What Repro Products does

Repro Products, Inc. is a privately held office technology and printing solutions provider founded in 1979 by Robert (Bob) Feldberg in Marietta, Georgia, now headquartered in Smyrna, GA. The company operates as a multi-brand authorized dealer and value-added reseller, distributing and servicing equipment from Xerox (Diamond Authorized Dealer since 2023, partnership since 1989), HP, Brother, Toshiba, Zebra, Fujitsu, KIP, Contex, Image Access, Waterlogic, and FP Mailing. Its product portfolio spans copiers and multifunction printers (office, light production, and production), wide format printers and scanners (HP DesignJet, PageWide XL, Latex), document scanners (Fujitsu, Contex, Image Access), industrial labelers (Zebra), water dispensers (Waterlogic), and mailing/postage systems (FP PostBase). Service offerings include Managed Print Services with bundled hardware/supplies/service/security/reporting under per-page or fixed monthly billing, print production and graphics services, scanning and digitization, Autodesk Gold Partner training, 3D laser scanning and reality capture, and AI implementation consulting for document workflows.

The company serves mid-market and enterprise customers primarily across the Southeast US with concentrated operations in metro Atlanta (Smyrna headquarters and Roswell/North Fulton office), Georgia counties (Cherokee, Cobb, Douglas, DeKalb, Fulton, Gwinnett, Clayton, Coweta, Fayette), and surrounding states. Named enterprise customers span AEC (Macgregor Associates, Skanska, AMEC, J&M Mechanical), real estate (Greystar), rental equipment (Sunbelt Rentals), manufacturing (The Water Group), and government (Robins US Military Base). Customer relationships average 10+ years, with several exceeding 20 years. Revenue is generated through equipment sales and leasing (hardware markup plus multi-year lease contracts typically $150-$600/month per device), managed services recurring contracts (bundled MPS at $700-$1,100/month for high-volume devices), consumables and supplies (ink, toner, media), professional services and consulting (Autodesk training, AI workflow implementation), and transactional print/graphics services (pay-as-you-go per project). Go-to-market is sales-led via direct field/inside sales supported by a website storefront for supplies, referral program, content marketing (blog/SEO), community engagement (Cobb Chamber), and physical showroom locations. The company operates subsidiaries/brands The Color Spot (wide format graphics) and BrandArmor (polymer decals), with acquired entities 4ColorLaser (2016) and Grafx Network (2024) integrated into the broader portfolio.

Name

Repro Products

Legal name

Repro Products, Inc.

Website

https://reproproducts.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Repro Products is a privately held, Xerox Diamond Authorized Dealer providing office equipment, wide format printers, managed print services, and document workflow solutions to mid-market and enterprise customers across the Southeast US, headquartered in Smyrna, Georgia since 1979.

Ownership category

akta.pro rank

Product category

Office Equipment & Managed Print Services

NAICS

Office Equipment Merchant Wholesalers (42342), Printing and Related Support Activities (3231)

SIC

Computer & Office Equipment (3570)

akta.pro primary industry

Printing & Copy Services Retail (CRALABAD)

akta.pro secondary industry

Reprographics & Large‑Format Printing (Posters, Banners, Blueprints, Signage) (EDAEAJAD)

Keywords

• Managed print services
• Office equipment dealer
• Wide format printing
• Document scanning solutions
• Copier leasing

Headquarters

HQ city

Smyrna

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales & Leasing: Sales and leasing of office equipment including copiers, multifunction printers, wide format devices, scanners, and mailing solutions. Revenue generated from hardware markup and financing arrangements. Equipment sourced from Xerox, HP, Brother, Toshiba, Zebra, and other manufacturers.
2. Managed Print Services: Ongoing operational responsibility for client print fleets including supplies, service, security configuration, and reporting. Typically structured as monthly per-page billing or bundled in MPS agreements. The company emphasizes workflow optimization and security configuration as key differentiators.
3. Printing & Graphics Services: Reprographic and color printing services including small format, large format, grand format, and premium color graphics. Also includes scanning services and document digitization. Revenue from per-project pricing for print jobs and scanning services.
4. Water Dispensers: Sales and distribution of Waterlogic water dispensers and filtration systems. Revenue from equipment sales and ongoing service/maintenance.
5. Media & Supplies: Sale of consumables including ink, toner, and media for office equipment. The company maintains large inventory of media and ink IN STOCK.
6. Professional Services & Consulting: Autodesk software training, consulting, and implementation services. Also includes AI implementation assistance for office workflows and document management optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Repro Products sells, leases, and services office technology including copiers, multifunction printers, wide-format printers, scanners, industrial labelers, mailing/postage meters, and water dispensers as an authorized dealer for major OEMs such as Xerox, HP, Brother, Toshiba, and Zebra. The company also delivers managed print services, on-demand print production and scanning services, 3D laser scanning/reality capture, Autodesk software training, and professional/AI workflow consulting to businesses in the Southeast US.

Product overview

Repro Products is a multi-product office technology and printing solutions provider offering a comprehensive portfolio of hardware, services, and supplies. The core offerings include Xerox, HP, Brother, Toshiba, and Zebra branded copiers, multifunction printers, and wide-format equipment alongside Fujitsu, Contex, Image Access, and Xerox scanners. The company provides water dispensers through Waterlogic partnership and FP Mailing Systems postage meters. Service offerings span managed print services, 3D laser scanning, professional services with AI workflow implementation, print production services, and scanning services. The company operates from Smyrna, Georgia serving the Southeast since 1979, with acquired brands including 4ColorLaser (2016) and Grafx Network (2024), and affiliated family companies The Color Spot and BrandArmor.

Differentiator

Problem solved

Functional benefit

Brands

• The Color Spot: Wide format graphic services company providing vehicle wraps, banners, signs, floor and window graphics.
• BrandArmor

Products and services

• Xerox Office & Multi-Function Printers Xerox office copiers and multifunction printers for document management, printing, scanning, and workflow solutions for businesses of all sizes.
• Xerox Production Printers Xerox production solutions for high-volume printing environments requiring professional-grade output and durability.
• Brother Workhorse Color & Monochrome Laser Printers Brother Workhorse series color and monochrome laser printers for office environments requiring reliable high-volume output.
• Toshiba Copiers and Multifunction Printers Toshiba MFP devices for office document management, printing, copying, and scanning workflows.
• HP DesignJet Wide Format Printers HP DesignJet wide format printers for AEC industry technical drawings, blueprints, and large-format documents.
• Fujitsu Document Scanners Fujitsu workgroup, departmental, production, and network scanners for business document imaging across the enterprise.
• Contex Wide Format Scanners Contex wide-format scanners for technical and graphical document scanning.
• Zebra Industrial Label Printers (ZT111 and ZT231) Zebra ZT111 and ZT231 industrial label printers for labeling needs, including barcode and asset identification printing.
• FP Mailing Postage Meters (PostBase Series) FP Mailing Systems PostBase semi-automatic, automatic, and dynamic postage meters for office mailing operations.
• Waterlogic Water Dispensers Waterlogic branded water dispensers including WL50, WL50CT countertop, i30 commercial ice and water, XL1 high-capacity hydration center, i14, and i16 models, providing purified water with advanced filtration and UV purification.
• Print Production Services High-quality on-demand printing solutions including small format color/black & white, large format, grand format graphics, premium color graphics, and facilities management print services.
• Managed Print Services Managed print services program bundling device monitoring, supply fulfillment, preventive maintenance, and service response into a single monthly cost with guaranteed SLAs, emphasizing workflow optimization and security configuration over a simple cost-per-page model.
• 3D Laser Scanning Services Reality Capture Division providing advanced 3D laser scanning services, point cloud processing, cleanup, and conversion for AEC industry project workflows.
• Scanning Services Wide-format document scanning services converting physical files into accurate, searchable digital formats with secure handling, fast turnaround, and expert quality control.
• Professional Services Office support and documentation expertise including Autodesk software training, AI implementation for document workflows, and consulting to boost employee effectiveness, reduce repetitive tasks, improve accuracy, and enable faster decisions.
• Media & Supplies Inks, toner, and media supplies for copiers, printers, and plotters including HP, Lexmark, and Brother toner products, sold through own storefront at shop.reproproducts.com and customer portal.

Quantifiable outcome

• 99%+ Client Satisfaction Rating
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

13 partnerships are on record, tiered major, minor and core.

• Grafx NetworkmajorStrategic or Co-development Partner · 1 January 2024Acquired in 2024 to expand business in partnership with premier wide format specialists. Enhanced capabilities in wide format graphics and services.
• WaterlogicminorChannel Partner/ Reseller/ Distributor · 1 January 2023Water filtration solutions partnership begun in 2023. Offers Waterlogic dispensers providing endless purified water with advanced filtration and UV purification. Reduces plastic waste and supports workplace wellness.
• ToshibacoreChannel Partner/ Reseller/ Distributor · 1 January 2023Expanded product lines in 2023 to include Toshiba MFP (multifunction printers). Complements existing Xerox, HP, and Brother offerings.
• BrothercoreChannel Partner/ Reseller/ Distributor · 1 January 2023Expanded product lines in 2023 to include Brother products. Now offers Brother Workhorse Series color and monochrome laser printers.
• ZebraminorChannel Partner/ Reseller/ Distributor · 1 January 2023Expanded product lines in 2023 to include Zebra industrial labelers. Offers ZT111 and ZT231 industrial printers for labeling needs.
• 4ColorLasermajorStrategic or Co-development Partner · 1 January 2016Acquired in 2016, a Xerox Authorized Dealer headquartered in Roswell, GA. Combined strength of two well-respected Xerox resellers, substantially expanding service department bandwidth and better serving office equipment needs throughout metro Atlanta.
• AutodeskcoreChannel Partner/ Reseller/ Distributor · 1 January 2012Achieved Gold Partner status in 2012 for A/E/C design software. Provides authorized Autodesk training at their training facility in Smyrna. Certified Application Engineers deliver software training for AutoCAD, AutoCAD Mechanical, Inventor, and other Autodesk products.
• Xerox CorporationcoreChannel Partner/ Reseller/ Distributor · 1 January 1989Repro Products has been a Xerox dealer since 1989, evolving from wide format equipment to full-line Xerox reseller. Achieved Platinum Dealer status (2008-2010) and Diamond Authorized Dealer status (2023). Represents the entire Xerox product line from office products to largest production equipment. Serves as Authorized Document Technology Partner for Downtown and Midtown Atlanta, Alpharetta territory.
• HP (Hewlett-Packard)coreChannel Partner/ Reseller/ DistributorLong-standing HP dealer for wide format equipment including DesignJet printers, PageWide XL printers, Latex printers, and HP graphics/photo printers. Offers full HP wide format portfolio including print-and-cut solutions.
• FujitsucoreChannel Partner/ Reseller/ DistributorAuthorized Fujitsu scanner dealer offering workgroup, departmental, production, and network scanners. Full line of document imaging hardware solutions.
• KIPcoreChannel Partner/ Reseller/ DistributorKIP wide format equipment dealer for technical printing solutions.
• ContexminorChannel Partner/ Reseller/ DistributorContex scanner dealer for wide format scanning solutions.
• Image AccessminorChannel Partner/ Reseller/ DistributorImage Access scanner dealer offering WideTEK and Bookeye scanner series for various scanning needs.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Gordon Flesch Company: Privately held US office equipment dealer and managed print/document management provider headquartered in the Midwest. Closely comparable business model to Repro Products — multi-vendor copier/printer sales, MPS, and document solutions — serving mid-market and enterprise customers.
• Marco Technologies: US Midwest-rooted office technology VAR and managed services provider selling copiers, MFPs, and MPS. Directly comparable to Repro Products in business model, product mix, and customer base (mid-market and enterprise), though at significantly larger scale and broader geography.
• RJ Young: Southeast-focused office technology dealer with HQ in Nashville, providing copiers, managed print, document management, and IT services. Closest geographic and product-line peer to Repro Products — competing for similar mid-market and enterprise customers in the Southeast US.
• Pacific Office Automation: One of the largest independent office equipment dealers in the US, selling and servicing copiers, MFPs, and print software with a strong MPS practice. Highly comparable direct competitor to Repro Products in product portfolio and managed services positioning, though with broader West Coast/Mountain geography.
• DEX Imaging: Major US office equipment dealer offering copier/MFP sales, managed print services, and document solutions across multiple states. Directly comparable in product mix and target customer to Repro Products, with broader Southeast and Mid-Atlantic presence.

Broad incumbents

• Xerox: Original equipment manufacturer and Repro Products' primary vendor since 1989. As an OEM competing in direct enterprise sales and managed services, Xerox is both partner and indirect competitor — particularly relevant given the completed Xerox-Lexmark integration.
• Konica Minolta: Global OEM of office MFPs, production print, and managed print services. Operates broad direct and dealer channels in the US Southeast, competing head-to-head with Repro Products' Xerox/HP/Toshiba lineup for similar mid-market and enterprise print customers.
• HP: Major OEM of office and wide-format printing equipment and a long-standing Repro Products partner. Competes broadly in the same product categories (A3/A4 MFPs, wide-format) and increasingly in MPS, often through channel partners like Repro Products themselves.
• Toshiba (Toshiba Tec): Office MFP and document solutions manufacturer now carried by Repro Products since 2023. Operates dealer and direct channels across the US and is a direct OEM competitor in the same product categories where Repro Products sells its services.

Others

• The Color Spot: Feldberg-family-owned wide-format graphics company spun off from Repro Products in 2008, focusing on vehicle wraps, banners, signs, and window graphics. Not a competitor per se but a closely affiliated business with shared family ownership and overlapping wide-format capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ReproProducts/videos
• Xx.com/reproproducts
• Facebookfacebook.com/reproproducts
• LinkedInlinkedin.com/company/repro-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repro Products