MediaSignage
MediaSignage (MediaSignage Inc., DBA DigitalSignage.com) is a privately held digital signage platform provider founded in 2006, offering a freemium cloud-based content creation, cross-platform playback, and centralized management solution serving over 10,000 organizations across 145+ countries.
- Company typePrivate
- Founded2006
- HeadquartersCanoga Park, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MediaSignage does
MediaSignage (operating as MediaSignage Inc., DBA DigitalSignage.com) is a privately held digital signage platform provider founded in 2006 and headquartered in Westlake Village, California. The company offers a cloud-based, cross-platform digital signage solution serving over 10,000 organizations across 145+ countries. Its core architecture comprises SignStudio for web-based content creation with drag-and-drop tools and templates, SignPlayer as a cross-platform display engine supporting Windows, Android, Linux, Mac, Chrome OS, and Raspberry Pi, and mediaCLOUD as the centralized SaaS management layer. Extensions include SignService for IoT sensor integration via REST API (port 8094), SignDashboard for enterprise fleet monitoring, mediaSERVER for on-premise hosting, mediaHYBRID for AWS-dedicated cloud hosting, mediaTOUCH for interactive kiosks, and SignageMobile for remote management.
The company's business model is built on a freemium product-led growth strategy. The free tier supports up to 3 screens with no credit card required, driving top-of-funnel acquisition. Conversion occurs through the Plus tier at $3.00 per screen per month (unlimited screens, advanced scheduling, QR codes, AI integration, basic analytics) and the Enterprise tier with dynamic per-screen pricing (white label, proof of play, touch support, API access, advertising engine, AI video/image generation). Supplementary revenue comes from mediaSERVER one-time purchases ($895 server plus $130-$195 per license with volume discounts and $39/year SLA support), hardware sales of mediaPLAYERS and mediaDROID+ via Amazon and direct channels, and professional services through a global reseller network. Customer segments are horizontal, spanning manufacturing, logistics and transportation, education, food and beverage, retail, hospitality, healthcare, offices, fitness, event management, commercial real estate, and technology providers. The company is led by co-founders Alon Peleg (Founder & CEO) and Sean Levy (Founder).
MediaSignage firmographics
Firmographics- Name
- MediaSignage
- Legal name
- MediaSignage Inc.
- Website
- https://digitalsignage.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MediaSignage (MediaSignage Inc., DBA DigitalSignage.com) is a privately held digital signage platform provider founded in 2006, offering a freemium cloud-based content creation, cross-platform playback, and centralized management solution serving over 10,000 organizations across 145+ countries.
- Ownership category
- akta.pro rank
MediaSignage industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)
Keywords
Where MediaSignage is headquartered
LocationHeadquarters
- HQ city
- Canoga Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MediaSignage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Freemium Software (mediaCLOUD FREE): Free tier offering management of up to 3 screens with basic features including HD video playback, weather widgets, RSS feeds, and 1GB cloud storage. Drives conversion to paid tiers.
- Subscription - Plus Tier: $3.00 per screen per month flat rate. Includes unlimited screens, advanced scheduling, QR code integration, 3GB storage, AI integration, basic analytics, and third-party integrations.
- Subscription - Enterprise Tier: Dynamic pricing based on total active screens with the lowest price guarantee. Includes white label/branding, proof of play, touch screen support, unlimited sub-accounts, 25GB storage per account, API access, advertising engine, and premium support.
- mediaSERVER (On-Premises): One-time server purchase of $895 plus per-license costs of $130-$195 depending on volume. Annual support/maintenance SLA at $39/license/year.
- mediaSERVER Licenses: Volume-discounted per-screen licenses: 1-9 units at $195, 10-19 at $175 (10% off), 20-39 at $156 (20% off), 40+ at $136.50 (30% off).
- Hardware Sales (mediaPLAYERS): Pre-loaded, plug-and-play signage players manufactured by MediaSignage. Includes mediaDROID+ available on Amazon. Industrial-grade reliability with 4K support, fanless design, 24/7 readiness.
- Professional Services - Installation: On-site digital signage installation services through reseller network. Battle-tested with tens of thousands of deployments in retail, transportation, healthcare, education, and other sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | mediaCLOUD FREE - 100% free tier for up to 3 screens |
| Per seat | Monthly | mediaCLOUD+ - $3.00 per screen per month |
| Subscription | Pay-as-you-go | Enterprise - Dynamic pricing based on screen count |
| One time/ perpetual license | Multi-year contract | mediaSERVER - One-time server purchase |
| Unit Pricing | One time/ perpetual license | Build Your Own - DIY with Raspberry Pi, Linux and more from $50 |
| Unit Pricing | One time/ perpetual license | mediaDROID+ - Plug and play media player |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
MediaSignage product offering
Product offeringCore offering
MediaSignage sells a cloud-based digital signage platform that lets businesses create, schedule, and display dynamic content across any screen or device. The core stack includes the SignStudio web editor, the cross-platform SignPlayer, and the mediaCLOUD management console, supplemented by mediaSERVER/mediaHYBRID hosting options, SignService for IoT-driven content, mediaTOUCH for interactive kiosks, and pre-configured hardware players (mediaDROID+, mediaPLAYERS). Distribution is freemium — free for up to 3 screens, with Plus and Enterprise subscriptions, one-time server licenses, hardware sales, and reseller-led installation services.
Product overview
MediaSignage (DigitalSignage.com) offers a modular digital signage platform built around cloud-based management and cross-platform content delivery. The core system consists of SignStudio for content creation, SignPlayer for display rendering, and mediaCLOUD for centralized network management. The platform is extended through specialized modules including mediaTOUCH for interactive kiosk experiences, SignDashboard for enterprise fleet management, and SignService for IoT sensor-driven content automation. Hardware options span mediaPLAYERS (pre-configured players), mediaDROID+ (consumer plug-and-play), and mediaSERVER for private on-premise hosting. The mediaHYBRID tier leverages AWS infrastructure for enterprises wanting dedicated cloud resources. A freemium model provides free access for up to 3 screens with paid tiers (Plus at $3/screen, Enterprise with unlimited screens) unlocking advanced features like AI content generation, white-label branding, and multi-user management. The platform supports extensive third-party integrations including Google Workspace, social media platforms, IoT sensors, and data feeds.
Differentiator
Problem solved
Functional benefit
Brands
- mediaCLOUD: Cloud-based digital signage platform offering free tier (up to 3 screens) and paid Plus/Enterprise subscriptions with centralized management.
- mediaSERVER
- mediaHYBRID
- mediaPLAYERS
- mediaTOUCH
- mediaSTART
- SignStudio
- SignPlayer
- SignService
Products and services
- SignStudio Web-based scene designer for creating digital signage presentations with drag-and-drop tools, templates, and smart components; accessible from any browser with no template limitations.
- SignPlayer Cross-platform display engine that renders signage content on any screen; available for Windows, Mac, Linux, Android, Chrome OS, and browser, supporting HD/4K video, HTML5, touch interactions, and IoT event handling.
- mediaCLOUD Cloud-based SaaS platform for managing digital signage networks, controlling screen deployment, content updates, and player command from a centralized cloud with public/private key encryption; offered in FREE, Plus ($3/screen/month), and Enterprise tiers.
- mediaSERVER Self-hosted digital signage server software for Windows 2016 Server 64-bit that manages 1000+ SignagePlayers over LAN, WAN, VPN, or web; sold as a one-time software purchase ($895 server kit plus per-license pricing) with optional SLA.
- mediaHYBRID AWS-hosted dedicated server combining mediaCLOUD functionality with private server control, featuring 256-bit encryption, military-grade security, elastic compute capacity, and unlimited SignagePlayer licenses for one low monthly fee.
- mediaTOUCH Interactive touchscreen and kiosk solution supporting full-screen kiosk mode with disabled exit options and edge-slide disabled, built on a zero-code platform for touch, gesture, sensor, and voice inputs; includes pre-built touch templates and Collection Kiosk builder.
- mediaPLAYERS Pre-loaded plug-and-play signage hardware players manufactured by MediaSignage with industrial-grade reliability, 4K support, fanless design, and 24/7 operation capability; available through Amazon and direct sales.
- mediaDROID+ Plug-and-play media player that connects via HDMI to any screen, links to network via Wi-Fi or wired connection, and registers with mediaCLOUD for seamless content delivery; setup in under 5 minutes with no technical skills required.
- SignDashboard Enterprise-level central management dashboard for monitoring entire signage networks including user control, live server status, network health reports, application management, user privileges, and screen GEO maps.
- SignService Local watchdog daemon and API gateway for IoT digital signage integration; receives hardware triggers via GPIO, REST API, or sensors and translates them into real-time player commands, with auto-recovery and remote management capabilities.
- mediaSTART Content creation tool providing hundreds of pre-made scenes, templates, vector backgrounds, clocks, dynamic digital menu boards, carousels, and editable directories.
- mediaSTORE Component marketplace offering smart applications including RSS feeds, weather widgets, social media integrations, XML/JSON data binding, QR codes, scheduling tools, and third-party content sources.
Quantifiable outcome
- 80% of customers enter stores because of digital signs
- +6 more outcomes
Companies that use MediaSignage
Customer profileNamed customers1 record
Segments12 records
Ideal customer profiles4 records
MediaSignage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability4 records
Feature7 records
MediaSignage partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS powers the mediaHYBRID solution, providing dedicated server hosting on Amazon's cloud infrastructure. The mediaHYBRID combines the flexibility of a private server with AWS's scalability and reliability, including 256-bit encryption, military-grade security, and elastic compute capacity.
- GooglecoreGoogle integrations include Google Calendar (event display on signage), Google Sheets (spreadsheet data binding to labels), Google Drive (file hosting), and YouTube API Services (video content integration). All Google data access follows privacy-first approach with no sharing of user data.
- YouTubecoreYouTube API Services enable users to retrieve and share video content on digital signage displays. Channel and playlist integration available for Enterprise edition users.
- FacebookcoreReal-time Facebook feed integration for displaying social media content on digital signage screens. Supports animated transitions between slides and full branding customization.
- InstagramcoreInstagram integration displays real-time data including images, videos, and posts directly onto digital signage screens with full Scenes-powered customization.
- X/TwitterTwitter integration allows display of latest tweets on digital signage screens, keeping content fresh and engaging with real-time social media updates.
- DropboxcoreDropbox integration enables centralized file hosting for photos, documents, and videos with seamless sync across devices and digital signage content integration.
- CanvacoreCanva integration allows embedding of Canva creations as images or embedded components. Any modifications to Canva designs are instantly reflected on digital signage screens for real-time updates.
- AccuWeathercoreAccuWeather integration provides accurate, real-time weather data including current conditions, forecasts, and alerts displayed on digital signage screens.
- Raspberry PicoreFull SignPlayer support for Raspberry Pi 4 and 5, enabling IoT digital signage deployments with GPIO sensor integration, GPIO control, and cost-effective hardware-based signage solutions.
Scale indicators20 records
Recent moves6 records
Expansion highlights6 records
MediaSignage competitors and assessment
Company assessmentDirect peers
- Yodeck: Yodeck is a cloud-based digital signage SaaS offering a similar freemium/paid model with remote screen management and Raspberry Pi player support. Directly comparable in target customer (SMB to mid-market), deployment model, and product-led growth strategy.
- ScreenCloud: ScreenCloud provides cloud-based digital signage software with app integrations and cross-platform player support. Comparable in horizontal SaaS positioning, integration marketplace, and mid-market/enterprise go-to-market.
- Rise Vision: Rise Vision offers a free-tier digital signage platform focused on schools, nonprofits, and businesses. Closely comparable freemium model, horizontal segmentation, and template-driven content creation approach.
- NoviSign: NoviSign is a digital signage software company offering cloud-based content management with strong integration support, serving retail, hospitality, and SMBs. Comparable in subscription pricing model and content/data integration breadth.
- Signagelive: Signagelive is a SaaS digital signage platform with cross-device support and enterprise deployments. Comparable in subscription SaaS model, cloud + on-prem options, and target enterprise customers.
- OptiSigns: OptiSigns is a digital signage software provider with freemium and paid tiers and a strong integration ecosystem (social, POS, data). Directly comparable in pricing structure, app marketplace, and SMB/enterprise positioning.
- Kitcast: Kitcast offers Apple TV-centric digital signage software with subscription pricing for SMBs and enterprise. Comparable as a subscription SaaS digital signage peer serving similar SMB and enterprise use cases.
Broad incumbents
- Scala (STRATACACHE): Scala is an established enterprise digital signage vendor owned by STRATACACHE, serving large retailers, QSR, and global enterprises. Comparable product category but broader portfolio, much larger scale, and enterprise-first positioning.
- BrightSign: BrightSign manufactures purpose-built digital signage media players and offers the BrightSign Network CMS. Comparable in the signage ecosystem but with a hardware-first model and broader professional/commercial focus.
- Samsung MagicINFO: Samsung MagicINFO is Samsung's enterprise digital signage platform tightly integrated with Samsung commercial displays. A broad incumbent offering signage as part of a much larger hardware and display services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MediaSignage social profiles
Digital presenceMediaSignage financial estimates
Financial estimateRevenue estimate
Valuation estimate
MediaSignage leadership team
Management profileNumber of profiles
Profiles2 records
MediaSignage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MediaSignage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MediaSignage
What does MediaSignage do?
MediaSignage sells a cloud-based digital signage platform that lets businesses create, schedule, and display dynamic content across any screen or device. The core stack includes the SignStudio web editor, the cross-platform SignPlayer, and the mediaCLOUD management console, supplemented by mediaSERVER/mediaHYBRID hosting options, SignService for IoT-driven content, mediaTOUCH for interactive kiosks, and pre-configured hardware players (mediaDROID+, mediaPLAYERS). Distribution is freemium — free for up to 3 screens, with Plus and Enterprise subscriptions, one-time server licenses, hardware sales, and reseller-led installation services.
Is MediaSignage a public or private company?
MediaSignage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MediaSignage founded?
MediaSignage was founded in 2006. It employs 1 to 10 people.
Where is MediaSignage based?
MediaSignage is headquartered in Canoga Park, United States, in the North America region.
How does MediaSignage make money?
Seven revenue lines are on record. Freemium Software (mediaCLOUD FREE) is the primary driver. The others are subscription - Plus Tier, subscription - Enterprise Tier, mediaSERVER (On-Premises), mediaSERVER Licenses, hardware Sales (mediaPLAYERS) and professional Services - Installation.
Who are MediaSignage's main competitors?
Direct peers on record are Yodeck, ScreenCloud, Rise Vision, NoviSign, Signagelive, OptiSigns and Kitcast. Broad incumbents are Scala (STRATACACHE), BrightSign and Samsung MagicINFO.
Does MediaSignage have an API?
Yes. REST API running on SignService (port 8094, HTTPS) for IoT digital signage integration. Provides endpoints for sending events to SignPlayer (/player/sendEvent), registering event listeners (/player/registerEvent), unregistering events, and listing registered events. Supports callback webhooks for real-time event dispatch. Also includes IoT Web Portal API on port 5000 (HTTP) with SSE event streaming, callback reception, and SignService host configuration. Data binding via JSON format; URL-encoded parameters. Supports store=1 for persistent events. Developer documentation is at digitalsignage.com/_html/internet_of_things_digital_signage_api.html.
What industry is MediaSignage in?
MediaSignage's product category is Digital Signage Software. Its primary akta.pro industry code is MPAHALAG, Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation). Its NAICS code is 516 and its SIC code is 7370.