Goodwill NYNJ

What Goodwill NYNJ does

Goodwill Industries of Greater New York and Northern New Jersey, Inc. (Goodwill NYNJ) is a 501(c)(3) nonprofit organization founded in 1915, headquartered in Brooklyn, NY. The organization operates a network of approximately 27-40+ thrift retail stores and donation centers across New York City's five boroughs and Northern New Jersey, supplemented by a new 11,000 sq ft location in Los Colobos, Puerto Rico. Revenue is generated primarily through the sale of donated clothing and household goods, with a portion sold by the pound through outlet stores, and through the ShopGoodwill.com online resale platform and GoodFinds Insider loyalty program.

The organization's workforce development arm operates an extensive portfolio of programs serving people with disabilities, veterans, NYCHA residents, and other underrepresented job seekers. Programs include Bridge to Tech (pre-apprenticeship technology training in partnership with Per Scholas and Pursuit), GoodTemps (non-profit staffing agency placing 500+ workers daily), Jobs-Plus (NYCHA employment services), Goodwill Connects Vets (Homeless Veterans Reintegration Program), SEMP (Supported Employment), PROS (Personalized Recovery Oriented Services for mental health), and Pharmacy Tech Training. In 2024, the organization supported 4,498 people with disabilities through training and retention services and 12,704 people overall through job training and placement.

Goodwill NYNJ's business model is a hybrid social enterprise: retail revenue funds mission services, augmented by government and foundation grants (NYC Council, BNY Mellon, NYC HRA) and corporate partnerships (Google, Amazon, Deloitte, CVS). Employer partnerships create a placement pipeline into healthcare (NYC Health + Hospitals, Walgreens, CVS, Agilent), technology (Google, Amazon, Samsung), retail (Stop & Shop, Magnolia Bakery), and government (NYC Department of Sanitation). The organization is governed by a board led by Chair Don Huber, with Katy Gaul-Stigge serving as President and CEO.

Name

Goodwill NYNJ

Legal name

Goodwill Industries of Greater New York and Northern NJ, Inc.

Website

https://goodwillnynj.org

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Goodwill NYNJ is a 501(c)(3) nonprofit operating thrift retail stores and donation centers across NYC, Northern New Jersey, and Puerto Rico, funding workforce development programs that serve people with disabilities, veterans, and other job seekers through training, placement, and supportive employment services.

Ownership category

akta.pro rank

Product category

Nonprofit Thrift Retail and Workforce Development

NAICS

Used Merchandise Retailers (459510), Clothing and Clothing Accessories Retailers (458110), Voluntary Health Organizations (813212)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Donation, Resale & Disposal Coordination (HSAFAAAK)

akta.pro secondary industry

Donation Pickup & Reuse Hauling (HSAKALAI)

Keywords

• Thrift retail stores
• Workforce development services
• Vocational rehabilitation programs
• Nonprofit staffing agency
• Donated goods resale

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure, Supply Chain

Revenue model

1. Retail Sales of Donated Goods: Revenue generated from selling donated clothing, household items, and merchandise through retail thrift stores and outlets. Stores sell items by the pound at outlets.
2. Donated Goods Processing: Revenue from processing donated goods - items not sold in retail stores may be sold wholesale or recycled. Donations to Goodwill are tax-deductible.
3. GoodTemps Staffing Agency: Non-profit staffing agency providing temporary and permanent job opportunities, primarily placing people with disabilities. Revenue from staffing services.
4. ShopGoodwill.com Online Sales: Online auction and sales platform for donated goods, generating approximately $450 million in gross merchandise value in 2025, up 22% year-over-year.
5. Government and Foundation Grants: Funding from NYC Council, BNY Mellon, and other government/financial partners for workforce development programs like Bridge to Tech.
6. Financial Donations: Monetary donations from individuals and organizations to support mission services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Goodwill NYNJ sells donated clothing, household goods, accessories, toys, books, and furniture through a network of retail thrift stores, by-the-pound outlets, and the ShopGoodwill.com online auction platform across New York City and Northern New Jersey. Revenue generated from retail sales and the GoodTemps staffing agency funds a portfolio of vocational rehabilitation, job training, and employment placement programs targeted at people with disabilities, veterans, NYCHA residents, and other individuals facing barriers to employment. Donations are accepted at store-based donation centers and via scheduled home pickup through the Resupply app, with monetary donations also accepted to support mission programs.

Product overview

Goodwill NYNJ operates a network of retail thrift stores and donation centers across New York City and Northern New Jersey, generating revenue to fund workforce development services. The core offering consists of retail stores selling donated merchandise, supplemented by staffing services (GoodTemps), online shopping platforms, and a loyalty program (GoodFinds Insider). The organization funds an extensive portfolio of employment programs including Bridge to Tech (technology training), Jobs-Plus (NYCHA residents), Supported Employment (individuals with disabilities), Goodwill Connects Vets (veterans), Youth Pathways, Pharmacy Tech Training, and PROS behavioral health services. Key partnerships with Google, Amazon, Per Scholas, Pursuit, and Deloitte support program delivery.

Differentiator

Problem solved

Functional benefit

Brands

• GoodTemps: Goodwill's non-profit staffing agency providing temporary and permanent job opportunities, primarily for people with disabilities
• ShopGoodwill.com
• GoodFinds Insider
• Bridge to Tech
• Digital Career Accelerator
• Jobs-Plus
• Goodwill Connects Vets
• PROS

Products and services

• Goodwill Retail Thrift Stores Retail thrift stores across New York City and Northern New Jersey selling donated clothing, accessories, books, toys, housewares, and furniture at affordable prices. Operates regular stores and by-the-pound outlets.
• GoodTemps Staffing Agency Non-profit staffing agency placing temporary and permanent workers with employer partners, with a focus on individuals with disabilities and other barriers to employment. Places over 500 temporary workers daily.
• Bridge to Tech Pre-apprenticeship technology training program providing contextualized instruction, literacy and numeracy support, and wraparound services (transportation, clothing vouchers, housing support, financial planning, retention) to prepare individuals for advanced technology training and tech industry careers. Partners with Per Scholas and Pursuit.
• Supported Employment Program (SEMP) Vocational rehabilitation and supported employment services for individuals with disabilities, including customized job placement, on-the-job coaching, and retention support.
• Goodwill Connects Vets (HVRP) Homeless Veterans Reintegration Program providing job training, counseling, placement services, and wraparound supports for US veterans in Northern New Jersey, including homeless veterans or those at risk of homelessness.
• Jobs-Plus Workforce development program for NYCHA residents providing job training, employment placement, financial counseling, retention services, and community-building activities.
• Pharmacy Tech Training 8-week certification training program preparing individuals for pharmacy technician positions and the PTCB exam, with direct hiring pipeline to CVS pharmacy hiring team.
• Youth Pathways Workforce development program for youth, providing career planning, employment services, and support for Limited English Proficiency participants.
• Make Your Job! MakerSpace Entrepreneurial program hosted at Goodwill facilities in Northern New Jersey providing individuals with disabilities access to prototyping and fabrication tools including 3D printers and laser cutters.
• Personalized Recovery Oriented Services (PROS) Behavioral health services program helping New Yorkers with mental health conditions stay healthy, gain employment, and achieve life goals.
• Digital Career Accelerator Digital skills training program funded by Google.org providing technology education from basic keyboard skills to advanced IT support for unemployed and underemployed individuals.

Quantifiable outcome

• 4,498 people with disabilities supported through training, employment, and retention services in 2024
• +6 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• PursuitcoreStrategic or Co-development Partner · 12 September 2022Pursuit Fellowship provides basic coding skills and software engineering training for Bridge to Tech graduates. Founded in Queens, Pursuit has graduated 700+ Fellows resulting in approximately $700 million in incremental lifetime wage gains.
• AmazoncoreStrategic or Co-development Partner · 1 January 2022In 2022, Amazon sourced nearly 300 candidates from Goodwill NYNJ across five boroughs and hired nearly 100 employees. Supported Jobs-Plus program training and workforce readiness for Bronx NYCHA residents. Will place donation bins in 17 Amazon facilities.
• SoldierminorStrategic or Co-development Partner · 1 August 2021Community partner specialized in tackling homelessness among veterans, helping connect Larry Thompson to housing voucher through VA.
• Per ScholascoreStrategic or Co-development Partner · 19 January 2021Bridge to Technology partnership where Per Scholas provides advanced technology training including cybersecurity. Goodwill provides pre-apprenticeship bridge programming with literacy/numeracy support and wraparound services. Per Scholas offers tuition-free tech training with 300% average salary increase for graduates.
• NYC Human Resources AdministrationcoreStrategic or Co-development Partner · 19 January 2021Provides $150,000 of the $1 million Bridge to Tech funding. Refers job seekers to Goodwill programs through Career Services city-wide programs. Jointly administers Jobs-Plus with NYCHA.
• DeloitteminorStrategic or Co-development Partner · 7 June 201922 employees from Deloitte spent ImpactThatMatters Day volunteering at Goodwill NYNJ with 50 participants from Youth Pathways and Limited English Proficiency programs.
• NYC Road RunnersminorStrategic or Co-development Partner · 7 June 2019Partnership for clothing collection at NYC Half Marathon. Goodwill collected 31,000 pounds of sportswear from runners in 2016. Goal is to prevent usable clothing from ending in trash.
• NPowerminorStrategic or Co-development Partner · 1 January 2019Tech training partner serving 18-24 year-old young adults with IT help desk support, programming, cybersecurity, and telecommunications training as part of Digital Career Accelerator program.
• Rutgers NJ MakerSpace AssociationminorStrategic or Co-development Partner · 7 July 2016Partner in Make Your Job! project to expand entrepreneurial opportunities for individuals with disabilities in Northern New Jersey. Provides access to prototyping and fabrication tools.
• Rutgers Center for Urban Entrepreneurship and Economic Development (CUEED)minorStrategic or Co-development Partner · 7 July 2016Partner in Make Your Job! project providing entrepreneurial support and resources for individuals with disabilities in Northern New Jersey.

Scale indicators15 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Goodwill Industries International: The umbrella organization that licenses and supports the network of 150+ regional Goodwills, including NYNJ. Operates the national ShopGoodwill.com platform referenced in NYNJ's data; directly comparable as the franchisor of the same thrift/workforce model.

Direct peers

• Goodwill of Greater Washington: A regional Goodwill affiliate operating thrift stores, donation centers, and workforce development programs in the DC/MD/VA region. Closest structural peer to Goodwill NYNJ in terms of geography, mission, employer partnerships, and revenue mix.
• Salvation Army Thrift Stores: Operates the largest nonprofit thrift retail network in North America with proceeds funding social services including rehabilitation and workforce programs. Direct competitor for thrift shoppers, donors, and employer-of-record for program participants.
• Habitat for Humanity ReStores: Nonprofit home-furnishings resale retail chain with proceeds funding housing missions. Comparable model of donated-goods retail fueling a mission; competes with Goodwill NYNJ for household goods donations in overlapping geographies.
• The Arc Thrift Stores: Nonprofit thrift chain operated by The Arc, focused specifically on employment of people with intellectual and developmental disabilities. The most mission-aligned peer given Goodwill NYNJ's emphasis on disability employment outcomes.
• Year Up: Workforce development nonprofit providing skills training and corporate placements for young adults from low-income backgrounds, with a similar employer-partnership model (Amazon, Google, etc.) to Bridge to Tech.
• Per Scholas: Tuition-free tech training provider that is both a Bridge to Tech partner and a comparable workforce development nonprofit. Delivers the downstream advanced training that produces Goodwill NYNJ's wage-lift outcomes (300% salary increase).
• NPower: Nonprofit technology workforce development organization that is both a Bridge to Tech partner (serving 18–24 year-olds in IT training) and a peer organization serving similar job-seeker segments with employer-funded talent pipelines.

Emerging players

• thredUP: Online resale marketplace scaling fast-fashion secondhand aggregation. Competes with ShopGoodwill.com for online thrift shoppers and could compress Goodwill's secondary-market pricing as platform-driven resale price discovery improves.
• Dress for Success: Nonprofit providing professional attire and career development services for women entering the workforce. Overlaps with Goodwill NYNJ's mission of supporting employment outcomes and competes for some of the same donor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goodwillnynj
• Facebookfacebook.com/GoodwillNyNj
• Instagraminstagram.com/goodwillnynj

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill NYNJ