MedRx, Inc.
MedRx, Inc. is a US-based manufacturer of PC-based diagnostic audiometric and hearing instrument fitting equipment — audiometers, real ear measurement systems, tympanometers, and video otoscopes — sold to hearing care professionals across 50+ countries via direct US sales and an international distributor network, powered by its proprietary Studio and AVANT software platforms.
- Company typePrivate
- Founded1994
- HeadquartersLargo, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What MedRx, Inc. does
MedRx, Inc. is a US-based, privately held medical device company founded in 1994 and headquartered in Largo, Florida. The company designs, manufactures, and distributes PC-based computerized diagnostic and hearing instrument fitting technologies for hearing care professionals — audiologists, hearing instrument specialists, ENT physicians, and dispensers. Its hardware portfolio spans dual-channel diagnostic audiometers (AVANT A2D+, AWRC), binaural real ear measurement and live speech mapping systems (AVANT REM Speech+, Wireless REM, AWRC), hearing instrument test chambers (AVANT HIT+), tympanometers (Otowave series), video otoscopes, visual reinforcement audiometry (VRA), hearing aid maintenance equipment (UltraVac+), and an automated Kiosk Screener. The hardware is powered by two proprietary software platforms: the unified MedRx Studio (current generation, supporting audiometry, REM/LSM, HIT, tympanometry, video otoscopy, and tinnitus) and the modular AVANT platform. Differentiating technical features include wireless Bluetooth probe microphones, the proprietary Sure-Probe dual-probe system for simultaneous bilateral measurements, the ACT (Audible Contrast Threshold) test for hearing-in-noise assessment, high-frequency audiometry up to 20,000 Hz, and support for the NAL-NL3, NAL-NL2, NAL-NL1, DSL v5.0, and MSS prescription fitting targets.
MedRx generates revenue primarily through one-time hardware sales bundled with proprietary software, supplemented by recurring annual calibration services ($250 per device, ANSI S3.6-2018 compliant) and technical support. Go-to-market combines direct sales in the United States with an authorized distributor network spanning approximately 50+ countries across all major continents, including major partners such as DiaTec (Germany, France, Japan, Canada, New Zealand, China), Demant entities (Belgium, South Africa), AMICO Group (Middle East), hearLIFE (Indonesia, Singapore), E3 Diagnostics (US), and DGS Diagnostics (Poland-based international sales office and Denmark-based European Authorized Representative). Products integrate with leading audiology practice management platforms — Noah, TIMS, Blueprint OMS, Sycle, and OtoAccess 2 — embedding MedRx within clinic workflows. The company holds ISO 13485 (DAkkS, through 2026), EU MDR 2017/745 (TÜV SÜD, 2023), MDSAP (TÜV SÜD, through 2025), and IEC 60601-1 certifications, and has no disclosed parent company, no subsidiaries, no funding rounds, and no M&A activity on record. Leadership is concentrated under President Caleb Sparkman, Au.D., with Director of Operations Jennifer Heckman, Director of Sales Alicia Ramirez, and Director International Sales Remco vd Kruit.
MedRx, Inc. firmographics
Firmographics- Name
- MedRx, Inc.
- Legal name
- MedRx, Inc.
- Website
- https://medrx-diagnostics.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MedRx, Inc. is a US-based manufacturer of PC-based diagnostic audiometric and hearing instrument fitting equipment — audiometers, real ear measurement systems, tympanometers, and video otoscopes — sold to hearing care professionals across 50+ countries via direct US sales and an international distributor network, powered by its proprietary Studio and AVANT software platforms.
- Ownership category
- akta.pro rank
MedRx, Inc. industry classification
Industry- Product category
- Audiology Diagnostic Equipment
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- SaMD – Imaging & Signal Analysis (AI/ML) (HLACANAG)
Keywords
Where MedRx, Inc. is headquartered
LocationHeadquarters
- HQ city
- Largo
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MedRx, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Diagnostic Hardware Sales: Sale of proprietary medical diagnostic equipment including audiometers, tympanometers, real ear measurement systems, hearing aid test boxes, and video otoscopes. Hardware products include the A2D+ Audiometer, AWRC, WREM, HIT+, and Video Otoscope.
- Software Licensing: Sale and licensing of AVANT Software and Studio Software platforms that power MedRx diagnostic hardware. Software provides audiometry, REM/LSM, HIT testing, and video otoscopy functionality.
- Calibration Services: Annual calibration services for MedRx products. The company offers calibration complying with ANSI S3.6-2018 specifications. Fee is $250 including taxes, packing, and return shipping.
- Technical Support Services: Remote technical support via TeamViewer, online training sessions, and software updates for existing customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Annual Calibration Service - $250 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
MedRx, Inc. product offering
Product offeringCore offering
MedRx manufactures and sells PC-based audiometric diagnostic and hearing instrument fitting equipment for hearing care professionals. The portfolio combines proprietary hardware (audiometers, real ear measurement systems, hearing instrument test boxes, tympanometers, video otoscopes, VRA systems, and hearing aid maintenance devices) with two software platforms — the unified Studio platform and the modular AVANT platform — that power and integrate the devices and connect with leading audiology practice management systems.
Product overview
MedRx, Inc. is a U.S.-based manufacturer and developer of computerized diagnostic and hearing instrument fitting technologies for hearing care professionals. The product portfolio consists of multiple hardware devices and two software platforms. The hardware portfolio includes: diagnostic audiometers (AVANT A2D+, AWRC), real ear measurement and live speech mapping systems (AVANT REM Speech+, Wireless REM, AWRC which combines both audiometry and REM/LSM), hearing instrument test systems (AVANT HIT+), tympanometers (Otowave series), video otoscopes, visual reinforcement audiometry (VRA), hearing aid maintenance equipment (UltraVac+), and screening tools (Kiosk Screener). The software portfolio consists of two platforms: MedRx Studio Software (the primary unified platform supporting AUD, REM, LSM, HIT, Tympanometry, Video Otoscopy, and Tinnitus modules) and AVANT Software (legacy modular platform with AVANT AUD, AVANT REM, AVANT HIT, and AVANT Tymp modules). Key differentiating features include wireless probe microphones, binaural live speech mapping, ACT (Audible Contrast Threshold) testing for hearing in noise, high-frequency audiometry up to 20,000 Hz, and integration with Noah, TIMS, Blueprint OMS, Sycle, and OtoAccess 2 practice management systems.
Differentiator
Problem solved
Functional benefit
Brands
- AVANT: AVANT software platform for audiometry, REM, HIT, and other diagnostic modules.
- Studio
Products and services
- AVANT A2D+ Audiometer Dual-channel diagnostic audiometer supporting air, bone, speech, and masking audiometry. PC-based and portable, it offers pure tone audiometry, masking, SRT, WR, SISI, ABLB, Stenger, Tinnitus Test, Tone Decay, ACT Test, QuickSIN, and automated audiometry for hearing care professionals.
- AWRC (Audiometer & Wireless REM Combination) Complete dual-channel audiometer and high-frequency wireless real ear measurement / live speech mapping system combined into one device. Combines audiometry testing up to 20,000 Hz with wireless binaural real ear measurements and live speech mapping using Bluetooth probe microphones, for hearing care professionals.
- AVANT REM Speech+ Binaural Real Ear Measurement and Live Speech Mapping system with the Sure-Probe microphone system for simultaneous bilateral live speech mapping. Supports MSS, DSL v5.0, NAL-NL1, NAL-NL2, and NAL-NL3 prescription targets, and includes Hearing Loss Simulator and Master Hearing Aid patient-counseling modules. For hearing care professionals fitting hearing aids.
- Wireless REM (WREM) Wireless, binaural Real Ear Measurement and Live Speech Mapping system. Stand-alone REM/LSM solution with wireless (Bluetooth) probe microphones, PC-powered via USB-C, and supports MSS, DSL v5.0, NAL-NL1, NAL-NL2 and NAL-NL3 fitting targets. For hearing care professionals needing wireless diagnostic capability.
- AVANT HIT+ Hearing instrument test chamber that performs 10 standard ANSI tests for verifying hearing aid performance. Used for quality control and verification of hearing instruments by hearing care professionals and hearing instrument manufacturers.
- Otowave Tympanometers Comprehensive range of screening and diagnostic tympanometers for middle ear measurement, including models 102, 202, and 302 for various clinical testing needs. For hearing care professionals performing middle-ear assessments.
- Kiosk Screener Automated hearing screening system designed for use in kiosks or waiting areas, enabling preliminary hearing assessments before a full clinical workup. For clinical practices seeking automated front-of-office screening.
- Video Otoscope USB video otoscope for capturing, viewing, and storing digital images and live video recordings of the ear canal for otoscopic examination. For hearing care professionals and ENT physicians conducting ear examinations.
- VRA (Visual Reinforcement Audiometry) Visual reinforcement audiometry system for testing hearing in young children using visual rewards to condition responses. For pediatric audiologists and hearing care professionals serving children.
- UltraVac+ Vacuum and drying chamber system for restoring and maintaining hearing instruments by removing moisture and debris. Used by hearing care practices for hearing aid maintenance services.
- Ultimate Office+ Combined audiometry and real ear measurement system designed as an all-in-one office solution for hearing care practices. For clinics seeking a unified diagnostic setup in a single package.
- MedRx Studio Software Unified PC-based software platform that powers all MedRx diagnostic modules including Audiometry (AUD), Real Ear Measurement (REM), Live Speech Mapping (LSM), Hearing Instrument Testing (HIT), Tympanometry, Video Otoscopy, and Tinnitus testing. Sold as a separate licensing product alongside MedRx hardware.
- AVANT Software Legacy PC-based software platform for MedRx audiometry, REM, HIT, and tympanometry modules. Includes separate AVANT AUD, AVANT REM, AVANT HIT, and AVANT Tymp modules. Sold as a licensing product for owners of AVANT-generation MedRx hardware.
- Annual Calibration Services Annual calibration services for MedRx products, complying with ANSI S3.6-2018 specifications and IEC 60645-1 / ISO 8253-1 periodic verification standards. Pricing is $250 including all taxes, packing and return shipping; a Certificate of Calibration is provided per audiometric transducer. Next-day return shipping available via UPS Standard Overnight.
- Technical Support and Software Update Services Remote technical support via TeamViewer, online training sessions, and ongoing software updates for MedRx diagnostic hardware and software customers. Includes software updates as new versions (e.g., Studio v1.3.2 with NAL-NL3 support) are released.
Quantifiable outcome
- Reduced hearing aid returns through accurate real ear verification and live speech mapping
Companies that use MedRx, Inc.
Customer profileSegments1 record
Ideal customer profiles1 record
MedRx, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
MedRx, Inc. partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered regional, strategic and core.
- Pam Argentina S.A.regionalExclusive distributor for MedRx products in Argentina. Contact: Ángel J. Carranza, Address: 2386 Carranza, C1425FXF, Ciudad Autónoma Buenos Aires, Argentina. Phone: +54 11 4775-4222.
- Sonic Equipment (Australia)regionalDistributor for MedRx products in Australia. Contact: Werner Schwendener, Address: 629 Nudgee Road, Nundah QLD 4012, Australia. Phone: +61 7 3250 0365.
- DiaTec CanadaregionalDistributor for MedRx products in Canada. Contact: Frank Skubski, Address: 1600-4950 Yonge Street, Toronto, ON M2N 6K1. Phone: 866-326-8830 x5359.
- DiaTec Diagnostics GmbH (Germany)regionalDistributor for MedRx products in Germany. Address: Hohenbuschei-Allee 2, 44309 Dortmund, Germany. Tel: +49 231 92 53 14 30.
- Demant BelgiumregionalDistributor for MedRx products in Belgium. Contact: Kim Quartier, Address: Technologielaan 3 B-3001 Leuven. Mobile: +32 (0)473 68 56 18.
- Diatec FranceregionalDistributor for MedRx products in France. Contact: Alain Freneat, Address: 17 Avenue des Louvresses, Bâtiment A1, 92230 Gennevilliers, France. Phone: +33 01 41 43 23 23.
- DiaTec JapanregionalDistributor for MedRx products in Japan. Contact: Shinya Akita (Director), Address: Solid Square West Tower 16F 580 Horikawa-cho, Saiwai-ku, Kawasaki-shi, Kanagawa 212-0013 Japan. Phone: +81 44 543 0630.
- hearLIFE Hearing Care Center (Indonesia)regionalDistributor for MedRx products in Indonesia. Address: Graha STR 2nd Floor Room 205, Jl. Ampera Raya No. 11 Ragunan, Jakarta Selatan 12550. Tel: +62 21 7812801.
- Diatec (New Zealand)regionalDistributor for MedRx products in New Zealand. Contact: Level 2, Building A, Millennium Centre, 600 Great South Road, Ellerslie, Auckland 1051. Phone: +64 9 279 8833.
- AUDITIVO Hearing Services (India)regionalDistributor for MedRx products in India. Contact: Mr. Prakash Kumar/Mr. Ajay Kumar, Address: 309, 19-Oriental Apartment, Community Centre, Yusuf Sarai 110049 New Delhi. Tel: +91 98-101 12 723.
- Diatec Shanghai Medical (China)regionalDistributor for MedRx products in China. Contact: Ruowen Zhang, Address: No. 2, Lane 67, Libing Rd., Zhangjiang Hi-Tech Park, Pudong New Area, Shanghai 201203, China. Tel: +86 21 513 20 788.
- AMICO Group (Middle East)regionalRegional distributor group handling multiple Middle Eastern markets including Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, and UAE through AMICO subsidiaries across the region.
- hearLIFE SingaporeregionalDistributor for MedRx products in Singapore. Address: 304 Orchard Road #05-22 Lucky Plaza Building S238863. T: (+65) 6235 0360.
- DGS Diagnostics Sp. z o.o. (Poland)regionalInternational sales office partner for MedRx. Address: Rosówek 43, 72-001 Kołbaskowo, Poland. Handles international orders and support operations.
- Guymark UK LtdregionalDistributor for MedRx products in England/UK. Contact: Address: Veronica House, Old Bush Street, Brierley Hill, West Midlands DY5 1UB. Tel: +44 (0)1384 890600.
- Demant South Africa (Interacoustics SA)regionalDistributor for MedRx products in South Africa. Contact: Address: 39 Van Vuuren Street, Warich Close Office Park, Building 1, 1709 Constantia Kloof, Roodepoort. Phone: +27 11 675 6104.
- DGS Diagnostic A/S (Denmark)strategicAuthorized European Representative for MedRx. Address: Audiometer Alle 1, 5500 Middelfart, Denmark. Handles regulatory compliance and authorized representation for European Union markets.
- E3 Diagnostics (USA)regionalUS distributor partner providing local sales and support offices. Website reference: e3diagnostics.com/find-local-office for locating regional representatives.
- NoahcoreSoftware integration partnership. MedRx products are compatible with Noah practice management software, enabling seamless data exchange and workflow integration for hearing care professionals.
- TIMScoreSoftware integration with TIMS audiology practice management system for enhanced workflow capabilities.
- Blueprint OMScoreIntegration with Blueprint OMS practice management system for streamlined audiology office operations.
- SyclecoreIntegration with Sycle practice management software for hearing care practice workflow optimization.
- OtoAccesscoreIntegration with OtoAccess database system for enhanced data management capabilities.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
MedRx, Inc. competitors and assessment
Company assessmentDirect peers
- Interacoustics: Interacoustics is a leading manufacturer of audiometric, tympanometric, and hearing aid fitting/verification equipment, directly competing with MedRx's AVANT A2D+, AWRC, REM Speech+, and HIT+ product lines. It is a subsidiary of Demant, giving it substantially larger R&D and distribution scale than MedRx.
- Otometrics (GN Hearing): Otometrics, part of GN Hearing, manufactures clinical audiometers, real ear measurement systems (e.g., Affinity), and hearing instrument test boxes that compete head-to-head with MedRx's PC-based diagnostic suite. It benefits from GN's vertically integrated hearing aid and audiology software portfolio.
- Grason-Stadler (GSI): Grason-Stadler produces audiometers (GSI AudioStar Pro), tympanometers (GSI TympStar Pro), and hearing aid verification systems used in clinical audiology, directly overlapping MedRx's diagnostic and fitting portfolio. GSI is also a Demant-owned brand, compounding its competitive weight versus MedRx.
- MAICO Diagnostics: MAICO Diagnostics manufactures screening and diagnostic audiometers, tympanometers, and OAE equipment sold globally to hearing care professionals — overlapping directly with MedRx's AVANT and Otowave product families. It is a long-established competitor with similar mid-market positioning.
- Inventis: Inventis (Italy) develops PC-based audiometers (Inventis Trumpet), real ear measurement, and hearing aid fitting systems — directly comparable to MedRx's Studio platform and AVANT devices — and competes in the same mid-size audiology clinic segment worldwide.
- Path Medical: Path Medical (Germany) manufactures diagnostic audiometers and real ear measurement hardware, including the well-known Sentiero platform, targeting the same hearing care professional customers as MedRx across Europe, the Middle East, and Asia.
- Resonance: Resonance (Italy) produces clinical audiometers (Resonance r17) and tympanometers used in audiology practices, competing with MedRx's AVANT A2D+ and Otowave tympanometer lines in similar mid-market channels.
Broad incumbents
- Natus Medical: Natus Medical is a broader neurodiagnostics and hearing screening device maker whose audiometry, ABR/OAE, and tympanometry lines overlap with parts of MedRx's portfolio, though it operates at much larger scale across multiple specialties rather than focusing purely on audiology clinics.
- Welch Allyn (Hillrom / Baxter): Welch Allyn, now under Baxter, makes screening audiometers and otoscopes used in primary care, partially overlapping with MedRx's Kiosk Screener and Video Otoscope offerings but serving a broader, lower-acuity clinical channel.
Regional players
- E3 Diagnostics: E3 Diagnostics is a US-focused distributor and service provider of audiology and vestibular diagnostic equipment — including MedRx products — with regional offices across the US, functioning as both a sales channel for MedRx and a competing supplier of other brands.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MedRx, Inc. social profiles
Digital presenceMedRx, Inc. compliance and trust
Trust signalCompliance6 records
MedRx, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
MedRx, Inc. leadership team
Management profileNumber of profiles
Profiles8 records
MedRx, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MedRx, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MedRx, Inc.
What does MedRx, Inc. do?
MedRx manufactures and sells PC-based audiometric diagnostic and hearing instrument fitting equipment for hearing care professionals. The portfolio combines proprietary hardware (audiometers, real ear measurement systems, hearing instrument test boxes, tympanometers, video otoscopes, VRA systems, and hearing aid maintenance devices) with two software platforms — the unified Studio platform and the modular AVANT platform — that power and integrate the devices and connect with leading audiology practice management systems.
Is MedRx, Inc. a public or private company?
MedRx, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MedRx, Inc. founded?
MedRx, Inc. was founded in 1994. It employs 11 to 50 people.
Where is MedRx, Inc. based?
MedRx, Inc. is headquartered in Largo, United States, in the North America region.
How does MedRx, Inc. make money?
Four revenue lines are on record. Diagnostic Hardware Sales are the primary driver. The others are software Licensing, calibration Services and technical Support Services.
Who are MedRx, Inc.'s main competitors?
Direct peers on record are Interacoustics, Otometrics (GN Hearing), Grason-Stadler (GSI), MAICO Diagnostics, Inventis, Path Medical and Resonance. Broad incumbents are Natus Medical and Welch Allyn (Hillrom / Baxter). E3 Diagnostics is listed as a regional player.
Does MedRx, Inc. have an API?
No public API is recorded for MedRx, Inc..
What industry is MedRx, Inc. in?
MedRx, Inc.'s product category is Audiology Diagnostic Equipment. Its primary akta.pro industry code is HLACANAG, SaMD – Imaging & Signal Analysis (AI/ML). Its NAICS code is 339112 and its SIC code is 3841.