Earth Day Network

What Earth Day Network does

Earth Day Network, operating as EARTHDAY.ORG, is a Washington, D.C.-based 501(c)(3) nonprofit environmental advocacy organization founded in 1970 by U.S. Senator Gaylord Nelson and Denis Hayes to organize the first Earth Day on April 22, 1970. The organization functions as the official steward of the Earth Day brand and runs a global mobilization platform that, by its own metrics, engages over 1 billion people annually across 190+ countries through a portfolio of interconnected campaigns. Core programs include The Great Global Cleanup (waste and plastic pollution volunteer action), the Canopy Tree Project (reforestation; hundreds of millions of trees planted since 2010), the Climate and Environmental Literacy Program, End Plastics, Fashion for the Earth, Faith & The Environment, Campus Coalition, Artists for the Earth, Regenerative Agriculture, and Vote Earth. The annual Earth Day event on April 22 (with activities beginning April 18) and the Earth Hub digital resource platform are central anchors of its operations.

The organization operates a digital engagement and campaign-coordination infrastructure rather than proprietary technology. Its stack consists of a global event mapping system (10,000+ listed events), email and SMS communications platforms for supporter recruitment, a content management system hosting free educational toolkits and curricula, and an e-commerce storefront (earthday.store). It does not disclose any proprietary technology, AI/ML systems, APIs, or developer integrations.

EARTHDAY.ORG's business model is a nonprofit donation-and-partnership model. Revenue streams include individual donations solicited through the website and email campaigns, corporate and organizational partnerships (with co-branded resources and network amplification), merchandise sales (apparel, annual posters, limited prints), and project-specific giving (e.g., $1-per-tree donations through the Canopy Tree Project). Customer/beneficiary segments span the general public, K-12 and higher education students/educators, college campuses, faith communities, fashion industry stakeholders, grassroots organizations, and policymakers. GTM is community-led and event-driven, leveraging the Earth Day brand and a global partnership network of over 100 organizations (e.g., Climate Education Coalition) for distribution reach.

Name

Earth Day Network

Legal name

Earth Day Network

Website

https://earthday.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

EARTHDAY.ORG is a nonprofit environmental advocacy organization that operates the official Earth Day brand and mobilizes over 1 billion people annually across 190+ countries through global campaigns on reforestation, plastics, climate education, and sustainable fashion, funded by donations, partnerships, and merchandise.

Ownership category

akta.pro rank

Product category

Environmental Advocacy and Civic Mobilization

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Environmental Conservation & Sustainability Volunteering (EDAIAGAB), Environment, Climate & Sustainability Congresses (THAHAJAH)

Keywords

• Environmental advocacy
• Climate education
• Global cleanup campaigns
• Reforestation initiatives
• Civic mobilization

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Individual Donations: Individual giving program where supporters make monetary donations to fund advocacy and educational work. The organization actively solicits donations through the website, email campaigns, and event engagement.
2. Merchandise Sales: Earth Day branded merchandise sold through the official store (earthday.store), including apparel with nostalgic 70s and 90s designs, the annual Earth Day poster, and limited edition prints. Proceeds support environmental advocacy.
3. Corporate/Organizational Partnerships: Partnerships with corporations and organizations that support Earth Day initiatives. Partners receive co-branded resources, amplification through the global network, and access to exclusive toolkits. Financial support from partners enables campaign execution.
4. Tree Planting Donations: Canopy Tree Project accepts donations (as little as $1) to plant trees globally. Donors can contribute to specific reforestation projects in areas like Kenya, Madagascar, India, and Tanzania.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Earth Day Network (operating as EARTHDAY.ORG) organizes the annual Earth Day event on April 22 and runs year-round environmental campaigns including The Great Global Cleanup, Canopy Tree Project, Climate and Environmental Literacy, End Plastics, and Fashion for the Earth. The organization distributes free educational toolkits, advocacy resources, and campaign materials through the Earth Hub platform, mobilizes over 1 billion people in 190+ countries, and funds operations through individual donations, corporate partnerships, and branded merchandise sales.

Product overview

EARTHDAY.ORG operates as a non-profit environmental advocacy organization offering a platform of interconnected campaigns and resources rather than a traditional software product. The portfolio centers on the annual Earth Day event (April 22, with activities starting April 18), which mobilizes over 1 billion people across 190+ countries. Core programs include The Great Global Cleanup for volunteer waste removal, the Canopy Tree Project for reforestation, and Climate and Environmental Literacy for educational outreach. The Earth Hub serves as a central resource platform providing free toolkits, action guides, quizzes, and fact sheets. Specialized initiatives target specific audiences: Campus Coalition for college engagement, My Future My Voice for youth ambassadors, Faith & The Environment for religious communities, and Fashion for the Earth for sustainable clothing advocacy. The organization coordinates global campaigns on End Plastics, Regenerative Agriculture, Artists for the Earth, Vote Earth, and the Climate Education Coalition spanning 100+ organizations. The 2026 theme 'Our Power, Our Planet' emphasizes collective action for environmental protection.

Differentiator

Problem solved

Functional benefit

Products and services

• The Great Global Cleanup Year-round volunteer initiative aimed at ridding the world of waste and plastic pollution through a global cleanup movement. Volunteers can find or register cleanups worldwide through an interactive map.
• Canopy Tree Project Global tree planting initiative working with local partners to restore vulnerable landscapes, protect wildlife habitats, and protect community livelihoods through donations starting at $1 per tree.
• Climate and Environmental Literacy Program Comprehensive climate education initiative providing curricula for K-12 and higher education, advocacy packets, toolkits, quizzes, and educator resources to build environmental and climate literacy worldwide.
• End Plastics Campaign Campaign addressing plastic pollution through advocacy, fact sheets, research on health impacts, and pushing for national legislation and corporate commitments to reduce plastic production and usage.
• Fashion for the Earth Campaign addressing the environmental impacts of fast fashion through education, sustainable fashion guides, legislation tracking reports, and consumer action resources.
• Campus Coalition Program uniting college campuses worldwide for Earth Action Day forums and the #MakeClimateAClass campaign, with a Global Fellowship recruiting students to organize environmental events.
• Climate Education Coalition Global alliance of over 100 organizations committed to equipping current and future generations to tackle the climate crisis through advocating for compulsory climate education in schools worldwide.
• Earth Day Annual Event Annual Earth Day event held on April 22 (with activities starting April 18), mobilizing over 1 billion people in 190+ countries through demonstrations, tree plantings, cleanups, rallies, and advocacy.
• Earth Hub Central online resource hub providing free toolkits, action guides, quizzes, fact sheets, and educational resources for students, families, workplaces, faith groups, and communities to take environmental action.
• My Future My Voice Youth ambassador program featuring 205+ young environmental leaders from 93+ countries united to work for environmental good, showcasing their stories and amplifying youth voices.
• Earth Day Store Online store selling Earth Day branded merchandise including apparel with nostalgic 70s and 90s designs, the annual Earth Day poster, and limited edition prints, with proceeds funding environmental advocacy.

Quantifiable outcome

• Mobilizes over 1 billion people annually in 190+ countries
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Waterkeepers AlliancecoreStrategic or Co-development PartnerEnvironmental advocacy organization partnering with EARTHDAY.ORG to protect waterways and promote clean water through coordinated campaigns and events. Listed as a core organizational partner on the EARTHDAY.ORG supporters page.
• Natural Capitalism SolutionscoreStrategic or Co-development PartnerOrganization focused on sustainable business practices partnering with EARTHDAY.ORG to advance environmental education and corporate sustainability initiatives.
• NAACPcoreStrategic or Co-development PartnerNational Association for the Advancement of Colored People partnering with EARTHDAY.ORG to promote environmental justice and engage communities of color in environmental advocacy.
• Women's MarchcoreStrategic or Co-development PartnerGrassroots movement partnering with EARTHDAY.ORG to integrate gender perspectives into environmental activism and mobilize female environmental advocates.
• ecoAmericacoreStrategic or Co-development PartnerEnvironmental organization specializing in faith-based and community climate engagement, partnering with EARTHDAY.ORG for campaigns including the National Faith & Climate Forum.
• The Ocean ProjectcoreStrategic or Co-development PartnerInternational organization advancing ocean conservation partnering with EARTHDAY.ORG for marine protection and ocean cleanup initiatives.
• Detroit HivesminorStrategic or Co-development PartnerDetroit-based nonprofit working to transform vacant lots into urban bee farms and green spaces. Partnering with EARTHDAY.ORG for the East Warren Community Arboretum and Botanical Garden project.
• ZeissminorGTM or Marketing PartnerOptical and optoelectronics technology company supporting EARTHDAY.ORG campaigns through corporate partnership and marketing support.
• JSW FoundationcoreStrategic or Co-development PartnerCSR arm of JSW Group partnering with EARTHDAY.ORG (through Earth Day Network India) for the 13th Earth Care Awards and Young Climate Champions Programme, engaging 25,000+ students across India.
• Indian Coast GuardcoreStrategic or Co-development PartnerIndian government maritime agency partnering with Earth Day Network India to develop and launch a Floating Maritime Climate Discovery Exhibition in Mumbai traveling to key coastal cities.
• Miami WaterkeepersminorStrategic or Co-development PartnerEnvironmental organization protecting Miami's waterways partnering with EARTHDAY.ORG for Earth Day cleanup at Historic Virginia Key Beach with environmental education and advocacy activities.
• Block by Block PhillyminorStrategic or Co-development PartnerPhiladelphia-based environmental justice organization partnering with EARTHDAY.ORG for Earth Day cleanup, advocating to shut down the nation's largest incinerator in Chester, PA.
• Padova Climate Action WeekminorStrategic or Co-development PartnerItalian climate initiative partnering with EARTHDAY.ORG to bring organizations, institutions, and citizens together to share knowledge on climate transition solutions.
• Earth Day TokyominorStrategic or Co-development PartnerJapanese environmental organization hosting the 25th anniversary Earth Day Tokyo 2026 festival with 300 booths, renewable-powered venue, and climate workshops.
• SolarBuddyminorStrategic or Co-development PartnerOrganization enabling children to build solar lanterns for kids without electricity, partnering for Earth Day school events combining climate education with hands-on renewable energy learning.
• ESCsolas pelo ClimaminorStrategic or Co-development PartnerBrazilian climate education network mobilizing 1,000 schools nationwide for rallies, meetings, and tree planting activities as part of Earth Day celebrations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• 350.org: Global grassroots climate activism organization with focus on fossil fuel divestment and renewable energy—comparable as younger, movement-building peer mobilizing mass participation.
• Plastic Pollution Coalition: Global alliance focused specifically on ending plastic pollution—comparable as a single-issue environmental advocacy nonprofit that overlaps with EARTHDAY.ORG's End Plastics campaign.

Direct peers

• Environmental Defense Fund (EDF): Environmental advocacy nonprofit combining science, economics, and policy to drive climate and ecosystem solutions; comparable in mission-driven advocacy and corporate partnership focus.
• Sierra Club: One of the oldest and largest U.S. grassroots environmental organizations, mobilizing members for outdoor cleanups, advocacy, and education—highly comparable member-driven environmental engagement model.
• Earthjustice: Nonprofit environmental law organization providing legal advocacy for climate, wildlife, and clean energy—comparable as a fellow major U.S. environmental advocacy nonprofit with donor-funded model.
• Greenpeace: Global environmental activism organization with campaign-driven mobilization model, high brand recognition, and donor-funded operations—directly comparable global advocacy peer.
• Natural Resources Defense Council (NRDC): Major U.S.-based environmental advocacy nonprofit combining policy advocacy, litigation, and public mobilization—directly comparable to EARTHDAY.ORG's advocacy and educational mission at larger organizational scale.
• Friends of the Earth: International environmental advocacy network with grassroots mobilization and policy focus—directly comparable advocacy, education, and donor-funded nonprofit model.

Broad incumbents

• The Nature Conservancy: Largest global environmental nonprofit focused on land and water conservation; comparable in scale, donor-funded model, and science-driven environmental mission.
• World Wildlife Fund (WWF): Large, established international environmental conservation nonprofit with broader species/wildlife focus; comparable as a top-tier donor-funded environmental advocacy organization operating globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/earthdaynetwork
• YouTubeyoutube.com/@EarthDayNetwork
• Facebookfacebook.com/earthdaynetwork
• LinkedInlinkedin.com/company/earth-day-network
• Instagraminstagram.com/earthdaynetwork
• TikToktiktok.com/@earthdayorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earth Day Network