SporTech FR

What SporTech FR does

SporTech FR is a French non-profit association (association loi 1901) formed in 2019 and formally registered in 2021, headquartered in Paris. It operates as the principal independent collective representing the French sports technology sector, with a roster of more than 200 sport tech startups and an extended network of institutional partners including Deloitte, PwC, LCL, Rempart Mutuelle, BCTG Avocats, Business France, and the national sport federations CNOSF and FFF. Its mission centers on federating French sport tech startups, producing sector intelligence, and brokering relationships between startups and the broader sports ecosystem of federations, corporates, and public bodies.

The collective monetizes through tiered memberships (€450/year regular, €185/quarter, €600/year international "Ami") supplemented by institutional sponsorship and project-based partnerships. It delivers value primarily through three productized outputs: co-produced research such as the annual SporTech x Deloitte study (2025 edition) which serves as a benchmark for French sport tech activity, themed events including the Startups & Fédérations Meeting and the SporTech & IA initiative, and thought-leadership publications such as the July 2025 Feminization Guide. Its technology footprint is operations-focused (member management, events, communications) rather than product-focused.

SporTech's governance is led by a president and vice-presidents drawn from successful French sport tech startups (Gymlib, Manita, VOGO), anchoring the collective's credibility within the founder community. Reported aggregate outcomes for the member base include 4,000 jobs created and €500M cumulative revenue, with French sport tech fundraising rising from €32M in 2023 to €79M in 2024 and France ranking third in Europe for sport tech capital raised over 2020-2024.

Name

SporTech FR

Legal name

SporTech

Website

https://sportechfr.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SporTech FR is a Paris-based non-profit association aggregating 200+ French sport tech startups, funded by tiered memberships and institutional sponsors, and focused on sector research (Deloitte study, Feminization Guide), AI coordination, and brokering between startups and sport federations.

Ownership category

akta.pro rank

Product category

Sports Innovation Industry Association

NAICS

Spectator Sports (71121)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Sports innovation network
• Startup collective association
• Industry community membership
• Sports business networking
• Ecosystem association services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: SporTech generates revenue through annual and quarterly membership fees from startups, scaleups, and SMEs in the sports innovation sector. Annual membership costs €450/year; quarterly membership costs €185/3 months; 'Ami' (international friend) membership costs €600/year. This recurring subscription model funds the collective's operations, events, studies, and institutional advocacy.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SporTech is a non-profit collective association (association loi 1901) that federates 200+ French sports innovation startups, scaleups, and SMEs. It sells paid membership subscriptions providing access to a curated peer network, founder exchange channels, signature events, visibility programs (pitches, roundtables, media), business development with corporate and institutional partners, and institutional advocacy toward ministries, BPI, CNOSF, and the broader French sports movement.

Product overview

SporTech FR is not a traditional product company but a collective association of 200+ sports tech startups in France. The organization offers a membership-based network platform that connects sports innovation entrepreneurs through four service pillars: networking (exchange channels, events, peer support), visibility (pitchs, roundtables, studies, social media), business development (connections with partners, sports movement, local authorities, corporations), and institutional advocacy (representing members to ministries, BPI, CNOSF). Key publications include annual studies with Deloitte and specialized guides on topics like feminization of sports professions. The collective also organizes signature events including the SporTech & IA initiative and federation-startup meetings.

Differentiator

Problem solved

Functional benefit

Products and services

• SporTech Collective Membership

Quantifiable outcome

• 4,000 jobs created by member companies
• +6 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• DeloittecoreStrategic or Co-development Partner · 1 January 2025SporTech partners with Deloitte annually to produce the reference study on the French sports tech sector ('Héritage et ambitions' 2025 edition). Deloitte provides sectoral analysis, strategy expertise, and credibility to the collective's research outputs, while SporTech provides exclusive data from its 200+ member network.
• Rempart MutuelleflagshipStrategic or Co-development PartnerRempart Mutuelle is the 'Partenaire Majeur' (major partner) of SporTech, focused on health and prevention. A historic social protection player with 60+ years of experience, Rempart is committed to sport-health, accessibility, and innovation. The partnership aligns mutualist values (collective strength) with SporTech's community model.
• PwC (PricewaterhouseCoopers)coreStrategic or Co-development PartnerPwC contributes expertise in sectoral analysis, strategy, and support for the sports startup ecosystem. PwC is co-author of SporTech's annual reference study, bringing credibility and analytical depth to the collective's published research.
• BCTG AvocatscoreImplementation/ SI/ Consulting PartnerBCTG Avocats is a law firm recognized for expertise in business law, tech law, and intellectual property. As SporTech's legal partner, it advises collective members on contractual, strategic, and regulatory matters.
• CashlabminorStrategic or Co-development PartnerCashlab provides a SaaS cash management solution for SMEs, ETIs, and startups. As a SporTech supporter, it offers members tools and expertise to improve financial visibility and decision-making.
• RC ExpertiseminorImplementation/ SI/ Consulting PartnerRC Expertise is an independent accounting firm specializing in support for innovative young companies. As a SporTech supporter, it provides accounting, management, and tax optimization services to member startups.
• MotherbaseminorStrategic or Co-development PartnerMotherbase develops an extensible, live database of innovative companies across Europe. In partnership with SporTech, it powers the collective's member directory, making the ecosystem discoverable and transparent.
• Business FrancecoreStrategic or Co-development PartnerBusiness France hosted the first 'SporTech & IA' event at its headquarters on February 22, 2025, bringing together 200+ sport, tech, and institutional actors. This partnership demonstrates SporTech's international ambition and institutional reach.
• CNOSF (Comité National Olympique et Sportif Français)flagshipStrategic or Co-development PartnerThe CNOSF is SporTech's key institutional partner for connecting startups with French sports federations. Together they organize 'startup-federation dialogue' events (third edition in March 2025) to create concrete bridges between entrepreneurial innovation and federal sports needs. 80+ federation and startup representatives participate.
• FFF (Fédération Française de Football)flagshipStrategic or Co-development PartnerThe FFF hosts SporTech's annual event (2025 edition) at its headquarters and announced the creation of a federal research center (September 2025). FFF President Philippe Diallo opened the SporTech 2025 evening, signaling institutional recognition of sportech as strategic for French sports.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HYPE Sports Innovation: Israel-based global sport innovation ecosystem and accelerator operating a similar member/community model for sports tech startups worldwide. Most direct functional analog to SporTech at a global scale.
• SportsTechX: Germany-based sports tech intelligence and community platform producing sector research, reports and a startup directory. Closely comparable to SporTech on the research/thought-leadership and community dimension, with a broader European focus.
• Sports Innovation Lab: US-based sports innovation research and ecosystem firm producing influential reports on sports technology trends and connecting brands, startups, and leagues. Comparable in producing benchmark sector research and operating a sport tech community.

Broad incumbents

• LaLiga Tech: The technology and innovation arm of Spain's LaLiga, serving as a sport innovation hub and commercialization platform for the Spanish sport tech ecosystem. Comparable as a national-league-backed sport tech collective, though it is owned by a single league rather than member-driven.
• World Football Summit: Spain-based global football industry conference and innovation platform connecting clubs, federations, startups, and investors. Comparable as a sport tech ecosystem convener with strong federation and brand presence, operating a different model (event-led vs. membership-led).
• Sport Tech World Series (STWS): UK-based sport tech ecosystem and event series connecting startups, investors, and sports organizations. Comparable in the community/events/business-development pillars of SporTech's value proposition, with a UK/EU footprint.
• SPORTEL Monaco: Monaco-based leading global sports media and technology convention connecting rights holders, broadcasters, and technology providers. Comparable as a sport industry convener with strong federation and institutional engagement, but focused on media rights rather than sport tech startups.

Regional players

• Tremplin Sport: French sport innovation and entrepreneurship program, formerly part of the Paris 2024 Olympic legacy, supporting sports startups. A domestically comparable French sport innovation collective that overlaps with SporTech's member base and policy network.
• Aspire Sport Accelerator (Aspire Academy): Qatar-based Aspire Academy's sport innovation and accelerator program supporting sport tech startups globally. Comparable as a sport innovation ecosystem convener with institutional backing, though centered on a Middle East hub rather than a member association.

Emerging players

• Sorare: French sport tech unicorn and SporTech member, operating a blockchain-based fantasy sports platform. Comparable as a marquee French sportech startup that has scaled internationally from the same ecosystem SporTech represents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sportechfr

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SporTech FR