What Multiplica does

Multiplica is a Spain-headquartered digital consulting firm (legal entity Multiplica Inside S.L., founded 2000 in Barcelona) that delivers end-to-end digital transformation services to large enterprise clients across banking, insurance, retail, travel, telecommunications, and healthcare. According to the company's own website it operates with 9 offices in Spain, Latin America, and the United States, drawing on approximately 625 consultants and serving roughly 950 clients. The portfolio is organized into four solution lines: Experience (Customer Insights, Product Strategy, UX, Agentic Experience, Omnichannel), Technology (Product Development, Process Automation, Enterprise AI, Data Engineering, Back-office Modernization), Growth (Growth Marketing, Growth Intelligence, Personalization, CRO, Engagement & Monetization), and Talent (Staff Augmentation, POD Teams including dedicated AI PODs, and a Build Operate Transfer model). Notable enterprise engagements cited include BBVA, MAPFRE, Walmart, MSC Cruises, Exoticca, SegurCaixa Adeslas, and Bancolombia.

Commercial activity is anchored on enterprise field sales with quote-based, project or multi-year retainer engagements and monthly billing for staff augmentation. Pricing is not publicly disclosed. Distribution is reinforced by an extensive technology partner ecosystem — including hyperscaler alliances with AWS, Microsoft Azure, and Google Cloud, application platform partnerships with Salesforce, Adobe, Shopify, Magnolia, and VTEX, and a 2026 collaboration agreement with Andersen Consulting that extends Multiplica's reach into the global consulting platform customer base. A US acquisition (The Future Forward, 2024) and Spanish-law restructuring documentation (Multiplica Inside S.L. and Scope 360, S.L., 2025) sit alongside the ongoing rollout of AI-led offerings such as the proprietary Agentic Experience framework, conversational commerce via AIVO, and AI POD delivery teams.

Name

Multiplica

Legal name

Multiplica Inside S.L.

Website

https://multiplica.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Multiplica is a Barcelona-founded digital consulting firm that delivers end-to-end digital transformation — spanning Agentic AI, product development, personalization, and staff augmentation — to roughly 950 enterprise clients across banking, insurance, retail, travel, and healthcare via 9 offices in Spain, Latin America, and the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Consulting Services: Professional consulting services for digital transformation spanning strategy, design, technology implementation, and optimization. End-to-end engagement model from diagnosis through implementation and continuous improvement.
2. Build Operate Transfer (BOT): Digital hub development and operation under BOT model. Multiplica builds teams, operates processes, and transfers capabilities to ensure long-term client autonomy. Delivers -35% in development costs and +75% ROI on technology investment.
3. Staff Augmentation: Talent placement services connecting organizations with specialized digital talent. Includes ongoing support, upskilling, and talent performance management. Average 7 days time-to-hire with over 100,000 profiles assessed.
4. Project-Based Engagements: Individual digital transformation projects including product development, process automation, UX design, data engineering, and growth marketing engagements. Typically delivered as scoped engagements with defined outcomes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Multiplica is a digital consulting firm that sells end-to-end digital transformation services to enterprise clients across banking, insurance, retail, travel, telecoms and other industries. Its portfolio is organized into four solution areas — Experience, Technology, Growth and Talent — delivered by roughly 625 consultants across nine offices in Spain, Latin America and the United States, leveraging a proprietary Agentic Experience framework, platform partnerships (Salesforce, Adobe, Google, Shopify, Magnolia, UiPath, AIVO) and a Build-Operate-Transfer delivery model to take projects from strategy and design through implementation and capability transfer.

Product overview

Multiplica is a digital consulting firm offering a comprehensive portfolio of consulting and implementation services organized across four main solution areas: Experience, Technology, Growth, and Talent. The Experience portfolio includes Customer Insights, Product Strategy, User Experience, Agentic Experience, and Omnichannel Experience services. The Technology portfolio comprises Product Development, Process Automation, Enterprise AI, Data Engineering, and Back-office Modernization. The Growth portfolio covers Growth Marketing, Growth Intelligence, Personalization, Conversion Rate Optimization, and Engagement & Monetization. The Talent portfolio includes Staff Augmentation, POD Teams, and Build Operate Transfer. Additionally, Multiplica offers specialized services like Conversational Commerce (using AIVO platform) and Live Shopping solutions. Multiplica operates end-to-end from strategy and design through implementation and optimization, serving clients across Latin America, Spain, and the United States with 9 offices globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Agentic Experience Service that designs the next generation of digital experiences where AI agents converse, anticipate, decide and act on behalf of users, including agent personality design, intent architecture, conversational flows, contextual intelligence, decision orchestration and proactive assistance for enterprise clients.
• Enterprise AI AI-first transformation service for large organizations through tailored solutions, intelligent agents and advanced automation that embeds AI into products, processes and decision-making.
• Customer Insights Research service that helps organizations understand users, customers and markets through user research, market research, AI-powered synthetic profiles, foresight and product–market fit validation.
• Product Strategy Consulting service supporting organizations in defining and executing product strategies, including product design strategy, value proposition crafting, digital innovation labs and Jobs-to-be-Done methodology.
• User Experience Digital experience design service combining research, design and technology to increase conversion, strengthen user relationships and maximize product value, including UX design, design systems, usability testing and service blueprint.
• Omnichannel Experience Service orchestrating consistent, connected, user-centered experiences across all channels, including omnichannel experience design, channel integration, conversational and service experience, and CX analytics & optimization.
• Product Development Digital product building service for robust, scalable and agile software solutions aligned with strategic goals, including software architecture, enterprise application development, software engineering and process optimization.
• Process Automation Business process automation service combining automation, AI and low-code platforms to reduce costs, improve quality and accelerate results, including product discovery, hyperautomation, low-code development and business process management.
• Data Engineering Data processing, security and visualization service turning data into actionable intelligence, including AI & predictive analytics with LLMs, data security & governance, digital business analytics and data visualization.
• Back-office Modernization Internal platform modernization service designing modular, cloud-first and composable architectures, including composable architecture modernization, application platform engineering, cloud & infrastructure modernization and integration & process enablement.
• Growth Marketing Digital growth strategy service powered by SEO, content and technology, including GEO for AI-driven environments, SEO optimization, Marketing Mix Modelling and marketing operations orchestration.
• Growth Intelligence Service turning data into profitable growth through advanced analytics, predictive modeling and multichannel attribution, combining data collection, visualization, advanced analytics and conversion optimization.
• Personalization Personalization scaling service through AI, data and automation, including Customer Extended Profiling, Relationship Design, Machine-Led Relevance and Omnichannel Orchestration, with claimed outcomes of 370% ROI over 3 years.
• Conversion Rate Optimization Continuous optimization strategy service powered by data, UX, experimentation and technology, including experimentation & A/B testing, data-driven UX optimization, funnel & journey optimization and AI-powered CRO.
• Engagement & Monetization Digital ecosystem design service driving engagement and maximizing monetization, including customer engagement strategy, personalization & recommendation engines, loyalty & retention programs, and revenue optimization & pricing intelligence.
• Staff Augmentation Talent connection service providing access to top digital talent selected for expertise, experience and cultural fit, including digital talent provision, talent performance assessment, agile recruitment and ongoing support & upskilling.
• POD Teams Custom team building service with multidisciplinary, agile PODs governed through models that maximize throughput and talent engagement, including Agile PODs, Digital PODs, IT PODs and AI PODs specialized squads.
• Build Operate Transfer Digital hub design and scaling service under BOT model that builds teams, operates processes and transfers capabilities for long-term autonomy and sustainability, including agile methodology introduction, customized way of work, scalable technology and digital talent & employer branding.
• Conversational Commerce Conversational commerce implementation service using the AIVO platform for no-code bot building, intelligent automation and multi-channel support, delivering virtual assistants across web, WhatsApp, Facebook, Instagram, Telegram and SMS channels.
• Live Shopping Live commerce strategy service with shoppable videos and live events featuring expert presenters, creating new sales channels through real-time interaction, product demonstration and immediate purchase capabilities.

Quantifiable outcome

• 370% ROI achieved through personalization solutions over 3 years
• +11 more outcomes

Named customers29 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability19 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core, flagship and major.

• Andersen ConsultingcoreStrategic or Co-development Partner · 2 April 2026Collaboration agreement combining Multiplica's digital product development capabilities with Andersen Consulting's global consulting platform to deliver integrated digital transformation solutions to clients worldwide. Multiplica's expertise in user research, digital strategy, data analysis, product design, and customer experience complements Andersen Consulting's global reach.
• ShopifyflagshipTechnology or Integration · 27 September 2024Strategic partnership to revolutionize e-commerce solutions. Multiplica offers custom Shopify store development, scalable e-commerce platforms, optimized customer experiences, data-driven insights, and effective marketing strategies. The partnership addresses challenges in setting up online stores, scaling growth, and creating effective customer experiences.
• MagnoliacoreTechnology or Integration · 1 June 2024Partnership for content transformation and digital experience platform implementation. Multiplica leverages Magnolia's CMS solutions combined with their expertise in technology, engineering, and design to transform client operations with cutting-edge technology. Collaboration includes joint events like 'Transform Content into Revenue' in Miami.
• SalesforcecoreTechnology or IntegrationTechnology partner for customer experience and marketing cloud implementations. Multiplica certified/implemented across Salesforce Marketing Cloud, Salesforce Agentforce, and other Salesforce platforms.
• AdobecoreTechnology or IntegrationTechnology partner for Adobe Experience Platform, Adobe Marketing Cloud, and Adobe Commerce implementations. Multiplica delivers digital transformation using Adobe enterprise solutions.
• GooglecoreTechnology or IntegrationTechnology partner across Google Marketing Platform, Google Cloud, and Google Ads. Multiplica leverages Google's enterprise tools for marketing, analytics, and cloud infrastructure.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure partner for enterprise AI, data engineering, and application modernization on Microsoft Azure platform.
• Amazon AWScoreTechnology or IntegrationCloud infrastructure partner for scalable digital solutions, AI implementations, and enterprise applications on AWS.
• AIVOcoreTechnology or IntegrationConversational AI platform partner for implementing virtual assistants and conversational commerce solutions. Multiplica delivers enterprise conversational experiences using AIVO's no-code bot building and intelligent automation capabilities.
• UiPathmajorTechnology or IntegrationRobotic Process Automation (RPA) partner for enterprise automation implementations. Multiplica delivers hyperautomation solutions using UiPath's RPA platform.
• VTEXmajorTechnology or IntegrationE-commerce platform partner for digital commerce implementations across Latin America and beyond.
• OptimizelymajorTechnology or IntegrationDigital experience optimization platform partner for experimentation and conversion rate optimization implementations.
• VWOmajorTechnology or IntegrationWebsite testing and conversion optimization partner for A/B testing and用户体验 experimentation.
• InsidermajorTechnology or IntegrationCustomer experience platform partner for personalization and omnichannel marketing orchestration.
• SynerisemajorTechnology or IntegrationAI-powered customer experience platform partner for personalization and customer insights.
• Dynamic YieldmajorTechnology or IntegrationPersonalization and recommendation platform partner for experience optimization.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Globant: Latin America-headquartered digital transformation and software engineering consultancy with comparable AI, design, and product development practices serving enterprise clients across banking, retail, and travel.
• CI&T: Brazil-based digital consultancy offering AI, software engineering, design, and growth services to enterprise clients — closest direct peer to Multiplica in scope, geography, and target verticals.
• Thoughtworks: Global digital transformation consultancy combining technology strategy, software engineering, and AI/design execution for enterprise clients — comparable operating model to Multiplica's enterprise field sales motion.
• Endava: Digital transformation and software engineering firm with similar mid-size consulting profile, AI/automation practices, and enterprise client mix spanning financial services and retail.
• Slalom: US/global management and technology consulting firm focused on digital transformation, AI, and customer experience — comparable in scale (~10K+ consultants) and enterprise consulting posture.

Broad incumbents

• Accenture: Largest global consultancy with extensive digital, design, and AI practices; competes with Multiplica on enterprise transformation RFPs but at vastly greater scale and brand recognition.
• Deloitte Digital: Global consulting incumbent's digital arm offering strategy, customer experience, AI, and engineering services — overlaps with Multiplica's enterprise transformation offerings but at much broader portfolio scale.
• Capgemini Engineering / Invent: Global consulting and digital engineering services incumbent with comparable digital transformation, AI, and intelligent industry offerings — overlaps with Multiplica's enterprise consulting scope.

Emerging players

• Mphasis: Mid-tier digital and cloud transformation services provider with strong banking/financial services focus — comparable customer concentration and AI/automation service offerings.

Others

• Isobar / dentsu: Global digital agency network offering experience design, commerce, martech, and AI-driven personalization — adjacent peer sharing Multiplica's experience design and personalization service capabilities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/multiplica
• Facebookfacebook.com/multiplica
• LinkedInlinkedin.com/company/multiplica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multiplica