SBS Mobile
SBS Mobile (SBS S.p.A.) is an Italian privately-held designer and distributor of Hi-Tech mobile device accessories — cases, screen protectors, chargers, power banks, cables, and audio products — sold direct-to-consumer and via resellers across 28 EU country storefronts.
- Company typePrivate
- Founded1994
- HeadquartersMasino, Italy
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What SBS Mobile does
SBS Mobile (legal entity SBS S.p.A.) is an Italian privately-held designer, marketer, and distributor of Hi-Tech mobile device accessories, founded in 1994 and headquartered in Miasino, Italy. The company sells protective cases, tempered-glass screen protectors, power banks, wireless and wired chargers, cables, audio products (TWS earbuds, headphones, speakers, smart glasses), device mounts, Apple Find My-compatible trackers, and sport/outdoor accessories. Its product engineering emphasizes adoption of cross-OEM standards — MagSafe compatibility, Qi2/Qi2.2 wireless charging, USB Power Delivery, Adaptive Fast Charge, and GaN semiconductor chargers — and it markets co-branded protection technologies including D3O shock-absorbing material and Eyesafe CPF60 blue-light filtering.
SBS operates a direct-to-consumer e-commerce platform at sbsmobile.com with localized storefronts in five languages covering 28 European Union markets (Italy, Germany, France, Spain, the Netherlands, Austria, Belgium, Poland, Portugal, the Nordics, the Baltics, and others). It runs a parallel B2B channel through the 'Area Rivenditori' reseller portal and an 'In-Store Services' program at partner retail locations. Pricing is unit-based, ranging from approximately €9.90 entry-level accessories up to €249.95 for premium power banks, with free shipping above €19.90.
The firm employs between 101 and 250 people, is privately held with no disclosed institutional investors or funding rounds, and holds a Bureau Veritas quality certification. Sub-brands segment the catalog by use case: Pulse Power (charging), Wild Gear (outdoor), and Music Hero (audio). Revenue, profitability, and ownership structure beyond founder/family control are not disclosed in available sources.
SBS Mobile firmographics
Firmographics- Name
- SBS Mobile
- Legal name
- SBS s.p.a
- Website
- https://sbsmobile.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SBS Mobile (SBS S.p.A.) is an Italian privately-held designer and distributor of Hi-Tech mobile device accessories — cases, screen protectors, chargers, power banks, cables, and audio products — sold direct-to-consumer and via resellers across 28 EU country storefronts.
- Ownership category
- akta.pro rank
SBS Mobile industry classification
Industry- Product category
- Consumer Electronics Accessories
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Retail-Computer & Computer Software Stores (5734), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Tablet Accessories (Keyboards, Styluses, Cases, Screen Protectors, Docks) (CRACAMAJ)
- akta.pro secondary industry
- Tablets & E-Readers Retail (CRACABAB)
Keywords
Where SBS Mobile is headquartered
LocationHeadquarters
- HQ city
- Masino
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
SBS Mobile business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct B2C E-commerce Sales: Revenue generated through direct-to-consumer online sales via their e-commerce platform sbsmobile.com, selling mobile device accessories to end consumers across EU markets.
- B2B/Reseller Channel: Revenue through B2B reseller partnerships via their 'Area Rivenditori' portal for business customers, retailers, and dealers purchasing accessories in bulk.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various price points across product categories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
SBS Mobile product offering
Product offeringCore offering
SBS Mobile (SBS S.p.A.) is an Italian company that designs, brands, and distributes Hi-Tech accessories for smartphones, tablets, laptops, and PCs. Its portfolio spans protective cases (Cover, Book, Wallet, Mag-compatible), tempered glass screen protectors (including Eyesafe blue-light filtering variants), power banks, wireless and wired chargers, cables, audio products (TWS earbuds, headphones, speakers, smart glasses), device mounts, Apple Find My-compatible trackers, and outdoor/sport accessories. Products are sold primarily through the company's own e-commerce storefront (sbsmobile.com) across 28 EU country storefronts and via a dedicated reseller/retailer portal.
Product overview
SBS Mobile is an Italian company (SBS S.p.A.) specializing in Hi-Tech accessories for smartphones, tablets, and PCs. The product portfolio centers on protective cases (Cover, Book, Wallet, Mag-compatible), tempered glass screen protectors (Full Cover, 4D, Eyesafe blue light filtering), and charging solutions (Power Banks, Wireless Chargers, Car Chargers, Cables, Laptop Chargers). Audio products include True Wireless Stereo (TWS) earbuds, headphones, speakers, and Smart Glasses. Additional categories include device mounts (car, bicycle, motorcycle, home), object trackers compatible with Apple Find My, camera lens protectors, sport accessories, and outdoor Wild Gear products. Key technology differentiators include Qi2.2 wireless charging, MagSafe compatibility, D3O shock protection, GaN charging, LiFePO4 and High Density batteries, Power Delivery (PD), Adaptive Fast Charge, and Active Noise Cancelling (ANC). Products are organized under sub-brands including Pulse Power (charging), Wild Gear (outdoor), and Music Hero (audio). The company serves the Italian and European market through its e-commerce platform and retailer network.
Differentiator
Problem solved
Functional benefit
Brands
- SBS: Primary brand for smartphone and tablet accessories including cases, chargers, cables, and power banks.
- Pulse Power
- Wild Gear
- MagSafe Compatible
- D3O
- Eyesafe
Products and services
- Smartphone Covers and Cases Phone cases and covers including Skinny (slim), Book/Wallet (flip-style with card slots and stand), Core D3O (shock-resistant), Extreme X2 (drop protection up to 2m), Instinct (rigid velvet touch), Mag (magnetic MagSafe-compatible), and Sensity (soft colored) variants for individual smartphone owners seeking device protection and personalization.
- Tempered Glass Screen Protectors Tempered glass screen protectors including Full Cover Glass (with silicone edges), 4D Full Glass (curved edges), Hammer Force Glass (anti-shock), Guard Glass (anti-shock), Pure Glass (shock resistant), and Eyesafe (blue-light filtering CPF60) variants, designed for Apple, Samsung, Xiaomi, Oppo, Google, Honor, Motorola, Huawei, OnePlus, Realme, TCL, and Vivo devices.
- Power Banks Portable battery packs including magnetic MagSafe-compatible Mag Power Banks, standard power banks with capacities from 3000mAh to 30000mAh, High Density series, LiFePO4 Infinity series, solar power banks, and 150W portable power stations, sold to consumers needing on-the-go device charging.
- Wireless Chargers Wireless charging solutions including Mag-compatible chargers and Qi2.2 standard chargers, in the form of pads and bases for daily charging of iPhones and Android smartphones.
- Car Chargers Vehicle charging solutions including car chargers with various power outputs (PD 65W kits), USB-C and USB-A ports for charging smartphones, tablets, and laptops while driving.
- Charging and Data Cables Data and charging cables including USB-C, Lightning, Micro USB, USB adapters, and high-power cables (240W nylon braided) for laptops, smartphones, and tablets.
- Laptop and MacBook Chargers Laptop power adapters including USB-C chargers (45W-100W), GaN-based chargers, wall chargers with multiple ports, car chargers for laptops, and complete charging kits with integrated cables.
- Wireless Earbuds (TWS) and Wired Earphones True Wireless Stereo (TWS) earbuds and wired earphones including models with AI integration, Active Noise Cancelling (ANC), Open Wireless Stereo (OWS), and connectivity options (3.5mm Jack, USB-C, Lightning).
- Headphones Over-ear and on-ear headphones for audio listening, complementing the earbuds range for consumers seeking personal audio playback devices.
- Smart Glasses Smart eyewear products in the audio category for wearable technology integration, sold to consumers interested in connected audio wearables.
- Speakers and Microphones Audio output devices and recording equipment for various consumer audio playback and recording needs.
- Device Mounts (Car, Bicycle, Motorcycle, Home) Device mounts including car mounts, bicycle mounts, motorcycle mounts, home/desk mounts, charging mounts, and specialized collections such as Lock Pro, On the Road, and E-Go (sustainable mobility).
- Apple Find My Compatible Trackers Object locators compatible with Apple's Find My network for tracking valuables, keys, bags, and devices, targeting consumers in the Apple ecosystem.
- Camera Lens Protectors Protective glass for smartphone camera modules including D3O material versions and standard tempered glass protectors, sold to consumers seeking camera protection without compromising image quality.
- Sport and Wellness Accessories Sport-focused products including wearables, sport audio, sport cases, and accessories designed for active-lifestyle consumers.
- Wild Gear Outdoor Accessories Collection Outdoor and adventure accessories designed for durability and extreme conditions, targeting consumers with active outdoor lifestyles.
- Pulse Power Collection Power-related product line featuring advanced charging technologies and high-capacity charging solutions, sold under the Pulse Power sub-brand.
- Music Hero Audio Collection Audio accessory collection with hero branding for music-focused products including earbuds, headphones, and speakers.
- Universal Accessories Device-agnostic accessories compatible across multiple brands and device types, including universal cases and adapters for consumers seeking brand-flexible solutions.
- In-Store Services Physical retail services available at select partner locations through the Servizi In-Store program, providing in-person accessory-related services to consumers.
Companies that use SBS Mobile
Customer profileSegments1 record
Ideal customer profiles2 records
SBS Mobile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
SBS Mobile partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights6 records
SBS Mobile competitors and assessment
Company assessmentDirect peers
- Mophie: Specialist in power banks and charging accessories with a strong premium positioning; directly overlaps with SBS's Pulse Power and MagSafe-compatible power bank lines.
- Spigen: Cases and screen protectors brand with strong EU distribution and broad device coverage (Apple, Samsung, Google); directly competes with SBS's Cover and Vetri categories on the same e-commerce and retail channels.
- OtterBox: Premium protective case and screen protector brand with overlapping rugged-case positioning to SBS's Extreme X2 and D3O lines; competes across the same device brands and EU retail partners.
- Anker Innovations: Leading global charging and audio accessories brand (Anker, Soundcore, Eufy) with broad overlap to SBS's power bank, charger, GaN, and TWS earbud categories; competes directly on price-performance and is rapidly expanding across EU markets.
- Belkin: Global consumer electronics accessories brand with overlapping categories in charging (Qi2, MagSafe, GaN), cables, screen protection, and audio; directly competes with SBS across the same retail and e-commerce channels in the EU.
- Cellularline: Italian-headquartered mobile device accessories brand selling cases, screen protectors, chargers, power banks, and audio across Europe; the closest direct competitor to SBS given shared Italian origin, comparable product breadth, and EU-wide retail distribution.
- Tech21: Protective case brand using impact-protection technology across Apple, Samsung, and Google devices; directly competes with SBS's D3O and shock-resistant case categories in EU retail.
Emerging players
- Cygnett: Australia-headquartered mobile accessories brand with growing EU presence in cases, chargers, and screen protectors; overlaps with SBS's broad catalog but at a smaller scale.
Broad incumbents
- Incipio / Incase: Established accessories group offering cases, screen protection, and audio across multiple device brands; a broader incumbent with overlapping product breadth to SBS but operating at greater scale through diversified sub-brands.
Regional players
- Xtorm: European (Netherlands-based) charging and power bank brand focused on sustainable, GaN-enabled accessories; competes with SBS on charging categories but with a narrower product portfolio and stronger ESG positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SBS Mobile social profiles
Digital presenceSBS Mobile compliance and trust
Trust signalCompliance1 record
SBS Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
SBS Mobile leadership team
Management profileNumber of profiles
SBS Mobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SBS Mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SBS Mobile
What does SBS Mobile do?
SBS Mobile (SBS S.p.A.) is an Italian company that designs, brands, and distributes Hi-Tech accessories for smartphones, tablets, laptops, and PCs. Its portfolio spans protective cases (Cover, Book, Wallet, Mag-compatible), tempered glass screen protectors (including Eyesafe blue-light filtering variants), power banks, wireless and wired chargers, cables, audio products (TWS earbuds, headphones, speakers, smart glasses), device mounts, Apple Find My-compatible trackers, and outdoor/sport accessories. Products are sold primarily through the company's own e-commerce storefront (sbsmobile.com) across 28 EU country storefronts and via a dedicated reseller/retailer portal.
Is SBS Mobile a public or private company?
SBS Mobile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SBS Mobile founded?
SBS Mobile was founded in 1994. It employs 101 to 250 people.
Where is SBS Mobile based?
SBS Mobile is headquartered in Masino, Italy, in the Europe region.
How does SBS Mobile make money?
Two revenue lines are on record. Direct B2C E-commerce Sales are the primary driver. The others are B2B/Reseller Channel.
Who are SBS Mobile's main competitors?
Direct peers on record are Mophie, Spigen, OtterBox, Anker Innovations, Belkin, Cellularline and Tech21. Cygnett is listed as an emerging player. Incipio / Incase is listed as a broad incumbent. Xtorm is listed as a regional player.
Does SBS Mobile have an API?
No public API is recorded for SBS Mobile.
What industry is SBS Mobile in?
SBS Mobile's product category is Consumer Electronics Accessories. Its primary akta.pro industry code is CRACAMAJ, Tablet Accessories (Keyboards, Styluses, Cases, Screen Protectors, Docks), with a secondary code of CRACABAB, Tablets & E-Readers Retail. Its NAICS code is 44921 and its SIC code is 5734.