Windmill Health Products

What Windmill Health Products does

Windmill Health Products LLC is a privately held US manufacturer and distributor of vitamins and dietary supplements, headquartered in West Caldwell, New Jersey, and operating since approximately 1970. The company produces hundreds of SKUs across 19 sub-brands including Country Farms, DietWorks, VitaDrops, Sleep Soundly, Sunshine, Rejuvicare, HerOwn, Gut Response, and the core Windmill Vitamins & Minerals line, spanning categories such as general wellness, immunity, sleep, weight management, digestive health, beauty-from-within, women's health, sports nutrition, and metabolic support. Products are delivered in multiple format systems (tablets, capsules, gummies, jelly beans, liquids, softgels, powders, melts, and stick packs) and manufactured in FDA-inspected facilities under cGMP practices independently verified by certification organizations, with the VitaDrops line featuring pectin-based, gelatin-free gummies for vegetarian consumers.

Windmill's business model centers on branded CPG sales through a multi-channel distribution architecture: a dedicated Pharmacist Corner B2B portal serving thousands of independent pharmacies with pharmacist-recommended supplements (including the RX Select line), shelf placement at major regional grocery chains (Wegman's, Ingles Market), and marketplace listings on Amazon and Walmart.com, supplemented by independent health food store distribution via partners such as Akins, Chamberlin's, and Medco Pharmaceuticals. The website (windmillvitamins.com) functions as a B2B platform for pharmacy partners and a brand-showcase marketing site with a store-locator tool, rather than a direct-to-consumer storefront; pricing is not publicly disclosed.

Revenue is generated almost entirely through one-time wholesale and retail product sales across the sub-brand portfolio. End customers are reached through retail pharmacy partners, grocery chains, online marketplaces, and health food retailers, with consumer demand spanning immunity (vitamin C, D, zinc), sleep (melatonin), energy (B vitamins, electrolytes), weight management (GLP-1 companion products, metabolism formulas), digestive health (probiotics, fiber), and condition-specific specialty formulations. Windmill does not disclose revenue and has no known institutional investment, making it a mature, self-funded mid-market branded CPG operator.

Name

Windmill Health Products

Legal name

Windmill Health Products LLC

Website

https://windmillvitamins.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Windmill Health Products is a US manufacturer and distributor of vitamins and dietary supplements operating 19 sub-brands and hundreds of SKUs across tablets, gummies, liquids, and powders. The company sells to independent pharmacies, major grocery chains (Wegman's, Ingles Market), health food stores, and online marketplaces (Amazon, Walmart.com) nationwide.

Ownership category

akta.pro rank

Product category

Vitamins and Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Weight Management & Metabolic Supplements (CRADAGAG), Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Dietary supplements
• Vitamin manufacturing
• Nutritional products
• Pharmacy supplements
• Health product distribution

Headquarters

HQ city

West Caldwell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Vitamin and Supplement Sales: Windmill Health Products generates revenue through the sale of vitamins, dietary supplements, and health products across multiple brands and product categories. Products are sold through B2B channels to pharmacies and retailers, who then resell to end consumers.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Windmill Health Products manufactures and distributes vitamins and dietary supplements across 19 sub-brands and hundreds of SKUs, offering tablets, capsules, gummies, liquids, powders, softgels, and melts. Products cover immunity, sleep, energy, weight management (including GLP-1 support), probiotics, women's health, sports nutrition, beauty-from-within, and general wellness categories. The company distributes primarily through a B2B Pharmacist Corner portal serving independent pharmacies, supplemented by major retail chains and online marketplaces (Amazon, Walmart.com).

Product overview

Windmill Health Products is a vitamin and dietary supplement company with over 50 years of industry experience offering hundreds of products across multiple delivery systems including tablets, capsules, gummies, jelly beans, powders, liquids, melts, and stick packs. The company's portfolio consists of 19 distinct sub-brands: Windmill (core vitamins and minerals), Country Farms (non-GMO whole food supplements), Cybergenics (fitness/sports nutrition), DietWorks (weight management with GLP-1 products), Garden Greens (green/immune supplements), Glucoflex (joint support), Gut Response (probiotics/digestive health), HerOwn (women's health), Hi-Ener-G (energy), Keto Science (ketogenic support), Kiss My Face (personal care), Nutrabetic (diabetes/metabolic support), OmegaWorks (omega fatty acids), Rapid Fire (active nutrition/keto coffee), Rejuvicare (beauty nutraceuticals), RX Select (pharmacy products), Sleep Soundly (melatonin sleep support), Sunshine (Vitamin D), VitaDrops (gummy/jelly delivery), and Vitamin Hydrate (electrolyte beverages). Key product lines span vitamins (A, B, C, D), minerals, melatonin, probiotics, herbs, and specialty formulations. Products are distributed through pharmacies, health food stores, and major retailers nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Country Farms: Non-GMO, vegetarian and natural whole food supplements brand for optimum nutrition.
• Cybergenics
• DietWorks
• Garden Greens
• Glucoflex
• Gut Response
• HerOwn
• Hi-Ener-G
• Keto Science
• Kiss My Face
• Nutrabetic
• OmegaWorks
• Rapid Fire
• Rejuvicare
• RX Select
• Sleep Soundly
• Sunshine
• VitaDrops
• Vitamin Hydrate

Products and services

• Windmill Vitamins & Minerals Flagship brand offering quality vitamins and mineral supplements for overall well-being support, sold to pharmacies, retailers, and online.
• Country Farms Brand of non-GMO, vegetarian and natural whole food supplements including Super Greens, Refreshers, MCT Oil, Apple Cider Vinegar, and Super Reds powders for health-conscious consumers.
• Cybergenics Fitness and sports nutrition brand offering BCAA powder drink mixes and workout fuel products for active consumers.
• DietWorks Weight management brand offering GLP-1 Companion, GLP-1 Booster, Apple Cider Vinegar Gummies, and Appetite Control products for consumers pursuing diet and metabolic support.
• Garden Greens Greens and superfood supplement brand offering green supplements and immune support products including Vitamin C gummies with Echinacea.
• Glucoflex Joint and mobility support supplement brand targeted at consumers seeking musculoskeletal health support.
• Gut Response Probiotic and digestive health line featuring chewable probiotics, stress probiotics, sleep probiotics, women's probiotics, GLP-1 Support, and Clean Sweep powder.
• HerOwn Women's health brand offering Prenatal support, Debloat, Passion, and Probiotic Light & Clean products for women's specific wellness needs.
• Hi-Ener-G Energy support supplement brand targeted at consumers seeking daily energy and vitality support.
• Keto Science Ketogenic diet support brand offering exogenous ketone powders designed to support fat-burning ketosis and weight management.
• Kiss My Face Natural personal care and supplement products brand positioned around natural ingredients.
• Nutrabetic Diabetes support brand offering GLP-1 Companion products with GlucoVantage and Colostrum for metabolic health in consumers managing blood sugar.
• OmegaWorks Omega fatty acid supplement products targeting cardiovascular and general wellness support.
• Rapid Fire Active nutrition brand offering keto coffee, focus coffee, collagen creamer, protein creamer, slim tea, and ketone products for active consumers.
• Rejuvicare Beauty-from-within nutraceutical brand offering Hair, Skin & Nails products targeting cosmetic wellness from inside.
• RX Select Pharmacy-focused supplement brand offering pharmacy-quality products targeted at the independent pharmacy channel.
• Sleep Soundly Melatonin-based sleep support brand available in powder, caplet, tablet, liquid, gummy, and melt formats.
• Sunshine Vitamin D supplement line available in tablet, gummy, and melt formats, supporting positive mood, immune health, and bone support.
• VitaDrops Pectin-based, gelatin-free gummies and jelly beans for adults and children, plus liquid formulas. Includes B-12, Vitamin D, Vitamin C, Ashwagandha, Elderberry, Fiber, Melatonin, Magnesium, Beet, Beets, and Mushroom Complex varieties.
• Vitamin Hydrate Electrolyte drink mix stick packs with vitamins, minerals, and critical electrolytes for hydration, exercise recovery, and energy support. Gluten free, vegan, and non-GMO.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wegman'scoreChannel Partner/ Reseller/ DistributorWegman's, a major regional grocery chain in the northeastern United States, retails Windmill products including Vitamin Hydrate and other supplements in their stores nationwide.
• Ingles MarketcoreChannel Partner/ Reseller/ DistributorIngles Market, a major grocery chain in the southeastern United States, carries Windmill Vitamin Hydrate and other supplement products in their retail locations.
• Amazon.comcoreChannel Partner/ Reseller/ DistributorAmazon serves as an online marketplace for Windmill products including Vitamin Hydrate and VitaDrops, enabling direct-to-consumer sales through Amazon's platform.
• Walmart.comcoreChannel Partner/ Reseller/ DistributorWalmart.com serves as an online marketplace for Windmill Sleep Soundly and other supplement products, providing broad e-commerce reach.
• AkinsminorChannel Partner/ Reseller/ DistributorAkins, a health-focused retailer, carries VitaDrops and other Windmill products in their stores.
• Chamberlin'sminorChannel Partner/ Reseller/ DistributorChamberlin's, a pharmacy chain, carries VitaDrops and Windmill products as part of their supplement offerings.
• Medco PharmaceuticalsminorChannel Partner/ Reseller/ DistributorMedco Pharmaceuticals distributes Windmill VitaDrops and other products to pharmacies as a pharmaceutical distribution partner.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Nature's Bounty (Nestlé Health Science): One of the largest US vitamin and supplement manufacturers with broad multi-brand portfolio across vitamins, minerals, herbal, and sleep products. Direct competitor to Windmill's multi-brand supplement portfolio across pharmacy, mass, and health food channels.
• Pharmavite (Nature Made): Manufacturer of Nature Made vitamins and supplements sold primarily through mass retail and pharmacy channels including independent pharmacies. Closely comparable to Windmill in channel mix and product breadth across vitamins, minerals, and specialty supplements.
• NOW Foods: Family-owned supplement manufacturer with extensive catalog of vitamins, supplements, sports nutrition, and personal care products. Comparable to Windmill in independent ownership, broad SKU portfolio, and health food and pharmacy distribution.
• GNC Holdings: Major specialty retailer and manufacturer of vitamins, minerals, and sports nutrition supplements with own-brand product portfolio. Overlaps with Windmill's sports nutrition (Cybergenics), weight management (DietWorks), and vitamins ranges.
• Life Extension: Direct-to-consumer supplement manufacturer focused on vitamins, hormones, and longevity products with clinical positioning. Comparable to Windmill in branded supplement manufacturing with condition-specific lines overlapping Windmill's healthy aging, cognitive, and metabolic categories.
• Standard Process: Whole-food supplement manufacturer distributed primarily through healthcare practitioners including chiropractors and integrative health providers. Comparable to Windmill in vertically-integrated supplement manufacturing and channel focus on professional recommendations.
• Country Life Vitamins: Family-owned manufacturer of vitamins, minerals, sports nutrition, and specialty supplements sold through health food stores and natural product channels. Closely comparable to Windmill in independent ownership, brand portfolio breadth, and natural/specialty channel strategy.

Broad incumbents

• Haleon (Centrum): Global consumer healthcare company whose Centrum brand is the leading multivitamin in the US mass channel. Competes directly with Windmill's multivitamin and mineral lines through superior mass-market distribution and marketing scale.
• Herbalife Nutrition: Global nutrition company selling meal replacement, weight management, and protein supplements through a multi-level marketing channel. Overlaps with Windmill's DietWorks weight management and Rapid Fire active nutrition lines but with fundamentally different distribution model.

Emerging players

• Medifast: Weight management and nutrition company with Optavia brand offering meal replacement programs, increasingly competing in the GLP-1 companion and metabolic health categories where Windmill has launched DietWorks and Nutrabetic products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windmill Health Products