Relish
Relish is a recipe discovery and meal planning platform that aggregates 70,000+ recipes from food blogs into a freemium consumer app with a Relish+ premium subscription, and sells AI-driven shoppable advertising products to CPG brands and retailers.
- Company typePrivate
- Founded2006
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Relish does
Relish, operated by Teneology, Inc. (a privately held Tennessee corporation), is a recipe discovery and meal planning platform that aggregates over 70,000 recipes curated from top food blogs and recipe sites into a single destination at relish.com. Its consumer product surface includes a personal recipe library (My Recipes), a shopping list generator with grocery ordering integration, a meal planner calendar, a library of 700+ pre-built weekly meal plans, live and recorded cook-along classes, and a Food Wiki reference library. The platform operates a freemium model: a free tier provides limited recipe access, while Relish+ (priced via a 14-day free trial) unlocks saving any recipe from anywhere, recipe editing with automatically recalculated nutrition and dietary labels, full meal planning customization, and premium shopping list features. The underlying technology is primarily a content aggregation and curation platform with rule-based nutrition recalculation; the core data asset is the curated recipe corpus and publisher relationships rather than proprietary ML infrastructure.
Relish monetizes through two distinct revenue streams. On the consumer side, Relish+ generates recurring subscription revenue from individual home cooks. On the B2B side, the company sells AI-driven shoppable advertising products — Smart Modules (Animated Recipes, Video Recipes, Recipe Collections), One-Click Meal Plans, Shoppable Recipe Pages, and Sponsored Items on shopping lists — to CPG brands and food retailers seeking to reach consumers at the point of meal decision. Named advertiser relationships include Blue Diamond (case study) and Almond Breeze as a featured branded ingredient. The GTM motion is hybrid: self-serve/PLG for consumers via the website and email, and direct sales for enterprise advertisers. Founded in 2006 and headquartered in Nashville, Relish has not disclosed funding events, headcount, or financial results, and the company appears to be a bootstrapped or self-funded small private operator.
Relish firmographics
Firmographics- Name
- Relish
- Legal name
- Teneology, Inc.
- Website
- https://relish.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Relish is a recipe discovery and meal planning platform that aggregates 70,000+ recipes from food blogs into a freemium consumer app with a Relish+ premium subscription, and sells AI-driven shoppable advertising products to CPG brands and retailers.
- Ownership category
- akta.pro rank
Relish industry classification
Industry- Product category
- Recipe and Meal Planning Platform
- akta.pro primary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
- akta.pro secondary industry
- Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)
Keywords
Where Relish is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Relish business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Premium Subscription (Relish+): Monthly or annual subscription offering enhanced recipe saving, meal planning customization, and premium features. Free trial period of 14 days drives conversion.
- Advertising and Shopper Marketing: AI-driven ad products including Smart Modules (animated recipes, video recipes), One-Click Meal Plans, Shoppable Recipe Pages, and Sponsored Items on shopping lists. Targets CPG brands and retailers seeking to reach grocery shoppers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with limited recipe access |
Distribution channels2 records
Marketing channels4 records
Relish product offering
Product offeringCore offering
Relish operates a recipe discovery and meal planning platform that aggregates more than 70,000 recipes from third-party food blogs and recipe sites, allowing users to save and edit recipes, build meal plans, generate shopping lists, and order groceries. The platform monetizes consumers through a freemium subscription tier (Relish+) and monetizes brands through AI-driven shoppable advertising products (Smart Modules, One-Click Meal Plans, Shoppable Recipe Pages, Sponsored Items).
Product overview
Relish is a unified recipe discovery and meal planning platform that combines recipe saving, meal planning, shopping list creation, and grocery ordering into a single service. The core product offers access to over 70,000 curated recipes and 700+ pre-built weekly meal plans. Premium features under Relish+ enable recipe editing with automatic nutrition recalculation. The platform also operates an advertising division offering brand partners AI-powered shoppable media products including Smart Modules, One-Click Meal Plans, and Shoppable Recipe Pages.
Differentiator
Problem solved
Functional benefit
Brands
- Relish+: Premium membership that allows users to save any recipe from anywhere, edit and resave recipes with personalized versions, with auto-calculated nutrition and dietary labels, plus access to shopping lists, personalized calendars, and 700+ pre-built weekly meal plans.
Products and services
- Relish (Core Platform)
- Relish+
- Smart Modules
- One-Click Meal Plans
- Shoppable Recipe Pages
- Sponsored Items
Quantifiable outcome
- 3-5X industry average performance for Smart Module advertising products
Companies that use Relish
Customer profileSegments3 records
Ideal customer profiles3 records
Relish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Relish partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered case study and featured brand.
- Blue Diamondcase studyBlue Diamond participated in a Relish Smart Module campaign featuring animated recipe content with branded almond milk ingredients. A detailed case study documents the campaign performance and outcomes.
- Almond Breezefeatured brandAlmond Breeze Unsweetened Original Almondmilk featured as a branded ingredient in meal plan recipes (e.g., Onion Gravy Smothered Steaks, Tuscan Butter Salmon), demonstrating ingredient integration partnerships with CPG brands.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Relish competitors and assessment
Company assessmentDirect peers
- Whisk: Smart-recipe platform (acquired by Samsung) offering recipe saving, meal planning, and grocery list generation with retail integrations. Highly comparable to Relish on the consumer meal-planning workflow and on B2B shoppable-recipe capabilities.
- Mealime: Personalized meal-planning app with curated weekly menus and grocery delivery integrations. Comparable to Relish on the meal-planning-first UX and grocery-cart integration, focused on a similar home-cook persona.
- Food.com: Recipe discovery and meal-planning platform with social features and a large recipe library. Direct competitor to Relish for recipe search traffic and home-cook engagement.
- SideChef: Smart cooking platform combining guided recipes, meal planning, and grocery ordering with brand partnerships. Overlaps with Relish on guided cooking, grocery integration, and CPG monetization via shoppable recipes.
- Yummly: Recipe discovery, meal planning, and smart kitchen platform offering recipe saving, meal planning, and grocery list features. Direct functional peer to Relish's core platform, with additional capabilities around smart-appliance integration after its acquisition by Whirlpool.
- Allrecipes: One of the largest recipe and meal-planning destinations globally, operated by Dotdash Meredith. Competes directly with Relish on aggregated recipe discovery, meal planning, and shopping list functionality, and serves the same home-cook segment.
- BigOven: Long-running recipe aggregator and meal planner with grocery list generation and a 'Use Up Leftovers' feature. Closely mirrors Relish's consumer-facing recipe save / meal plan / shopping list workflow.
Broad incumbents
- NYT Cooking: Premium recipe, cooking-guide, and meal-planning subscription product from The New York Times. Operates at much larger scale and brand authority than Relish in the same recipe-discovery / meal-planning category.
- Instacart (Shoppable Recipes / Carrot Ads): Retail-media and shoppable-recipe advertising platform serving CPG brands with closed-loop attribution. Competes with Relish's Smart Modules and Sponsored Items for the same CPG advertiser budgets, with stronger first-party purchase data.
Emerging players
- Eat This Much: AI-driven automated meal-planning app that generates personalized menus and grocery lists to nutrition targets. Overlaps with Relish's meal-planner and nutrition-recalculation features, with a more automation-led positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Relish social profiles
Digital presenceRelish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Relish leadership team
Management profileNumber of profiles
Profiles2 records
Relish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Relish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Relish
What does Relish do?
Relish operates a recipe discovery and meal planning platform that aggregates more than 70,000 recipes from third-party food blogs and recipe sites, allowing users to save and edit recipes, build meal plans, generate shopping lists, and order groceries. The platform monetizes consumers through a freemium subscription tier (Relish+) and monetizes brands through AI-driven shoppable advertising products (Smart Modules, One-Click Meal Plans, Shoppable Recipe Pages, Sponsored Items).
When was Relish founded?
Relish was founded in 2006. It employs 11 to 50 people.
Where is Relish based?
Relish is headquartered in Nashville, United States, in the North America region.
How does Relish make money?
Two revenue lines are on record. Premium Subscription (Relish+) is the primary driver. The others are advertising and Shopper Marketing.
Who are Relish's main competitors?
Direct peers on record are Whisk, Mealime, Food.com, SideChef, Yummly, Allrecipes and BigOven. Broad incumbents are NYT Cooking and Instacart (Shoppable Recipes / Carrot Ads). Eat This Much is listed as an emerging player.
Does Relish have an API?
No public API is recorded for Relish.
What industry is Relish in?
Relish's product category is Recipe and Meal Planning Platform. Its primary akta.pro industry code is BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch), with a secondary code of MPACAFAF, Creator Commerce & Affiliate Monetization Platforms.