YMAG
YMAG is a French software publisher, founded ~1985 in Dijon, providing SaaS training-management software (Ypareo Suite) to 3,000+ vocational training organizations (CFA, OFA, OF) covering contract management, OPCO billing, Qualiopi compliance, and pedagogy; since December 2024 it operates within the Septeo Group's Septeo Education pole.
- Company typePrivate
- Founded1985
- HeadquartersDijon, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What YMAG does
YMAG is a French software publisher founded around 1985 and headquartered in Dijon, specializing in management software for vocational training organizations operating under French regulatory frameworks. Its Ypareo Suite addresses three primary buyer segments — Centres de Formation d'Apprentis (CFA), Organismes de Formation par l'Apprentissage (OFA), and continuing-education Organismes de Formation (OF) — by centralizing prospection, scheduling, pedagogical tracking, modularization, contract management (apprenticeship, CERFA, professionalization), OPCO billing across all 11 OPCOs, Qualiopi evidence generation, and regulatory reporting (BPF, SIFA, Karoussel).
The portfolio spans two tiers: Ypareo Neo, a fullweb SaaS platform launched in 2025 with an integrated AI data-entry assistant (Ypareo IA), native electronic signature (Ypareo Sign, powered by Oodrive), and digital attendance tracking; and YPAREO, a modular ERP for complex multi-site training organizations. Supporting modules include Ypareo Skills (pedagogical and competency tracking), Academy by Septeo Education (1,500+ training videos, gamification), and YmagOnline cloud hosting delivered with Orange Business Services across 3 French data centers. The suite exposes a broad API library connecting to CRM, accounting, payroll, LMS, EDOF (Mon Compte Formation), France Compétences, France Travail, Mission Apprentissage, Parcoursup, Affelnet, SISE, and SIÈCLE.
YMAG operates on a quote-based annual subscription model with three revenue streams: software subscriptions (Ypareo Neo, YPAREO), managed cloud hosting (YmagOnline), and training/professional services delivered by dedicated expert trainers. Go-to-market combines direct enterprise sales for large CFAs, inside sales for mid-market (15-minute discovery calls scheduled from the website), and product-led enablement via the Academy platform. The company serves 3,000+ training organizations across France, holds Qualiopi certification (since Nov 2021) and DATADOCK reference (since Jun 2017), and has logged 500,000+ electronically signed contracts since 2022. Since December 2024, YMAG has operated as a subsidiary within the Septeo Education pole of Septeo Group (the 10th-largest French software publisher per EY Top 250), absorbing the Campus Skills, Wedof (September 2025), and Datalumni (49% stake, September 2024) brands.
YMAG firmographics
Firmographics- Name
- YMAG
- Legal name
- YMAG Groupe SEPTEO
- Website
- https://ymag.fr
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- YMAG is a French software publisher, founded ~1985 in Dijon, providing SaaS training-management software (Ypareo Suite) to 3,000+ vocational training organizations (CFA, OFA, OF) covering contract management, OPCO billing, Qualiopi compliance, and pedagogy; since December 2024 it operates within the Septeo Group's Septeo Education pole.
- Ownership category
- akta.pro rank
YMAG industry classification
Industry- Product category
- Training Management Software
- NAICS
- Educational Services (611)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS) (EDAFAAAE)
- akta.pro secondary industry
- Learning Strategy, Instructional Design & Content Development (BPACANAG)
Keywords
Where YMAG is headquartered
LocationHeadquarters
- HQ city
- Dijon
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
YMAG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions: SaaS subscription model for Ypareo Neo and YPAREO ERP software, priced based on organization size, number of users, and features required. Quote-based pricing tailored to client needs.
- Cloud Hosting Services: YmagOnline managed hosting services bundled with software subscriptions, providing infrastructure management through Orange Business Services partnership.
- Training & Professional Services: Onboarding, training, and consulting services including on-site training, distance learning, and blended approaches, delivered through expert trainers dedicated to each training organization client.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on features and user count |
| Subscription | Annual | Quote-based pricing for SaaS solution |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
YMAG product offering
Product offeringCore offering
YMAG develops and sells Ypareo, an integrated training management software suite used by French vocational training organizations (CFA, OFA, OF) to manage learners, trainers, programs, billing, and Qualiopi compliance. Offerings include a SaaS edition (Ypareo Neo) and an on-premise ERP, supplemented by add-on modules such as Ypareo Skills, Ypareo IA, Ypareo Sign, and complementary platforms within the Septeo Education suite.
Product overview
YMAG offers a suite of training management software products under the Ypareo Suite umbrella, operated within the Septeo Education pole. The portfolio consists of two primary tiers: Ypareo Neo — a fullweb SaaS product designed for CFAs and OFAs developing apprenticeship activity, positioned as intuitive and fast to deploy; and YPAREO (ERP) — a modular ERP for complex multi-site training organizations. Supporting these core platforms are Ypareo Skills (pedagogical tracking and competency validation), Ypareo IA (AI-powered data entry automation), and Ypareo Sign (native electronic signature via Oodrive). The suite is completed by the Academy by Septeo Education training platform (rebranded from Learnymag), which provides 1,500+ video tutorials, gamification, and self-paced learning for software users. Recent additions to the Septeo Education ecosystem include Campus Skills (digital apprenticeship booklet), WEDOF/CertiPlace (certification management), and DATALUMNI (alumni network management), acquired via strategic investments and partnerships. YmagOnline provides the SaaS cloud hosting infrastructure via Orange Business Services.
Differentiator
Problem solved
Functional benefit
Brands
- Ypareo Neo: SaaS software for CFA, OF, and OFA management — intuitive, easy to deploy, designed for training organizations with apprenticeship activity.
- Ypareo
- Ypareo Skills
- Academy by Septeo Education
Products and services
- Ypareo Neo
Quantifiable outcome
- 30% time savings on administrative management of apprenticeship activities
- +9 more outcomes
Companies that use YMAG
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
YMAG technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability3 records
Feature8 records
YMAG partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- WedofcoreWedof, a platform specializing in certification management and training partner relations, joined YMAG within the Septeo Education pole in September 2025. Founded in 2021 in Toulouse, Wedof serves 4,500+ clients and nearly 100 certifying bodies, streamlining RNCP certification, Qualiopi compliance, and CPF management through automation and API connections.
- Campus SkillscoreCampus Skills, a platform for digitalizing apprenticeship records and tracking learner progression, joined the Septeo Education pole alongside YMAG in June 2025. The partnership provides YPAREO users with enhanced pedagogical tracking and competency validation through automated data synchronization via API. Integration began in 2024 with automatic synchronization of apprenticeship contracts, stages, absences, and delays.
- SepteoflagshipYMAG joined the Septeo group in December 2024 as part of the newly created Septeo Education pole, bringing together Ypareo, ORYZEA, and Dendreo solutions. Septeo is the 10th largest French software publisher (EY Top 250). The acquisition provides YMAG with expanded R&D capabilities including AI through Septeo's BRAIN laboratory, and accelerated innovation capacity.
- DatalumnicoreYMAG acquired 49% of Datalumni capital in September 2024. Datalumni is an innovative platform for alumni network management, helping higher education institutions maintain relationships with graduates while promoting professional mentoring. This partnership extends YMAG's reach into post-graduation learner lifecycle management.
- Orange Business ServicescoreCloud hosting partnership providing YmagOnline SaaS platform infrastructure. Orange Business Services and Orange Cyberdéfense jointly supervise operations. Hosting in France across 3 data centers and 650 servers ensures >99.5% availability. Partnership ensures GDPR compliance with exclusively French partners.
- OodrivecoreElectronic signature partnership providing Ypareo Sign functionality. Oodrive, through its CertEurope tier of trust, delivers legally binding e-signatures compliant with eIDAS regulation. Oodrive holds SecNumCloud label, ANSSI certification, and provides evidence-grade document signing for training organization contracts.
- DendreocoreDendreo, a training management solution, is part of the Septeo Education pole alongside YMAG's Ypareo solutions. The pole, led by Arnaud Guillaume, brings together complementary training software offerings for comprehensive coverage of the French training organization market.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
YMAG competitors and assessment
Company assessmentDirect peers
- Dendreo: French training management SaaS for OF/CFA organizations, offering admin, scheduling, billing and OPCO integration. Direct competitor and now sister company within the Septeo Education pole; both target the same French training organization buyer with similar SaaS positioning.
- Campus Skills: French platform for digital apprenticeship booklets and learner competency tracking. Direct overlap in the apprenticeship training management space; now a Septeo Education sister company, having joined the pole in June 2025.
- Wedof (CertiPlace): French certification management and Qualiopi/RNCP platform serving 4,500+ clients. Overlaps with YMAG's Qualiopi compliance and OPCO/EDOF modules; now part of the same Septeo Education pole as YMAG.
Emerging players
- 360Learning: France-founded collaborative LMS platform with strong presence in corporate and training provider L&D. Comparable in serving the training organization buyer with learning-centric tooling, though more focused on content delivery than back-office training management.
- Teach on Mars: French mobile-first learning platform serving training organizations and corporates. Comparable in the French EdTech training market, with overlap in content delivery and learner engagement for OF/OFAs.
- CrossKnowledge: European digital learning provider serving corporates and training organizations. Comparable in the broader French/European training market, with overlapping modules for skills development and blended learning.
Broad incumbents
- Skillsoft: Global enterprise learning and talent development platform. Comparable as a broad incumbent in training and learning content delivery, with some overlap in serving large multi-site training organizations.
- Docebo: Global AI-driven learning platform. Comparable as a broad incumbent LMS/LXP that competes in the same enterprise training market, though positioned more for corporate L&D than the French OF/OFA administrative workflow.
- Cornerstone (Talentsoft): Cornerstone's Talentsoft is a European LMS/LXP and talent management platform with strong French roots. Comparable as a broad incumbent in corporate and training organization learning, with similar buyer profile to YMAG's enterprise customers.
Others
- Datalumni: Alumni network management platform for higher education institutions, partially owned by YMAG. Adjacent rather than competitive — extends the Ypareo Suite footprint into post-graduation learner lifecycle management.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
YMAG social profiles
Digital presenceYMAG compliance and trust
Trust signalCompliance4 records
YMAG financial estimates
Financial estimateRevenue estimate
Valuation estimate
YMAG leadership team
Management profileNumber of profiles
YMAG subsidiaries and ownership
Company hierarchySubsidiaries3 records
YMAG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YMAG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YMAG
What does YMAG do?
YMAG develops and sells Ypareo, an integrated training management software suite used by French vocational training organizations (CFA, OFA, OF) to manage learners, trainers, programs, billing, and Qualiopi compliance. Offerings include a SaaS edition (Ypareo Neo) and an on-premise ERP, supplemented by add-on modules such as Ypareo Skills, Ypareo IA, Ypareo Sign, and complementary platforms within the Septeo Education suite.
Is YMAG a public or private company?
YMAG is a private company. It is classified as corporate owned and is currently operating.
When was YMAG founded?
YMAG was founded in 1985. It employs 51 to 100 people.
Where is YMAG based?
YMAG is headquartered in Dijon, France, in the Europe region.
How does YMAG make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are cloud Hosting Services and training & Professional Services.
Who are YMAG's main competitors?
Direct peers on record are Dendreo, Campus Skills and Wedof (CertiPlace). Emerging players are 360Learning, Teach on Mars and CrossKnowledge. Broad incumbents are Skillsoft, Docebo and Cornerstone (Talentsoft). Datalumni is listed as an others.
Does YMAG have an API?
Yes. YMAG offers a vast API library enabling interoperability and data synchronization with third-party software including CRM, accounting, payroll, access control, restaurant management, apprenticeship contracts, and LMS systems. APIs are used for specific integrations such as the Campus Skills partnership (API key provided by YPAREO for secure data reading), and for synchronizing data with EDOF, OPCO portals, France Compétences, and other public platforms. Data formats supported include xlsx, txt, xml, and Lhéo.
What industry is YMAG in?
YMAG's product category is Training Management Software. Its primary akta.pro industry code is EDAFAAAE, Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS), with a secondary code of BPACANAG, Learning Strategy, Instructional Design & Content Development. Its NAICS code is 611 and its SIC code is 7372.