Gordon Flesch Company

What Gordon Flesch Company does

Gordon Flesch Company (GFC) is a family-owned, independent business technology provider headquartered in Madison, Wisconsin, founded in 1956 and now in its third generation of Flesch family leadership. The company delivers managed print services (under its proprietary imageCARE program), managed voice/UCaaS, and managed IT services (through its Elevity division), alongside hardware resale of office copiers, printers, scanners, production print, large format, and thermal devices from Canon, Ricoh, Lexmark, HP, and other OEMs. GFC holds elite partner status as the #1 Independent Canon Dealer (11 consecutive years) and #1 Independent Lexmark Dealer in the U.S., and supports an enterprise content management (ECM) software stack with an AI-enabled conversational layer (AskGordy).

GFC operates a multi-channel go-to-market combining direct field sales, inside sales, and a client portal for self-service, with ten regional offices across Wisconsin, Illinois, Indiana, Ohio, and Iowa serving nearly 40,000 customers. Revenue is generated through a mix of hardware sales, recurring managed service subscriptions (print, voice, IT), in-house leasing and financing (GFC Leasing), and professional onsite services. The customer base spans enterprise, mid-market, and SMB tiers across verticals including healthcare, legal, manufacturing, finance, insurance, education, and nonprofits, with named logos such as Harley-Davidson, Honda, Walgreens, UW Health, and Wintrust.

The company has executed a deliberate diversification strategy since 2016, launching the Elevity managed IT division and acquiring Information Technology Professionals (2020) and Advanced Systems, Inc. (2019) to build IT services scale. GFC also expanded into cloud voice (Intermedia-backed Elevate) and an AI chatbot (AskGordy) layered on its ECM platform. The business remains private and family-controlled, with no external institutional investors or parent company indicated in the available materials.

Name

Gordon Flesch Company

Legal name

The Gordon Flesch Company, Inc.

Website

https://gflesch.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gordon Flesch Company is a family-owned independent business technology provider offering managed print, managed voice, and managed IT services, alongside hardware resale, to nearly 40,000 enterprise, mid-market, and SMB customers across the Midwest US.

Ownership category

akta.pro rank

Product category

Office Technology Solutions

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Management Consulting Services (54161), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

Contract Lifecycle Management (CLM) & Document Automation (BPAEAPAD), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Managed print services
• Managed IT services
• Office equipment dealers
• Unified communications services
• Document management solutions

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hardware Sales: Sales of office copiers, printers, scanners, production print equipment, large format printers, thermal printers, and interactive displays from Canon, Ricoh, Lexmark, and other brands.
2. Managed Print Services: Ongoing managed print service contracts providing device management, maintenance, supplies, and security through imageCARE program.
3. Managed Voice Services: Unified communications as a service (UCaaS) subscription providing cloud-based voice, video, chat, and collaboration tools.
4. Managed IT Services: IT infrastructure management, cybersecurity, cloud services, vCIO services, and technical support through Elevity division.
5. Leasing & Financing Solutions: In-house financial services offering flexible financing options for printers and hardware through GFC Leasing.
6. Professional Services: Onsite services including mailroom management, document center operations, reprographics, fleet management, and administrative support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Gordon Flesch Company is a Midwest-based office technology provider that sells, leases, and services office hardware (copiers, printers, scanners, production and large format print equipment) as an independent dealer for Canon, Ricoh, and Lexmark. It bundles this hardware with recurring managed services including its proprietary imageCARE managed print program, Elevate cloud-based unified communications, and Elevity managed IT (cybersecurity, cloud, vCIO). The company supports nearly 40,000 business customers across Wisconsin, Illinois, Indiana, and Ohio.

Product overview

Gordon Flesch Company is a business technology provider offering a comprehensive portfolio of hardware products (office copiers, printers, scanners, production print equipment, large format printers, thermal printers, interactive displays) supported by managed services (imageCARE Managed Print, Managed Voice Services, Managed IT through Elevity division) and software solutions (Enterprise Content Management, AskGordy AI, Output Management). The company operates as an authorized dealer for Canon, Ricoh, and Lexmark, and provides integrated solutions, financing services, and onsite support to deliver complete technology management for businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Copiers and Printers Multi-function office copiers, printers, and MFPs from Canon, Ricoh, and Lexmark for business printing, copying, scanning, and faxing needs. Sold and serviced to enterprise, mid-market, and SMB customers across the Midwest.
• Production Print Equipment High-volume production printing equipment including digital presses such as Canon imagePRESS series and Océ VarioPrint, used in commercial print environments and supported by EFI Fiery digital front ends.
• Large Format Printers Wide-format printing equipment for CAD, GIS, engineering, and graphics applications, including Océ ColorWave and Océ Colorado series printers.
• Thermal Printers and Scanning Equipment Thermal printing equipment for label, receipt, and barcode applications from Zebra, plus document scanners for digitizing paper documents into electronic formats.
• Interactive Displays Interactive display screens and whiteboards for collaboration, meeting, and presentation use.
• Print Finishing Equipment Post-print finishing equipment including bindery, folding, cutting, and other finishing solutions from Duplo for in-house production print environments.
• imageCARE Managed Print Services Proprietary managed print services program providing proactive device monitoring, maintenance, supplies, security, and output management for customer print fleets on a recurring contract basis.
• Elevate Managed Voice Services (UCaaS) Unified communications as a service (UCaaS) featuring cloud-based voice, video conferencing, chat, SMS, fax, mobile app integration, calendar integration, and call recording with a 99.999% uptime guarantee.
• Elevity Managed IT Services Full-service managed IT offering including cybersecurity, cloud services, vCIO consulting, network infrastructure management, and 24/7 technical support, delivered through the Elevity division.
• Enterprise Content Management (ECM) Document management system for digital capture, storage, organization, and secure retrieval of business documents with user access controls and audit trails, integrated with AskGordy AI.
• AskGordy AI Application AI application that integrates with the company's content management solutions to provide natural-language querying and information retrieval across business data.
• GFC Leasing and Financing Solutions In-house leasing and financing program (GFC Leasing) offering flexible financing options for printers, copiers, and other hardware equipment purchased from Gordon Flesch.
• Onsite Professional Services On-location professional services including mailroom management, document center operations, reprographics, fleet management, and administrative support delivered at customer sites.
• GFC Print Security Solutions Print security solution offering pull printing, user authentication, two-factor authentication, and integration with uniFLOW and PaperCut print management software to secure print environments and support compliance.

Named customers11 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature4 records

Partnerships

20 partnerships are on record, tiered flagship and core.

• CanonflagshipTechnology or IntegrationGordon Flesch Company is the nation's largest independent Canon dealer and has been Canon U.S.A. Top Dollar Dealer Volume Award winner for 11 consecutive years. Offers full portfolio of Canon office copiers, production print equipment, large format printers, and scanners.
• LexmarkflagshipTechnology or IntegrationGordon Flesch Company is the nation's largest independent Lexmark dealer and serves on the Lexmark Advisory Council. Provides Lexmark printers and managed print solutions.
• RicohcoreTechnology or IntegrationRicoh ProVision Certified Dealer Partner for 3 consecutive years. Earned Highest Major Account Growth Dealer Award and Highest Software Growth Dealer Award. Offers Ricoh production print and office equipment.
• HPcoreTechnology or IntegrationHP partner providing HP printer and imaging solutions as part of multi-vendor portfolio.
• PaperCutcoreTechnology or IntegrationPaperCut partner providing print management software solutions for secure printing, authentication, and cost tracking.
• uniFLOW (NT-Ware)coreTechnology or IntegrationuniFLOW partner providing enterprise print management software with authentication, reporting, and compliance features.
• EFIcoreTechnology or IntegrationEFI Platinum Partner providing Fiery digital front ends and production print solutions.
• IntermediacoreTechnology or IntegrationIntermedia partner for cloud communications and unified communications as a service solutions.
• EtherFaxcoreTechnology or IntegrationEtherFax partner providing cloud fax solutions integrated with managed voice services.
• ZebracoreTechnology or IntegrationZebra partner providing thermal printing solutions including label printers and mobile computers.
• DuplocoreTechnology or IntegrationDuplo partner providing print finishing equipment including folders, trimmers, and booklet makers.
• Tungsten (Kofax)coreTechnology or IntegrationTungsten partner providing document automation and workflow solutions.
• MicrosoftcoreTechnology or IntegrationMicrosoft Solutions Partner providing Office 365, Azure, and Microsoft cloud services through Elevity managed IT division.
• CiscocoreTechnology or IntegrationCisco partner providing networking, security, and collaboration solutions.
• VMwarecoreTechnology or IntegrationVMware partner providing virtualization and cloud infrastructure solutions.
• NutanixcoreTechnology or IntegrationNutanix partner providing hyperconverged infrastructure solutions.
• VeeamcoreTechnology or IntegrationVeeam partner providing backup and disaster recovery solutions.
• MimecastcoreTechnology or IntegrationMimecast partner providing email security and archiving solutions.
• CitrixcoreTechnology or IntegrationCitrix partner providing virtualization and remote work solutions.
• Arctic WolfcoreTechnology or IntegrationArctic Wolf partner providing security operations center (SOC) monitoring and cybersecurity solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RJ Young: RJ Young is an independent office technology dealer based in Tennessee offering managed print, document management, managed IT, and production print solutions - directly comparable as a multi-vendor independent dealer with similar managed services portfolio and customer segments.
• Marco Technologies: Headquartered in Minnesota, Marco is one of the largest independent office technology and managed IT services providers in the Midwest, closely comparable to Gordon Flesch in scale, multi-vendor OEM strategy (Canon, HP, Ricoh), and mix of managed print, managed IT, and cloud voice services.
• ProSource Technology Solutions: ProSource is an independent office technology and managed services provider serving the Midwest and Southeast, comparable to Gordon Flesch in its mix of managed print, IT services, and multi-vendor hardware offerings.
• EO Johnson Business Technologies: EO Johnson is a Wisconsin-based independent office technology and managed IT services provider with Canon/Konica Minolta partnerships, directly comparable to Gordon Flesch in geography (overlapping Midwest footprint), customer mix, and managed services offerings.
• Dex Imaging: Dex Imaging is a large independent office technology dealer and managed services provider in the Southeast US, offering managed print, document management, and IT services - a direct comparable in business model and customer type, though serving a different geography.
• ImageNet Consulting: ImageNet Consulting is an independent office technology dealer headquartered in Oklahoma offering managed print, managed IT, and document management services - a comparable independent dealer with similar service portfolio and customer profile.

Broad incumbents

• Konica Minolta Business Solutions USA: Konica Minolta is a major OEM of office print and production equipment with a direct enterprise sales motion and managed services division. Comparable to Gordon Flesch as a competitor for managed print and document workflow contracts, but operates at much larger scale and as an OEM.
• Xerox Corporation: Xerox is a major OEM in office print, production print, and managed document services with a national direct-sales channel. Comparable to Gordon Flesch as a competitor for managed print and document workflow contracts, though at much greater scale.
• CDW Corporation: CDW is a large national provider of hardware, software, and integrated IT services to business and government customers. Comparable to Gordon Flesch as an indirect competitor in managed IT services and as a benchmark for scaling a multi-vendor technology solutions business nationally.
• Ricoh USA: Ricoh is a key Gordon Flesch partner and a global OEM of office and production print equipment offering direct enterprise sales and managed services. Comparable as a vendor-partner and competitive overlap in managed print and document services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gordonflesch
• Facebookfacebook.com/gordon.flesch.company
• LinkedInlinkedin.com/company/gordon-flesch-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gordon Flesch Company