ENotas

Tax Compliance Softwareenotas.com.br

ENotas is a Brazilian SaaS platform that automates electronic fiscal invoice (NFS-e and NFe) issuance for digital entrepreneurs, infoprodutores, and affiliates, primarily through its official integration with parent company Hotmart.

Company typePrivate
Founded2011
HeadquartersBelo Horizonte, Brazil
Headcount101–250
GTM typeB2B
OfferingSoftware

What ENotas does

ENotas (legal entity ENOTAS DESENVOLVIMENTO DE SOFTWARES LTDA, CNPJ 14.422.279/0001-06) is a Brazilian SaaS company founded in 2011 and headquartered in Belo Horizonte, Minas Gerais, that automates the issuance of electronic fiscal invoices — NFS-e (Nota Fiscal de Serviço Eletrônica) and NFe (Nota Fiscal Eletrônica) — for digital entrepreneurs, infoprodutores, affiliates, coproducers, and SaaS companies operating in Brazil. The platform connects to hundreds of Brazilian municipal prefecture WebServices and to state tax authorities (SEFAZ), enabling direct submission of fiscal documents to government systems. ENotas operates as a wholly-owned subsidiary of Hotmart, sitting inside the Hotmart Group alongside Hotmart Company BV, Teachable, and Launch Pad entities.

The core product, eNotas Emissor, is a cloud-based SaaS platform that synchronizes with sales data from Hotmart and other integrated payment and ecommerce platforms (Pagar.me, Moip, iugu, Hubla, PagSeguro, Vindi, AppMax, Kobana, Lastlink, Doppus, Tutory, EAD Plataforma) to automatically emit fiscal documents at user-configurable moments — charge generation, payment, or guarantee. Notable technical capabilities include dual NFS-e/NFe splitting from a single transaction, automatic refund-cancellation detection, historical sales import (from the Plus tier onward), A1 digital certificate management, and coproduction commission-based invoice distribution. The company also provides a National NFS-e Portal configuration guide supporting compliance with Brazil's Tax Reform.

ENotas monetizes through a tiered self-serve subscription model — Basic, Plus, Professional, and Business plans — billed monthly or annually with a 25% discount for annual commitments, supplemented by usage-based overage charges for invoices exceeding plan allocations and a one-time activation fee on select plans. Distribution combines direct self-serve sign-up via enotas.com.br, the official Hotmart marketplace integration, and a network of accountant-partner referrals. Marketing is executed through content marketing (blog, SEO), social media (Facebook, LinkedIn, YouTube, Instagram), a Telegram community, and an email newsletter targeting the Brazilian digital entrepreneur segment. Documented customers span SMB digital product creators and larger enterprises including aiqfome, leadlovers (13,000+ clients across 50 countries), VOOOZER, O Rei do Tráfego, Bebê Ativo, Me Conta, Plugcitários, and Unova Cursos.

ENotas firmographics

Firmographics

Name: ENotas
Legal name: ENOTAS DESENVOLVIMENTO DE SOFTWARES LTDA
Website: https://enotas.com.br
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 101–250 employees
Short description: ENotas is a Brazilian SaaS platform that automates electronic fiscal invoice (NFS-e and NFe) issuance for digital entrepreneurs, infoprodutores, and affiliates, primarily through its official integration with parent company Hotmart.
Ownership category
akta.pro rank

ENotas industry classification

Industry

Product category: Tax Compliance Software
NAICS: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Software Publishers (513210), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
SIC: Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: E-Invoicing & Invoice Presentment (B2B/B2G) (FSAMAJAF)
akta.pro secondary industries: Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Revenue Systems, E-Filing & Digital Tax Administration (BPAIADAO)

Keywords

Electronic invoice issuance
Fiscal document automation
Brazilian tax compliance
NFS-e automation
Digital product invoicing

Where ENotas is headquartered

Location

Headquarters

HQ city: Belo Horizonte
HQ country: Brazil
HQ region: Latin America

Offices1 record

Markets served

ENotas business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

Subscription Plans: Monthly, quarterly, or annual subscription plans (Basic, Plus, Professional, Business) providing a tiered allocation of monthly invoice emissions. Plans include automatic renewal with 30-day money-back guarantee.
Excess Invoice Charges: Usage-based charges for invoices exceeding the plan allocation, billed at the unit price of the subscribed plan and invoiced in the following month.
Activation Fee: One-time activation fee may apply depending on plan selection, with new activation required after subscription cancellation.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Basic plan with essential features
Subscription	Monthly	Plus plan - adds historical import capability
Subscription	Monthly	Professional plan - full-featured
Subscription	Monthly	Business plan - enterprise features
Subscription	Annual	Annual billing discount

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

ENotas product offering

Product offering

Core offering

ENotas operates a SaaS platform (eNotas Emissor) that automates the issuance of Brazilian electronic fiscal service invoices (NFS-e) and product invoices (NF-e) for digital businesses and service providers. The platform is deeply integrated with Hotmart, allowing infoproducers to automatically issue tax notes on every digital product sale, refund, or cancellation. It supports multi-municipality coverage, accountant dashboards, and a marketplace of complementary services (digital certificate, accounting partners).

Product overview

ENotas is a SaaS platform for automated fiscal document issuance, consisting primarily of the eNotas Emissor product. The platform issues NFS-e (Nota Fiscal de Serviço Eletrônica) and NFe (Nota Fiscal eletrônica) by connecting to municipal prefecture and state SEFAZ systems, with official Hotmart integration as the primary sales channel. Additional services include a digital certificate procurement partner service, a National Portal NFS-e configuration guide for tax reform compliance, and an educational blog. The offering is structured as a subscription-based licensing model with multiple plan tiers (Basic, Plus, Professional, Business) offering increasing invoice volumes and features.

Differentiator

Problem solved

Functional benefit

Products and services

eNotas Emissor (NFS-e issuance platform)

Quantifiable outcome

30,000 fiscal notes issued in 4 days for aiqfome
+3 more outcomes

Companies that use ENotas

Customer profile

Named customers9 records

Segments5 records

Ideal customer profiles3 records

ENotas technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration15 records

Feature8 records

ENotas partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

HotmartcoreTechnology or IntegrationOfficial integration partner providing native connection between eNotas invoice automation platform and Hotmart's digital product marketplace. Enables automatic synchronization of sales data and invoice issuance for Hotmart sellers.
Accounting Partners (Contabilidades Parceiras)minorChannel Partner/ Reseller/ DistributorNetwork of accounting firms recommended by eNotas as trusted partners for digital entrepreneurs needing professional accounting support alongside invoice automation.
Brazilian Municipal GovernmentscoreTechnology or IntegrationIntegration with hundreds of Brazilian municipal prefecture systems through WebServices for NFS-e (Nota Fiscal de Serviço Eletrônica) issuance, enabling invoice submission directly to government authorities.
SEFAZ (State Tax Authorities)coreTechnology or IntegrationIntegration with Brazilian state tax authorities for NFe (Nota Fiscal Eletrônica) issuance and product invoice processing.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

ENotas competitors and assessment

Company assessment

Direct peers

Nota Fácil: Brazilian automation tool for NFS-e issuance targeted at service providers and digital entrepreneurs — comparable niche focus and customer base of infoprodutores and small service businesses.
NFe.io: Brazilian API-first platform for automated NFe/NFSe issuance serving SaaS, ecommerce and digital businesses — direct competitor in the same fiscal document automation category with comparable technology integrations.
Bling: Brazilian SMB-focused ERP/platform owned by Locaweb that includes automated NFS-e and NFe issuance alongside inventory and order management — comparable because both serve SMB digital sellers with bundled fiscal compliance.
Omie: Brazilian cloud ERP for SMBs and service businesses providing invoicing (NFS-e/NFe), accounting and financial management — comparable target market and overlapping fiscal automation capability.
PlugNotas: Brazilian API platform focused on fiscal document automation (NFe, NFC-e, NFS-e) for software houses and digital businesses — directly competes with eNotas Emissor's API-first issuance model.
eHub (eFiscal): Brazilian fiscal automation platform offering NFC-e, NFe and NFS-e issuance through integrations — directly comparable product and Go-to-market in the same SMB digital seller segment.

Broad incumbents

Softexpert (EasyNFe / Senior): Senior is a major Brazilian enterprise management software provider whose fiscal issuance and ERP modules overlap with eNotas' compliance capabilities for larger Brazilian businesses.
Conta Azul: Larger Brazilian accounting and financial management SaaS for SMBs and accountants, now including fiscal note issuance — comparable in addressing Brazilian SMB fiscal compliance needs through a broader financial platform.
Fortes Tecnologia: Brazilian software vendor offering fiscal modules (NFe/NFS-e) as part of broader accounting/ERP suites for SMBs — comparable fiscal compliance capability but distributed through a wider on-prem/cloud portfolio.
Sage Brasil: Brazilian arm of global accounting/ERP vendor offering fiscal document (NFe/NFS-e) automation within broader SMB accounting suites — comparable fiscal compliance functionality through a broader international platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

ENotas financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ENotas leadership team

Management profile

Number of profiles

Profiles1 record

ENotas funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ENotas M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENotas

What does ENotas do?

Is ENotas a public or private company?

ENotas is a private company. It is classified as corporate owned and is currently operating.

When was ENotas founded?

ENotas was founded in 2011. It employs 101 to 250 people.

Where is ENotas based?

ENotas is headquartered in Belo Horizonte, Brazil, in the Latin America region.

How does ENotas make money?

Three revenue lines are on record. Subscription Plans are the primary driver. The others are excess Invoice Charges and activation Fee.

Who are ENotas's main competitors?

Direct peers on record are Nota Fácil, NFe.io, Bling, Omie, PlugNotas and eHub (eFiscal). Broad incumbents are Softexpert (EasyNFe / Senior), Conta Azul, Fortes Tecnologia and Sage Brasil.

Does ENotas have an API?

Yes. The eNotas Emissor platform can be made available to the CLIENT through integration via API to the CLIENT's platform, application, and/or website. The platform enables issuing and canceling fiscal invoices, accessing public XML links, accessing PDF files, storing fiscal documents during the contract term, automatic tax calculation, and sending fiscal invoices by email to consumers.

What industry is ENotas in?

ENotas's product category is Tax Compliance Software. Its primary akta.pro industry code is FSAMAJAF, E-Invoicing & Invoice Presentment (B2B/B2G), with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 518210 and its SIC code is 7370.