Coinzilla
- Company typePrivate
- Founded2016
- HeadquartersIasi, Romania
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Coinzilla firmographics
Firmographics- Name
- Coinzilla
- Legal name
- Sevio Digital Limited
- Website
- https://coinzilla.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Coinzilla is headquartered
LocationHeadquarters
- HQ city
- Iasi
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Coinzilla business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- CPM-Based Display Advertising: Coinzilla charges advertisers on a Cost Per Mille (CPM) basis for displaying ads across its publisher network. Advertisers bid for impressions and can set their own price per thousand impressions. Publishers earn revenue each time a user views a banner placed on their websites, based on the agreed minimum CPM.
- Marketplace Services: Coinzilla Marketplace enables advertisers to publish crypto press releases and sponsored articles across leading crypto and finance websites. Pricing for each publisher is transparently displayed on the marketplace. The company may create unique press releases according to advertisers' specifications and deliver them to publishers.
- Publisher Monetization: Website owners monetize their traffic by displaying Coinzilla advertisers' ads on their websites. Publishers earn from ad impressions based on CPM rates, with a minimum payout threshold of EUR 50 and weekly or monthly payment intervals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Minimum deposit required to start advertising |
| Usage-based | Daily | Minimum daily budget per campaign |
| Usage-based | Monthly | Publisher payment threshold |
| Unit Pricing | Pay-as-you-go | CPM-based advertising pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Coinzilla product offering
Product offeringCore offering
Coinzilla is a crypto and finance-focused advertising network that connects advertisers with a network of 2,000+ premium publisher websites through display ads, native ads, pop-unders, header banners and sticky banners, with CPM-based pricing. It also operates a marketplace for distributing crypto press releases and sponsored articles, plus Web3 retargeting services for behavioral-based re-engagement, and provides both a self-serve dashboard and dedicated account managers.
Product overview
Coinzilla is a unified crypto advertising platform developed by Sevio, operating as a platform-plus-modules architecture. The core product is the Coinzilla Advertising Platform, a cryptocurrency ad network that connects advertisers with publishers across 2,000+ premium crypto websites. This core platform is complemented by specialized modules: Web3 Advertising for targeted Web3 audience campaigns, Web3 Retargeting for behavioral-based re-engagement, and Coinzilla Marketplace for press release distribution. The platform offers five distinct ad formats (Classic Banners, Native Ads, Pop-Under, Header Banner, Sticky Banner) and has powered over 50,000 campaigns for 15,000+ advertisers since its November 2016 launch.
Differentiator
Problem solved
Functional benefit
Products and services
- Coinzilla Advertising Platform A cryptocurrency and finance display advertising network that connects advertisers with a network of 2,000+ premium publisher websites through CPM-priced display campaigns. Designed for crypto exchanges, blockchain projects, iGaming operators, DeFi protocols and finance companies seeking high-intent Web3 audiences.
- Coinzilla Marketplace A content distribution marketplace where advertisers can purchase packages to publish crypto press releases and sponsored articles across leading crypto and finance websites, with transparent per-publisher pricing and escrow-backed delivery. Targeted at Web3 projects and PR teams seeking premium crypto media exposure.
- Web3 Advertising A Web3-focused advertising service enabling brands to launch managed and self-serve campaigns across premium crypto publisher inventory for blockchain and decentralized project promotion.
- Web3 Retargeting A behavioral retargeting service that re-engages Web3 users with tailored ads based on browsing behavior, including funnel analysis, behavioral tracking and audience segmentation to maximize conversions across the publisher network.
- Sevio B2B Marketplace A B2B marketplace that enables direct deals between advertisers and publishers without intermediaries, addressing fragmentation in programmatic advertising through unified deal management, performance tracking and brand safety across vetted publishers such as DEXTools, Decrypt and Bitcoinist.
Quantifiable outcome
- 1B+ monthly impressions and 1.8M+ monthly clicks across the network
- +5 more outcomes
Companies that use Coinzilla
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Coinzilla technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature4 records
Coinzilla partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CoinMarketCapcoreStrategic partnership granting Coinzilla advertisers access to CoinMarketCap's audience of over 1 billion monthly page views and approximately 75% market share in the crypto data industry. This partnership enables brands to launch managed and self-serve campaigns across premium crypto publisher inventory through direct publisher access.
- Blockchain.comcoreStrategic partnership providing access to Blockchain.com's 10 million monthly unique visitors and 25 million monthly page views. Advertisers can reach high-intent Web3 audiences through this premium publisher partnership, expanding the network's reach and audience quality.
- SeviocoreSevio is the parent company that developed Coinzilla. Sevio is a global monetization platform founded in 2014, operating across over 40 countries and creating advertising technology solutions. Coinzilla is the primary advertising network product under the Sevio umbrella.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Coinzilla competitors and assessment
Company assessmentDirect peers
- Cointraffic: Crypto-specialized ad network founded in 2014, offering display, pop-under, and native ad formats to crypto advertisers across a publisher network. Direct competitor to Coinzilla in the same Web3 advertising vertical with comparable CPM-based pricing and self-serve dashboard.
- Bitmedia: Bitcoin and crypto ad network offering CPM and CPC campaigns across a network of crypto publisher websites. Direct competitor with overlapping advertiser segments (crypto exchanges, ICOs, DeFi) and similar ad format mix including banners, pop-unders, and native ads.
- A-ADS (Anonymous Ads): Privacy-focused crypto ad network that accepts Bitcoin and other cryptocurrencies for ad purchases, specializing in anonymous publisher monetization. Direct competitor in the crypto display ad network category, particularly for publishers seeking censorship-resistant monetization.
- BuySellAds: B2B ad network and marketplace enabling direct deals between advertisers and publishers, including native and display placements. Comparable to Coinzilla's marketplace model for press releases and sponsored articles, with similar transparent pricing and self-serve onboarding.
Broad incumbents
- PropellerAds: Large multi-vertical ad network with a dedicated crypto-friendly inventory pool and push notification, pop-under, and interstitial formats. Broader incumbent that overlaps with Coinzilla on crypto and finance advertisers but operates across many non-crypto verticals as well.
- Adsterra: Global ad network supporting pop-under, social bar, native, and banner formats across a large publisher base. Comparable to Coinzilla on ad format mix and self-serve platform, but Adsterra serves a much broader advertiser base beyond crypto and finance.
- HilltopAds: Multi-format ad network offering pop-under, push notifications, banner, and video formats with crypto-friendly policy. Competitor on ad format overlap (especially pop-unders) and self-serve infrastructure, though not crypto-exclusive.
Emerging players
- RichAds: Push notification and pop-up ad network with a strong push in the crypto and finance verticals. Comparable to Coinzilla on ad format overlap and crypto advertiser focus, though smaller publisher network and more limited brand recognition.
- Onclick Ads: Pop-under and push notification ad network with growing crypto and iGaming advertiser base. Overlaps with Coinzilla on intrusive format mix and crypto casino customers, but smaller scale and weaker brand.
- EZmob: Self-serve ad network specializing in pop-under, push, and native traffic, often used by crypto and iGaming advertisers. Comparable to Coinzilla on advertiser segments and CPM-based pop-under inventory, though operating at smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Coinzilla social profiles
Digital presenceCoinzilla compliance and trust
Trust signalCompliance2 records
Coinzilla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coinzilla leadership team
Management profileNumber of profiles
Profiles3 records
Coinzilla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coinzilla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coinzilla
What does Coinzilla do?
Coinzilla is a crypto and finance-focused advertising network that connects advertisers with a network of 2,000+ premium publisher websites through display ads, native ads, pop-unders, header banners and sticky banners, with CPM-based pricing. It also operates a marketplace for distributing crypto press releases and sponsored articles, plus Web3 retargeting services for behavioral-based re-engagement, and provides both a self-serve dashboard and dedicated account managers.
Is Coinzilla a public or private company?
Coinzilla is a private company. It is classified as unknown and is currently operating.
When was Coinzilla founded?
Coinzilla was founded in 2016. It employs 11 to 50 people.
Where is Coinzilla based?
Coinzilla is headquartered in Iasi, Romania, in the Europe region.
How does Coinzilla make money?
Three revenue lines are on record. CPM-Based Display Advertising is the primary driver. The others are marketplace Services and publisher Monetization.
Who are Coinzilla's main competitors?
Direct peers on record are Cointraffic, Bitmedia, A-ADS (Anonymous Ads) and BuySellAds. Broad incumbents are PropellerAds, Adsterra and HilltopAds. Emerging players are RichAds, Onclick Ads and EZmob.
Does Coinzilla have an API?
No public API is recorded for Coinzilla.