What Pana-Pacific does

Pana-Pacific is a Fresno, California-based systems integrator and value-added distributor serving the commercial vehicle industry for over 50 years, operating as a subsidiary of The Brix Group, Inc. The company holds Preferred Supplier status with all heavy-duty truck manufacturers and serves 17 OEMs (PACCAR, Daimler, Navistar, Volvo Mack, Thomas Built Bus, and others), more than 2,800 OEM dealers, and over 1,200 commercial vehicle fleet companies. Pana-Pacific ships approximately 1,000,000 parts monthly from its Fresno warehouse, holding 2,500+ part numbers in stock and answering 3,000 customer support calls monthly.

The company's core offering is the integration of third-party-manufactured components from brands including Panasonic (infotainment), Aptiv (radios and harnesses), Cobra (CB radios and dash cameras), Dometic and Vitrifrigo (mobile appliances), Geotab (telematics), Brigade (safety sensors), PressurePro (TPMS), and Blue Tiger (Bluetooth headsets) into spec'd solutions for OEM production vehicles and aftermarket channels. Core technical capabilities include application-specific custom engineering and design with solid modeling and CAD support, line-set sequencing for OE manufacturing facilities, custom package design for aftermarket, customer private label products, and field testing and evaluation. Quality systems are IATF 16949:2016, ISO 14001:2015, and IPC/WHMA-A-620 Class 2 certified, allowing OEM customers to consolidate tier-two supplier management through Pana-Pacific. Supply chain capabilities include EDI, Managed Dealer Inventory (MDI), and Vendor Managed Inventory (VMI) programs.

Pana-Pacific monetizes through hardware distribution and resale, custom engineering and design services, telematics and fleet management product resale, and warranty/quality support services, with pricing not publicly disclosed. The go-to-market combines direct OEM field sales for production integration, an aftermarket dealer network across Daimler/Hino/Navistar/PACCAR/Volvo Mack brands, a dedicated telematics fleet specialist team selling Geotab/Omnitracs/Trimble directly to fleets, a specialty inside sales channel for van life/RV upfitters, and an e-commerce storefront. Vertical reach extends beyond heavy-duty trucking into school bus OEM products (Thomas Built Bus, International/IC Bus), agricultural aftermarket (John Deere, Case/CNH Industrial), construction market equipment, and Ford F-150 light-duty commercial platforms. Geographic scope is primarily North America (USA, with select Canada variants in solar and telematics product lines).

Name

Pana-Pacific

Legal name

The Brix Group, Inc.

Website

https://panapacific.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Pana-Pacific is a Fresno, California-based systems integrator and value-added distributor serving 17 heavy-duty truck OEMs, 2,800+ dealers, and 1,200+ commercial fleets with integrated audio, video, telematics, safety, and mobile appliance solutions sourced from third-party brands and shipped at 1M parts per month.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Aftermarket Parts Distribution

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• Commercial vehicle parts
• Aftermarket distribution
• Truck infotainment systems
• Fleet telematics hardware
• Systems integration services

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Distribution & Sales: Distributes and sells mobile audio and entertainment, satellite radio, mobile appliances, safety components, truck and safety components, communication devices, telematics, and aftermarket parts from global brands (Panasonic, Aptiv, Cobra, Dometic, Vitrifrigo, Brigade, PressurePro, Geotab, Driver Extreme, Mob Armor, Go Power!, etc.) to commercial vehicle OEMs, dealers, and fleet customers.
2. Custom Engineering, Design & Manufacturing Services: Provides application-specific custom engineering, design and development, solid modeling and CAD support, project management, custom package design for aftermarket, customer private label product, field testing and evaluation, manufacturing and assembly adapted to supplier partner products.
3. Telematics & Fleet Management Product Resale: Resells Geotab, Omnitracs, and Trimble telematics products with specialized team selling ELD and fleet management products directly to fleet customers; approximately 43 telematics products listed in catalog.
4. Warranty & Quality Support Services: Provides comprehensive quality and warranty support program including qualitative analysis on returned products, computerized warranty tracking system, product exchange service for fleet customers, and extended warranty options for fleet customers.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Pana-Pacific distributes and integrates mobile audio and entertainment, satellite radio, mobile appliances, safety components, communication devices, telematics, and aftermarket parts from global brands to commercial vehicle OEMs, dealers, and fleet customers. Beyond hardware distribution, it provides application-specific custom engineering, design, solid modeling/CAD support, line-set sequencing, manufacturing, assembly, and field testing for OEM production integration, acting as a single-source systems integrator for the commercial vehicle industry.

Product overview

Pana-Pacific operates a multi-category commercial vehicle aftermarket parts and systems distribution portfolio, holding Preferred Supplier status with all heavy-duty truck manufacturers. Its portfolio is organized into six top-level categories — Audio & Video Systems, Communication Systems, Satellite Radio, Mobile Appliances, Truck & Safety Components, and Other (including School Bus Products and Solar Panels) — that integrate third-party manufactured brands (Panasonic, Aptiv, Cobra, Dometic, Vitrifrigo, Geotab, Brigade, PressurePro, Samlex, ProComm, ProStick, BlackBerry, Everhardt, Fireboy-Xintex, Go Power!, Mob Armor, Blue Tiger, Peiker, SirrusXM) into spec'd solutions for 17 commercial vehicle OEMs, over 2,800 OEM dealers, and 1,200 fleet customers. The flagship Audio & Video Systems offer is the Panasonic Infotainment System with Apple CarPlay (PP807276 series) for Kenworth and Peterbilt trucks, complemented by Aptiv radio bundles with integrated SiriusXM and Bluetooth, Panasonic two-way speakers, and Moview television mounts. Truck & Safety Components span Cobra dash cameras with Alexa built-in (SC400/SC400D) and 360 alerts (SC220C/SC250R), Brigade ultrasonic/radar obstacle detection and white sound back-up alarms, PressurePro tire pressure monitoring, and Cobra/Samlex power inverters. Mobile Appliances center on Dometic refrigerators (CRX in-cab, Coolmatic 12V) and air conditioners (CoolAir RTX2000), with Vitrifrigo installation kits for Freightliner Cascadia and Kenworth T680. Communication includes Blue Tiger Bluetooth headsets, Peiker Bluetooth microphones, Cobra CB radios, Driver Extreme and ProComm/ProStick antennas, plus Geotab GO9 telematics units and BlackBerry Radar asset tracking. The Other category provides School Bus Products for International Bus and Thomas Built Bus and Go Power! 110W commercial solar kits. Pana-Pacific ships approximately 1,000,000 parts monthly from its Fresno, California warehouse, with engineering, manufacturing, line-set sequencing, EDI/MDI/VMI capabilities, and IATF 16949:2016 and ISO 14001:2015 certified quality systems supporting the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio & Video Systems Comprehensive audio and video product line for commercial vehicles, including Panasonic infotainment systems with Apple CarPlay, Aptiv radio bundles with integrated SiriusXM and Bluetooth, radio harnesses and accessories, two-way speakers and subwoofers, and Moview television mounts.
• Communication Systems Wide range of communication products spanning antennas (CB, multi-band, TV, radio), Bluetooth headsets (Blue Tiger, Peiker), CB radios and accessories (Cobra), device mounts (Mob Armor), remote asset tracking (BlackBerry Radar), and telematics (Geotab, Omnitracs, Trimble).
• Satellite Radio SiriusXM satellite radio products including hockey puck, mirror-mount, roof-mount, and magnetic antennas, plus SXV300 connect tuners, Road Dog BT vehicle satellite radios, and SiriusXM transmitter bypass accessories for commercial vehicle applications.
• Mobile Appliances In-cab and mobile appliances for commercial vehicles including Dometic CoolAir RTX2000 parking air conditioner, Dometic Coolmatic NRX 12V refrigerators, Dometic CRX in-cab refrigerators, Dometic CD30 compact compressor drawer refrigerator, Dometic center console fridge for Ford F-150, Vitrifrigo VF51/VF62 refrigerator installation kits for Freightliner Cascadia and Kenworth T680, and portable coolers.
• Truck & Safety Components Safety and utility products for trucks including Brigade ultrasonic detection systems and white sound back-up alarms, Cobra dash cameras with Alexa built-in and 360 alerts, PressurePro tire pressure monitoring components, Cobra and Samlex power inverters and installation kits, digital gauges, gas detectors, and DC-DC converters.
• School Bus Products Specialized products for school bus applications split into International Bus and Thomas Built Bus lines, including PA-capable radios, speakers and horns, antennas and parts, and replacement parts/accessories engineered for specific school bus platforms.
• Solar Panels Go Power! commercial vehicle solar energy products including 110W solar kits with 10A and 30A charge controllers (USA and Canada variants) and 110W flexible solar modules.
• Custom Engineering, Design & Manufacturing Services Application-specific custom engineering, design and development, solid modeling and CAD support, project management, custom package design for aftermarket, customer private label product, field testing and evaluation, manufacturing and assembly adapted to supplier partner products for commercial vehicle OEMs.
• Warranty & Quality Support Services Comprehensive quality and warranty support program including qualitative analysis on returned products, computerized warranty tracking system, product exchange service for fleet customers, and extended warranty options for fleet customers.

Quantifiable outcome

• 1,000,000 parts shipped monthly
• +7 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature5 records

Partnerships

21 partnerships are on record, tiered minor, flagship and core.

• John DeereminorStrategic or Co-development PartnerPana-Pacific partners with John Deere to supply aftermarket products designed specifically for the agricultural market and a wide range of ag equipment. Partnership referenced in the Agriculture market section of Pana-Pacific's homepage.
• Case (CNH Industrial)minorStrategic or Co-development PartnerPana-Pacific partners with Case (CNH Industrial) to make sure agricultural market customers have the products they need to succeed. Partnership referenced in the Agriculture market section of Pana-Pacific's homepage.
• AptivflagshipOEM/ Whitelabel/ Licensing PartnerAptiv is Pana-Pacific's primary radio, harness, and antenna partner. Products sold include Aptiv handheld remote controls, Motorola-to-FAKRA adapter cables, Freightliner/Mack/Volvo AM/FM/WB radio bundles with SiriusXM and Bluetooth, Panasonic radio harnesses, and a dedicated Aptiv Radio brochure and Aptiv Radio Retrofit Guides (PP607144-001 through -004).
• PanasonicflagshipOEM/ Whitelabel/ Licensing PartnerPanasonic is the primary infotainment and audio partner for Pana-Pacific. Products sold include the Panasonic Infotainment System with Apple CarPlay for Kenworth and Peterbilt trucks (PP807276 series), Panasonic two-way audio speakers, Panasonic powered subwoofers, and Panasonic Display software updates.
• CobraflagshipOEM/ Whitelabel/ Licensing PartnerCobra is the primary CB radio, dash camera, and power inverter partner for Pana-Pacific. Products sold include Cobra 25 LTD, 29 LTD Classic, 29 LTD Chrome, 29 LTD NW, 29 LX CB radios, Cobra dynamic and noise-canceling microphones, Cobra HighGear extension speakers, Cobra dash cams (SC400, SC400D, SC220C, SC250R, SC120), and Cobra power inverters (CPI series).
• DometiccoreOEM/ Whitelabel/ Licensing PartnerDometic is Pana-Pacific's mobile appliance partner. Products sold include Dometic Coolair 2000W parking air conditioner (RTX2000), Dometic Coolmatic 12V refrigerators (NRX60T, NRX80T), Dometic in-cab refrigerators (CRX50-AM, CRX50-INT), Dometic compact compressor built-in drawer refrigerator (CD30-DCTB1), and Dometic center console fridge for Ford F-150 trucks (CCF-T).
• VitrifrigocoreOEM/ Whitelabel/ Licensing PartnerVitrifrigo is the built-in refrigerator partner for Pana-Pacific. Products sold include Vitrifrigo VF51 installation kits for Freightliner, Freightliner P3 Cascadia, Freightliner P4 Cascadia, and Kenworth T680; Vitrifrigo compressor covers for VF51 and VF62 fridges.
• GeotabcoreTechnology or IntegrationGeotab is Pana-Pacific's telematics partner. Products sold include Geotab GO9 units (US, Bell, Rogers, Telus variants) and Geotab custom harness kits for Mack vehicles 2018 or older (HRN-CK10K2) and Volvo/Mack 2019+ (HRN-CE10K2). Geotab Service Plans are also listed as a downloadable resource.
• BrigadecoreOEM/ Whitelabel/ Licensing PartnerBrigade is Pana-Pacific's safety alarms and radar obstacle detection partner. Products sold include Brigade Backscan ultrasonic detection system (BS-4000W), Brigade Backsense fixed radar obstacle detection system (BS-7060), and Brigade White Sound back-up alarms (BBS-107, BBS-97, SA-BBS-107, SA-BBS-97) with lifetime warranty.
• PressureProcoreOEM/ Whitelabel/ Licensing PartnerPressurePro is Pana-Pacific's tire pressure monitoring system (TPMS) partner. Products sold include PressurePro Pulse FX Monitor (PLS-120), PressurePro Pulse CAN/Power Cable Kit (PLS-240K), PressurePro Pulse Fixed End Power Cord (PLS-200P), PressurePro Link MOAC2 Cable (LNK-202PD), and PressurePro braided hose extensions (SEN-910, SEN-911).
• Mob ArmorcoreOEM/ Whitelabel/ Licensing PartnerMob Armor is Pana-Pacific's mobile device mount and charging partner. Products sold include Mob Armor Flex Charge 2 Qi2 & MagSafe magnetic wireless charger (MAG-FLEX-WC-2), Mob Armor Flex Charge Plus (FLEX-WC-PLUS), Mob Armor Flex Charge Plus GO (FLEX-WC-PLUS-GO), Mob Armor Mag Flex Plate (MAG-FLEX), Mob Armor Marball Accessory (MARBALL-ACC), Mob Armor adhesive magnetic mounting discs (MOB-MD), and Mob Armor braided charging cables (Lightning, USB-C to USB-A).
• BlackBerry RadarminorOEM/ Whitelabel/ Licensing PartnerBlackBerry Radar is Pana-Pacific's remote asset tracking partner. Products sold include BlackBerry Radar-L asset tracking solution (PRD-62963-001) and BlackBerry Radar-M asset tracking solution (PRD-62962-001).
• SiriusXMflagshipTechnology or IntegrationSiriusXM is Pana-Pacific's satellite radio partner. Products sold include SiriusXM interoperable roof-mount and mirror-mount antennas, SiriusXM magnetic satellite radio antennas, SiriusXM hockey puck antenna, SiriusXM connect tuner + antenna (SXV300), SiriusXM Road Dog BT vehicle satellite radio (SXVRDBT1), and SiriusXM satellite radio transmitter bypass. SiriusXM is integrated into many radio bundles for Freightliner, Mack, and Volvo trucks.
• Go Power!coreOEM/ Whitelabel/ Licensing PartnerGo Power! is Pana-Pacific's solar panel partner. Products sold include Go Power! 110W Commercial Vehicle Solar Kit with 10A and 30A charge controllers (USA and Canada variants) and Go Power! 110W Flexible Solar Module.
• Driver ExtremeflagshipOEM/ Whitelabel/ Licensing PartnerDriver Extreme is Pana-Pacific's primary CB antenna brand. Products sold include Driver Extreme Silver Bullet and 38 Special Fiberglass CB Antennas in multiple lengths (32", 40", 42", 48", 54", 56"), C-channel CB antenna mounts, Freightliner Cascadia CB antenna mirror mounts, and heavy-duty CB antenna stud mounts and springs.
• ProComm / ProStickminorOEM/ Whitelabel/ Licensing PartnerProComm and ProStick are Pana-Pacific's multi-band antenna partners. Products sold include ProComm Back-of-Cab AM/FM/WB Radio Antenna Kit (PP605586) and ProStick 42"/48" Full Spectrum Multi-Band 1/4" and 3/8" Rod Antennas (FSMS3, FSMS4, FSMS1).
• SamlexcoreOEM/ Whitelabel/ Licensing PartnerSamlex is Pana-Pacific's power inverter partner. Products sold include Samlex 1000W Modified Sine Wave Inverter (SAM-1000-12), Samlex 2000W Modified Sine Wave Inverter (SAM-2000-12), and Samlex 100A/200A/300A inverter installation kits (DC-1000-KIT, DC-2000-KIT, DC-2500-KIT, DC-2500-KIT-XL).
• EverhardtminorOEM/ Whitelabel/ Licensing PartnerEverhardt is Pana-Pacific's mobile TV antenna partner. Product sold includes Everhardt Headliner Mount Mobile TV Antenna (EVTV5).
• Blue TigercoreOEM/ Whitelabel/ Licensing PartnerBlue Tiger is Pana-Pacific's Bluetooth headset partner. Products sold include Blue Tiger Advantage Plus Headset (17-150401-1), Blue Tiger Elite Ultra 2.0 Elevated Headset (17-180300), Blue Tiger Storm Wireless Bluetooth Headset (17-130400, 17-130404 Rose Gold), and Blue Tiger Ultimate Premium 2-in-1 Wireless Headset (17-170301).
• PeikerminorOEM/ Whitelabel/ Licensing PartnerPeiker is Pana-Pacific's Bluetooth microphone partner. Products sold include Peiker Bluetooth Microphone Kit (PP603846) and Peiker Bluetooth microphone integration in radio bundles for Freightliner and Volvo trucks.
• PACCARflagshipStrategic or Co-development PartnerPACCAR is Pana-Pacific's largest OEM customer and awarded Pana-Pacific as a 2025 Top North America Supplier through its Supplier Performance Management Program (SPM). The SPM evaluates suppliers on product development, operations, aftermarket support, and alignment with PACCAR's objectives. PACCAR brands include Kenworth and Peterbilt, which use Pana-Pacific's Panasonic infotainment systems, Aptiv radios, harnesses, and integrated truck electronics.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Velocity Vehicle Group: Velocity Vehicle Group is a Daimler Truck partner operating commercial vehicle parts and service locations across the U.S. Its focus on heavy-duty truck aftermarket and dealer-level service overlaps directly with Pana-Pacific's customer base.
• TruckPro: TruckPro is a heavy-duty aftermarket parts distributor serving commercial trucking fleets and dealers across the U.S. Its product breadth and distribution model are directly comparable to Pana-Pacific's aftermarket distribution business.
• FleetPride: FleetPride is the largest independent heavy-duty truck parts distributor in North America, serving fleet customers and dealers with aftermarket parts and service. It is directly comparable to Pana-Pacific in the heavy-duty commercial vehicle aftermarket parts distribution space.
• Bendix Commercial Vehicle Systems: Bendix is a leading North American manufacturer and supplier of safety systems, braking, and electronics for commercial vehicles. Its safety product portfolio overlaps directly with Pana-Pacific's Brigade and PressurePro safety/TPMS distribution lines.
• Premier Truck Group: Premier Truck Group is a large multi-brand commercial truck dealer and aftermarket parts/service provider. Its dealer-driven aftermarket parts operations are comparable to Pana-Pacific's 2,800+ dealer support model.

Broad incumbents

• Genuine Parts Company: Genuine Parts Company is the parent of NAPA Auto Parts, the largest automotive aftermarket parts distribution network in North America. While broader in scope (light-duty focus), its distribution and integration model is structurally comparable to Pana-Pacific's heavy-duty parts business.
• Dorman Products: Dorman Products is a major North American aftermarket automotive parts manufacturer and supplier with broad coverage across vehicle categories. Its role as an aftermarket parts supplier overlaps with Pana-Pacific's distribution model in adjacent light-duty segments.
• Rush Enterprises: Rush Enterprises is the largest Peterbilt dealer network in North America and a major commercial truck retailer with a substantial parts, service, and telematics operation. Its parts business overlaps with Pana-Pacific's OEM dealer network reach.

Others

• BlackBerry Radar (BlackBerry IVY / Asset Tracking): BlackBerry is both a technology partner (BlackBerry Radar asset tracking) and adjacent telematics vendor to Pana-Pacific. The relationship is supplier-partner today, but BlackBerry's fleet/asset tracking solutions represent adjacent competitive and ecosystem overlap.

Emerging players

• Stoneridge: Stoneridge designs and manufactures electrical and electronic systems for commercial vehicles, including telematics, driver information, and connectivity products. It is a partial competitor and adjacent systems provider to Pana-Pacific's integrated telematics and electronics offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/panapacific
• Facebookfacebook.com/panapacific
• LinkedInlinkedin.com/company/pana-pacific

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pana-Pacific