable to Bstar's reporting, benchmarking, and predictive SWOT capabilities.
- Karbon: Karbon is a practice management workflow platform for accounting firms, focused on automating work delivery and client communication — a close adjacent competitor to Bstar's automated 3-step advisory process and Engagement Tools.
Emerging players
- LivePlan: LivePlan provides business planning, forecasting, and performance reporting for SMBs and the advisors serving them — adjacent to Bstar's predictive SWOT, business improvement plans, and SME advisory modules.
- Futurli: Futurli provides KPI dashboards and performance reporting tools for accountants and bookkeepers, with overlap to Bstar's benchmarking, top-performer reporting, and Data Mining App proposition, focused on the same AUS/NZ accounting audience.
Broad incumbents
- Xero: Xero is the dominant AUS/NZ cloud accounting platform with which Bstar integrates for valuation data import; it is a strategic partner but also a broad incumbent that could expand its own advisory and analytics functionality to compete with Bstar's higher-layer modules.
- Intuit QuickBooks: Intuit QuickBooks is the global cloud accounting and small-business platform with adjacent advisory, benchmarking, and AI-assisted insights capabilities that compete with Bstar's SME advisory proposition internationally.
- MYOB: MYOB is a major Australian cloud accounting platform serving SMEs and accounting practices across the same AUS/NZ geography as Bstar, with potential overlap on practice analytics, benchmarking, and SME advisory tools.
Regional players
- BGL Corporate Solutions: BGL provides SMSF and corporate compliance software used by Australian accounting practices and is an existing Bstar partner; it is a regional ecosystem player serving overlapping accounting-practice buyers in AUS/NZ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bstar social profiles
Digital presenceBstar compliance and trust
Trust signalCompliance3 records
Bstar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bstar leadership team
Management profileNumber of profiles
Profiles2 records
Bstar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bstar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bstar
What does Bstar do?
Bstar provides a cloud-based business advisory technology platform that enables accounting practices to convert compliance clients into advisory clients and deliver automated SME advisory services. Core offerings include the Data Mining App (financial benchmarks and non-financial KPI data), a patented Business Valuation Tool, and automated advisory programs delivered through an Alliance Partner Program serving approximately 350 practices and 145,000+ SMEs across Australia and New Zealand.
Is Bstar a public or private company?
Bstar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bstar founded?
Bstar was founded in 2001. It employs 11 to 50 people.
Where is Bstar based?
Bstar is headquartered in South Brisbane, Australia, in the Oceania region.
How does Bstar make money?
Five revenue lines are on record. Alliance Partner Program Subscriptions are the primary driver. The others are data Mining App Subscription, research Reports, professional Services Training and corporate Strategic Packages.
Who are Bstar's main competitors?
Direct peers on record are Practice Ignition, Fathom, Spotlight Reporting and Karbon. Emerging players are LivePlan and Futurli. Broad incumbents are Xero, Intuit QuickBooks and MYOB. BGL Corporate Solutions is listed as a regional player.
Does Bstar have an API?
No public API is recorded for Bstar.