Carousel Digital Signage
- Company typePrivate
- Founded1997
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Carousel Digital Signage does
Carousel Digital Signage is a U.S.-based provider of cloud-based digital signage content management software, operating as a division of Tightrope Media Systems, Inc., a privately held corporation headquartered in Minneapolis, Minnesota. The company's platform, Carousel Cloud, enables organizations to create, schedule, and distribute content across dedicated media players (BrightSign, Apple TV, Amazon Signage Stick, Samsung Tizen, LG webOS, Sony, Philips, Bluefin), as well as personal devices via URL-based content feeds. Differentiated capabilities include Common Alerting Protocol (CAP) integration for automated emergency messaging, role-based content zones and approval workflows, integrations with major MDM/UEM platforms (Moki, FileWave, Jamf), and productivity tools (Canva, PowerPoint, Power BI, Slack, Zoom Rooms, Google and Microsoft suites). All features, training, and the Creator Library are bundled into a single subscription priced at $25 per player per month, with no public enterprise tier disclosed.
Carousel serves corporate, K-12, higher education, and government/municipal customers, with named deployments including Texas A&M, Michigan State University, University of California Merced, Colorado National Guard, and the Village of McFarland. Go-to-market combines consultative direct sales with a reseller program and embedded distribution through media player OEMs and MDM partners; an expanded 2025 partnership with Moki and a new FileWave alliance (December 2025) signal deeper channel enablement, while the Amazon Signage Stick integration (November 2025) opens an SMB-friendly channel. The company holds a deep stack of certifications relevant to public-sector and education procurement, including SOC 2 Type 2, TX-RAMP Level 1, StateRAMP, HECVAT/HECVAT Lite, CAIQ, VPAT, SIG Lite, GDPR, and ADA accessibility compliance.
The business is privately held with no public revenue, no disclosed funding rounds, and an operating team in the 11-50 range. Parent Tightrope Media Systems, founded in 1997, claims 25+ years of industry experience and 45,000+ screens under management across its broader portfolio, providing Carousel with brand credibility and operational scale advantages. Recent strategic activity is partnership-led rather than capital- or M&A-led, indicating a measured expansion posture within a niche vertical CMS market.
Carousel Digital Signage firmographics
Firmographics- Name
- Carousel Digital Signage
- Legal name
- Tightrope Media Systems, Inc.
- Website
- https://carouselsignage.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Carousel Digital Signage industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Advertising Material Distribution Services (541870)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Conference & Trade Show Registration Platforms (THAHAFAB)
- akta.pro secondary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where Carousel Digital Signage is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Carousel Digital Signage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Per Player/Month: Carousel Cloud is a cloud subscription SaaS priced per player per month at $25/player/month (as stated on the Corporate solutions page). All features, training, and the Creator Library are included in every subscription with no hidden fees. Annual billing is implied as the primary cadence for enterprise customers. The subscription model enables recurring revenue with land-and-expand potential as customers add more screens.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Carousel Cloud subscription per player per month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Carousel Digital Signage product offering
Product offeringCore offering
Carousel Digital Signage provides a cloud-based digital signage content management system (Carousel Cloud) that enables organizations to create, schedule, manage, and display content across dedicated media players (BrightSign, Apple TV, Amazon Signage Stick, Samsung, LG, Sony, Philips, Bluefin) and personal devices. The platform is sold as a SaaS subscription priced at $25 per player per month and includes all features, training modules, and the Creator Library of pre-made templates. Key capabilities include emergency messaging via Common Alerting Protocol (CAP), content zones with role-based approvals, SSO, MDM integrations (Moki, FileWave, Jamf), URL-based content feeds, and tiered Support Packages.
Product overview
Carousel Digital Signage is a cloud-based digital signage content management platform offered as Carousel Cloud, a unified CMS that serves corporate, education (K-12 and higher education), and government sectors. The platform centers on Carousel Cloud as the core product, complemented by the Creator Library (hundreds of pre-made templates included with subscription), Essentials Training modules, and tiered Support Packages. Key platform capabilities include Emergency Messaging with Common Alerting Protocol (CAP) integration, Content Feeds for one-to-many URL-based delivery, and MDM for Digital Signage through partnerships with Moki, FileWave, and Jamf. The platform also offers The Daily for mobile content push and an Interactive Experience for virtual exploration of deployments. Carousel supports a wide range of dedicated media players including BrightSign, Apple TV, Amazon Signage Stick, Sony, Philips, Samsung, LG webOS, and Bluefin, as well as personal devices like desktops, laptops, tablets, and mobile. The company is backed by Tightrope Media Systems with over 25 years of experience managing 45,000+ screens.
Differentiator
Problem solved
Functional benefit
Products and services
- Carousel Cloud
- Creator Library
- Support Packages
- The Daily Mobile Bulletins
- Emergency Messaging with CAP Integration
- MDM for Digital Signage
Quantifiable outcome
- 50% of companies report improved employee communication through digital signage
- +2 more outcomes
Companies that use Carousel Digital Signage
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Carousel Digital Signage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability9 records
Feature7 records
Carousel Digital Signage partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Amazon SignagecoreCarousel is listed as one of over 50 CMS partners supporting the Amazon Signage Stick. The Amazon Signage Remote Management API enables Carousel to integrate device management, display controls, system health monitoring, and proof-of-play capabilities, allowing businesses managing digital signage at scale to reduce downtime and improve operational efficiency.
- Studio KudzuminorCarousel collaborated with Studio Kudzu to create an immersive, browser-based Interactive Experience showcasing a fully equipped corporate digital signage deployment. The experience allows prospective customers to explore a virtual environment with dynamic content, emergency alerts, room signage, device management, and engagement tools as a self-guided product demonstration.
- FileWavecoreCarousel and FileWave partnered to combine Carousel's digital signage CMS with FileWave's Unified Endpoint Management (UEM) platform. The integration streamlines device deployment, provisioning, and compliant content delivery for schools and enterprises, enabling IT and communications teams to deliver secure, consistent messaging across managed screens without added technical complexity.
- Amazon SignagecoreCarousel partnered with Amazon Signage to bring its CMS to the Amazon Signage Stick, a digital media player. The integration enables plug-and-play deployment: users connect the Stick to a display, select Carousel from the CMS dropdown in the Amazon Signage app, and authenticate. This collaboration extends Carousel's reach to SMB and affordable signage deployments, positioning Carousel as an accessible option within Amazon's hardware ecosystem.
- MokicoreBuilding on a 2021 collaboration, Carousel and Moki expanded their partnership in 2025 with deeper integration, cross-training, co-marketing, and joint go-to-market. The combined solution delivers secure zero-touch deployment, cross-platform device compatibility (Android, iOS, BrightSign), kiosk-mode lockdown, remote updates, real-time monitoring, and reliable alerts across signage networks.
- JamfcoreCarousel integrates with Jamf for MDM-enabled delivery of The Daily mobile bulletins. The integration allows higher education institutions to configure Carousel content feeds for delivery to managed mobile devices via Jamf's MDM platform, expanding the reach of campus communications beyond dedicated signage displays.
- BrightSigncoreBrightSign is Carousel's primary recommended media player partner. Carousel's CMS is deeply integrated with BrightSign devices, which are highlighted as the go-to solution for reliable, always-on digital signage playback. Carousel Cloud is optimized for BrightSign's hardware, providing content caching, offline alerts, and centralized device management.
- Apple TVcoreApple TV is listed as a supported Carousel media player platform, enabling organizations to use Apple TV devices as affordable signage players managed through Carousel's cloud CMS.
- Samsung (Tizen)coreSamsung's commercial displays running Tizen OS are supported Carousel media player platforms, enabling signage deployment on Samsung professional displays through Carousel's CMS.
- LG (webOS)coreLG commercial displays running webOS are supported Carousel media player platforms, enabling signage deployment on LG professional displays through Carousel's CMS.
- Sony Professional DisplayscoreSony professional commercial displays are listed as supported Carousel media player platforms, enabling signage deployment on Sony hardware through Carousel's CMS.
- Philips Professional TVscorePhilips professional commercial displays are listed as supported Carousel media player platforms, enabling signage deployment on Philips hardware through Carousel's CMS.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Carousel Digital Signage competitors and assessment
Company assessmentDirect peers
- ScreenCloud: ScreenCloud is a cloud-based digital signage CMS serving enterprise, education, and retail customers with similar subscription pricing and media-player breadth, competing head-to-head with Carousel across most customer segments.
- Kitcast: Kitcast provides a digital signage CMS specifically optimized for Apple TV and iPad deployments, overlapping with Carousel's Apple TV support and serving a similar SMB and education customer base.
- NoviSign: NoviSign is a cloud digital signage software platform with subscription-based pricing and broad media player support, directly comparable to Carousel in mid-market and enterprise deployments.
- Airtame: Airtame combines wireless screen sharing with a digital signage CMS, targeting education and enterprise buyers; co-listed with Carousel in Amazon Signage Stick's CMS partner ecosystem, it is a direct peer on the SMB/education side.
- Yodeck: Yodeck offers a cloud digital signage CMS with strong SMB and education adoption; it is co-listed with Carousel among Amazon Signage Stick's 50+ CMS partners, making it a direct comparable on platform, pricing, and go-to-market.
- Four Winds Interactive (FWI): FWI is an enterprise-focused digital signage CMS with deep corporate and higher-education penetration, competing with Carousel for large, multi-location deployments and analytics-driven use cases.
Others
- BrightSign: BrightSign is Carousel's primary recommended media-player hardware partner but also offers its own CMS options, making it a partner/competitor hybrid whose strategy could either amplify or commoditize Carousel's value layer.
Emerging players
- Enplug: Enplug offers cloud-based digital signage focused on mid-market and enterprise use cases, with comparable subscription pricing and a similar player-agnostic approach, positioning it as an emerging direct peer.
Broad incumbents
- Stratacache: Stratacache is a large, diversified digital signage and retail-media platform with hardware, software, and services, competing broadly with Carousel in large-scale enterprise and retail deployments.
- Samsung MagicINFO: Samsung's bundled MagicINFO CMS ships with Samsung Tizen commercial displays, giving Samsung a captive, zero-marginal-cost CMS distribution channel that competes broadly with Carousel's display-agnostic offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Carousel Digital Signage social profiles
Digital presenceCarousel Digital Signage compliance and trust
Trust signalCompliance10 records
Carousel Digital Signage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carousel Digital Signage leadership team
Management profileNumber of profiles
Profiles3 records
Carousel Digital Signage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carousel Digital Signage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carousel Digital Signage
What does Carousel Digital Signage do?
Carousel Digital Signage provides a cloud-based digital signage content management system (Carousel Cloud) that enables organizations to create, schedule, manage, and display content across dedicated media players (BrightSign, Apple TV, Amazon Signage Stick, Samsung, LG, Sony, Philips, Bluefin) and personal devices. The platform is sold as a SaaS subscription priced at $25 per player per month and includes all features, training modules, and the Creator Library of pre-made templates. Key capabilities include emergency messaging via Common Alerting Protocol (CAP), content zones with role-based approvals, SSO, MDM integrations (Moki, FileWave, Jamf), URL-based content feeds, and tiered Support Packages.
Is Carousel Digital Signage a public or private company?
Carousel Digital Signage is a private company. It is classified as management employee owned and is currently operating.
When was Carousel Digital Signage founded?
Carousel Digital Signage was founded in 1997. It employs 11 to 50 people.
Where is Carousel Digital Signage based?
Carousel Digital Signage is headquartered in Minneapolis, United States, in the North America region.
How does Carousel Digital Signage make money?
One revenue line is on record: subscription - Per Player/Month.
Who are Carousel Digital Signage's main competitors?
Direct peers on record are ScreenCloud, Kitcast, NoviSign, Airtame, Yodeck and Four Winds Interactive (FWI). BrightSign is listed as an others. Enplug is listed as an emerging player. Broad incumbents are Stratacache and Samsung MagicINFO.
Does Carousel Digital Signage have an API?
Yes. Carousel offers a Data Integration API that enables integration with external systems. The API is mentioned in the navigation as 'API' linking to support documentation at https://support.carouselsignage.com/hc/en-us/articles/38484248474004-Data-Integration-Options. Carousel Cloud API License Agreement governs partner use of the API. Available integrations include receiving CAP (Common Alerting Protocol) messages via HTTP post for emergency triggering, and content management capabilities.
What industry is Carousel Digital Signage in?
Carousel Digital Signage's product category is Digital Signage Software. Its primary akta.pro industry code is THAHAFAB, Conference & Trade Show Registration Platforms, with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 541870 and its SIC code is 7900.