AS Colour
AS Colour designs and manufactures premium blank apparel — over 300 styles — for wholesale decorators, screen printers, clothing brands, and artists globally, with distribution across New Zealand, Australia, the United States, the United Kingdom, and Europe.
- Company typePrivate
- Founded2005
- HeadquartersCarson, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What AS Colour does
AS Colour is a privately held, New Zealand-founded designer and manufacturer of premium blank apparel, established in 2005 by Lawrence Railton and headquartered in Auckland. The company produces more than 300 unique SKUs organized into product franchises spanning t-shirts, sweatshirts, headwear, pants, shorts, jackets, accessories, and a recently launched activewear line built on 70% recycled nylon. Its core technology centers on fabric quality engineering across lightweight (4.4oz/150gsm and below), medium (5.3oz/180gsm), and heavyweight (6.5oz/220gsm and above) categories, topped by the Made Better franchise at 500gsm/14.7oz, alongside sustainable inputs such as organic cotton, recycled nylon, and a 99% plastic-free supply chain. Operations are underpinned by Dematic warehouse automation in Auckland (with planned Melbourne rollout) and a certifications stack including OEKO-TEX Standard 100, Better Cotton Initiative, Amfori BSCI, and CarbonClick.
Revenue is generated through three streams: wholesale B2B sales to screen printers, decorators, clothing brands, and creators via account-based pricing with no minimum order requirements; direct-to-consumer retail through regional e-commerce storefronts (US, UK, AU, NZ, EU); and event merchandise partnerships, most visibly as the Official Merch Partner for SXSW 2025 and 2026. AS Colour distributes from warehouses and retail showrooms across New Zealand, Australia, the United States, the United Kingdom, and Mainland Europe, with a newly opened 240,000 sq ft Charlotte, NC facility as the company's largest distribution centre. The company is privately held by its founder with no disclosed institutional capital, no subsidiaries, and no public listing.
AS Colour firmographics
Firmographics- Name
- AS Colour
- Legal name
- AS Colour Limited
- Website
- https://ascolour.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AS Colour designs and manufactures premium blank apparel — over 300 styles — for wholesale decorators, screen printers, clothing brands, and artists globally, with distribution across New Zealand, Australia, the United States, the United Kingdom, and Europe.
- Ownership category
- akta.pro rank
AS Colour industry classification
Industry- Product category
- Premium Blank Apparel Manufacturing
- NAICS
- Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Merchant Wholesalers (424350)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Knit Outerwear Mills (2253), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)
- akta.pro secondary industries
- Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ), Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)
Keywords
Where AS Colour is headquartered
LocationHeadquarters
- HQ city
- Carson
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
AS Colour business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale B2B Apparel Sales: AS Colour sells premium blank apparel directly to screen printers, decorators, clothing brands, and creators through wholesale accounts. The company offers dedicated wholesale pricing, no minimum order requirements, and provides embellishment resources. Revenue flows from bulk apparel purchases with various fabric weights and styles across men's, women's, kids, and headwear categories.
- Direct-to-Consumer Retail: E-commerce sales through ascolour.com to individual consumers purchasing finished apparel products at MSRP pricing. Includes retail outlet section for discounted items.
- Event Merchandise Partnerships: Partnerships with music festivals and events (SXSW Official Merch Partner) to supply blank apparel for merchandise programs, creating recurring event-based revenue opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | MSRP Retail Pricing |
| Unit Pricing | Pay-as-you-go | Wholesale Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
AS Colour product offering
Product offeringCore offering
AS Colour designs, manufactures, and distributes premium blank apparel — including t-shirts, hoodies, sweatshirts, headwear, activewear, and accessories — sold through wholesale B2B accounts to decorators, screen printers, and clothing brands, and through direct-to-consumer e-commerce and physical retail stores. The company offers over 300 unique styles across diverse fabric weights (lightweight to 500gsm) with sustainability features including organic cotton and recycled nylon options.
Product overview
AS Colour is a premium blank apparel company offering over 300 unique product styles across multiple product franchises. The company provides a unified product portfolio organized into apparel categories (T-Shirts, Sweatshirts, Headwear, Pants, Shorts, Jackets, Accessories) and specialized product franchises including Relax (streetwear-ready sweats/fleece), Heavy (heavyweight), Made Better (500gsm premium), Organic, Box (relaxed fit), Staple, Classic, Stencil, and women-specific lines (Maple, Martina, Mali, Cropped). The range also includes dedicated headwear franchises (Access, Frame, Icon, Class, Surf, Finn, Stock, Mesh) and activewear basics. Products are designed as blank canvases for screen printing, embroidery, and other decoration techniques, serving decorators, creators, artists, and brands globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Relax Hood (5161) Relaxed-fit heavyweight hooded sweatshirt designed for streetwear-ready styling. Sold wholesale to decorators and at MSRP to consumers.
- Staple Tee (5001) Core staple t-shirt, a foundational product for music merchandise programs and decoration customization.
- Classic Tee (5026) Classic-fit t-shirt offering from the Classic franchise providing timeless blank apparel silhouettes.
- Stone Wash Staple Tee (5040) Stone wash finished version of the staple tee.
- Heavy Faded Tee (5082) Heavyweight faded t-shirt from the Faded/Garment Dyed collection.
- Heavy Faded Tank (5084) Relaxed heavyweight tank top with garment dyed finish.
- Organic Rib Crop Tank (4035/4035G) Slim fit heavyweight organic rib crop tank top from the Organic Range.
- Relax Track Shorts 18" (5933) Relaxed fit mid-weight track shorts with 18-inch length.
- Relax Track Pants (4932) Relaxed fit track pants from the Relax franchise.
- Active Legging (4630) 7/8 length active leggings made from 70% recycled nylon 30% elastane at 220gsm (7.76oz) fabric with moisture-wicking and print-ready properties.
- Active Bike Shorts (4621) 6-inch inner leg length bike shorts with high waist anti-slip elastic, mesh-lined phone pockets, and performance stretch stitching.
- Active Bra (4640) Racerback active bra with removable continuous bust cup, internal elastic band, and double-layer coverage; print-ready design.
- Access Cap (1130) Low profile, lightweight cap from the Access headwear franchise.
- Frame Two-Tone Cap (1165) Two-tone style cap from the Frame headwear franchise.
- Surf Cap (1114) Surf-style cap from the Surf headwear collection.
- Bucket Hat (1117) Bucket hat style headwear option.
- Carrie Tote (1001) Tote bag product, a key accessory for music merchandise programs.
Quantifiable outcome
- 300+ unique styles across men's, women's, kids, and headwear categories
- +2 more outcomes
Companies that use AS Colour
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles5 records
AS Colour technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
AS Colour partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- South by Southwest (SXSW)coreAS Colour is the Official Merch Partner for SXSW 2025, with continued partnership into 2026. They supply premium blank apparel for festival merchandise programs, elevating the merch game with more choice and premium quality products.
- DematiccoreWarehouse automation partnership driving operational efficiencies and reducing size and power requirements of AS Colour's Auckland, NZ warehouse. Plans to automate Melbourne facility as well.
- Chicken Shit SurfboardsminorCollaboration to celebrate opening of new UK store in Bristol Park Street, creating a one-of-a-kind handcrafted surfboard.
- GoodsoleminorNew Zealand-based footwear brand partnership where Goodsole's latest sneaker collection pairs with AS Colour's blank apparel.
- Crowded HouseminorCollaboration with legendary NZ-Australian rock band and So They Can non-profit for limited edition charity tee supporting children's education in poverty.
- Monster ChildrenminorAS Colour was proud presenters of Monster Children SXSW music showcase event.
- Local Māori Artists (Jadyn Flavell, Rewi McLay, Arama Tamariki-Enua)minorArtist partnerships for Matariki celebrations at AS Colour's Karangahape Road store in Auckland, featuring window installations and exclusive tote bag giveaways.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
AS Colour competitors and assessment
Company assessmentBroad incumbents
- Hanesbrands:
- Gildan Activewear: Gildan is a global apparel manufacturer dominating basic blanks (tees, socks, fleece) at scale through printwear, retail, and licensing channels. Comparable as a blank apparel manufacturer serving decorators and brands, but operates at vastly greater scale and competes primarily on cost rather than premium positioning.
Direct peers
- Los Angeles Apparel: Los Angeles Apparel is a vertically integrated premium blank apparel manufacturer founded by a former American Apparel owner, selling wholesale blanks to decorators and brands. Overlaps with AS Colour on premium positioning, cut-and-sew manufacturing, and wholesale B2B motion.
- Bella+Canvas: Bella+Canvas is the closest direct competitor: a US-based premium blank apparel manufacturer selling wholesale tees, hoodies, and sweatshirts to decorators and brands with a strong sustainability story (recycled cotton, water-saving dyes). It mirrors AS Colour's B2B wholesale model and product categories almost exactly.
- Next Level Apparel: Next Level Apparel is a US premium blank apparel wholesaler focused on fashion-forward tees, tanks, and tops for decorators and boutique clothing brands. Highly comparable on customer base (decorators, screen printers, clothing brands) and product franchise structure.
- Independent Trading Company: Independent Trading Co. manufactures premium blank fleece, hoodies, and sweatshirts distributed wholesale to decorators and the screen-print channel. Comparable on product overlap (heavyweight blanks, hoodies) and B2B wholesale GTM.
Emerging players
- Stanley/Stella: Stanley/Stella is a European premium blank apparel brand with a strong sustainability positioning (organic cotton, GOTS, fair trade) sold wholesale to decorators and clothing brands. Comparable in sustainability story and B2B wholesale model, with primary geographic overlap in Europe where AS Colour is expanding.
Regional players
- Continental Clothing Co. Continental Clothing is a UK/Europe-based manufacturer of fairly traded, organic blank apparel sold wholesale. Comparable on sustainable-blank positioning and B2B distribution model, with geographic overlap in the UK and EU markets AS Colour is targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AS Colour social profiles
Digital presenceAS Colour compliance and trust
Trust signalCompliance4 records
AS Colour financial estimates
Financial estimateRevenue estimate
Valuation estimate
AS Colour leadership team
Management profileNumber of profiles
Profiles1 record
AS Colour funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AS Colour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AS Colour
What does AS Colour do?
AS Colour designs, manufactures, and distributes premium blank apparel — including t-shirts, hoodies, sweatshirts, headwear, activewear, and accessories — sold through wholesale B2B accounts to decorators, screen printers, and clothing brands, and through direct-to-consumer e-commerce and physical retail stores. The company offers over 300 unique styles across diverse fabric weights (lightweight to 500gsm) with sustainability features including organic cotton and recycled nylon options.
Is AS Colour a public or private company?
AS Colour is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AS Colour founded?
AS Colour was founded in 2005. It employs 101 to 250 people.
Where is AS Colour based?
AS Colour is headquartered in Carson, United States, in the North America region.
How does AS Colour make money?
Three revenue lines are on record. Wholesale B2B Apparel Sales are the primary driver. The others are direct-to-Consumer Retail and event Merchandise Partnerships.
Who are AS Colour's main competitors?
Broad incumbents on record are Hanesbrands and Gildan Activewear. Direct peers are Los Angeles Apparel, Bella+Canvas, Next Level Apparel and Independent Trading Company. Stanley/Stella is listed as an emerging player. Continental Clothing Co. is listed as a regional player.
Does AS Colour have an API?
No public API is recorded for AS Colour.
What industry is AS Colour in?
AS Colour's product category is Premium Blank Apparel Manufacturing. Its primary akta.pro industry code is IMAOAEAE, Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses), with a secondary code of IMAOAFAA, Headwear Manufacturing (Hats/Caps/Beanies). Its NAICS code is 31525 and its SIC code is 2300.