The Print Bar

What The Print Bar does

The Print Bar is an Australian custom apparel and merchandise printing company founded in 2012 by Jared Fullinfaw, operating production facilities in Brisbane (Gaythorne) and Melbourne (Fitzroy). It offers four in-house print methods — Digital (DTG), Direct to Film (DTF), Screen Printing, and Embroidery — across a catalog of 500+ products spanning custom t-shirts, hoodies, caps, tote bags, workwear, sportswear, and promotional merchandise. Its technology stack centers on a free online design tool with background removal and image upload, an integrated e-commerce storefront, and native dropshipping integrations with Shopify and Printify that expose its production capacity to merchants on Etsy, WooCommerce, eBay, and Wix. Speed is a core operational feature: a Same Day Printing service (order before 11am, ready by 4:30pm, A$11 surcharge) is available at both physical locations, and standard turnaround is 5–7 days for DTG/DTF and 14 days for embroidery.

The company monetizes through four distinct streams: per-unit custom apparel printing with volume discounts (up to 78% off screen printing at 5,000+ units, up to 82% off embroidery at 100+ units), transaction-based Print on Demand dropshipping (25% off garment base price for Shopify Integration stores, no monthly fees), bulk corporate merchandise orders with a 20-unit minimum and 21-day turnaround, and a BYO (bring-your-own) garment printing service. Pricing is entirely transactional with no setup fees, and volume discounts apply automatically at checkout. The customer base is heavily skewed to small businesses, startups, and individual consumers seeking no-minimum custom apparel, with secondary segments in corporate events, trade/workwear, and sports/fitness. Named customers include small studios (Blak Pearl Studio), bakeries (Bobby's Bakery), sports nonprofits (Australian Steelers), and emerging fashion brands (Charlie Boy) — indicating a long-tail distribution rather than enterprise anchor accounts. Geographic reach is primarily Australia-wide with international shipping available, and the company has no disclosed external funding, operating as a founder-led private business.

Name

The Print Bar

Legal name

The Print Bar

Website

https://theprintbar.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Print Bar is an Australian custom apparel and merchandise printing company, founded in 2012 and operating two production facilities in Brisbane and Melbourne. It serves small businesses, startups, corporate customers, and individual consumers with DTG, DTF, screen printing, and embroidery services, complemented by Shopify and Printify print-on-demand dropshipping integrations.

Ownership category

akta.pro rank

Product category

Custom Apparel Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Commercial Screen Printing (323113), Printing and Related Support Activities (323)

SIC

Commercial Printing (2750), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)

Keywords

• Custom apparel printing
• Direct to garment printing
• Print on demand
• Screen printing services
• Custom merchandise

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Apparel Printing: Revenue generated from printing custom designs on garments. Total price = garment base price + decoration cost. Volume discounts apply automatically at checkout. No setup fees.
2. Print on Demand / Dropshipping: Dropshipping service with 25% off garment base price for Shopify Integration stores. No monthly fees. The Print Bar prints and ships under the customer's brand directly to end consumers.
3. Corporate Merchandise: Bulk custom orders for corporate events, campaigns with minimum quantity of 20 units and 21-day turnaround. Volume discounts with higher quantity, lower prices.
4. BYO Printing Service: Customers can bring their own garments for printing with a minimum of 20 items.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Print Bar is an Australian custom apparel and merchandise printing company that lets customers design and order digitally printed, screen printed, DTF-printed, or embroidered garments through an online platform with no minimums on most methods. It supplements this with same-day printing in Brisbane and Melbourne, a Bring-Your-Own printing service, re-labelling, and a print-on-demand/dropshipping program that integrates with Shopify and Printify so merchants can sell custom merch without holding inventory.

Product overview

The Print Bar operates as a custom apparel printing platform offering 500+ products across three main categories: clothing (t-shirts, hoodies, polos, workwear, sportswear), accessories (headwear, bags), and merchandise. The core offering consists of four print methods—Digital Printing (DTG), Screen Printing, Direct to Film (DTF), and Embroidery—all accessible through an integrated online platform. Same Day Printing, Print on Demand dropshipping, a Custom Design Tool, BYO Printing, and Re-labelling services complement the main print capabilities. The platform integrates natively with Shopify and Printify for e-commerce merchants, enabling automated order fulfillment and brand fulfillment under the merchant's identity.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Printing (DTG) Direct-to-garment digital printing with photo-realistic, CMYK-quality output and excellent washability. No minimum quantities, 5–7 day standard turnaround. Best suited to one-off items, full-colour photos, and complex designs.
• Screen Printing Traditional screen printing with vibrant spot colours, crisp colour accuracy, and wash durability of five years or more. From 25 units, with volume discounts up to 78% off at 5,000+ units. Best for bulk runs, simple logos, and spot-colour designs.
• Direct to Film (DTF) Printing Heat transfer printing delivering vibrant colours and longevity on a wide range of fabric types including polyester, sportswear, hi-vis, and workwear. No minimum quantities; suitable for performance apparel and uniforms.
• Embroidery Custom thread embroidery with a permanent finish, ideal for caps, polos, uniforms, and colourful small-logo designs. No minimum quantities; 14-day standard turnaround with discounts up to 82% off at 100+ units.
• Same Day Printing Expedited DTG printing service for T-shirts, tote bags, hats, and baby onesies with a $11 AUD surcharge per order. Orders placed before 11am are ready for pickup or shipped by 5pm the same day from Brisbane or Melbourne.
• Print on Demand (Dropshipping) Full-service dropshipping program that prints, packages, and ships custom merch directly to end customers under the merchant's brand. Native Shopify integration plus Printify access for Etsy, WooCommerce, eBay, and Wix. 25% off garment base price for Shopify Integration stores, with no monthly fees.
• Corporate Merchandise (Bulk Orders) Bulk custom orders for corporate events, campaigns, and team apparel with a minimum of 20 units and a 21-day turnaround. Pricing scales with quantity, and orders are handled via direct contact with The Print Bar's team.
• BYO (Bring Your Own) Printing Printing service for customer-supplied garments with a minimum of 20 items, allowing brands and individuals to print on apparel they already own.
• Re-labelling Service Custom label replacement and tag removal service that lets brands customize or strip existing labels from garments.
• Custom T-Shirts Custom printed t-shirts available in 200+ styles from brands including AS Colour, Gildan, Comfort Colors, Next Level, and Ramo, with sizes XS–5XL and total prices from $11.45 AUD.
• Custom Hoodies & Jumpers Custom printed hoodies and jumpers, including the AS Colour Supply Hoodie from $46.20 AUD total, featuring 350gsm brushed fleece and same-day printing availability.
• Custom Caps & Headwear Custom embroidered or printed caps and headwear from brands such as Legend Life and AS Colour, with base prices from $8.75 AUD.
• Custom Tote Bags Custom printed tote bags with base prices from $3.26 AUD, including the AS Colour Carrie Tote from $18.66 AUD total made from 10oz canvas.
• Custom Workwear Custom workwear apparel including polos, aprons, shirts, pants, shorts, and jackets for tradespeople and hospitality businesses, designed for screen printing compatibility.
• Custom Sportswear Custom athletic apparel including active t-shirts, bike shorts, track pants, jerseys, and training wear suited to DTF printing on polyester fabrics for sports teams and fitness brands.
• Custom Merchandise Promotional merchandise including event merchandise, drinkware, stationery, tea towels, and eco-friendly products, with 3-week turnaround and minimum order quantities.

Quantifiable outcome

• Up to 78% off at 5,000+ units for screen printing
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• ShopifycoreTechnology or IntegrationNative Shopify integration for Print on Demand dropshipping. Enables entrepreneurs to create merchandise stores on Shopify with automatic order processing and fulfillment. Offers 25% off garment base price for Shopify Integration stores with no monthly fees.
• PrintifycoreTechnology or IntegrationPrintify integration enabling multi-channel selling through Etsy, WooCommerce, eBay, and Wix platforms. Automates order fulfillment across multiple e-commerce platforms.
• AS ColourmajorStrategic or Co-development PartnerPrimary garment supplier offering 500+ product styles. AS Colour products feature prominently in product catalog including t-shirts, hoodies, accessories. High-quality blank apparel brand trusted in the custom printing industry.
• GildanmajorStrategic or Co-development PartnerMajor blank apparel supplier providing cost-effective garment options including Heavy Cotton T-Shirts from $11.45 AUD total. Key supplier for budget-conscious printing.
• Comfort ColorsminorStrategic or Co-development PartnerPremium garment supplier offering garment-dyed vintage wash products. Products support sustainable and ethical cotton farming through US Cotton Trust Protocol and Better Cotton initiatives.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Printful: Global print-on-demand fulfillment platform offering custom apparel printing (DTG, embroidery, screen printing) with Shopify, Etsy, and WooCommerce integrations. Most direct competitor to The Print Bar's POD offering at significantly larger scale.
• Printify: POD marketplace connecting merchants to print providers globally, with integrations to Etsy, Shopify, WooCommerce, eBay, and Wix. Direct competitor and also a partner channel for The Print Bar's services.
• Custom Ink: US-based custom apparel printing company offering screen printing, embroidery, and DTG for groups, businesses, and individuals. Direct competitor in the bulk custom apparel space with similar no-minimums-to-volume model.
• Redbubble: Online marketplace for independent artists to sell custom-printed apparel and accessories on demand. Comparable in the POD/apparel printing category though operating primarily as a marketplace rather than direct printing service.
• Spreadshirt: European-based POD platform offering custom apparel printing with integrations to e-commerce platforms. Direct competitor in the custom printing/POD space with similar multi-method printing capabilities.
• Gooten: POD fulfillment platform offering apparel, home decor, and accessories printing with Shopify and other e-commerce integrations. Direct competitor in the POD/print-on-demand space.
• Apliiq: US-based custom apparel manufacturer specializing in private label and POD services with embroidery, screen printing, and DTG. Direct competitor in the custom apparel fulfillment space with similar e-commerce integrations.

Broad incumbents

• VistaPrint (Cimpress): Global printing and marketing services company offering business cards, marketing materials, signage, and custom apparel. Overlaps with The Print Bar on promotional merchandise and custom apparel but operates as a broad incumbent across many print categories.

Regional players

• T-Shirt Elephant: Australian custom apparel printing company offering screen printing, DTG, and embroidery services. Direct regional competitor serving the same Australian SMB and corporate customer base as The Print Bar.

Emerging players

• Canva (Print Products): Australian-founded design platform expanding into print products including custom apparel. Comparable as a design-to-print workflow and Australian-headquartered, though primarily a design tool rather than print fulfillment business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PrintBar
• LinkedInlinkedin.com/company/the-print-bar
• Instagraminstagram.com/theprintbar
• Xx.com/theprintbar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Print Bar