What FX Design Group does

FX Design Group, LLC is a privately held custom design and fabrication company founded in 1986 and headquartered in Orlando, Florida. The company operates across three integrated service lines: broadcast set and lighting design, custom trade show exhibits and branded environments, and branded retail/corporate interiors. Its core technology combines in-house precision fabrication (custom millwork, integrated LED lighting, digital displays) with broadcast-grade production know-how, and more recently incorporates AR/VR and Unreal Engine-powered virtual set design. Clients span broadcast media, professional sports franchises (Kansas City Chiefs, San Francisco 49ers, Bally Sports West), healthcare systems, universities, software companies, and corporate enterprises (Transamerica, TK Elevator).

The company runs a project-based, quote-driven business model with no publicly disclosed pricing. Revenue is generated through one-time professional services engagements (custom design, fabrication, installation) and rental programs for trade show exhibits, plus add-on services such as lighting consultation, studio rigging, and lighting hardware resale from third-party manufacturers (ARRI, Brightline, Chauvet, ETC, Matthews). Go-to-market is direct enterprise sales through project-based engagements, supplemented by event-driven demand generation at major industry trade shows (NAB Show 2026) and IFES membership. Distribution is centralized at the Orlando fabrication facility, which serves domestic and international clients with worldwide installation.

In June 2023, FX Design Group merged with Exhibit Design Group, a collaboration that began in 2018, expanding team capacity and technological resources. The company operates without external institutional funding or public listing and is structured as a Florida LLC. Its competitive positioning rests on 40 years of brand reputation, cross-vertical quality consistency, and vertical integration of design through installation.

Name

FX Design Group

Legal name

FX Design Group, LLC.

Website

https://fxgroup.tv

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

FX Design Group is a privately held Orlando, Florida-based design and fabrication firm founded in 1986 that provides custom broadcast sets, trade show exhibits, and branded interiors to enterprise clients across broadcast media, professional sports, healthcare, corporate, and education sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Exhibit Design & Fabrication: Full-service custom tradeshow exhibit design and branded environment fabrication. Turnkey solution covering concept through installation.
2. Trade Show Exhibit Rentals: Cost-effective custom-designed rental options built with broadcast-level quality. Covers design, delivery, setup, and teardown.
3. Broadcast Set & Lighting Design: Award-winning broadcast set and lighting design services from concept through seamless installation.
4. Branded Interiors: Branded retail store displays, custom corporate interiors, pop-up shops, kiosks, showrooms, and shopfitting services.
5. Lighting Products: First-class lighting products from industry-leading manufacturers including Arri, Brightline, Chauvet, ETC, and Matthews.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

FX Design Group provides turnkey design, fabrication, and installation services for broadcast studio sets and lighting, custom and rental trade show exhibits, branded retail and corporate interiors, and live event environments. The company integrates custom millwork, LED lighting, digital displays, and AR/VR/Unreal Engine technology into physical spaces, delivering projects from concept through seamless installation for enterprise clients across the U.S. and globally from its Orlando, Florida facility.

Product overview

FX Design Group is a design and fabrication company offering a portfolio of integrated visual design solutions centered on three core service lines: Broadcast Set and Lighting Design Solutions, Tradeshow Exhibits and Displays, and Branded Interiors and Store Displays. These core offerings are supported by specialized services including Lighting Services (custom grid systems, studio rigging, lighting consultation, and light board programming) and Virtual/Digital Set Design (AR, VR, and Unreal Engine-powered environments). The company provides turnkey solutions from design concept through fabrication and installation, serving broadcast studios, trade show exhibitors, retail environments, corporate offices, restaurants, and educational institutions across the United States and internationally from their Orlando, Florida facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadcast Set and Lighting Design Solutions Award-winning broadcast studio set and lighting design service for news stations, corporate communications departments, sports franchises, colleges and universities, houses of worship, and virtual/online broadcasters. Delivered turnkey from concept through seamless installation.
• Tradeshow Exhibits and Displays

Quantifiable outcome

• Engaging booth designs can increase visitor dwell time by up to 50%

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Exhibit Design GroupcoreStrategic or Co-development Partner · 2 June 2023Merger announced resulting from long-standing collaboration that began in 2018. The merger aims to enhance design and fabrication capabilities with an expanded team and new technological resources.
• Digital Video GroupcoreGTM or Marketing PartnerCollaboration at NAB Show 2026 in Las Vegas (Booth C3538). Joint marketing effort for broadcast industry event.
• PhilipscoreGTM or Marketing PartnerCollaboration at NAB Show 2026 in Las Vegas (Booth C3538). Joint presence at broadcast industry event.
• tvOnecoreGTM or Marketing PartnerCollaboration at NAB Show 2026 in Las Vegas (Booth C3538). Joint presence at broadcast industry event.
• IFESminorChannel Partner/ Reseller/ DistributorIFES proud member - international exhibition industry association for trade show and event professionals.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Clickspring Design: Clickspring Design is a broadcast set and lighting design firm specializing in news, sports, and entertainment studio environments—directly overlapping with FX Design Group's broadcast set and lighting design practice.
• The Trade Group: The Trade Group is a custom exhibit design and fabrication firm offering turnkey tradeshow exhibits, branded environments, and event solutions—comparable to FX's custom and rental exhibits business line.
• Hamilton Exhibits: Hamilton Exhibits designs, fabricates, and installs custom trade show exhibits and branded environments, including rental programs—matching FX Design Group's exhibit design, fabrication, and rental offering.
• Derse: Derse is a full-service exhibit design and fabrication company producing custom trade show exhibits, branded environments, and corporate events—directly comparable to FX Design Group's exhibits and branded environments business.
• Barbizon Lighting Company: Barbizon distributes and integrates lighting equipment for broadcast, film, theater, and architectural applications—comparable to FX Design Group's lighting products and lighting services business.
• MC2: MC2 is an exhibit design and production agency creating trade show exhibits, events, and brand activations—closely aligned with FX Design Group's exhibit and live event service line.
• White Mark: White Mark is a broadcast and production facility design consultancy that designs studios, lighting grids, and technical infrastructure for broadcasters—a direct peer in FX's core broadcast set design and lighting services.

Broad incumbents

• Production Resource Group (PRG): PRG is a large-scale event and entertainment production company offering lighting, video, and set solutions across broadcast, live events, and corporate—overlapping with FX's broadcast and event lighting services but at significantly greater scale.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing exhibits, branded environments, and live events for major brands—a broader incumbent serving the same exhibit and branded environment customers as FX Design Group.
• George P. Johnson Experience Marketing: GPJ is a large experiential marketing agency designing and producing exhibits, live events, and brand activations—comparable to FX Design Group's exhibits, environments, and live events offerings at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fxdesigngroup
• YouTubeyoutube.com/channel/UCltewBLj8lvx7Ll7u0CtN_w
• Facebookfacebook.com/fxdesigngroup
• LinkedInlinkedin.com/company/fx-design-group
• Instagraminstagram.com/fxdesigngroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FX Design Group