Narasi
Narasi is an Indonesian digital media company (Narasi TV) operating a multi-channel video and news streaming platform plus Narasi Academy, a tiered online-course business. It serves Indonesian consumers directly and corporate/institutional partners (Grab, Danone, Australian Embassy, universities) through advertising, courses, and co-branded training programs.
- Company typePrivate
- Founded2017
- HeadquartersJakarta Pusat, Indonesia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Narasi does
Narasi is an Indonesian digital media company operating a multi-channel video and news platform under the legal name Narasi TV, headquartered in Jakarta Pusat and founded in 2017. Its core product is the narasi.tv streaming and article platform, organized into four content verticals — News, Tech & Edu, Lifestyle, and Hype — and anchored by flagship programs including Mata Najwa and Musyawarah (hosted by journalist Najwa Shihab), Narasi Newsroom, Narasi Explains, the WMN women's empowerment series, and the Tes Wawasan Kebangsaan quiz program. The company also publishes a daily news article product ('Narasi Daily') and runs the Hype entertainment channel covering film, music, sport, and pop culture.
Narasi monetizes through three primary streams: advertising and sponsorship on owned digital properties (website, YouTube channel, social media), an educational vertical called Narasi Academy that sells tiered online courses priced between Rp150,000 and Rp1,850,000 in areas such as journalism, content production, social media marketing, illustration, animation, and event management, and corporate partnerships that deliver co-branded training programs and content collaborations. Notable institutional partners include Grab, Danone Indonesia, the Australian Embassy, Tanoto Foundation, Indosat, YouTube, multiple Indonesian universities (UGM, Ciputra Surabaya, ITB Asia Malang), and government ministries. The platform reaches audiences directly as a consumer-facing media brand and indirectly as a B2B workforce-development partner.
The technology stack centers on a digital media streaming platform with video-on-demand capabilities and YouTube integration, paired with an LMS for Narasi Academy. There is no indication of proprietary AI/ML capability or third-party AI model dependencies disclosed in the available data; Narasi operates as a content-led media business. Headcount is reported at 101-250 employees, ownership is private with one disclosed 2018 funding round from GDP Venture and Gojek, and co-founders Najwa Shihab, Catharina Davy (CEO), and Dahlia Citra Buana (Chief of Creative Studio) provide the editorial and operational leadership.
Narasi firmographics
Firmographics- Name
- Narasi
- Legal name
- Narasi TV
- Website
- https://narasi.tv
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Narasi is an Indonesian digital media company (Narasi TV) operating a multi-channel video and news streaming platform plus Narasi Academy, a tiered online-course business. It serves Indonesian consumers directly and corporate/institutional partners (Grab, Danone, Australian Embassy, universities) through advertising, courses, and co-branded training programs.
- Ownership category
- akta.pro rank
Where Narasi is headquartered
LocationHeadquarters
- HQ city
- Jakarta Pusat
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Narasi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising and Sponsorship: The platform generates revenue through advertisements placed across its digital properties including video ads, display ads, and sponsored content. The website shows clear advertisement sections throughout.
- Narasi Academy Course Sales: Online educational platform selling courses in journalism, content creation, social media marketing, illustration, animation, and event management. Courses range from Rp150,000 to Rp1,850,000 with various tiers.
- Corporate Partnerships and Collaborations: Branded programs and collaborations with corporate partners for workforce development and content creation training, including programs with Grab, Danone, Tanoto Foundation, and various government institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | Basic Course Tier - Rp150,000 to Rp350,000 |
| Subscription | One time | Standard Course Tier - Rp350,000 to Rp400,000 |
| Subscription | One time | Premium Course Tier - Rp1,500,000 to Rp1,850,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Narasi product offering
Product offeringCore offering
Narasi operates an Indonesian digital media platform that produces and distributes original video programming, news articles, and lifestyle content across multiple specialized channels (News, Tech & Edu, Lifestyle, Hype). Its flagship talk shows include Mata Najwa and Musyawarah hosted by journalist Najwa Shihab, supplemented by Narasi Newsroom explainers and the Narasi Academy online course platform offering training in journalism, content production, and digital skills.
Product overview
Narasi is an Indonesian digital streaming platform and multi-channel media company offering a platform-plus-channels architecture. The core Narasi TV platform delivers video streaming and news content, organized into specialized channels (News, Tech & Edu, Lifestyle, Hype) alongside branded programs including the flagship talk show Mata Najwa, Musyawarah discussions, Narasi Explains educational content, WMN women's empowerment programming, and Tes Wawasan Kebangsaan quiz series. The subsidiary Narasi Academy provides online educational courses in journalism, content creation, design, social media, and event management. Narasi Daily publishes news articles complementing the video content across all channels.
Differentiator
Problem solved
Functional benefit
Brands
- Narasi Academy: Educational platform offering online courses in journalism, content production, social media marketing, art & design, and event management with professional mentors.
Products and services
- Narasi TV Digital Platform
- Narasi Academy
- Mata Najwa
- Musyawarah
- Narasi Explains
- Tes Wawasan Kebangsaan
- WMN (Women by Narasi)
- Narasi Daily
Companies that use Narasi
Customer profileSegments3 records
Ideal customer profiles3 records
Narasi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Narasi partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Danone IndonesiaminorDanone Indonesia Creator Connect 2025 was a collaborative learning and self-development space for young creators to produce content about healthy lifestyle, nutrition, and awareness. Participants received training from experts and opportunities to join creative creator movements.
- Australian EmbassycoreJournalism Fellowship Program - a training and mentoring program for young Indonesians, especially university journalism organizations, to build skills in journalism, digital content creation, and media literacy. Fully funded program with 3-5 representatives from each university producing fellowship works.
- Grab IndonesiacoreNarasi Academy x Grab collaboration for 'Kelas Tanpa Guru' (Class Without Teachers) program, providing digital skills and content creation training for Grab ecosystem participants.
- UNFPA & PKBI DKI JakartaminorICPD30 Creative Fellowship Training Programme collaboration for youth development and creative skills training.
- Tanoto Foundationminor#JadiTELADAN Sekarang, Future Leaders Kemudian program - leadership development initiative for Indonesian youth.
- IndosatminorWorkshop Online Festival Film Pendek SOS 2023 - online workshop collaboration for short film festival.
- YoutubecoreAccelerator Programme for Independent Digital-First Newsrooms - YouTube-supported program for digital news development and training.
- Universitas Gadjah Mada (Fisipol UGM)minorEducational partnership with Faculty of Social and Political Sciences for journalism and media programs.
- Universitas Ciputra SurabayaminorCreative Digital Learning collaboration focusing on mental health awareness on social media platforms and digital ecosystem quality.
- Institut Teknologi dan Bisnis Asia MalangminorCreative Digital Learning collaboration encouraging Indonesian youth to create impactful digital content through interactive classes.
- Kementerian Pertahanan RIminorCollaboration for national defense-related content and training programs.
- SatoriaminorNajwa Shihab: Bergerak Berkarya Berdampak - collaborative program featuring journalist Najwa Shihab for youth development.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Narasi competitors and assessment
Company assessmentEmerging players
- Ruangguru: Indonesia's largest ed-tech platform offering online courses and tutoring; comparable to Narasi Academy's model of selling structured online courses with professional mentors to Indonesian learners.
Direct peers
- IDN Times: Indonesian digital media company targeting younger audiences with multi-category news, entertainment, and lifestyle content, monetized via advertising and branded programs—directly comparable to Narasi's platform-plus-channels architecture.
- Kumparan: Indonesian digital-first news and content platform offering multi-category news, lifestyle, and entertainment content with a similar direct-to-consumer digital model targeting Indonesian audiences.
- Tempo.co: Established Indonesian news brand that has transitioned to a strong digital presence; comparable as a credible journalism-led multi-platform media company in Indonesia.
- Tirto.id: Indonesian online journalism outlet producing long-form investigative and explanatory news content; comparable in editorial focus on credible, in-depth journalism for Indonesian audiences.
Broad incumbents
- Detik.com: One of Indonesia's largest news portals with massive reach and broader category coverage; competes for the same Indonesian advertising spend and audience attention as Narasi but at significantly larger scale.
- Vidio: Indonesia's leading domestic OTT streaming platform offering video-on-demand, live TV, and original content; overlaps with Narasi's video streaming and entertainment distribution model at significantly larger scale.
- CNN Indonesia: Major Indonesian television news network with a strong digital platform; comparable to Narasi's Mata Najwa flagship talk show format and digital news distribution.
- CNBC Indonesia: Major Indonesian business and news broadcaster with a digital platform; comparable as a multi-format (video + articles) news media brand monetized through ads and corporate partnerships.
- VICE: Global digital media company known for youth-targeted video journalism, explainers, and lifestyle content; comparable to Narasi's digital-first, personality-driven, multi-category content model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Narasi social profiles
Digital presenceNarasi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Narasi leadership team
Management profileNumber of profiles
Profiles3 records
Narasi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Narasi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Narasi
What does Narasi do?
Narasi operates an Indonesian digital media platform that produces and distributes original video programming, news articles, and lifestyle content across multiple specialized channels (News, Tech & Edu, Lifestyle, Hype). Its flagship talk shows include Mata Najwa and Musyawarah hosted by journalist Najwa Shihab, supplemented by Narasi Newsroom explainers and the Narasi Academy online course platform offering training in journalism, content production, and digital skills.
Is Narasi a public or private company?
Narasi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Narasi founded?
Narasi was founded in 2017. It employs 101 to 250 people.
Where is Narasi based?
Narasi is headquartered in Jakarta Pusat, Indonesia, in the Asia region.
How does Narasi make money?
Three revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are narasi Academy Course Sales and corporate Partnerships and Collaborations.
Who are Narasi's main competitors?
Ruangguru is listed as an emerging player. Direct peers are IDN Times, Kumparan, Tempo.co and Tirto.id. Broad incumbents are Detik.com, Vidio, CNN Indonesia, CNBC Indonesia and VICE.
Does Narasi have an API?
No public API is recorded for Narasi.