RTV

What RTV does

RTV, operating in the specialty retail vertical through its Laattapiste-Pukkila brand, is a Finnish family-owned retailer founded in 1951 and headquartered in Riihimäki, Finland, with 501-1000 employees. The company sells a comprehensive range of bathroom fixtures, floor and wall surface materials (ceramic tiles, natural stone, vinyl planks and tiles, textile carpets, custom-sized mats), tiling and waterproofing building products (including Wedi-XPS wet room boards, adhesives, leveling compounds, tools, and trim profiles), bathroom furnishings (cabinets, toilets, washbasins, custom countertops, showers, faucets, bathtubs, towel warmers, floor drains, accessible barrier-free lines), and accessories (HVAC/plumbing parts, cleaning products, spare parts). It also offers curated themed collections targeting residential construction, small swimming pools, accessible design, and budget-conscious renovation projects, alongside outlet and discount verticals.

The underlying operating model combines company-owned physical retail showrooms, a direct-to-consumer e-commerce platform (Verkkokauppa at laattapiste.fi), and a partner store network across Finland. Revenue is generated primarily through one-time retail product sales, supplemented indirectly by a free professional design consultation service ("maksuton suunnittelupalvelu") that functions as a customer acquisition and attach-rate lever rather than a billed revenue stream. Pricing is not publicly disclosed; the company uses seasonal promotional campaigns (e.g., the 2026 "Laatat, vinyylit ja matot -20%" campaign valid 22.6.-31.7.2026) and segmented email newsletters (separate lists for consumers and building professionals) to drive demand. The customer base is horizontally segmented between Finnish homeowners undertaking bathroom and flooring renovations (primary) and building professionals such as construction companies, developers, and designers (secondary), with all operations confined to the domestic Finnish market.

Name

RTV

Legal name

Laattapiste-Pukkila

Website

https://rtv.fi

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

501–1,000 employees

Short description

RTV (Laattapiste-Pukkila) is a Finnish family-owned specialty retailer founded in 1951, selling bathroom fixtures, tiles, vinyl, carpets, and building materials to homeowners and construction professionals across Finland via owned stores, e-commerce, and a partner network.

Ownership category

akta.pro rank

Product category

Bathroom and Floor Surface Materials Retail

NAICS

Home Centers (444110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

Keywords

• Bathroom fixtures retail
• Floor surface materials
• Ceramic tile supply
• Building materials retail
• Design consultation services

Headquarters

HQ city

Riihimäki

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: The company generates revenue through direct sales of bathroom fixtures, floor surface materials, and related building products via physical retail locations and online store.
2. Design consultation services: Free design consultation services provided to customers to assist with product selection for bathrooms and surface materials renovation projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

RTV (operating as Laattapiste-Pukkila) is a Finnish specialty retailer that sells bathroom fixtures, ceramic tiles, natural stone, vinyl planks and tiles, textile carpets, custom-sized mats, tiling and waterproofing systems, Wedi-XPS wet room boards, bathroom furniture, toilets, washbasins, bathtubs, showers, faucets, towel warmers, floor drains, electrical supplies, HVAC parts, and cleaning/maintenance products through physical showrooms and an e-commerce storefront. The company complements its product sales with a free professional design consultation service covering tile selection, bathroom renovation, and surface material planning for both consumers and building professionals.

Product overview

Laattapiste-Pukkila is a Finnish family-owned specialty retailer offering a comprehensive range of bathroom and flooring materials through both physical stores and an online e-commerce platform (Verkkokauppa). The company operates a unified product portfolio organized across two brand names (Laattapiste and Pukkila) and divided into main categories: surface materials (ceramic tiles, natural stone, vinyl planks/tiles, textile carpets, custom mats), building products (tiling and waterproofing systems, Wedi-XPS wet room boards, tools, trim strips), bathroom fixtures and furnishings (furniture, toilets, washbasins, custom countertops, showers, faucets, bathtubs, towel warmers, floor drains, accessible products), and accessories (HVAC parts, cleaning/maintenance products, spare parts). The company also curates themed collections including new arrivals, residential construction, small pools, accessible design, and budget-friendly options. Services include free design consultation with appointment booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramic Tiles and Natural Stone Ceramic tiles and natural stone products for floor and wall applications, sold through physical showrooms and e-commerce to consumers and building professionals in Finland.
• Vinyl Planks and Tiles Vinyl planks and tiles for residential and commercial flooring applications, available through RTV's retail and online channels.
• Textile Carpets and Tiles Textile carpets and tiles for interior flooring, offered as part of the company's surface materials assortment.
• Custom-Sized Mats Mittatilausmatot — custom-sized mats tailored to specific dimensions for residential and commercial flooring needs.
• Tiling and Waterproofing Systems Tiling products including waterproofing systems, tile adhesives, and leveling compounds for professional and DIY tile installation.
• Wedi-XPS Wet Room Boards Wedi-XPS wet room boards for waterproof bathroom installations, sold as part of the building products range.
• Tools and Tiling Accessories Tools and tiling accessories required for tile installation work, supplied alongside other building products.
• Trim Strips and Profiles Listat — trim strips and profiles for finishing tile installations, available through RTV stores and online.
• Bathroom Furniture Bathroom furniture including cabinets and storage units for residential bathroom installations.
• Toilets and Toilet Elements Toilets and concealed toilet elements for bathroom installations, sold to consumers and professionals.
• Bathroom Accessories Bathroom accessories and hardware completing bathroom installations.
• Bathroom Mats Bathroom mats designed for wet room applications.
• Washbasins Pesualtaat — washbasins and sinks for bathroom installations across residential and commercial settings.
• Custom-Made Washbasin Countertops Mittatilausallastasot — custom-made washbasin countertops tailored to customer specifications.
• Wash Toilets and Urinals Pesuistuimet and urinals for commercial and residential bathroom use.
• Shower Fixtures Suihkukalusteet — shower fixtures and accessories for bathroom installations.
• Faucets and Showerheads Hanat and suihkut — faucets and showerheads for bathroom installations.
• Bathtubs Ammeet — bathtubs for residential bathrooms.
• Towel Warmers Pyyhekuivaimet — towel warmers and heated towel rails for residential bathrooms.
• Floor Drains Lattiakaivot — floor drains for wet rooms and bathroom installations.
• Electrical Supplies and Lighting Sähkötarvikkeet ja valaistus — electrical supplies and lighting fixtures for bathrooms.
• Accessible Bathroom Furniture Esteettömät kylpyhuonekalusteet — accessible bathroom furniture designed for barrier-free bathrooms.
• HVAC and Plumbing Parts LVI-osat — HVAC and plumbing components for installation and repair.
• Cleaning and Maintenance Products Puhdistus ja huolto — cleaning and maintenance products for tiles and surfaces.
• Replacement Parts Varaosat — replacement parts for bathroom fixtures and fittings.
• Free Design Consultation Service Complimentary design consultation service for consumers and building professionals covering tile selection, bathroom renovation planning, and surface material design, booked through an appointment system.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PukkilacoreChannel Partner/ Reseller/ DistributorPukkila is both a brand and manufacturer partner featured in Laattapiste-Pukkila's operations. The company displays dual branding 'Laattapiste-Pukkila' indicating a close partnership relationship with Pukkila as a major tile and surface material manufacturer. Pukkila products are highlighted in a dedicated section for professionals on the website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Tarkett: Global flooring manufacturer with strong Nordic presence in vinyl and surface materials. An ecosystem participant and supplier-adjacent comparable that competes indirectly via branded retail partnerships.

Broad incumbents

• K-Rauta (Kesko): Finland's largest home improvement and building materials retail chain (part of Kesko). Overlaps with RTV/Laattapiste-Pukkila in tiles, flooring, bathroom fixtures and renovation supplies, but at much broader scale and lower price positioning.
• Bauhaus Finland: International home improvement and DIY chain with Finnish operations. Competes in tiles, flooring, bathroom fittings and renovation materials, with a broader assortment but less specialized bathroom/flooring merchandising.
• Stark (Kesko): Finnish construction materials and home improvement retailer under Kesko. Adjacent competitor serving both consumers and building professionals in tiles, waterproofing systems, tools and installation supplies.

Regional players

• Byggmax: Nordic low-price home improvement and building materials retailer, strong in Sweden and Norway. Comparable assortment overlap on commodity renovation materials but a different price/format positioning.
• Värisilmä: Finnish specialty paint retailer with owned stores and partner network. Direct comparable to RTV's paint and surface materials arm; competes for the same renovation and home-improvement basket in Finland.

Direct peers

• Cederquist: Swedish specialty retailer of tiles, bathroom fixtures and surface materials with showroom and e-commerce. Closely mirrors Laattapiste-Pukkila's curated assortment, consultation-driven model and Nordic geographic adjacency.
• Comfort Group: Leading Nordic bathroom retail chain with showrooms across Denmark, Sweden and Norway. Direct comparable to Laattapiste-Pukkila in bathroom and surface material specialty retail with strong design consultation and B2B/professional offerings.
• Polaria: Finnish specialist retailer of bathroom and wellness products (saunas, showers, bathtubs). Most direct Finnish competitor in the bathroom specialty segment, with similar showroom-led GTM.

Emerging players

• HTH (Saint-Gobain): Nordic kitchen and interior specialist retailer under Saint-Gobain. Comparable showroom-and-consultation model and professional channel; useful adjacent comparable for the home interior retail category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rtvyhtyma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RTV