Garaje de Ideas

What Garaje de Ideas does

Garaje de Ideas is a Madrid-headquartered digital product agency founded in 2015 that delivers integrated design, technology, data analytics, and digital sales services to large enterprise clients across Europe. Operating under four interconnected pillars — Design (research, service design, UX-UI, visual design, design systems), Technology (front-end, back-end, native apps, digital experience platforms such as Liferay, Drupal, and AEM, commerce platforms including Shopify Plus and Magento, on AWS and Azure infrastructure), Data & Analytics (collection, BI dashboards, CRO, personalization, data strategy and governance), and Digital Sales (full funnel activation, SEO, paid media, marketing automation) — the firm embeds multidisciplinary teams inside client organizations as long-term strategic partners rather than transactional vendors.

The agency serves marquee enterprise clients including IKEA (B2B/B2C eCommerce across 25+ countries), Iberdrola (multi-country digital transformation), Banco Santander (dedicated 15-person CRO Lab), BBVA, CaixaBank, Adeslas, Telefónica, Inditex, Endesa, Repsol, Lidl, and SharkNinja. Engagement models span Turnkey Projects, Managed Services, and Time & Materials, with pricing handled through consultative, project-based proposals rather than public rate cards. Garaje operates five offices (Madrid, Málaga, Granada, Barcelona, Paris) with 300+ professionals, and is a member of European Digital Group (EDG), a Montefiore Investment-backed conglomerate of 40+ specialized digital companies.

The go-to-market is sales-led and enterprise-focused, combining direct outreach, strategic partnerships, referrals, and a community-led content engine (Garaje Central publishing, Garaje Connect networking, and the Garaje Inspiration Fest monthly event with 6,500+ members). The firm holds UNE-EN ISO 9001:2015 and UNE-ISO/IEC 27001:2022 certifications, supporting its ability to win regulated buyers in banking, energy, and insurance. Revenue is not publicly disclosed; the company cites 152% growth over the last two years and active projects in 12 countries as evidence of scale.

Name

Garaje de Ideas

Legal name

GARAJE DE IDEAS, S.L.

Website

https://garajedeideas.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Garaje de Ideas is a Madrid-based digital product agency founded in 2015, delivering integrated design, technology, data analytics, and digital sales services to large European enterprises including IKEA, Iberdrola, BBVA, and Banco Santander through embedded multidisciplinary teams across five offices.

Ownership category

akta.pro rank

Product category

Digital Product Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), Integration, API & Middleware Consulting (BPAHAEAJ)

Keywords

• Digital product design
• UX/UI design services
• Conversion rate optimization
• Full-stack development
• Data analytics consulting

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Design & UX-UI: Design research, service design, UX-UI design, visual design, interaction design, motion design, design systems, and content design delivered as professional consultancy services. Revenue is generated through project-based engagements and retainer contracts with enterprise clients.
2. Technology & Development Services: Full-stack engineering services including front-end, back-end, native app development, digital experience platforms, commerce platforms, cloud infrastructure, and QA/testing. Delivered through managed services, time & materials, or turnkey project models.
3. Data & Digital Sales Services: Data collection, analytics, business intelligence, CRO, personalization, digital sales strategy, and marketing automation services. Revenue generated through consulting engagements and ongoing managed service relationships.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Garaje de Ideas is a Digital Product Agency that embeds multidisciplinary teams into enterprise clients to deliver end-to-end digital product services. Its work spans four pillars: Design (research, service design, UX-UI, visual and motion design, design systems), Technology (front-end, back-end, native apps, DXP, commerce platforms, cloud), Data & Analytics (collection, BI, CRO, personalization, CDPs), and Digital Sales (full funnel activation, SEO, paid media, automation). Engagements are delivered via Turnkey Projects, Managed Services, or Time & Materials models.

Product overview

Garaje de Ideas is a Digital Product Agency offering four interconnected service pillars: Design, Technology, Data & Analytics, and Digital Sales. Their design practice covers the full product design lifecycle from research through prototyping and delivery. Technology services span front-end, back-end, mobile, and digital experience platforms. Data services include collection, analytics, business intelligence, and sales acceleration. Digital Sales encompasses funnel activation, CRO, and personalization. The agency also operates two branded initiatives: Garaje Central (industry insights content hub) and GIF/Garaje Inspiration Fest (online community events). Collaboration models include Turnkey Projects, Managed Services, and Time & Materials engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Garaje Central: Insights on product, technology, and digital business - a content platform by Garaje de Ideas
• Garaje Inspiration Fest (GIF)
• Garaje Connect

Products and services

• Design Services End-to-end design services for enterprise clients spanning design research, service design, UX/UI design, interaction design, visual design, content design, motion design, and design systems, covering the full product design lifecycle from discovery through implementation.
• Technology Services Technology consulting and full-stack engineering services for enterprise clients covering front-end (Angular, React, Vue.js), back-end (Node.js, Java, PHP), native and hybrid mobile apps (Swift, Kotlin), digital experience platforms (LIFERAY, Drupal, AEM), commerce platforms (Shopify Plus, Magento), and cloud infrastructure on AWS and Azure, with QA automation and end-to-end testing.
• Data & Analytics Services Data services for enterprise clients including data collection and quality, digital analytics integrations, data modeling, BI dashboards and SmartAnalytics, data strategy and governance, data culture, CDPs, and data lake capabilities, together with sales acceleration through CRO and personalization.
• Digital Sales Services Digital sales and growth services for enterprise clients including full funnel activation (SEO, paid media audit, SEA, native, display, social), CRO/CXO strategies, personalization, A/B testing, automated AI-powered email campaigns, lead scoring, sales funnel optimization, metrics-driven lead quality assessment, and omnichannel strategies for e-commerce and marketplaces.

Quantifiable outcome

• +14% conversion improvement for Banco Santander through audience optimization and UX/CRO strategies
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• European Digital Group (EDG)coreOthersGaraje de ideas is a part of European Digital Group, a group founded in 2019 by Vincent Klingbeil and Montefiore Investment, with international presence and more than 40 specialized companies. EDG operates as a hybrid, agile, and innovative model that drives digital acceleration of businesses worldwide. The affiliation provides synergies across expertise areas and international scale.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Multiplica: Spanish digital product agency offering UX/UI, design, digital marketing and technology services to enterprise clients, directly comparable to Garaje's full-stack model and Iberian customer base.
• Making Science: Madrid-headquartered digital acceleration agency combining digital marketing, cloud, data, and technology services for enterprise clients across Spain and Europe, overlapping with Garaje's CRO and digital sales pillars.
• Good Rebels: Spanish digital consultancy delivering strategy, creativity, technology, and data services to enterprise clients, with comparable four-pillar value proposition and similar Iberian enterprise focus.
• Torresburriel Estudio: Spain-based UX/product design consultancy serving enterprise clients with research, UX, and design system capabilities, closely overlapping with Garaje's Design pillar.

Broad incumbents

• Accenture Song (Accenture Interactive): Global digital experience and design arm of Accenture, competing with Garaje for enterprise transformation mandates across Spain, Europe, and globally with vastly broader scale and capabilities.
• Deloitte Digital: Global consultancy's creative digital agency practice competing on enterprise CX, design, and technology engagements with overlapping enterprise client roster.
• Publicis Sapient: Global digital transformation company combining strategy, consulting, and technology for enterprise clients, with comparable end-to-end digital product and CRO offerings.
• Globant: Large global digital product engineering and design firm with significant European presence, competing on embedded teams, UX, and digital product delivery for enterprise clients.
• Thoughtworks: Global technology consultancy specializing in custom software, design, and digital strategy for enterprise clients, with overlapping delivery model and CRO/data capabilities.

Regional players

• Qaracter: Madrid-based digital product and design agency listed as a sibling brand (DBA) under the Garaje de Ideas / EDG umbrella, indicating close operational and strategic alignment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Garajedeideas
• Facebookfacebook.com/garajedeideas/?locale=es_ES
• LinkedInlinkedin.com/company/garaje-de-ideas
• Instagraminstagram.com/garaje_de_ideas
• Xx.com/garajedeideas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garaje de Ideas