Name

Counsilman Hunsaker

Legal name

Counsilman-Hunsaker

Website

https://counsilmanhunsaker.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Aquatic Design Services: Architectural design, engineering, and physical auditing services for aquatic facilities including competition pools, leisure pools, water parks, and therapeutic aquatic centers.
2. Feasibility Studies and Master Planning: Comprehensive feasibility studies and master plans that uncover project strengths and weaknesses and identify resources required for successful aquatic facilities.
3. Operations and Risk Management Services: Operational services offering risk management, staff training, compliance support, and management systems for safe and sustainable facility operations.
4. Facility Audits: Aquatic facility assessments evaluating pool conditions, mechanical systems, code compliance, and providing recommendations for repairs or replacements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Counsilman-Hunsaker is a professional services firm that provides architectural design, engineering, feasibility studies, master planning, physical facility audits, and operational/risk management services for aquatic facilities including competition pools, leisure pools, water parks, therapy pools, splash pads, and natatoriums. The firm serves clients across the entire facility lifecycle from early-stage planning through design, construction oversight, and ongoing operations support.

Product overview

Counsilman Hunsaker is an aquatic design and consulting firm offering a comprehensive suite of services for aquatic facilities. The core service portfolio includes Facility Audits (assessments of existing facilities for code compliance and condition), Feasibility Studies (planning and business analysis for new facilities), Aquatic Design (architectural and engineering design), and Operations Services (risk management and staff training). The company also offers CHAMP (Counsilman-Hunsaker Aquatic Management Program) as a proprietary operational excellence module. These services are delivered across multiple market sectors including municipal parks and recreation, K-12 schools, universities, water parks, hospitality, and private development. The company serves as both a consultant and design firm, working with architects, developers, owners, and operators throughout the entire facility lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Facility Audits Aquatic facility assessments that evaluate existing pool conditions, mechanical systems, structural integrity, and code compliance, providing detailed reports with recommendations and cost estimates for repairs, renovations, or replacements. Targeted at facility owners and operators needing an independent condition review.
• Feasibility Studies Comprehensive planning assessments that analyze community aquatic needs, develop conceptual designs, evaluate capital and operational costs, and create revenue projections for proposed aquatic facilities. Designed for developers, municipalities, and institutions considering new or expanded aquatic facilities.
• Aquatic Design Architectural and engineering design services for aquatic facilities including architectural plans, engineering specifications, and design documentation for competition pools, leisure pools, water parks, therapy pools, and splash pads. Targeted at architects, developers, owners, and operators building new or renovating existing aquatic facilities.
• Operations Services Aquatic operational support including risk management, staff training, compliance consulting, and standard operating procedures to ensure facilities run safely and sustainably. Includes the proprietary CHAMP program. Targeted at facility operators and owners seeking to improve operational performance and safety.
• CHAMP - Counsilman-Hunsaker Aquatic Management Program Proprietary aquatic management and operations assessment program providing comprehensive reviews of policies, procedures, documentation practices, water chemistry, rescue equipment, and lifeguard zones with recommendations for operational excellence. Delivered to operators seeking an established management system grounded in decades of aquatic risk management experience.

Quantifiable outcome

• 1,803 completed projects with $1,155,890,953 in total project costs
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• World Aquatics (FINA)coreStrategic or Co-development PartnerWorld Aquatics (formerly FINA) is the international governing body for aquatic sports. Partnership positions Counsilman-Hunsaker as connected to the highest levels of competitive swimming and aquatic sports worldwide.
• American Red CrosscoreStrategic or Co-development PartnerAmerican Red Cross is a major humanitarian organization providing lifeguard training and water safety programs. Shared beliefs in education, research, engineering design for safety, and facility management.
• USA SwimmingcoreStrategic or Co-development PartnerNational governing body for competitive swimming in the United States, supporting aquatic facility standards and competitive swimming programs.
• Association of Aquatic ProfessionalscoreStrategic or Co-development PartnerProfessional organization representing aquatic facility operators and industry professionals, supporting best practices and industry standards.
• Council for Model Aquatic Health Code (CMAHC)coreTechnology or IntegrationOrganization focused on developing and promoting the Model Aquatic Health Code (MAHC) for aquatic facility safety and standards.
• Total Aquatic Programming, LLCminorStrategic or Co-development PartnerAquatic programming partner providing specialized services for aquatic facility operations and programming.
• National Drowning Prevention Association (NDPA)coreStrategic or Co-development PartnerOrganization dedicated to drowning prevention through education, advocacy, and awareness, aligned with Counsilman-Hunsaker's safety-focused approach.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• AECOM: Global infrastructure consulting firm with capabilities across aquatic, recreation, and sports facility design — competes for the largest municipal and institutional aquatic commissions where scale matters.
• Stantec: Global AEC firm with a dedicated recreation and aquatics practice serving municipalities, developers, and institutions — a much larger competitor offering aquatic design as part of a broader portfolio.
• WATG: International architecture and planning firm with deep hospitality and resort experience, including aquatic amenities for hotels and resorts — overlaps with Counsilman-Hunsaker's hospitality/resort pool work.

Direct peers

• Water Technology, Inc. Beaver Dam, WI-based aquatic design and engineering firm providing planning, design, and equipment services for pools, waterparks, and aquatic centers — the most direct U.S. competitor to Counsilman-Hunsaker in the niche aquatic design space.
• Ramaker & Associates: Sauk City, WI-based engineering and architectural design firm with a dedicated aquatics practice serving municipalities, schools, and private developers — directly comparable in offering portfolio and customer base.
• Marmon Mok Architecture: San Antonio-based architecture firm with a recognized aquatic and recreation practice serving Texas municipalities and universities — a regional peer with overlapping municipal/government client mix.
• Sink Combs Dethlefs (SCD): Denver-based architecture firm with a long-standing specialty in aquatics, recreation, and sports facility design — competing head-to-head for municipal and university aquatic projects in the Mountain West and beyond.

Emerging players

• Jeff Ellis & Associates (E&A): Aquatic risk-management, safety, and operations consulting firm — overlaps with Counsilman-Hunsaker's CHAMP operations and risk management service line.
• StarGuard Aquatics / Starfish Aquatics Institute: Aquatic safety training, lifeguard certification, and operations advisory firm — an adjacent peer competing for the operations/risk-management spend Counsilman-Hunsaker targets through CHAMP.

Others

• Life Floor: Manufacturer of aquatic safety surfacing installed in pools, splash pads, and waterparks — an ecosystem supplier whose products are specified into aquatic facilities that firms like Counsilman-Hunsaker design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/chh2o

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Counsilman Hunsaker