ArmCare.com

What ArmCare.com does

ArmCare.com, operated by Crossover Symmetry, LLC from Indialantic, Florida, is a health technology company that provides an arm testing, training, and monitoring system for throwing athletes — primarily baseball pitchers across youth to professional levels. The core product, the ArmCare Assessment Package ($299), pairs the Activforce 2 handheld dynamometer and inclinometer (manufactured by ActivBody Inc., Bluetooth 4.1 connected) with a mobile app that runs standardized "Fresh" and "Post" exams to quantify arm strength, fatigue, and recovery. Proprietary metrics — ArmScore (body-weight-normalized arm strength) and Strength Velocity Ratio (SVR) — feed color-coded alerts and individualized pitch count recommendations, replacing one-size-fits-all pitch count guidelines.

The company monetizes through a hybrid model: hardware sales across Novice, Athletic, Elite, and Complete bundles (incorporating Crossover Symmetry resistance bands, Hip & Core, and Plyoball equipment), a freemium mobile app with a $72/year Premium tier, a subscription-based Coaches Portal for team management, and a $10,000 Arm Shield surgery-benefit program for compliant amateur athletes. Distribution spans a Shopify-powered DTC storefront, iOS and Android apps, direct B2B sales to professional training facilities (Driveline, Tread Athletics, TopVelocity, NPA, KPI), and claimed deployment across all 30 MLB teams and 40+ collegiate programs. Strategic partnerships include Perfect Game USA (official partner), Driveline Baseball, NPA, and a research collaboration with ASMI and Dr. Gene Brewer at ASU yielding publication in the American Journal of Sports Medicine.

ArmCare operates globally with localized storefronts in Canada, Australia, and the EU, and offers adjacent growth lines through ArmCare University (u.armcare.com), ArmCare Elite, and OnSite Training. The company has no disclosed external institutional funding and reports a headcount of 1-10, with Ryan Crotin, PhD CSCS RSCC as Executive Vice President supporting the scientific positioning of the platform.

Name

ArmCare.com

Legal name

Crossover Symmetry, LLC

Website

https://armcare.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ArmCare.com provides an arm testing and training system for throwing athletes using the Activforce 2 sensor and a mobile app to measure strength, fatigue, and recovery, delivering personalized throwing plans to individual pitchers, MLB organizations, and collegiate programs.

Ownership category

akta.pro rank

Product category

Sports Performance Technology

NAICS

Sports and Recreation Instruction (611620), Sporting and Athletic Goods Manufacturing (33992), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Sporting & Athletic Goods, Nec (3949), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

akta.pro secondary industries

Performance Analysis & Video Coaching (HSADAEAG), Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Sports Performance Personal Training (HSADAAAF)

Keywords

• Arm strength testing
• Throwing athlete monitoring
• Pitching performance analytics
• Sports injury prevention
• Athlete performance technology

Headquarters

HQ city

Indialantic

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Hardware Sales: Sale of ArmCare Assessment Package including Activforce 2 sensor, wrist strap, protective case, and access to Basic app tier. Various bundle configurations (Novice, Athletic, Elite, Complete) with different resistance band sets.
2. Premium App Subscription: Annual subscription ($72/year) for Premium app features including advanced analytics, individualized pitch counts, throwing workload adjustments, and Arm Shield eligibility. Auto-renew enabled by default.
3. Training Equipment Bundles: Separate sales of Crossover Symmetry Shoulder System, Hip & Core System, and Plyoball equipment for completing prescribed training programs.
4. Coaches Portal: Team/coaches subscription portal for managing multiple athlete accounts, reviewing aggregate strength data, and monitoring team compliance.
5. Referral Program: Give $25, Get $25 referral program incentivizing customer acquisition through existing user referrals.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

ArmCare.com provides an arm testing and training system for throwing athletes, built around the Activforce 2 handheld dynamometer paired with a Bluetooth-connected mobile app. The system runs Fresh and Post exams to measure arm strength, fatigue, and recovery, then converts the data into personalized daily throwing plans and individualized pitch counts. Revenue is generated through hardware bundles, a Premium app subscription, and a Coaches Portal for team and organizational deployments.

Product overview

ArmCare.com is a health technology company offering a comprehensive arm testing and training system for throwing athletes. The core product is the ArmCare Assessment Package (bundled with Activforce 2 sensor), which pairs with a mobile app to measure arm strength, track fatigue, and deliver personalized training recommendations. The portfolio includes multiple training bundle tiers (Novice, Athletic, Elite, Complete) featuring Crossover Symmetry shoulder bands and Hip & Core equipment, a Premium annual subscription ($72/year) unlocking advanced features, a Coaches Portal for team management, ArmCare University for education, and the Arm Shield protection program. The system emphasizes individualized pitch counts and daily workload adjustments based on objective strength data rather than traditional one-size-fits-all pitch count guidelines.

Differentiator

Problem solved

Functional benefit

Products and services

• ArmCare Assessment Package Flagship hardware-plus-app bundle ($299) containing the Activforce 2 sensor, wrist strap, protective case, and basic app access that lets throwing athletes run Fresh and Post arm exams and receive customized daily throwing and training recommendations. Targets youth through professional throwing athletes.
• Premium App Upgrade Annual in-app subscription ($72/year) providing advanced analytics, individualized pitch counts, throwing workload adjustments, fatigue alerts, and Arm Shield eligibility for throwing athletes who already use the ArmCare system.
• Coaches Portal Subscription platform for coaches and team organizations to manage multiple athlete accounts, review aggregate arm health data, and monitor testing and training compliance across rosters.
• Crossover Symmetry Shoulder System Resistance band system for shoulder strengthening and conditioning, including external/internal rotation, scapular stability, and throwing-specific strength work, sold as standalone or part of training bundles.
• Hip & Core System Training equipment bundle for hip and core strengthening, included in training kits and sold separately, supports kinetic chain development essential for throwing performance.
• ArmCare University Educational platform offering courses and certification programs for coaches, trainers, and athletes on arm care, biomechanics, and throwing athlete development.
• ArmCare Elite Advanced training program and services for elite-level throwing athletes seeking professional-grade arm care and performance optimization.
• Arm Shield Program Optional protection plan providing a $10,000 cash benefit for amateur athletes (22 and under) who suffer a throwing-related arm injury requiring surgery, subject to compliance with ArmCare testing and training protocols.

Quantifiable outcome

• +4.7 MPH average velocity gain with consistent use
• +7 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Perfect Game USAcoreStrategic or Co-development PartnerOfficial Partner of Perfect Game USA - the new standard for arm testing at all PGUSA events. Perfect Game is the premier youth baseball scouting organization providing significant market access and credibility within the youth baseball ecosystem.
• Driveline BaseballcoreStrategic or Co-development PartnerLeading baseball training facility and data-driven training pioneer. Driveline uses ArmCare system as part of their comprehensive training methodology for baseball athletes.
• National Pitching Association (NPA)coreStrategic or Co-development PartnerTom House's National Pitching Association organization. NPA integrates ArmCare technology with their pitching development methodology.
• Tread AthleticsmajorStrategic or Co-development PartnerProfessional training facility partner using ArmCare system for athlete arm care and performance optimization.
• TopVelocitymajorStrategic or Co-development PartnerVelocity training facility specializing in throwing velocity enhancement programs, integrating ArmCare for arm health monitoring.
• KPI (Krossover Performance Institute)majorStrategic or Co-development PartnerTraining facility partner using ArmCare system for athlete performance evaluation and arm care.
• Beimel Elite AthleticsmajorStrategic or Co-development PartnerJoe Beimel's professional pitching training facility. MLB pitcher Joe Beimel endorses and uses ArmCare system.
• ActivBody Inc.coreTechnology or IntegrationManufacturer of Activforce 2 handheld dynamometer and inclinometer used as the core hardware sensor for ArmCare arm testing. Device made in San Diego, California, USA.
• Kova SportminorStrategic or Co-development PartnerTraining equipment and apparel brand partnership.
• MLB Organizations (All 30 Teams)coreStrategic or Co-development PartnerArmCare is used by players from all 30 MLB Teams. MLB organizations deploy ArmCare for professional pitcher arm care and injury prevention programs.
• Collegiate Programs (40+ Universities)coreStrategic or Co-development PartnerUniversities using ArmCare include: Texas Rangers, Oklahoma, Florida Gators, Ole Miss, Indiana, Oregon State, TCU, Georgia, Alabama, DBU, Duke, UCF, NC State, Kansas State, Ohio State, Kentucky, UCSD, Coastal Carolina, Cal State, Georgia Tech, UCI, West Virginia, Wake Forest, Hawaii, Northwestern, UConn, BYU, LA Tech, Michigan, Texas Tech.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KinaTrax: Markerless motion-capture system providing 3D biomechanical analysis of pitchers in stadium environments. Targets the same MLB, minor-league, and NCAA pitching performance customers with a complementary data modality.
• Rapsodo: Provides high-speed camera and radar-based pitching and hitting analytics (Rapsodo PITCHING 2.0, HITTRAX). Competes for the same coach and player budgets at the high school, college, and pro levels with richer biomechanical data.
• Blast Motion: Sensor-based swing and pitching analysis (Blast Baseball, Blast Softball) for measuring bat speed, attack angle, and pitching metrics. Direct competitor in the consumer and team sensor category for baseball athletes.
• Driveline Baseball: Leading data-driven baseball pitching development facility that uses ArmCare system as part of its training methodology. Operates in the same athlete-performance / velocity-development category with overlapping customers (college and pro pitchers).
• Diamond Kinetics: Maker of SwingTracker and PitchTracker sensors that capture swing and pitching mechanics via mobile-connected sensors. Sells to similar youth-to-college baseball market with comparable hardware-plus-app subscription model.
• Motus Global (motusTHROW): Maker of the motusTHROW compression sleeve with embedded sensors measuring elbow stress, arm slot, and arm speed for pitchers. Most direct hardware competitor in the throwing-arm measurement category.
• Trackman Baseball: 3D Doppler-radar baseball performance analysis system used across MLB, college, and showcase events for pitch tracking, spin rate, and biomechanics. Overlaps with ArmCare on pitching-performance customer base, particularly at the elite amateur and pro levels.

Broad incumbents

• WHOOP: Subscription wearable focused on athlete recovery, strain, and sleep. Not a direct pitching-tool competitor, but it competes for the same athlete/parent wallet and is increasingly marketed into recovery and load-management for overhead athletes.
• Catapult Sports: Provider of GPS and inertial athlete-monitoring wearables and analytics for team sports. Targets a broader athlete-monitoring customer base (pro and college teams) that overlaps with ArmCare's enterprise segment.

Emerging players

• Pocket Radar: Handheld Doppler radar devices for measuring pitch and ball speed. Competes in adjacent measurement use cases for pitchers and coaches at the amateur level with a more limited data depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/ArmCarecom
• YouTubeyoutube.com/@ArmCare
• Facebookfacebook.com/armcare1
• Instagraminstagram.com/armcarecom
• LinkedInlinkedin.com/company/armcare-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ArmCare.com