Segware

What Segware does

Segware is a privately held Brazilian software company founded in 2001 that builds a platform for electronic security monitoring companies operating across Brazil, with stated intent to expand across Latin America following an October 2024 investment from Crescera Growth Capital Fund V (via ES Group S.A.). The company's flagship offering, SIGMA, is an integrated alarm management and monitoring system that consolidates alarm, video, access control, telephony, analytics, and insurance workflows into a single cloud-based interface, with mobile companion apps (My Security, VTR Mobile, OS Mobile) for end users and field operations. The platform integrates with more than 100 hardware manufacturers, giving monitoring centers a single operational layer across heterogeneous device fleets. AI is layered onto the platform through three named modules: SIGMA AI for predictive alarm analytics and process automation, Video AI for computer vision over surveillance feeds, and Access Concierge (PortarIA), marketed as the first AI concierge in the electronic security market.

Segware monetizes through a mix of subscription software licenses (SIGMA, Access, VMS, and additional modules), usage-based consumption pricing on its credit-based VMS and Access Concierge (under 1 real per interaction), and recurring insurance commissions through the Shield product. Distribution is executed via a direct enterprise sales motion with demo-led conversion, supplemented by a regional channel of integrators who implement and resell Segware solutions to security monitoring companies and, increasingly, to condominiums. The company has 101–250 employees, headquarters in Santa Catarina (Florianópolis) with a regional presence in São Paulo, and a named customer base of mid-sized Brazilian monitoring firms (Grupo Tecnoseg, Entri, Alltech, Monital Alarmes, MasterSeg, Sim Seguranca, Rotta Monitoramentos). No revenue, ARR, or ownership-stake figures are disclosed; the company's primary reported KPI signals are brand longevity (25 years) and ecosystem breadth (100+ hardware integrations).

Name

Segware

Legal name

Segware

Website

https://segware.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Segware is a privately held Brazilian SaaS company, founded in 2001, that provides an integrated cloud-based alarm, video, and access-control platform with AI modules to security monitoring companies and condominiums across Brazil and Latin America.

Ownership category

akta.pro rank

Product category

Electronic Security Monitoring Software

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Security Management Platforms Integration (PSIM/SOC, Command & Control) (BPAKAGAH)

akta.pro secondary industry

Physical Security IoT & Smart Building Security Integration (Sensors, BMS tie-ins) (BPAKAGAL)

Keywords

• Alarm monitoring software
• Electronic security platform
• Video surveillance software
• Access control systems
• Security management SaaS

Headquarters

HQ city

São José

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscriptions: Subscription-based software licenses for the Segware platform including SIGMA, Access, VMS, and other modules. Provides recurring revenue with different pricing tiers and billing cadences.
2. Credit-Based Video Monitoring: VMS (Video Management System) offered via credit-based consumption model alongside fixed pricing options
3. Insurance Packages (Shield): Residential, commercial, and condo insurance packages providing recurring revenue streams for monitoring centers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Segware develops and sells a unified cloud-based software platform (the Sigma System) for electronic security monitoring companies and condominiums. The core products SIGMA (alarm management), Access (access control), VMS (video management), and Image (image monitoring) are sold on a SaaS subscription basis and complemented by AI modules (SIGMA AI, Video AI, Access Concierge), mobile apps, business analytics, telephony, marketing tools, and Shield insurance packages. The platform integrates with over 100 hardware manufacturers and is offered in Brazil and Latin America.

Product overview

Segware offers a unified platform-plus-modules architecture for electronic security companies in Brazil and Latin America. The core platform consists of SIGMA (alarm management), Access (access control), VMS (video management), and Image monitoring. These core products are complemented by AI-enhanced modules including SIGMA AI (predictive analytics for alarms), Video AI (computer vision), and Access Concierge (autonomous AI concierge). Additional modules cover mobile apps (My Security, VTR Mobile, OS Mobile), business tools (Analytics, Message, Voice), insurance services (Shield), and condo management (SCond by Segware). The ecosystem integrates with 100+ hardware manufacturers and operates on cloud-based infrastructure with AI-powered automations.

Differentiator

Problem solved

Functional benefit

Brands

• SIGMA: Sistema Integrado para Gestão e Monitoramento de Alarmes - the most comprehensive alarm management system in the market
• SIGMA AI
• My Security
• VTR Mobile
• OS Mobile
• Access
• Access Concierge
• SCond by Segware
• Video AI
• VMS
• Image
• Message
• Analytics
• Shield
• Voice

Products and services

• SIGMA Integrated Alarm Management and Monitoring System (Sistema Integrado para Gestão e Monitoramento de Alarmes) — the most complete alarm management platform in the market for security companies operating monitoring centers.
• SIGMA AI AI-powered alarm monitoring system with predictive analytics for smarter security event detection and automated response, including WhatsApp messaging and dispatch automations such as vehicle displacement and disarm-outside-hours rules.
• Access Access control system with Autonomous Reception and a condominium mobile application, positioned as the only access control with autonomous reception in the market for residential and commercial condominiums.
• Access Concierge (portarIA) AI-powered digital concierge (portarIA) service providing intelligent reception for condominiums and businesses, priced under 1 real per interaction with sub-1-second response.
• VMS Cloud-based Video Management System with flexible transmission and storage options, available via credit-based or fixed-price purchasing for security monitoring companies.
• Image Image monitoring service providing continuous visual surveillance to keep security companies' end customers safe.
• Video AI AI-powered video analytics delivering smarter, more alert, and precise monitoring through computer vision applied to surveillance video.
• Shield Insurance packages for residential, commercial, condominium, and apartment properties that provide monitoring centers with a recurring revenue stream, including bundled smart totem offerings.
• Analytics Business analytics module for tracking operational numbers and improving profitability at security monitoring companies.
• Message Marketing campaign management tool for creating campaigns to improve sales and customer relationships at security companies.
• Voice Integrated telephony solution with internal extensions, caller ID, and native softphone functionality for security monitoring operations.
• SCond by Segware Condominium management solution enabling simplified management and remote scalability for residential and commercial condominiums.

Quantifiable outcome

• Reduces operational costs through cloud-based infrastructure
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• 100+ Hardware ManufacturerscoreTechnology or IntegrationOver 100 hardware manufacturers integrated with Segware platform, providing broad ecosystem compatibility for alarm panels, cameras, access control devices, and other security hardware.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Genetec: Genetec provides Security Center, an integrated PSIM/unified platform combining video surveillance, access control, and intrusion detection for enterprise and monitoring center customers, directly competing with Segware Sigma.
• Alarm.com: Alarm.com offers a cloud-native SaaS platform for security monitoring, video, and access control with AI-driven analytics, mirroring Segware's recurring SaaS model and integrator channel.
• AxxonSoft: AxxonSoft delivers PSIM and video management software including AI-powered analytics for physical security operators, comparable to Segware Sigma and Video AI for monitoring centers.
• Eagle Eye Networks: Eagle Eye Networks provides cloud-based video surveillance with AI video analytics and a credit-based consumption pricing model, closely paralleling Segware's VMS and Video AI offerings.
• OpenEye: OpenEye offers cloud and hybrid video management systems for security monitoring centers with AI analytics, competing in the same cloud-VMS-and-AI category as Segware.

Emerging players

• Verkada: Verkada delivers a cloud-managed integrated security platform combining video, access control, and AI analytics on a single interface, intersecting with Segware's all-in-one platform vision but focused on enterprise end-customers.
• Qognify (Hexagon): Qognify offers enterprise incident management, PSIM, and video analytics for security operations centers, comparable to Segware's Sigma AI predictive analytics for monitoring centers.

Broad incumbents

• LenelS2 (Carrier): LenelS2's OnGuard and NetBox access control and PSIM platforms are part of Carrier's broader smart building portfolio, representing a broader-incumbent competitor to Segware's Access and integrated platform.
• Honeywell Pro-Watch: Honeywell's Pro-Watch integrated security management platform competes with Segware Sigma for enterprise security operations, though part of a much broader building technologies portfolio.
• Avigilon (Motorola Solutions): Avigilon, part of Motorola Solutions, provides video surveillance, access control, and AI analytics as part of a wider public safety and security portfolio, competing with Segware's VMS and Video AI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkHgCnd0XDTF7CqbbHEECUw
• Facebookfacebook.com/Segware
• LinkedInlinkedin.com/company/segware
• Instagraminstagram.com/segware/?hl=pt-br

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Segware