Bradleys

What Bradleys does

Bradleys (Bradleys', Inc., operating as Bradleys Motors) is a family-owned industrial electric motor repair and services company founded in 1930 and headquartered in Gregory, Texas. The company operates from a 110,000 square foot facility on 7 acres, holds $6MM in new motor inventory, and maintains 30,000 square feet of climate-controlled storage. Bradleys is currently in its fifth generation of Williams family ownership, with a sixth generation being prepared for leadership transition. The company serves Fortune 100 industrial customers, the US Navy, and the US Coast Guard across petroleum, petrochemical, mining, marine, power generation, and water management sectors.

Core technical capabilities span repair, rewinding, and load testing of electric motors ranging from small fractional units through ultra-large motors, supported by a 100-ton bridge crane, vertical motor load testing capacity, High Voltage Global VPI (Vacuum Pressure Impregnation) systems, and FARO CMM measurement technology. Bradleys is the only service center in the USA operating sRMFA technology. The company holds ISO 9001:2015 certification through ABS Quality Evaluations, maintains EASA Re-Accreditation, and is manufacturer-authorized for repair services with multiple major OEMs. Proprietary BEPC software and a 24/7 real-time Customer Portal provide process documentation and operational visibility for customers, with dedicated project managers assigned to each engagement.

The business model is project-based industrial service work with capital-intensive fixed-asset utilization. Customers receive customized repair programs with extended warranty coverage on stored inventory. Revenue is generated through repair and rewinding services, climate-controlled motor storage, OEM-authorized service contracts, and load testing. Bradleys has historically invested in capability expansion (Training Center, VPI, 100-ton crane, FARO CMM) and recently executed an unconventional cross-industry acquisition of Ballance and Lowbridge Accountants in September 2025, financed via a $100K loan from Cadence Bank.

Name

Bradleys

Legal name

Bradleys', Inc.

Website

https://bradleysmotors.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Bradleys is a 90+ year family-owned industrial electric motor repair company based in Gregory, TX providing repair, rewinding, and load testing for small to ultra-large motors. It serves Fortune 100 customers, the US Navy, and US Coast Guard across petroleum, petrochemical, mining, marine, and power generation sectors.

Ownership category

akta.pro rank

Product category

Industrial Electric Motor Repair Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (811210), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)

SIC

Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Starter, Alternator & Motor/Generator Rebuild/Remanufacturing (TLAKALAM)

akta.pro secondary industries

DC Motors (Brushed, Brushless DC) (IMAGACAB), Powertrain Electronics & Controls Remanufacturing (ECUs/TCUs, Mechatronics) (TLAKALAJ)

Keywords

• Industrial electric motor repair
• Motor rewinding services
• Load testing services
• Motor field services
• Generator testing services

Headquarters

HQ city

Gregory

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Electric Motor Repair Services: Core revenue stream from repair, rewinding, and load testing of small to ultra-large electric motors and generators. Services include motor repair, rewinding, load testing, and preventive maintenance. Revenue is project-based and varies by motor size, complexity, and service requirements.
2. New Motor Sales: Sales of new NEMA Frame Motors from 1/2 to 4000 HP. Authorized warranty repair facility for major motor manufacturers including Baldor, Brook-Crompton, GE, Hitachi, Hyundai, Leeson, Louis Allis, TECO-Westinghouse, North American Electric, Tatung, Toshiba, and WEG. Revenue is one-time transaction based.
3. Generator Testing Services: Generator (alternator) testing in accordance with IEEE 115, including segregation of losses and efficiency evaluation. Machines up to 6-8 megawatts can be tested at rated voltage and current simultaneously using the zero power factor method.
4. Climate Controlled Motor Storage: Climate-controlled storage facilities (30,000 sq ft) for critical spare motors and equipment. Services include weekly, monthly, or quarterly motor inspections and maintenance (meggering, shaft rotations, oil-lubricated bearing maintenance). Extends Bradleys repair warranty to 5 years for components repaired before entering storage.
5. Custom Part Manufacturing: Custom manufacturing including shafts up to 42 inch diameter and 192 inches long, gear boxes and housings, stator frames, sleeve bearings, bearing shells, endbells, custom motor adapter bases, and couplings. CNC machining capabilities included.
6. Field Services: On-site field services including motor surveys, maintenance planning, preventive maintenance programs, laser alignment, vibration analysis, dry ice blasting, motor removal and installation, and disaster recovery/emergency response. Available 24/7, 365 days.
7. Motor Accessories: Sales of motor accessories including automatic grease lubricators, bearing RTDs, winding RTDs, couplings, keyless shafts, InPro seals, vibration probes, heaters, upgrade bearings, insulated bearings, lead extensions, and constant level oilers.
8. 500KVA Core Testing: Core testing services using automated Phenix core tester for motors up to 25,000 HP. Computerized operations record all data permanently and printouts are generated for each test.
9. Disaster Recovery Services: Emergency response and disaster recovery services including on-site diagnostics, repair, analysis and alignment, emergency installation of new motors, and contingency planning assistance. Stocks or sources over $6 million in new motor inventory.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Bradleys repairs, rewinds, load tests, and reconditions small to ultra-large (up to 50,000 HP) electric motors and generators for industrial customers across petroleum, petrochemical, power generation, mining, marine, water management, and general manufacturing. It also sells new NEMA frame motors (1/2 to 4,000 HP) as an authorized warranty center for more than a dozen OEMs, fabricates custom motor components (shafts up to 42 inches), and provides 24/7 on-site field services, emergency disaster recovery, and climate-controlled spare-motor storage.

Product overview

Bradleys is an industrial electric motor repair and services company offering a comprehensive portfolio of products and services for small to ultra-large electric motors and generators. The core offerings include Electric Motor Repair (Small to Ultra-Large), Large Motor Load Testing, Vertical Motor Load Testing, Electric Motor Rewind, and 13KV Rewind capabilities. Supporting services include 500KVA Core Testing, Variable Frequency Drive Testing, Generators testing, DC/Traction Motor Services, Marine Motor Repair, and Mining Motors & Operations. The company also sells New Motors & Custom Products and provides Field Services including Electrical Testing, Laser Alignment, Dry Ice Blasting, Thermography & Vibration Analysis, and Current Signature Analysis. Additional offerings encompass Disaster Recovery/Emergency Response, Plant Turnaround Support, Motor Removal & Installation, and Climate Controlled Motor Storage. Quality systems include ISO 9001:2015 certification, 5S Methodology, VPI Systems, Burn Out Ovens, FARO CMM Inspection, Rotor Bar Testing, Commutator Undercutting, and UL ReCertification services. The company operates a 110,000 sq. ft. facility with 100-ton bridge crane capacity and maintains a Partners & Associations network with major motor manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Small to Ultra-Large Electric Motor Repair Industry-leading repair, testing and maintenance services for small to ultra-large electric AC and DC motors and generators, serving petroleum refining, petrochemical, manufacturing, power generation, water management, wind power, and mining industries.
• Large Motor Load Testing Dynamometer-based horizontal load testing with torque measurement capability up to 52,083 lbf ft at 3600 rpm with 0.1% accuracy, supporting motors up to 7,000 HP AC or 4,500 AMP at 750V DC, with remote monitoring and live data collection.
• Vertical Motor Load Testing Vertical motor load testing in the upright position using two separate test stands accommodating hollow and solid shafts, with capabilities for motors 0-1,200 rpm up to 4,500 HP and 0-3,600 rpm up to 2,250 HP; VFD and Motor String Test up to 13.2 kV; described as the largest load testing facility of its kind in the United States.
• Electric Motor Rewind Electric motor and generator rewinding adhering to EASA Recommended Practices, with climate-controlled winding area, VPI systems up to 12 feet diameter, and high-temperature polyester and epoxy resin systems up to Class H.
• 13KV High-Voltage Rewind High-voltage motor rewinding with 15KV Class H Epoxy Resin capabilities, ensuring core integrity and meeting or exceeding original efficiency specifications for motors up to 25,000 HP.
• 500KVA Core Testing Automated core testing using Phenix CL500A Core Testing Unit for motors up to 25,000 HP, performed before and after the burnout process to identify damaged core iron and predict motor reliability.
• Variable Frequency Drive (VFD) Testing Maintenance and modifications for low-voltage and medium-voltage Variable Frequency Drives with input voltages up to 13KV, including system efficiency monitoring at multiple load points.
• Generator (Alternator) Testing Generator (alternator) load testing per IEEE 115 with segregation of losses and efficiency evaluation; supports machines in the range of 6-8 megawatts at rated voltage and current using the zero power factor method.
• DC Repair & Traction Motor Services Complete DC and traction motor repair including electrical testing, commutator turn and undercut repair, brush holder repair, stator rewind, armature balancing, and load testing.
• Marine Motor Repair Electric motor and generator repair for commercial cargo vessels, cruise ships, U.S. Navy and Coast Guard vessels, offshore oil and gas platforms, and pipe-laying/dredging ships, with on-site field service available 24/7.
• Mining Motors & Operations Repair Repair and testing services for mining electric motors, generators, and pumps including AC induction, DC motors, large synchronous motors, crusher motors, dragline motors, and conveyor motors up to 50,000 HP.
• New Motors & Custom Product Sales Sales of new NEMA Frame Motors from 1/2 to 4,000 HP, authorized warranty repair for major brands, motor accessories, and custom part manufacturing including shafts up to 42 inch diameter and 192 inches long, gear boxes and housings, stator frames, sleeve bearings, bearing shells, endbells, motor adapter bases, and couplings.
• Field Services Comprehensive on-site field services including electrical and mechanical testing, dry ice blasting, laser alignment, vibration analysis, motor removal and installation, and turnaround support available 24/7.
• Electrical Testing & Preventative Maintenance Comprehensive motor testing including megohmmeter test, polarization index test, surge comparison test, DC high potential test, and DC winding resistance test as part of preventive maintenance programs.
• Laser Alignment & Dry Ice Blasting Precision laser alignment services using OPTALIGN and ALIGNPRO systems, and environmentally safe dry ice blasting for motor cleaning without chemicals or secondary contaminants.
• Thermography & Vibration Analysis Predictive maintenance services using infrared thermography for identifying motor problems and CSI-2130 vibration analysis for detecting bearing issues, alignment problems, and motor imbalance.
• Motor Current Signature Analysis Motor Current Signature Analysis (MCSA) for detecting faults in electrical motors including rotor bar and high-resistance joint problems through non-intrusive remote testing.
• Disaster Recovery / Emergency Response 24/7 emergency response services for natural disasters, hurricanes, tornados, and fire damage with on-site diagnostics, repair, and emergency motor installation capabilities; over $6 million in new motor inventory to shorten downtime.
• Plant Turnaround & Support Turnaround support services including motor surveys, maintenance planning, and preventative maintenance programs to extend motor life and minimize downtime during major plant maintenance events.
• Motor Removal & Installation Expert motor removal with diagnostic procedures and professional installation with warranty coverage, including preliminary checks, diagram documentation, and alignment services.
• Climate Controlled Motor Storage 30,000 square foot climate-controlled storage facility maintained at 50% or less humidity, with weekly, monthly, or quarterly motor inspections and 5-year warranty extension for repaired components entering storage.
• Rotor Bar Testing (sRMFA) Surface Rotor Magnetic Field Analysis technology for testing rotor bars using precision magnetic field measurements; detects partially broken bars, insufficient welds, and casting flaws without requiring a functional stator.
• UL ReCertification UL ReCertification for rebuilt AC or DC motors and generators in hazardous locations (PTKQ), covering electrical safety, fire safety, and mechanical safety inspections.
• Commutator Undercutting Automated commutator undercutting services approved by the U.S. Navy for DC armatures, using floating head and power feed technology for accurate mica cutting and burr minimization.

Quantifiable outcome

• Warranty repair statistics well below industry standards
• +4 more outcomes

Named customers21 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

22 partnerships are on record, tiered core and minor.

• SiemenscoreChannel Partner/ Reseller/ DistributorAuthorized Repair Center for Siemens motors. Bradleys provides authorized warranty repair services for Siemens motors as part of their authorized repair network.
• U.S. MotorscoreChannel Partner/ Reseller/ DistributorAuthorized Repair Center for U.S. Motors (Nidec). Bradleys serves as authorized warranty repair facility for U.S. Motors products.
• Baldor-ReliancecoreChannel Partner/ Reseller/ DistributorAuthorized Repair Center for Baldor and Reliance motors. Provides warranty repair services for Baldor-Reliance product lines.
• TECO-WestinghousecoreChannel Partner/ Reseller/ DistributorAuthorized Repair Center and Blue Diamond Tier I Supplier award recipient (2013). Strong partnership including annual quality and delivery awards in 2011 and 2012.
• GE Industrial MotorscoreChannel Partner/ Reseller/ DistributorAuthorized Repair Center for GE Industrial Motors. Bradleys provides authorized warranty repair services for GE motors.
• WEGcoreChannel Partner/ Reseller/ DistributorAuthorized Repair Center for WEG motors. Bradleys serves as authorized warranty repair facility for WEG products.
• ToshibacoreChannel Partner/ Reseller/ DistributorAuthorized Repair Center for Toshiba motors. Bradleys provides authorized warranty repair services for Toshiba products.
• TatungcoreChannel Partner/ Reseller/ DistributorAuthorized Repair Center for Tatung Electric motors. Bradleys provides authorized warranty repair services.
• Hyundai ElectriccoreChannel Partner/ Reseller/ DistributorAuthorized Repair Center for Hyundai Electric motors. Bradleys serves as authorized warranty repair facility.
• BMR-USAcoreChannel Partner/ Reseller/ DistributorAuthorized Repair Center for BMR-USA motors. Bradleys provides authorized warranty repair services.
• EASA (Electrical Apparatus Service Association)coreStrategic or Co-development PartnerEASA Accredited repair firm. Bradleys follows EASA Recommended Practices for rewinding and adheres to their standards. Their processes are audited triennially by EASA for accreditation.
• Green Motor Initiative / Greenmotors.orgminorStrategic or Co-development PartnerGreen Motor Initiative Accredited. Approved for ability to rewind motors to their original efficiency as part of a rebate program sponsored by energy/power generators.
• Ken CoilcoreTechnology or IntegrationCoil manufacturer partner. Bradleys consults with ISO 9001:2015 Certified coil manufacturers to verify specifications for best wire size, turn insulation, and ground wall insulation packages.
• Von RollcoreTechnology or IntegrationEquipment vendor for VPI resins. Bradleys uses Von Roll Permafil 74050T epoxy resin (180C Class H) and Von Roll Permafil 724 polyester resin (240C Class H) for vacuum pressure impregnation.
• FAROcoreTechnology or IntegrationEquipment vendor for 3D coordinate measuring machines (CMM) used for precise motor component inspection and documentation.
• IEEE (Institute of Electrical and Electronics Engineers)minorStrategic or Co-development PartnerBradleys adheres to IEEE 112 and IEEE 115 standards for motor and generator testing respectively.
• NEMA (National Electrical Manufacturers Association)minorStrategic or Co-development PartnerBradleys adheres to NEMA standards including NEMA MG-1 standards for motor construction and testing.
• EPRI (Electric Power Research Institute)minorStrategic or Co-development PartnerAssociation member. Bradleys participates in industry research and best practice development through EPRI membership.
• Vibration InstituteminorStrategic or Co-development PartnerAffiliated organization supporting vibration analysis and predictive maintenance training and certification.
• 100,000 Jobs MissionminorStrategic or Co-development PartnerBradleys is part of the 100,000 Jobs Mission, a coalition of companies committed to hiring 100,000 veterans by 2020.
• U.S. Navy Region SouthminorStrategic or Co-development PartnerPartnership with U.S. Navy Region South's Transition Assistance Program to offer employment to separating or retiring Navy personnel.
• USO (United Service Organizations)minorStrategic or Co-development PartnerPartnership with USO to offer employment opportunities to military personnel transitioning to civilian careers.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sulzer Electro-Mechanical Services (formerly Dowding & Mills): Sulzer's electro-mechanical services division (formerly Dowding & Mills) is a global specialist in repair, rewinding, and upgrading of large electric motors and generators. Closest direct comparable to Bradleys in service scope, customer base (oil & gas, power generation, mining), and use of EASA-recommended practices, but operates across multiple global locations.
• Allied Reliability Group: Allied Reliability provides industrial reliability and maintenance services including motor management, repair oversight, and field services for heavy industrial customers. Comparable to Bradleys in target verticals (oil & gas, petrochemical, power) and in offering condition monitoring, vibration analysis, and predictive maintenance, though with a more multi-site national footprint.

Broad incumbents

• ABB: ABB is a global industrial conglomerate with a large motors and generators business that includes an extensive service network for installed motor repair, retrofit, and condition monitoring. Overlaps with Bradleys in industrial motor service but competes as part of a much broader electrification, automation, and motion portfolio rather than as a focused repair specialist.
• Siemens: Siemens operates one of the largest industrial service networks globally, including authorized motor repair for its own large motors and drives. Bradleys is actually an authorized Siemens repair partner, but Siemens' own service organization represents a broader incumbent alternative for end customers seeking OEM-direct service.
• WEG: WEG is a major motor manufacturer with growing industrial service offerings for installed motors and drives. As one of Bradleys' authorized OEM partners, WEG is both a partner and an indirect competitor when OEMs bring service in-house; comparable in serving the same industrial verticals from a manufacturer-led position.
• Nidec Motor Corporation (U.S. Motors brand): Nidec owns the U.S. Motors brand and operates large motor manufacturing and service operations in North America. Bradleys is an authorized warranty center for U.S. Motors, but Nidec's own service network and direct factory service capabilities represent a broader-incumbent alternative for end customers.
• GE Industrial Motors / GE Service Shops: GE's industrial motors business has a long history of large-motor manufacturing and authorized service shop networks for installed GE equipment. Comparable in serving large industrial customers with motor repair and rewind, though typically through OEM-led service channels rather than independent shops.

Others

• TECO-Westinghouse: TECO-Westinghouse is a major motor manufacturer and a current Bradleys authorized repair partner (and 2013 Blue Diamond Tier I Supplier award recipient). Not a direct service competitor but a strategic partner whose own expanding service offerings could compete with Bradleys in some segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BradleysMotors
• Facebookfacebook.com/BradleysMotors
• LinkedInlinkedin.com/company/bradleysinc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bradleys