Oliver Wicks
Oliver Wicks is a direct-to-consumer e-commerce company selling made-to-measure men's custom suits and tailored garments worldwide, produced in Europe from premium Italian and English fabrics, serving professional men, wedding parties, and students.
- Company typePrivate
- Founded2012
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Oliver Wicks does
Oliver Wicks is a direct-to-consumer e-commerce company that sells made-to-measure men's custom suits and tailored garments, operating under Oliver Wicks Inc. in the United States and Bold Fashion Limited in Bulgaria (Sofia). Founded in 2012, the company serves individual consumers worldwide who want tailored professional and formal attire without visiting a physical tailor, with customer segments spanning professional men, wedding parties, corporate professionals, and students/young professionals.
The core product is a custom suit priced between $799 and $1,100 depending on fabric and construction, with the Premium and Vendetta collections extending into Super 150s and Super 160s wools from Italian mills (Vitale Barberis Canonico, Loro Piana, Reda, Drago, Angelico, Guabello) and English mills (Alfred Brown). All garments use half-canvas construction with pad-stitched lapels as standard, with full-canvas available as an upgrade. The technology stack is a self-service online measurement platform: customers submit their own measurements in approximately 15 minutes by following video guides, and the company applies predictive modeling to review and validate those measurements before production begins. The full product line also includes tuxedos, custom shirts, blazers, coats, pants, and accessories (neckties, pocket squares, suspenders, scarves), plus a $199 rush order service and a starter swatch/tape measure kit.
The business model is a pure DTC online retailer with worldwide delivery, free shipping on custom orders, and a 100% satisfaction guarantee backed by 365 days of alterations coverage up to $125 per suit. The company earns revenue through one-time unit purchases across the product catalog, with no subscription or recurring component. The GTM motion is product-led: content marketing (an extensive blog covering suits, accessories, and styling) drives top-of-funnel organic SEO traffic, while a newsletter and student discount program handle mid-funnel nurture. The company is privately held with no disclosed external funding beyond approximately $263,000 in early-stage rounds from LAUNCHub Ventures between 2013 and 2015, and reports no named enterprise customers.
Oliver Wicks firmographics
Firmographics- Name
- Oliver Wicks
- Legal name
- Oliver Wicks Inc and Bold Fashion Limited
- Website
- https://oliverwicks.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oliver Wicks is a direct-to-consumer e-commerce company selling made-to-measure men's custom suits and tailored garments worldwide, produced in Europe from premium Italian and English fabrics, serving professional men, wedding parties, and students.
- Ownership category
- akta.pro rank
Oliver Wicks industry classification
Industry- Product category
- Custom Menswear
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Men’s Apparel Retail (CRAAABAC)
- akta.pro secondary industry
- Ties, Bow Ties & Pocket Squares (CRAAAJAH)
Keywords
Where Oliver Wicks is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices2 records
Markets served
Oliver Wicks business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Custom Suit Sales: One-time purchase of made-to-measure custom suits sold directly to consumers through the e-commerce platform. Suits range from $799 to $1,100 depending on fabric and construction.
- Custom Garment Sales: Sale of custom-tailored items including tuxedos, shirts, blazers, coats, and pants. Tuxedos range from $799 to $1,100; accessories include ties ($79-$99), bow ties ($79), and other items.
- Expedited Service: Optional $199 expedite fee to move orders to front of tailoring queue with priority production and shipping
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Essential Collection suits starting at $799 |
| Unit Pricing | Pay-as-you-go | Premium Collection suits at $899-$999 |
| Unit Pricing | Pay-as-you-go | Vendetta Premium Collection suits at $999-$1,100 |
| Unit Pricing | Pay-as-you-go | Rush Order Expedited Service at $199 |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Oliver Wicks product offering
Product offeringCore offering
Oliver Wicks is a direct-to-consumer e-commerce brand that sells made-to-measure custom men's suits, tuxedos, shirts, blazers, coats, and pants, along with accessories such as ties, pocket squares, suspenders, scarves, and gift cards. Customers submit their own measurements online via video guides, which the company reviews using predictive modeling before producing each garment in Europe with half-canvas or full-canvas construction and delivering worldwide in about 30 days.
Product overview
Oliver Wicks is a B2C e-commerce platform specializing in made-to-measure men's custom suits and tailored clothing. The core offering consists of Custom Suits (including suits, 3-piece suits, jackets, and pants), Tuxedos, Custom Shirts, Custom Blazers, Custom Coats, and Custom Pants. The company also offers a range of accessories including Neckties (Italian silk and grenadine ties), Pocket Squares, Suspenders, and Scarves. Additional products include Gift Cards, a Starter Kit (swatch book and tape measure), and a Rush Order Service for expedited production. The Vendetta Collection represents a premium sub-brand featuring Super 150s wool suits from Italian mills. All products are manufactured in Europe with half-canvas or full-canvas construction as standard, using fabrics from renowned Italian and English mills.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Suits
- Tuxedos Custom-tailored formal tuxedos available in various lapel styles (peak, notch, shawl) and fabrics, with the option to create tuxedos from any fabric in the Custom Suits collection. Priced from $799 to $1,100.
- Custom Shirts Made-to-measure custom dress shirts tailored to customer measurements with various collar and cuff options.
- Custom Blazers Custom-tailored blazers for professional and casual wear, available in various fabrics and styles.
- Custom Coats Made-to-measure custom coats tailored in Europe for outerwear needs.
- Custom Pants Custom-tailored dress pants and chinos available in various fabrics and styles.
- Coats Ready-to-wear and custom coats for outerwear.
- Neckties Italian silk ties including grenadine ties and solid silk ties in various colors, priced $79 to $99.
- Pocket Squares Accessory pocket squares for suits and blazers.
- Suspenders Dress suspenders as an alternative to belts for tailored pants.
- Scarves Accessory scarves for complementing tailored outfits.
- Gift Cards Gift cards available for purchase to give the gift of custom tailoring.
- Rush Order Service Expedited production service for $199 that moves orders to the front of the tailoring line with priority international shipping included. Expedited orders are not eligible for return.
- Starter Kit (Swatch Book and Tape Measure) Fabric swatch book and tape measure kit for customers to preview fabrics and take their own measurements at home.
- The Vendetta Collection Premium suit collection featuring Super 150s wool fabrics from Vitale Barberis Canonico, offering high-end luxury suits priced from $999 to $1,100.
Quantifiable outcome
- 30-day delivery for custom orders
- +1 more outcomes
Companies that use Oliver Wicks
Customer profileSegments4 records
Ideal customer profiles4 records
Oliver Wicks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature4 records
Oliver Wicks partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Oliver Wicks competitors and assessment
Company assessmentDirect peers
- Indochino: Online made-to-measure men's suiting company selling custom suits in a comparable price band with a direct-to-consumer model and showroom network — the most direct comparable in Oliver Wicks' category.
- Suitsupply: Menswear retailer offering made-to-measure and ready-to-wear suits with a strong DTC and physical-store presence in Europe and North America — a close competitor on custom suit quality, fabric sourcing, and price ladder.
- Black Lapel: Online custom menswear brand offering made-to-measure suits and tuxedos with an online measurement process and home try-on elements — a direct peer in online custom suiting.
- Knot Standard: Custom menswear company offering made-to-measure suits and shirts both online and through showroom appointments — directly comparable in product and target customer to Oliver Wicks.
- The Black Tux: Online formalwear and tuxedo rental/retail brand targeting the same wedding and special-occasion customer segments that Oliver Wicks serves with its tuxedo line — strongly overlapping use case.
Broad incumbents
- Bonobos: Well-funded DTC men's apparel brand with a tailored clothing line and showroom-based fitting model — competes in adjacent menswear with broader assortment and stronger brand recognition.
- Men's Wearhouse: Established US menswear chain offering suits, tuxedos, and formalwear rental with strong wedding and special-occasion presence — competes for the same buyer pools across multiple price tiers.
- Hugo Boss: Global premium menswear brand with extensive custom and ready-to-wear suiting — competes with Oliver Wicks on premium fabric quality and brand positioning in business and occasion-wear.
- Brooks Brothers: Iconic American menswear brand with a custom suiting program and broad formalwear assortment — a larger incumbent competing for corporate, wedding, and professional customers.
Emerging players
- Tailor Store: Europe-headquartered online custom menswear and shirts brand with a similar self-measurement, made-to-measure value proposition — overlapping product set and target customer with a European manufacturing footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Oliver Wicks social profiles
Digital presenceOliver Wicks compliance and trust
Trust signalCompliance1 record
Oliver Wicks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oliver Wicks leadership team
Management profileNumber of profiles
Oliver Wicks funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oliver Wicks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oliver Wicks
What does Oliver Wicks do?
Oliver Wicks is a direct-to-consumer e-commerce brand that sells made-to-measure custom men's suits, tuxedos, shirts, blazers, coats, and pants, along with accessories such as ties, pocket squares, suspenders, scarves, and gift cards. Customers submit their own measurements online via video guides, which the company reviews using predictive modeling before producing each garment in Europe with half-canvas or full-canvas construction and delivering worldwide in about 30 days.
Is Oliver Wicks a public or private company?
Oliver Wicks is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oliver Wicks founded?
Oliver Wicks was founded in 2012. It employs 11 to 50 people.
Where is Oliver Wicks based?
Oliver Wicks is headquartered in Sofia, Bulgaria, in the Europe region.
How does Oliver Wicks make money?
Three revenue lines are on record. Custom Suit Sales are the primary driver. The others are custom Garment Sales and expedited Service.
Who are Oliver Wicks's main competitors?
Direct peers on record are Indochino, Suitsupply, Black Lapel, Knot Standard and The Black Tux. Broad incumbents are Bonobos, Men's Wearhouse, Hugo Boss and Brooks Brothers. Tailor Store is listed as an emerging player.
Does Oliver Wicks have an API?
No public API is recorded for Oliver Wicks.
What industry is Oliver Wicks in?
Oliver Wicks's product category is Custom Menswear. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail, with a secondary code of CRAAAJAH, Ties, Bow Ties & Pocket Squares. Its NAICS code is 458110 and its SIC code is 5600.