HubCount

What HubCount does

HubCount is a Brazilian business intelligence SaaS company founded in 2018 and headquartered in São Paulo that builds a cloud-based BI platform purpose-built for Brazilian accounting firms and corporate finance teams. The platform combines a web-based dashboard portal (HubCount BI), a desktop data preparation application (BI Studio), a Portuguese-language conversational AI assistant (Assistente de Negócios IA), a fiscal compliance monitoring module (HubAlertas+), and an AI-powered presentation export feature (HubSlides). Underlying technology connects to 100+ Brazilian ERPs, accounting systems, CRMs, and government systems (eSocial, SERPRO) via native integrations, with 80+ pre-built financial KPIs and the ability to consolidate data across multiple CNPJs (Brazilian corporate tax IDs).

The company serves primarily "Escritórios Contábeis" (accounting firms) seeking to transform from compliance providers into consultative advisors, with secondary segments including corporate Controllership/FP&A teams, data analysts, BI consultants, and software houses that resell or embed HubCount capabilities. Revenue is generated through a tiered subscription model with plans ranging from Free to Enterprise (R$5,499/month), supplemented by add-on modules (accounting integration R$400/month, payroll R$300/month, consolidation, budget) and consumption-based charges for additional CNPJs (R$60/unit), AI credits (R$5/credit), and BI Studio users (R$80/user). The go-to-market combines a product-led growth motion (free trial, BI Studio download, self-service signup, content marketing in Portuguese) with a sales-assisted enterprise motion for the top tier. HubCount claims 250,000+ Brazilian companies use the platform, has been twice elected "Best Accounting BI in the Market," and is led by co-founder and CEO Gabriel Capano. The company is privately held with no disclosed funding or external investors.

Name

HubCount

Legal name

HubCount

Website

https://hubcount.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

HubCount is a Brazilian SaaS business intelligence platform founded in 2018 that serves accounting firms and corporate finance teams with Portuguese-language AI, 100+ local ERP integrations, and pre-built financial dashboards for the Brazilian market.

Ownership category

akta.pro rank

Product category

Business Intelligence Software

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

akta.pro secondary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Business intelligence software
• Accounting analytics platform
• Conversational AI analytics
• ERP data integration
• Financial dashboard tools

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans (SaaS): HubCount operates a tiered SaaS subscription model with four main plans (Free, Essentials, Starter, Pro, Enterprise) billed monthly. Additional consumption items (extra CNPJs, AI credits, BI Studio users, data volume) are add-ons sold through the commercial team. Training and implementation are separate paid services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

HubCount sells a cloud-based Business Intelligence SaaS platform purpose-built for Brazilian accounting firms and businesses. The platform combines a web BI dashboard portal (HubCount BI), a desktop data preparation application (BI Studio), a conversational AI assistant (HubCount IA), and a fiscal compliance monitoring module (HubAlertas+). The product is delivered as a tiered monthly SaaS subscription with pre-built integrations to 100+ Brazilian ERPs, accounting systems, CRMs, and government systems including eSocial.

Product overview

HubCount is a Brazilian Business Intelligence platform designed primarily for accounting firms and businesses seeking consultative accounting services. The product portfolio centers on HubCount BI as the core cloud analytics platform, supplemented by BI Studio (desktop data preparation tool), HubCount IA conversational AI assistant, and HubAlertas+ automation module. HubSlides enables AI-powered presentation export. The platform offers tiered pricing (Free, Essentials R$299, Starter R$1,250, Pro R$1,999, Enterprise R$5,499/month) with optional add-ons for accounting integration (R$400), payroll integration (R$300), consolidation, and budgeting. The platform integrates with 100+ Brazilian ERPs, accounting systems, CRMs, and data sources.

Differentiator

Problem solved

Functional benefit

Brands

• HubCount BI: Business Intelligence platform for accounting firms and businesses, featuring dashboards, data visualization, and AI-powered analysis.
• HubCount IA (Assistente de Negócios)
• HubAlertas+
• BI Studio
• HubSlides
• Report Contábil

Products and services

• HubCount BI Cloud-based Business Intelligence platform that centralizes data from multiple sources, creates interactive dashboards, generates automatic reports and PDF exports, and provides AI-powered analysis. Supports multi-CNPJ consolidation, white labeling, per-client access control, and web publication of dashboards. Serves accounting firms and corporate finance teams in Brazil.
• BI Studio Desktop application for data preparation that connects to multiple data sources (Excel, CSV, Google Sheets, SQL databases, APIs, and 100+ Brazilian ERPs), maps data, creates measures, and builds dashboards with AI assistance. Performs local data processing with encrypted sync to the HubCount BI cloud platform. Designed for accounting professionals and BI consultants in Brazil.
• HubCount IA (Assistente de Negócios) Conversational AI assistant that creates dashboards, reports, graphs, and business analyses from natural language commands in Portuguese. Specifically trained on Brazilian business terminology (CNPJ, DRE, eSocial, balancete) and works only with real company data to avoid hallucinated content. Targeted at accounting professionals, controllers, and business managers in Brazil.
• HubAlertas+ Fiscal automation module that monitors 2,000+ types of CNDs (Certidões Negativas de Débito), government messages (e-CAC, DET Trabalhista, DEC/DET), generates FGTS Digital guides, tracks MTE loan data, and monitors tax installments for accounting firm client portfolios. Sends automatic notifications. Targeted at Brazilian accounting firms managing multiple client compliance obligations.

Quantifiable outcome

• Reduces monthly reporting work by 5-6 days per reporting cycle for accounting firms (testimonial from SZX Consultoria Contábil)
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability7 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Domínio (Sienge)coreTechnology or IntegrationDomínio (operated by Sienge) is one of the integrated ERP/accounting systems available on HubCount. The integration allows automatic data connection for accounting and financial dashboards.
• TotvscoreTechnology or IntegrationTotvs, a major Brazilian enterprise software provider, is integrated with HubCount BI, enabling data connections for clients using Totvs ERPs.
• OmiecoreTechnology or IntegrationOmie, a popular Brazilian cloud ERP for SMBs, is integrated with HubCount BI, enabling accounting and financial data synchronization.
• Conta AzulcoreTechnology or IntegrationConta Azul, a leading Brazilian accounting and financial management software, is integrated with HubCount for automatic data connectivity.
• eSocialcoreTechnology or IntegrationeSocial is Brazil's government electronic system for employee data reporting. HubCount integrates with eSocial to pull payroll and HR data directly into BI dashboards for accounting firms and their clients.
• AlterdatacoreTechnology or IntegrationAlterdata, a Brazilian accounting software provider, is integrated with HubCount for automatic data connectivity to accounting dashboards.
• QuestorcoreTechnology or IntegrationQuestor, a Brazilian enterprise management system, is integrated with HubCount BI for financial and accounting data synchronization.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tableau (Salesforce): Global enterprise BI and visualization platform with deep Salesforce distribution. Represents the 'foreign BI' alternative HubCount differentiates against on local relevance and ease-of-use.
• Totvs: Brazil's largest enterprise software company with broad ERP, financial management, and analytics offerings. It is both an integration partner of HubCount and a potential competitor offering native BI capabilities to the same SMB and accounting firm customer base.
• Looker (Google Cloud): Google Cloud's enterprise BI platform. Represents the global BI alternative HubCount competes against, particularly for customers already embedded in the Google Cloud ecosystem.
• Qlik: Global analytics platform with associative engine and enterprise focus. Represents another 'foreign BI' incumbent that competes for enterprise-grade BI spend in Brazil alongside HubCount's enterprise tier.
• Microsoft Power BI: Global enterprise BI platform that HubCount explicitly positions against as 'poderoso BI estrangeiro'. Power BI has been localizing in Portuguese and Brazilian context, competing for the same enterprise analytics spend.

Direct peers

• Bling: Brazilian ERP and e-commerce platform that integrates with HubCount. Serves similar SMB and accounting-firm customer base and could expand into embedded analytics, creating competitive overlap.
• Conta Azul: Leading Brazilian cloud accounting and financial management SaaS for SMBs. Competes directly for the same accounting-firm and SMB customer segment, and is simultaneously an integration partner of HubCount, creating both distribution and competitive overlap.
• Nibo: Brazilian cloud accounting and financial management platform for SMBs and accountants. Integrates with HubCount while addressing overlapping customer needs in financial reporting and analysis.
• Omie: Brazilian cloud ERP for SMBs serving similar accounting and business management customers. Like Conta Azul, it is both an integration partner and a potential embedded-BI competitor to HubCount.

Emerging players

• ContaSimples: Brazilian accounting SaaS for SMBs with focus on automation and simplicity. Targets the same accounting-firm and SMB customer base that HubCount serves, particularly in the compliance-to-consultative transition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNzbl5lQZtFxN_ZwGyxyXTg
• Facebookfacebook.com/HubCount
• LinkedInlinkedin.com/company/hubcount
• Instagraminstagram.com/hubcount

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HubCount