What Shoebox Audiometry does

Shoebox Audiometry (legal entity: WS Audiology Canada Inc.) is an Ottawa-based medical-device manufacturer founded in 2005 that builds booth-less, tablet-based audiometry and cloud-connected hearing screening software. Its core product, SHOEBOX PureTest, is a Class II diagnostic audiometer that runs on iPads and delivers results comparable to sound-booth audiometry (within 5 dB), with patented crosstalk-reduction methods and FDA-listed, ANSI-conformant, ISO 13485-certified hardware/software. The platform has been extended with SHOEBOX Online, a browser-based screener available in 20+ languages with volume-based test bundles, and SHOEBOX QuickTest, a 2-minute self-administered screener for clinic waiting rooms and kiosks. All products feed into the SHOEBOX Data Management Portal, a HIPAA-, GDPR-, PIPEDA-, and ISO 27001-compliant cloud store with AES-256 encryption and a 99.9% uptime target, additionally HDS-certified in France.

SHOEBOX monetizes through annual software subscriptions (with iPad hardware bundled or sold separately), usage-based test bundles for Online, professional services (onboarding, training, integration, dedicated support), and managed audiological services (remote audiogram review and OSHA/MSHA consulting). The company sells primarily via a direct B2B enterprise field-sales motion with quote-based pricing and personalized 30-minute demos, supplemented by distribution through WS Audiology's global network. Its customer base of 80+ organizations spans four segments — Occupational Hearing Testing (Siemens, Delta, Case Farms, Maker's Mark), Hearing Care Providers (Miracle Ear, TruHearing, Cornerstone Audiology, Medel), Healthcare systems (Vanderbilt, Boston Children's, Olive View-UCLA, Columbia), and Corporate/Nonprofit/Public Health (MIT, University of Melbourne, World Wide Hearing, Partners in Health, The Union). The company operates as a subsidiary of WS Audiology, with founders including Matthew Bromwich (CMO & Founder) and Amplitude Venture Capital as a disclosed venture investor.

Name

Shoebox Audiometry

Legal name

WS Audiology Canada Inc.

Website

https://shoebox.md

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Shoebox Audiometry is an Ottawa-based medical-device company (WS Audiology Canada Inc.) that sells booth-less, iPad-based audiometry and cloud screening software — PureTest, Online, QuickTest, and a Data Management Portal — to occupational health, hearing care, healthcare, and global-health organizations under FDA, ISO 13485, and HDS certifications.

Ownership category

akta.pro rank

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Software Subscription: Annual or monthly subscription fees for SHOEBOX Solutions (PureTest, Online, QuickTest). Subscription includes software licenses, support services, and may include hardware (iPads) as part of full subscription packages. Non-refundable fees charged in advance for subscription periods.
2. Hardware Sales: Sale of subscription hardware including iPads, transducers, microphones. Hardware can be provided as part of subscription packages or as capital purchases. Capital hardware includes 1-year warranty.
3. Professional Services: Consulting services including integration support, deployment services, and dedicated support representatives. Includes onboarding, training, and program optimization.
4. Audiological Services: Professional audiological services performed by in-house SHOEBOX audiologists and independent contractors including Audiology Review Services, Audiology Consulting Services, and baseline management. Reviews conducted within 8 business days of submission.
5. Volume-based Test Bundles: For SHOEBOX Online, volume-based pricing with test bundles specified per invoice. Access suspended if usage reaches 110% without purchasing additional bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Shoebox Audiometry manufactures tablet-based (iPad) Class II audiometers and browser-based hearing screening software that perform diagnostic audiometric testing without requiring a traditional sound booth. Its core products (SHOEBOX PureTest, SHOEBOX Online, SHOEBOX QuickTest) are supported by a cloud Data Management Portal and target occupational health, hearing care providers, and healthcare organizations for OSHA/MSHA compliance and clinical workflows.

Product overview

SHOEBOX offers a digital audiometry platform consisting of three core hearing testing and screening products (PureTest, Online, and QuickTest) supported by a cloud Data Management Portal. PureTest is the flagship Class II diagnostic audiometer requiring no sound booth, while Online provides browser-based screening in 20+ languages and QuickTest enables rapid 2-minute self-administered screening. All products feed data into the centralized Data Management Portal for records and reporting. Optional professional services (onboarding, training, data migration) and audiological services (remote audiogram review by certified audiologists) extend the platform for occupational hearing conservation programs.

Differentiator

Problem solved

Functional benefit

Brands

• SHOEBOX PureTest: Class II audiometry, clinically validated tablet-based audiometer for occupational health, hearing care, and healthcare with automated, manual, and assisted modes.
• SHOEBOX Online
• SHOEBOX QuickTest
• SHOEBOX Data Management Portal

Products and services

• SHOEBOX PureTest Tablet-based Class II audiometric testing device that performs diagnostic hearing testing without requiring a traditional sound booth. Offers automated, manual, and assisted testing modes for occupational health professionals, audiologists, and healthcare providers.
• SHOEBOX Online Browser-based online hearing screening platform that categorizes hearing ability in under 10 minutes. Patented screening runs on any device in 20+ languages and is designed for wellness programs and clinic lead capture.
• SHOEBOX QuickTest Self-administered 2-minute hearing screening tool for waiting rooms and kiosks. Generates patient pipelines through attended or kiosk mode operation with built-in capture, branding, and triage capabilities.
• SHOEBOX Data Management Portal Cloud-based data storage and management platform that synchronizes and stores audiometric data collected from all SHOEBOX products. Provides centralized records and reporting for hearing conservation programs and clinical workflows.
• SHOEBOX Audiological Services Professional audiological services including remote audiogram review by board-certified audiologists, OSHA/MSHA shift criteria assessment, baseline revision, and audiological consultation for hearing conservation programs.
• SHOEBOX Professional Services Consulting services including onboarding, training, program optimization, data migration support, and dedicated support representative for deployment and integration of SHOEBOX solutions.

Quantifiable outcome

• Hearing test results within 5 dB of sound booth testing
• +4 more outcomes

Named customers32 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or Integration · 14 June 2024AWS operates as certified HDS subcontractor for SHOEBOX, providing physical infrastructure hosting (Activity 1), hardware infrastructure management (Activity 2), virtual infrastructure management (Activity 3), and application hosting platform PaaS (Activity 4). AWS holds its own HDS v2 certification covering Activities 1-3. Data stored exclusively in eu-central-1 (Frankfurt, Germany) for EEA data residency compliance. AWS Inc. (US parent) is subject to US CLOUD Act with residual risk mitigated by EEA-only hosting, AES-256 encryption, and DPA challenge obligations.
• BSI GroupcoreOthersBSI Group serves as the certification body for SHOEBOX's HDS (Health Data Hosting) certification. Certificate HDS 803603 (ISO 27001 BSI IS 747476) issued by BSI Group covering all 6 HDS activities. The URL of SHOEBOX's HDS compliance page is registered with BSI for publication on the ANS (Agence du Numérique en Santé) website.
• ApplecoreTechnology or IntegrationSHOEBOX products run on iPad devices (iOS). SHOEBOX Audiometry and QuickTest are compatible with current major version and previous major version of iOS. The company offers supported hardware lists and iPad compatibility documentation. iPads are supplied as part of full subscription packages.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MedRx: Broad incumbent: U.S.-based audiology diagnostic equipment vendor (audiometers, real-ear measurement, tympanometry) sold primarily into hearing-care clinics — overlap with SHOEBOX in clinical screening workflows.
• Maico Diagnostics: Broad incumbent: traditional manufacturer of screening and diagnostic audiometers (including the Tremetrics line) widely deployed in occupational hearing conservation programs — the dominant incumbent in SHOEBOX's core occupational use case.
• Interacoustics: Broad incumbent: global audiology diagnostic equipment maker (audiometers, tympanometers, ABR/ASSR) serving ENT, audiology, and occupational health — competing with SHOEBOX for the same clinical screening and diagnostic budgets.
• Grason-Stadler (GSI): Broad incumbent: long-established manufacturer of clinical audiometers, tympanometers, and otoacoustic emission systems used in hospitals and audiology clinics — the traditional incumbent whose booth-based workflow SHOEBOX directly displaces.
• Sonova: Broad incumbent: one of the largest global hearing-aid and audiology groups (Phonak, Unitron, Advanced Bionics), with audiology equipment/software arms — represents a strategic competitor and ecosystem peer for SHOEBOX's parent WS Audiology.
• Demant: Broad incumbent: parent of Oticon and audiology diagnostics manufacturer, with global hearing-care distribution overlapping SHOEBOX's enterprise clinical and occupational channels.
• Inventis: Broad incumbent: audiology and balance equipment manufacturer offering audiometers and tympanometers for clinics and hearing-care professionals; competes with SHOEBOX for clinical hearing assessment budgets.

Emerging players

• Auditdata: Emerging player: provides audiology practice-management software and connected diagnostic hardware (including Noah-compatible workflows), overlapping with SHOEBOX's hearing-care-provider segment around EMR-friendly, cloud-connected workflows.
• KUDUwave: Emerging player: built a booth-free, portable audiometric headset for occupational and clinical hearing testing — directly comparable 'no-booth' architecture competing for the same occupational and teleaudiology use cases as SHOEBOX PureTest.

Direct peers

• hearX Group: Direct peer: develops tablet- and smartphone-based hearing screening/assessment solutions (e.g., hearScreen, hearTest) with comparable booth-less, clinical-validation positioning targeting occupational and clinical hearing testing in low- and middle-income markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SHOEBOX_Aud
• Facebookfacebook.com/shoeboxaudiometry

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoebox Audiometry