City of Rocklin

What City of Rocklin does

The City of Rocklin is a municipal government entity serving approximately 69,294 residents in South Placer County, California, at the intersection of Interstate 80 and State Highway 65. Founded in 1893, the city delivers a comprehensive portfolio of public services including police, fire, building and planning, public works, parks and recreation (26 parks including the Quarry Park Amphitheater), and community development. It functions as both a regulatory authority and a service provider, with jurisdiction over 25+ permit types — including building, alarm, ABC, massage, short-term rental, sidewalk vending, encroachment, and others — each with published fees and procedures.

Core digital infrastructure centers on the eTRAKiT Online Permitting System (launched 2025), a unified portal handling application submission, fee payment, and status tracking across building, planning, fire, and public works permits. SolarAPP+ integration (launched 2024) automates plan review for residential photovoltaic installations using NREL-developed compliance checking. Supporting platforms include CryWolf Services (alarm permit management), PetData (dog licensing), and Access Rocklin (citizen issue reporting). Revenue is generated through property taxes (primary funding source), mandatory business licenses, and a diversified fee schedule across permits, licenses, and civil penalties (e.g., $468 false alarm penalties), with no traditional corporate revenue reporting or equity structure. The city is governed by an elected City Council and administered by a City Manager, with operations funded through public taxation and fees rather than market-based pricing.

Name

City of Rocklin

Legal name

City of Rocklin

Website

https://rocklin.ca.us

Company type

Private

Founded year

1893

Operating status

Operating

Short description

The City of Rocklin is a California municipal government serving approximately 69,294 residents through police, fire, building, planning, public works, and parks services, with revenue from property taxes, business licenses, and 25+ permit categories processed via its eTRAKiT digital platform.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Nature Parks and Other Similar Institutions (71219), Administration of Environmental Quality Programs (9241)

SIC

Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Planning, Zoning, Permitting & Code Enforcement (BPAIACAE)

akta.pro secondary industries

Parks, Recreation & Cultural Services (BPAIACAI), Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Parks, Recreation & Protected Areas Administration (BPAIAMAH)

Keywords

• Municipal government services
• Building permits
• Public safety services
• Parks and recreation
• Business licensing

Headquarters

HQ city

Rocklin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Property Taxes: Primary revenue source for municipal operations, police, fire, parks, and general government services
2. Business Licenses: All businesses operating in Rocklin are required to obtain a City of Rocklin Business License
3. Permit and Fee Revenue: Fees collected for various permits including building, alarm, alarm permit renewals, business license renewals, dog licenses, false alarm reduction program, and recreation programs

Pricing tiers

Distribution channels6 records

Marketing channels9 records

Core offering

The City of Rocklin is a municipal government entity that provides essential local government services to residents and businesses within its South Placer County jurisdiction. Core offerings include 25+ permit types (building, alarm, alcoholic beverage, dog, massage, sign, special event, short-term rental, encroachment, sidewalk vending, photography/filming, fireworks, and more), police and fire public safety services, parks and recreation programs across 26 parks including Quarry Park Amphitheater, business licensing, design review and planning, and community engagement. Services are delivered through City Hall, the eTRAKiT online permitting platform, and department-specific facilities.

Product overview

City of Rocklin operates a comprehensive municipal services platform offering 25+ permit types and administrative services. The core digital infrastructure centers on the eTRAKiT Online Permitting System for building, planning, fire, and public works permits, supplemented by SolarAPP+ for automated solar PV permit reviews. Residents access services through a unified portal covering permits (building, alarm, alarm, alcoholic beverage, animal/dog license, bingo, design review, encroachment, explosive, fire construction, home business, lot line adjustment, massage, mobile pushcart, oak tree removal, parking, photography/filming, secondhand dealer, short-term rentals, sidewalk vending, sign, solicitor, special event, temporary outdoor dining, weed control), public safety (police, fire, alarm permits), parks and recreation (26 parks, Quarry Park Amphitheater), and community resources. The portfolio is organized as a platform (City Services Portal) with integrated subsystems for permitting, payments (via CryWolf), licensing (via PetData), and public engagement (Access Rocklin).

Differentiator

Problem solved

Functional benefit

Products and services

• eTRAKiT Online Permitting System Comprehensive online portal for submitting and managing building permits, planning applications, fire permits, and public works permits. Enables account creation, application submission, fee payment, and status tracking for residents, contractors, and design professionals. Available at etrakit.rocklin.ca.us/etrakit3/.
• Building Permit Services Full-service building permits including residential (single-family, additions, remodels, ADUs, pools), commercial (new construction, tenant improvements, signs), demolition, and solar installations. Requires eTRAKiT submission with plan review and inspections.
• Solar Permitting (SolarAPP+) Automated solar permit processing via SolarAPP+ for licensed contractors installing residential PV systems. Includes automated code compliance verification and streamlined eTRAKiT submission. $35 administrative fee paid directly to SolarAPP+ plus city permit fees and inspections.
• Alarm Permit Services Alarm system registration and management including false alarm reduction program, annual permits for residential and business alarms ($25 for first two years, $15 for each two-year renewal), and civil penalty management ($468 per false alarm after three free responses in rolling 12-month period) through CryWolf Services.
• Alcoholic Beverage Permits Police Records Unit coordination for ABC license reviews ($184) and one-day event licenses ($71) for authorized organizations serving alcohol.
• Animal/Dog Licensing Dog licensing through PetData partnership, offering mail and online options. Licensed dogs receive tags for identification and reunification.
• Design Review Universal Application process for design review, general plan development, tentative parcel/subdivision maps, use permits, variances, and zoning approvals.
• Encroachment Permits Permits for work in city right-of-way, city-owned land, and easements. Covers utility installations, dumpsters in streets, excavations with USA North 811 notification required. Insurance requirements: $100,000 bodily injury, $300,000 each accident, $20,000 property damage.
• Explosive Permits $92 permit for explosive materials handling, submitted via eTRAKiT with application form and photograph/scan checklist.
• Fireworks Permits Safe and Sane fireworks sales permits (booths) and display permits. Sales allowed June 28-July 4, 9am-10pm. Maximum 20 booth permits annually. Preliminary applications Feb 1-28, full applications Mar 6-Apr 1.
• Massage Permits $771 new permit or $384 renewal, plus $20 fingerprint and $32 DOJ fees. Requires live scan, employee roster submission, and compliance with Municipal Code Chapter 5.20.
• Secondhand Dealer/Pawnbroker Licensing $300 DOJ license fee through State of California. Pawnbrokers require $20,000-$100,000 surety bond and financial review. Effective Jan 1, 2026: 8 hours continuing education required per FIN 21303.5.
• Short-Term Rental Permits Permits for property owners renting via Airbnb, VRBO, etc. Requires business license, max 6 guests, 21+ age requirement, onsite response within 30 minutes, posted permit, 90-day annual rental limit.
• Sidewalk Vending Permits Permits for vending cart operation following Safe Sidewalk Vending Act (SB 946). Requires hold harmless agreement, insurance, and city business license. Effective Nov 26, 2023 under Ordinance 1169.
• Bingo Game License $143 permit for nonprofit organizations conducting bingo games, processed through eTRAKiT with Fire Department certificate required.
• Special Event Permits Permits for events impacting surrounding properties and right-of-ways. Minimal impact events (Christmas tree sales, parking lot sales, pumpkins) require administrative approval. Substantial impact events (carnivals, flea markets, circuses) require City Council approval.
• Solicitor's Permit $41 permit for door-to-door solicitors. Requires business license, government-issued photo ID, and ordinance acknowledgment submitted via eTRAKiT.
• Photography/Filming Permits Commercial and non-theatrical filming permits including staging, shooting, videotaping, and photography. Excludes news reporting. Fees plus actual city costs for employees, equipment, facilities.
• Sign Permits Planning Division sign permits for permanent and temporary signage. Requires building permit in many cases. Temporary signage includes banners, flags, balloons, A-frames.
• Parking Permits Residential parking permits for designated streets, application processing through Rocklin Police Department. Annual renewal with designated street list.
• Lot Line Adjustment Permits Property boundary adjustments requiring Planning and Engineering division review. Requires title reports, boundary maps, structure/easement plans, and closure calculations.
• Oak Tree Removal Permits No fee for removal of oak trees 6+ inches diameter. Heritage trees (24+ inches) require mitigation: 5 native oaks planted or in-lieu fee per tree. Healthy oak removal: 2 native oaks planted or in-lieu fee per tree.
• Police Services Law enforcement including patrol, investigations, animal control, alarm response, and volunteer programs (Police and Fire Volunteers). Operates from 4080 Rocklin Road with non-emergency line (916) 625-5400.
• Fire Services Fire prevention, emergency response, fireworks sales booth permits, fire construction permits, and public safety volunteer programs. Operates from Fire Administration at (916) 625-5300.
• Parks & Recreation 26 parks including Quarry Park Amphitheater, recreation programs, facility rentals, event venues, and community activities. Programs include classes, public art initiatives, and Summer Civic Career Program.
• Business Licensing All businesses operating in Rocklin are required to obtain a City of Rocklin Business License. Includes application, update, and renewal services coordinated through the City and Police Department.
• Access Rocklin Online reporting system for residents to report problems, submit comments, and communicate with city staff. Submissions are tracked and answered timely.
• Quarry Park Signature outdoor amphitheater venue hosting concerts (Three Dog Night, Christone Kingfish Ingram, The Movement & Pepper) and community events. Includes Quarry Park Adventures activities, amphitheater concerts, and event venue rentals.
• Residential Project Fee Estimator Virtual Rocklin online tool for estimating residential building permit fees before application submission.
• Weed Control & Grazing Weed abatement for vacant parcels, managed grazing program as eco-friendly vegetation control alternative, and fire fuel reduction services.

Quantifiable outcome

• Population growth of 64% from 2000-2014, demonstrating sustained desirability as a place to live
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Quarry ParkcoreStrategic or Co-development PartnerQuarry Park is a major partner and flagship destination operated in coordination with the City. The park features the Quarry Park Amphitheater hosting concert events and community gatherings. Quarry Park Adventures (QP Adventures) offers recreational activities. The partnership is showcased in the City's Proud Partners section.
• Astound BroadbandminorStrategic or Co-development PartnerAstound Broadband provides Wi-Fi connectivity in City parks as part of the Proud Partners initiative. This partnership supports visitor connectivity and modern amenity expectations at public recreational facilities.
• Feeding the FoothillsminorStrategic or Co-development PartnerCommunity partnership for free food distribution events at Johnson-Springview Park. The City hosts regular food distribution events providing fresh fruits, vegetables and food assistance to Rocklin residents through this partnership.
• Rocklin Area Chamber of CommercecoreGTM or Marketing PartnerListed under Business & Development section as the Rocklin Area Chamber of Commerce. The Chamber works with the City on economic development initiatives, business support, and community promotion.
• PetDataminorChannel Partner/ Reseller/ DistributorPetData is the nation's only full-service dog registration provider partnered with the City for animal/dog licensing. Residents can license dogs online or by mail through PetData's services.
• Placer County LibrarycoreStrategic or Co-development PartnerThe Rocklin Library is a Placer County Library Branch operating in coordination with the City. The partnership provides library services to Rocklin residents including community rooms, computer access, story times, and literacy programs.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• City of Roseville: Adjacent Placer County city, similar suburban profile, population ~150k, provides the full municipal services stack (permits, eTRAKiT-style portals, parks, police) comparable to City of Rocklin. Most direct geographic and functional peer.
• City of Folsom: Sacramento-Placer region suburb, comparable population (~80k), similar mix of parks, permitting services, and public-safety operations. Closest functional peer in scale and demographics.
• City of Citrus Heights: Similar mid-sized Sacramento-metro suburb with comparable municipal services (permits, business licenses, parks, code enforcement). Directly comparable service-stack peer.
• City of Rancho Cordova: Sacramento County suburb of comparable scale, offering the same municipal permitting and licensing infrastructure for residential and commercial customers; relevant peer for benchmarking digital permitting adoption.
• City of Lincoln: Placer County peer city with rapid growth trajectory (newer Sun City Lincoln Hills), similar 26-park-equivalent recreation portfolio, comparable permitting and licensing footprint.
• City of Auburn: Placer County seat with similar municipal service mix (planning, building, public works, parks), though smaller in scale. Useful peer for smaller-city benchmarking.
• City of Loomis: Small Placer County town (pop ~7k) operating the same building/planning permitting and licensing infrastructure. Scales-down comparison for low-population municipal ops.

Broad incumbents

• City of Elk Grove: Larger Sacramento-metro suburb (~180k) with more extensive permitting and parks portfolio; relevant incumbent for benchmarking at adjacent scale tier.

Others

• OpenGov (Permit/Operations Software Vendor): Vendor of civic permitting and budgeting software used by comparable municipalities; relevant adjacent because the City's eTRAKiT technology infrastructure is itself a core product line they are choosing/building around.
• Placer County Government: County-level authority whose library branch, animal control, and unincorporated-area services overlap with select City of Rocklin functions (partnership). Ecosystem reference rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xrocklin.ca.us/social-media
• Facebookrocklin.ca.us/social-media
• Instagramrocklin.ca.us/social-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Rocklin