Greenlight Digital
Greenlight Digital is a London-based, full-service digital marketing agency founded in 2001, serving enterprise and mid-market clients across retail, financial services, and healthcare with SEO, paid media, programmatic, social, analytics, and creative services. Acquired by AIM-listed Brave Bison in 2021.
- Company typePrivate
- Founded2001
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Greenlight Digital does
Greenlight Digital is a UK-based, full-service digital marketing agency founded in 2001 and headquartered at The Varnish Works in King's Cross, London. The firm delivers an integrated suite of 13 service lines spanning SEO, paid search and shopping, creative, design and build, data and audience insights, commerce systems integration, conversion optimisation and UX, content marketing, programmatic display, affiliate marketing, analytics, social media management, and digital PR. Its core technology stack includes an in-house Data Management Platform (DMP) and Demand Side Platform (DSP) that enable custom audience segmentation and transparent programmatic buying across mobile, video, TV and display, complemented by a proprietary 100-point Google Analytics audit methodology. The agency holds premier-tier partnerships with Google (Premier Partner, top 3% in the UK), Facebook/Meta, Microsoft Advertising, Amazon Advertising, TikTok, Snapchat, and Pinterest, plus minor-tier integrations with Salesforce Commerce Cloud and SAP.
The company serves primarily enterprise and mid-market clients, with a strong vertical concentration in retail (ghd, RAJA, Dixons Carphone, Footasylum, Furniture Village, New Look, Superdry, ASICS, Musicrodom) and additional exposure in financial services (Santander, Legal & General) and healthcare (Pierre Fabre). Greenlight's go-to-market is enterprise field sales with dedicated account management and quote-based, scope-dependent pricing typical of professional services engagements. Revenue mechanics are retainer and project-based fees; no public pricing or unit economics are disclosed.
In August 2021, Greenlight Digital was acquired by AIM-listed Brave Bison, a global social media and marketing group, and now operates as a wholly-owned subsidiary under that umbrella. The agency retains ISO 27001, Cyber Essentials, IASME, and CO2 Neutral Organisation Plus certifications, and has accumulated 20+ industry awards including Google Premier Partner 2022, Microsoft Advertising Regional Partner Awards 2019 (winner), and multiple Drum and DADI nominations.
Greenlight Digital firmographics
Firmographics- Name
- Greenlight Digital
- Legal name
- Greenlight Digital Ltd.
- Website
- https://greenlightdigital.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Greenlight Digital is a London-based, full-service digital marketing agency founded in 2001, serving enterprise and mid-market clients across retail, financial services, and healthcare with SEO, paid media, programmatic, social, analytics, and creative services. Acquired by AIM-listed Brave Bison in 2021.
- Ownership category
- akta.pro rank
Greenlight Digital industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Strategy & Transformation (BPAHAEAA)
- akta.pro secondary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
Keywords
Where Greenlight Digital is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Greenlight Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Marketing Services: Full-service digital marketing agency offering SEO, paid search, paid social, display advertising, analytics, affiliate marketing, content marketing, social media management, digital PR, and creative services. Revenue generated through professional service fees, retainer agreements, and project-based consulting engagements with enterprise clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Greenlight Digital product offering
Product offeringCore offering
Greenlight Digital is a full-service digital marketing agency selling integrated digital marketing services across SEO, paid search and shopping, paid social, programmatic display, affiliate marketing, social media management, content marketing, digital PR, creative production, web design and build, data and audience insights, analytics, and commerce systems integration. Services are delivered to enterprise and mid-market clients as retainer agreements and project-based consulting engagements grounded in a data-first audience insights methodology.
Product overview
Greenlight Digital is a digital marketing agency offering a comprehensive suite of services organised into 13 distinct offerings: SEO, Paid Search & Shopping, Creative, Design & Build, Data & Audience Insights, Commerce Systems Integration, Conversion Optimisation & UX, Content Marketing, Display (programmatic), Affiliates, Analytics, Social Media, and Digital PR. The agency operates a data-first approach, leveraging social listening tools and first-party data analysis to ground creative strategies in audience insights. Services span the full digital marketing funnel from strategy and creative production through to paid media execution, analytics, and optimisation. The agency holds partnerships with major platforms including Google, Facebook, Amazon, Salesforce Commerce Cloud, and SAP, and operates in-house Data Management Platform (DMP) and Demand Side Platform (DSP) capabilities for programmatic advertising.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Search engine optimisation services to improve organic search visibility and rankings for clients.
- Paid Search & Shopping Pay-per-click advertising and Google Shopping campaign management across search engines.
- Creative Creative content production including video, copywriting, and visual assets for digital campaigns.
- Design & Build Website design, development, and build services for digital experiences.
- Data & Audience Insights Data-driven audience analysis and insights using first-party data to inform marketing strategies.
- Commerce Systems Integration Integration services connecting e-commerce platforms and marketing technology systems.
- Conversion Optimisation & UX User experience optimisation and conversion rate optimisation services to improve website performance.
- Content Marketing Content strategy and production including blog posts, articles, and multimedia content.
- Display Programmatic display advertising using in-house DMP and DSP capabilities for brand awareness, perception change, and acquisition campaigns across mobile, video, TV, and display.
- Affiliates Performance-based affiliate marketing programme management from audit to launch, growth strategy, and ongoing management.
- Analytics Google Analytics and Tag Manager services including training, audits, tracking fixing, customisations, deployment and management; 100-point Google Analytics audit.
- Social Media End-to-end social media management including social listening, paid social, content production, influencer marketing, and strategy across Facebook, TikTok, Snapchat, and Pinterest.
- Digital PR Digital public relations services for brand visibility and link building.
Quantifiable outcome
- £7.2 billion in client business grown last year
- +7 more outcomes
Companies that use Greenlight Digital
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Greenlight Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Greenlight Digital partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- SegmentifyminorC-Suite Sessions collaboration on personalisation levels, implementation strategies, and ownership of personalisation within organisations.
- Shane Redding (Think Direct)minorC-Suite Sessions guest on B2B marketing, digital landscape changes, and barriers to success.
- StylaminorC-Suite Sessions collaboration on technology driving customer experience and the importance of rich content in commerce.
- The Chat ShopminorC-Suite Sessions collaboration on AI chatbots, customer experience, and gaining customer insights.
- LinnworksminorC-Suite Sessions collaboration discussing D2C transitions, digital transformation, and the effortless economy. Both companies focus on seamless customer experience.
- GooglecorePremier Google Partner with access to exclusive tools, training, and support. Certified across multiple Google products including Google Ads, Google Analytics, and Shopping. Recognized as a Google International Growth Agency.
- Facebook (Meta)coreFacebook Marketing Partner with capabilities across Facebook, Instagram, and other Meta platforms. Full access to partner tools and strategy meetings.
- Microsoft AdvertisingcoreRegional Bing Partner with multiple award wins including Microsoft Advertising Regional Partner Awards. Winner of Diversity and Inclusion Leader Award.
- Amazon AdvertisingcoreAmazon Advertising partner with expertise in Amazon Marketing Services and sponsored products advertising.
- TikTokcorePlatform partner for social media marketing with access to tools and strategic support for TikTok advertising campaigns.
- SnapchatcorePlatform partner for Snapchat advertising with capabilities in social media management and paid social.
- PinterestcorePlatform partner for Pinterest marketing with full access to tools and strategic support.
- thinkTribeminorCo-host of C-Suite Sessions vodcast series with CEO Andreas Pouros. Partnership focused on digital journey testing and user experience optimization.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Greenlight Digital competitors and assessment
Company assessmentDirect peers
- Croud: London-based full-service digital marketing agency offering SEO, paid media, content, programmatic and analytics with proprietary Croud Network of on-demand experts — directly comparable in service mix, UK-mid-market positioning and data-led model.
- Jellyfish: Global digital marketing agency (part of Brandtech Group) covering media, SEO, paid social, programmatic and creative for enterprise clients including major retailers — comparable in full-service digital offering and enterprise client base.
- iCrossing: Global digital marketing agency within Hearst providing SEO, paid media, content, data and analytics to enterprise clients — directly comparable in service breadth and enterprise customer focus.
- Brainlabs: Performance-led digital marketing agency combining paid search, programmatic, SEO and analytics with proprietary tech — directly comparable in data-driven approach and media-buying capabilities.
- Wpromote: US-headquartered performance digital marketing agency offering paid media, SEO, programmatic and analytics to mid-market and enterprise brands — comparable service mix targeting similarly-sized retail and consumer clients.
- Rise Interactive: Performance digital marketing agency specialising in media, analytics, SEO and lifecycle marketing for enterprise brands — directly comparable in service mix and data-led approach.
Broad incumbents
- Performics: Publicis-owned performance marketing agency network providing SEO, paid media, affiliate, content and analytics globally — broad incumbent with overlapping capabilities serving similar enterprise retail and financial services clients.
- Merkle: Dentsu-owned data-driven performance marketing agency with deep CRM, analytics, programmatic and SEO capabilities — broad incumbent competing for similar enterprise marketing-spend budgets.
Emerging players
- Dept: Fast-scaling independent digital agency combining creative, technology and marketing services across EMEA — comparable in full-service digital offering and growing enterprise footprint.
- Tug: Performance-focused digital marketing agency offering paid media, SEO, programmatic and analytics — comparable specialist positioning in data-led digital marketing for mid-market and enterprise brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Greenlight Digital social profiles
Digital presenceGreenlight Digital compliance and trust
Trust signalCompliance4 records
Greenlight Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenlight Digital leadership team
Management profileNumber of profiles
Profiles13 records
Greenlight Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenlight Digital M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenlight Digital
What does Greenlight Digital do?
Greenlight Digital is a full-service digital marketing agency selling integrated digital marketing services across SEO, paid search and shopping, paid social, programmatic display, affiliate marketing, social media management, content marketing, digital PR, creative production, web design and build, data and audience insights, analytics, and commerce systems integration. Services are delivered to enterprise and mid-market clients as retainer agreements and project-based consulting engagements grounded in a data-first audience insights methodology.
Is Greenlight Digital a public or private company?
Greenlight Digital is a private company. It is classified as corporate owned and is currently acquired.
When was Greenlight Digital founded?
Greenlight Digital was founded in 2001. It employs 101 to 250 people.
Where is Greenlight Digital based?
Greenlight Digital is headquartered in London, United Kingdom, in the Europe region.
How does Greenlight Digital make money?
One revenue line is on record: digital Marketing Services.
Who are Greenlight Digital's main competitors?
Direct peers on record are Croud, Jellyfish, iCrossing, Brainlabs, Wpromote and Rise Interactive. Broad incumbents are Performics and Merkle. Emerging players are Dept and Tug.
Does Greenlight Digital have an API?
No public API is recorded for Greenlight Digital.
What industry is Greenlight Digital in?
Greenlight Digital's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAHAEAA, Digital Strategy & Transformation, with a secondary code of BPAHACAH, Digital & Technology Transformation Consulting. Its NAICS code is 5418 and its SIC code is 7370.