LaLiga Tech
- Company typePrivate
- Founded2021
- HeadquartersMadrid, Spain
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
LaLiga Tech firmographics
Firmographics- Name
- LaLiga Tech
- Legal name
- Sportian
- Website
- https://laligatech.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
LaLiga Tech industry classification
Industry- Product category
- Sports Technology Software
- NAICS
- Spectator Sports (7112), Sports Teams and Clubs (711211)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)
- akta.pro secondary industries
- Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF), Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)
Keywords
Where LaLiga Tech is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
LaLiga Tech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Technology Platform Licensing: Sportian provides technology platforms and services to sports organizations including leagues, clubs, and federations on a licensing basis. The platform includes multiple modular products (OTT, Fantasy, Performance, Competition Management, etc.) connected through a unified operating system.
- Professional Services: Sportian offers consultancy services and implementation support for sports organizations undergoing digital transformation.
- Intellectual Property Licensing: LaLiga licenses its intellectual property including brand, content, and data to partners like Polymarket for fan engagement and prediction market applications.
- Anti-Piracy Services: AI-powered detection and removal services for unauthorized streaming, protecting copyrighted sports content.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
LaLiga Tech product offering
Product offeringCore offering
Sportian, the operating brand of LaLiga Tech, sells an AI-powered unified operating system for sports organizations, connecting modular products across fan engagement (Maker, OTT Platform, Fantasy, Game Hub), performance analytics (Performance, Smart Venues), competition management, anti-piracy (Piracy Guard), and business intelligence (Minds, One Venue). The offering is delivered to global sports leagues, clubs, and federations as enterprise technology licensing supported by professional consultancy services.
Product overview
Sportian provides a unified operating system for the sports industry through connected products and services. The platform is organized into three value pillars: Fan Value (Maker, OTT Platform, Fantasy, Game Hub, Sports Marketing Services), Sports Value (Smart Venues, Performance, Competition Management), and Business Value (Consultancy Services, One Venue, Piracy Guard, Minds). All products are connected through a central AI intelligence layer called Sportian AI, which integrates specialized AI agents throughout organizations. The portfolio ranges from content distribution and fan engagement tools to analytics, anti-piracy protection, and performance coaching solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Sportian: AI & Technology platform for sports companies, formerly known as a Globant sports technology brand, offering products including Maker, OTT Platform, Fantasy, Game Hub, Smart Venues, Performance, Competition Management, Consultancy Services, One Venue, Piracy Guard, and Minds.
Products and services
- Minds
Quantifiable outcome
- 60% reduction in pirated streams in Spain during the 2024/25 season
- +3 more outcomes
Companies that use LaLiga Tech
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
LaLiga Tech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature7 records
LaLiga Tech partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting, minor and flagship.
- FastlycoreFastly and LaLiga partnered to develop AI-powered technical solutions for detecting and eliminating illegal streaming of live sports matches. The partnership builds on existing work that began in 2025 and uses Fastly's real-time detection system with proprietary content signals to identify unauthorized streams with enhanced precision. The system enables rights holders to protect copyrighted content while allowing legitimate fans to access broadcasts. LaLiga estimates piracy costs its clubs $700-800 million annually.
- Palantir TechnologiessupportingPalantir Technologies is part of the technology framework supporting Polymarket's sports integrity platform used in the LaLiga partnership for North American fan engagement and prediction markets.
- PumaminorLaLiga and Puma launched a special edition anti-racism soccer ball for matchdays 29 and 31, designed by Spanish urban artist SUSO33. The ball incorporates the official anthem against racism and is part of a broader initiative involving clubs, players, fans, and social organizations to promote inclusion in football.
- PolymarketflagshipLaLiga announced a multi-year partnership with blockchain-based prediction market platform Polymarket, targeting North American markets (U.S. and Canada). This is the first exclusive partnership between a major European football league and a crypto prediction platform. The agreement includes licensing rights to LaLiga's intellectual property, in-game advertising, digital programming, and exclusive fan experiences. The partnership leverages Polymarket's sports integrity platform developed with Palantir Technologies and TWG AI.
- WSC SportscoreWSC Sports provides AI-powered video highlight creation platform used by LaLiga to produce over 260,000 highlights per season. The platform enables leagues to automate video highlight creation at scale, which is essential for rights-holders to meet fan demand for instant personalized content across multiple platforms.
- GlobantcoreSportian is a Globant company providing AI and technology solutions for sports organizations. Sportian operates as the sports technology division of Globant, offering a unified operating system for sports with products including Maker, OTT Platform, Fantasy, Performance, Competition Management, and Piracy Guard.
- UrbanballminorUrbanball debuted its AI Referee Engine and Urbanballer App at the LEVEL UP Sports Tech Expo in Dubai, generating 1.8 billion views and $1.1 million in its first year. Part of sports technology ecosystem innovation.
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
LaLiga Tech competitors and assessment
Company assessmentDirect peers
- KORE Software: Fan engagement, ticketing, and CRM platform for sports and entertainment organizations — directly comparable to Sportian's One Venue and Maker fan-engagement products.
- Hudl: Sports video and performance analysis platform used by teams and federations globally — adjacent competitor in the video/highlights and team-analytics space where Sportian's Performance competes.
- Stats Perform: Global sports AI and data provider serving leagues, broadcasters, and betting operators with performance, content, and integrity data products — directly comparable to Sportian's Minds and Performance analytics offerings.
- Sportradar: Public sports data and content company providing data, OTT, ad tech, and integrity solutions to rights-holders and betting operators — competes head-on across multiple Sportian product pillars including content distribution and data analytics.
- Genius Sports: Sports data and technology company providing data feeds, content, fan engagement, and integrity services to leagues and sportsbooks — overlaps with Sportian's OTT, data, and Piracy Guard-like adjacent capabilities.
- Catapult Sports: Athlete performance and video analysis provider for elite teams and leagues worldwide — directly comparable to Sportian's Performance product for coaches, analysts, and physios.
- WSC Sports: AI-powered sports video highlight and content automation platform — produces the very highlight engine Sportian integrates; competes with Sportian's content automation narrative for league customers.
Emerging players
- Pixellot: AI-automated sports video production and analytics — emerging alternative in automated sports content and data capture that intersects with Sportian's OTT and Performance offerings.
Broad incumbents
- Globant: Global IT services parent that owns the Sportian brand and provides agentic AI pods to LaLiga — broader enterprise IT/AI services incumbent that gives Sportian engineering scale and competes for large sports transformation programs.
Others
- Deloitte Sports Business Advisory: Global consultancy providing strategic advisory and digital transformation to sports leagues and clubs — overlaps with Sportian's Consultancy Services line and can co-opt or compete for transformation engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LaLiga Tech social profiles
Digital presenceLaLiga Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
LaLiga Tech leadership team
Management profileNumber of profiles
Profiles1 record
LaLiga Tech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LaLiga Tech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LaLiga Tech
What does LaLiga Tech do?
Sportian, the operating brand of LaLiga Tech, sells an AI-powered unified operating system for sports organizations, connecting modular products across fan engagement (Maker, OTT Platform, Fantasy, Game Hub), performance analytics (Performance, Smart Venues), competition management, anti-piracy (Piracy Guard), and business intelligence (Minds, One Venue). The offering is delivered to global sports leagues, clubs, and federations as enterprise technology licensing supported by professional consultancy services.
Is LaLiga Tech a public or private company?
LaLiga Tech is a private company. It is classified as corporate owned and is currently operating.
When was LaLiga Tech founded?
LaLiga Tech was founded in 2021. It employs 251 to 500 people.
Where is LaLiga Tech based?
LaLiga Tech is headquartered in Madrid, Spain, in the Europe region.
How does LaLiga Tech make money?
Four revenue lines are on record. Technology Platform Licensing is the primary driver. The others are professional Services, intellectual Property Licensing and anti-Piracy Services.
Who are LaLiga Tech's main competitors?
Direct peers on record are KORE Software, Hudl, Stats Perform, Sportradar, Genius Sports, Catapult Sports and WSC Sports. Pixellot is listed as an emerging player. Globant is listed as a broad incumbent. Deloitte Sports Business Advisory is listed as an others.
Does LaLiga Tech have an API?
No public API is recorded for LaLiga Tech.
What industry is LaLiga Tech in?
LaLiga Tech's product category is Sports Technology Software. Its primary akta.pro industry code is MPAKAOAL, Sports Streaming Distribution & App Platforms (CTV, Mobile, Web), with a secondary code of MPAKAKAF, Sports Brand Strategy & Creative Services (Design, Content, Social). Its NAICS code is 7112 and its SIC code is 7900.