Inquiro
Inquiro Inc. is a Philippine B2B customer data analytics company serving enterprise clients with an ML-powered platform for audience profiling, targeting, scoring, and location intelligence, backed by a proprietary data lake covering ~82% of the Philippine population across 94M+ unique profiles.
- Company typePrivate
- Founded2021
- HeadquartersMandaluyong, Philippines
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Inquiro does
Inquiro Inc. is a Philippine B2B customer data and analytics company that sells a unified ML-powered customer intelligence platform to enterprise clients in the Philippines. The platform ingests an uploaded client customer file (typically mobile numbers), matches and enriches it against a proprietary data lake of 94M+ unique anonymized profiles and 600+ cohorts spanning telco, lifestyle, purchase behavior, intent, and location data, and returns filtered audience profiles for use across SMS, Viber, programmatic, and social campaigns. The company positions its coverage as representative of ~82% of the Philippine market and reports an 80-90% match rate against client databases.
The product surface consists of six interconnected offerings: Intelligence Dashboard + Audience Builder (self-service profiling and segmentation), Acquisition Suite (lookalike audience expansion), Footfall Analysis (GPS-powered location intelligence), Scoring API (per-customer trustworthiness scoring), Targeting API (programmatic audience filtering), and Market Scan (aggregated market research). The platform is built on machine learning for predictive scoring, recommendation, and process automation, and operates with monthly data refresh cycles. The company is operationally embedded within the 917Ventures/Globe Group ecosystem, headquartered inside Globe Telecom Plaza in Mandaluyong City, and holds ISO/IEC 27001:2022 certification (Certificate No. AMER33629).
Inquiro's commercial model combines annual enterprise subscriptions (quote-based, outlined in Data Processing Service Agreements, minimum three-month terms, typically one-year) with usage-based billing for segment extractions tracked via Amazon QuickSight and managed by account managers. Go-to-market is direct enterprise sales supplemented by the 917Ventures/Globe Group partnership channel; named enterprise customers include Unilever Philippines, InMobi (APAC), Security Bank Finance, and m360. Operating geographies are confined to the Philippines, and the company is privately held and venture-backed with no public listing or disclosed funding rounds.
Inquiro firmographics
Firmographics- Name
- Inquiro
- Legal name
- Inquiro Inc.
- Website
- https://inquiro.ph
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inquiro Inc. is a Philippine B2B customer data analytics company serving enterprise clients with an ML-powered platform for audience profiling, targeting, scoring, and location intelligence, backed by a proprietary data lake covering ~82% of the Philippine population across 94M+ unique profiles.
- Ownership category
- akta.pro rank
Inquiro industry classification
Industry- Product category
- Customer Data Analytics Platform
- NAICS
- Directory and Mailing List Publishers (51314), Marketing Research and Public Opinion Polling (541910), Direct Mail Advertising (541860)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
Keywords
Where Inquiro is headquartered
LocationHeadquarters
- HQ city
- Mandaluyong
- HQ country
- Philippines
- HQ region
- Asia
Offices2 records
Markets served
Inquiro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-based Analytics Services: Enterprise clients subscribe to access the business intelligence dashboard and customer analytics platform. Pricing is quote-based and outlined in Data Processing Service Agreements. Minimum subscription duration is three months, with most clients typically availing one-year subscriptions.
- Audience Segment Extraction: Clients are billed for segment extractions managed by Account Managers. Usage is tracked using Amazon Quicksight. Fees are finalized and invoiced in coordination with the Finance department.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
| Usage-based | Monthly | Usage-based segment extraction |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Inquiro product offering
Product offeringCore offering
Inquiro operates a B2B customer intelligence and audience analytics platform that lets enterprises enrich uploaded customer contact lists against a proprietary datalake of 94M+ anonymized Philippine consumer profiles spanning 600+ cohorts across telco, lifestyle, purchase behavior, intent, and location data. Through six products — Intelligence Dashboard + Audience Builder, Acquisition Suite, Footfall Analysis, Scoring API, Targeting API, and Market Scan — it delivers customer profiling, audience segmentation, location analytics, trust scoring, and market research under Data Processing Service Agreements.
Product overview
Inquiro is a venture-backed customer data services and analytics company offering a unified B2B customer intelligence platform. The core portfolio consists of six interconnected products: the Intelligence Dashboard + Audience Builder (self-service dashboard for customer profile enrichment and audience segmentation), Acquisition Suite (audience expansion), Footfall Analysis (GPS-powered location/visitation analytics), Scoring API (trustworthiness/credibility scoring), Targeting API (programmatic audience filtering), and Market Scan (market research insights). The platform is powered by machine learning and draws from a proprietary datalake of 94M+ unique anonymized profiles representing ~82% of the Philippine market across 600+ data cohorts and omnichannel touchpoints. Clients upload their own customer mobile numbers; Inquiro matches, enriches, and returns filtered audience profiles for use across multi-channel marketing campaigns (SMS, Viber, programmatic, social media ads). Onboarding is handled through 917Ventures and Globe's infrastructure, with data refreshed monthly.
Differentiator
Problem solved
Functional benefit
Products and services
- Intelligence Dashboard + Audience Builder A self-service business intelligence dashboard that enriches uploaded customer contact lists with Inquiro's 94M+ profile data, enabling detailed consumer profiling and audience segmentation across 600+ cohorts. Users build custom audience segments and download matched profile mobile numbers for multi-channel marketing campaigns; serves Retail, E-commerce, Food & Beverage, Mid-Enterprise, Banking & Financial Institutions, and Travel & Hospitality.
- Acquisition Suite An audience expansion tool that helps businesses identify and target new potential customers beyond their existing customer base by leveraging Inquiro's profile data to surface lookalike prospects. Designed to maximize market reach for Retail, E-commerce, Food & Beverage, Mid-Enterprise, Banking & Financial Institutions, and Travel & Hospitality.
- Footfall Analysis A GPS-powered location intelligence solution providing detailed footfall and visitation insights for specific physical locations, enabling businesses to understand where, when, and how consumers visit. Used for retail site analysis, mall traffic measurement, and mobility studies by Retail, E-commerce, Food & Beverage, Mid-Enterprise, Banking & Financial Institutions, and Travel & Hospitality.
- Scoring API A programmatic interface that measures individual customers' overall trustworthiness and credibility scores across multiple omnichannel touchpoints, enabling risk assessment and creditworthiness evaluation for E-commerce, Mid-Enterprise Businesses, and Banking & Financial Institutions.
- Targeting API An API-based audience targeting solution that automatically filters and surfaces the right consumer profiles based on predefined cohort criteria, enabling programmatic ad targeting and campaign audience selection for Retail, E-commerce, Food & Beverage, Mid-Enterprise Businesses, Banking & Financial Institutions, and Travel & Hospitality.
- Market Scan A market research and analytics capability providing wide-scale market intelligence and data-driven insights to support strategic business decisions, leveraging Inquiro's aggregated 94M+ profile consumer datalake.
Quantifiable outcome
- 1.5x better campaign performance compared to industry benchmarks
- +3 more outcomes
Companies that use Inquiro
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles1 record
Inquiro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Inquiro partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- 917Ventures (Globe Group)core917Ventures is Globe Group's venture builder. Inquiro is partnered through 917Ventures as part of its Velocity platform which connects startups with real enterprise environments for scaling solutions. Netopia AI piloted Predikta platform under this partnership, with Inquiro exploring predictive behavioral insights for marketing intelligence.
- Globe GroupcoreGlobe Telecom's corporate venture initiatives leverage Inquiro's data analytics capabilities. Partnership enables enterprise access to innovations that improve customer and business outcomes through the Velocity platform.
- InMobiminorPartnership with InMobi for audience targeting resulted in 1.5x better campaign performance. InMobi is a technology company specializing in mobile advertising and audience targeting solutions.
- Netopia AIminorNetopia AI partnered with Globe Group through 917Ventures to pilot the behavioral AI platform Predikta. Inquiro collaborates with Netopia AI to explore predictive behavioral insights for marketing intelligence, communications strategies, and enterprise decision-making.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Inquiro competitors and assessment
Company assessmentBroad incumbents
- Nielsen: Global consumer insights and audience measurement leader; competes with Inquiro's Market Scan and Intelligence Dashboard for enterprise marketing-analytics budgets, but at a much broader multi-country scale.
- Experian: Global credit bureau and consumer data provider; comparable to Inquiro's Scoring API and consumer profiling capabilities for risk and marketing use cases across banking and financial services.
- Acxiom (now part of IPG): Large-scale marketing data and identity provider serving enterprise marketing and audience targeting — directly comparable to Inquiro's database-driven audience targeting and enrichment model.
Direct peers
- LiveRamp: Data connectivity platform for audience resolution and activation across channels; comparable to Inquiro's Targeting API and data-onboarding capabilities for enterprise marketing teams.
- Lotame: Independent data management platform (DMP) offering audience building, enrichment, and targeting — directly comparable to Inquiro's Intelligence Dashboard + Audience Builder product.
Regional players
- Quantium: APAC-focused data and analytics firm combining proprietary consumer data with advanced analytics for enterprise clients — comparable footprint and verticals to Inquiro's Philippines-centric model.
- Adsquare: European-focused location data and audience targeting platform — overlaps with Inquiro's location-based targeting capabilities but operates primarily in EMEA rather than Southeast Asia.
- AdsMovil: LatAm Hispanic-focused mobile audience and data platform — overlaps with Inquiro's mobile-first audience targeting model, but serves a different geography and demographic.
Emerging players
- Cuebiq: Location intelligence and footfall analytics provider using GPS-powered movement data — directly comparable to Inquiro's Footfall Analysis product and similar data-driven retail-insight use cases.
Others
- Talend (Qlik): Data integration and quality tooling that serves as adjacent infrastructure to Inquiro's data onboarding and matching workflows — comparable as enabling infrastructure for enterprise data platforms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Inquiro social profiles
Digital presenceInquiro compliance and trust
Trust signalCompliance1 record
Inquiro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inquiro leadership team
Management profileNumber of profiles
Inquiro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inquiro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inquiro
What does Inquiro do?
Inquiro operates a B2B customer intelligence and audience analytics platform that lets enterprises enrich uploaded customer contact lists against a proprietary datalake of 94M+ anonymized Philippine consumer profiles spanning 600+ cohorts across telco, lifestyle, purchase behavior, intent, and location data. Through six products — Intelligence Dashboard + Audience Builder, Acquisition Suite, Footfall Analysis, Scoring API, Targeting API, and Market Scan — it delivers customer profiling, audience segmentation, location analytics, trust scoring, and market research under Data Processing Service Agreements.
Is Inquiro a public or private company?
Inquiro is a private company. It is classified as venture growth investor backed and is currently operating.
When was Inquiro founded?
Inquiro was founded in 2021. It employs 11 to 50 people.
Where is Inquiro based?
Inquiro is headquartered in Mandaluyong, Philippines, in the Asia region.
How does Inquiro make money?
Two revenue lines are on record. Subscription-based Analytics Services are the primary driver. The others are audience Segment Extraction.
Who are Inquiro's main competitors?
Broad incumbents on record are Nielsen, Experian and Acxiom (now part of IPG). Direct peers are LiveRamp and Lotame. Regional players are Quantium, Adsquare and AdsMovil. Cuebiq is listed as an emerging player. Talend (Qlik) is listed as an others.
Does Inquiro have an API?
No public API is recorded for Inquiro.
What industry is Inquiro in?
Inquiro's product category is Customer Data Analytics Platform. Its primary akta.pro industry code is BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists), with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 51314 and its SIC code is 7331.