Coopercitrus

What Coopercitrus does

Coopercitrus, legally Coopercitrus Cooperativa de Produtores Rurais, is a Brazilian agricultural cooperative founded on May 14, 1976, in Bebedouro, São Paulo, through the merger of Capdo and Capezobe cooperatives. It operates as a member-owned platform serving more than 38,000 farmer-members across São Paulo, Minas Gerais, and Goiás states via over 60 physical branches, with 3,000+ employees including 370+ field technical specialists and 100+ professionals in a dedicated Agricultural Technology department. The business spans agricultural inputs (fertilizers, pesticides, seeds, biologicals), agricultural machinery distribution through authorized dealerships for Valtra, Massey Ferguson, New Holland, and JCB (38 points of sale), grain storage and commercialization (~260,000 tons of silo capacity plus 27 partner silos), coffee processing and storage (over 1 million 60kg bags across 9 warehouses), animal feed production from 5 factories at approximately 30,000 tons per month, fuel distribution through 17 Agripetro stations, exclusive insurance brokerage, photovoltaic energy solutions, and irrigation systems via Netafim and Bauer partnerships.

The cooperative's technology layer includes the Campo Digital platform for precision agriculture, integrating satellite monitoring (GeoCoopercitrus Satélite), georeferenced soil sampling (Geofert), spray-flow calibration (Fluxin), drone-based spraying with computer vision, drone-derived high-resolution mapping (GeoCoopercitrus VANT), and Precision Planting retrofit technology. Distribution combines physical retail with the Shopping Rural e-commerce platform and the Área do Cooperado member portal; member financing runs through Sicoob Credicitrus and Maggi-administered machinery consortia, while Barter and Term operations provide commodity hedging.

Coopercitrus generates revenue primarily through resale of inputs, machinery, and fuel at margin, complemented by transaction-based fees from grain storage, insurance brokerage, and consortium administration. The cooperative economics bundle multiple recurring revenue streams per member — inputs, equipment service contracts, fuel, feed, insurance, and grain commercialization — producing integrated wallet share rather than discrete product-level transactions. As one of Brazil's largest agricultural cooperatives and the largest in São Paulo state, with a 50-year operating history, Coopercitrus has built scale advantages in distribution, member network density, and multi-OEM machinery positioning that anchor its regional agribusiness platform.

Name

Coopercitrus

Legal name

Coopercitrus Cooperativa de Produtores Rurais

Website

https://coopercitrus.com.br

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Coopercitrus is a member-owned Brazilian agricultural cooperative founded in 1976, serving more than 38,000 farmer-members across São Paulo, Minas Gerais, and Goiás via 60+ branches, distributing agricultural inputs, machinery, fuel, insurance, animal feed, and precision agriculture services.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Inputs and Machinery Distribution

NAICS

Crop Harvesting, Primarily by Machine (115113), Support Activities for Animal Production (115210)

SIC

Farm Machinery & Equipment (3523), Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)

akta.pro primary industry

Multi-Stakeholder Grocery Cooperatives (CRAHALAD)

akta.pro secondary industries

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL), Byproduct & Co-Product Feed Blending (DDGS, soybean hulls, wheat midds) (AFADAIAG), Community Development Credit Unions (CDCUs) (FSABAEAC)

Keywords

• Agricultural cooperative
• Agricultural inputs
• Farm machinery distribution
• Precision agriculture services
• Grain storage logistics

Headquarters

HQ city

Bebedouro

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Agricultural Inputs Sales: Sale of agricultural inputs including fertilizers, pesticides, seeds, and biological treatments through 60+ branches and Shopping Rural platform.
2. Agricultural Machinery Sales: Sale and distribution of tractors, implements, and agricultural machinery through authorized dealerships (Valtra, Massey Ferguson, New Holland, JCB) with 38 points of sale including 18 Valtra authorized resellers.
3. Grain Storage and Commercialization: Grain storage services through 9 owned silos (capacity ~260,000 tons) and 27 partner silos. Coffee storage with capacity of over 1 million 60kg bags across 9 warehouses.
4. Fuel Sales (Agripetro): Network of 17 fuel stations with Shell and Ipiranga branding, plus TRR (Transportador Revendedor Retalhista) service delivering diesel to farms.
5. Insurance Services: Exclusive insurance brokerage offering agricultural insurance, harvest insurance, agricultural machinery insurance, automobile, residential, life insurance, and other products.
6. Livestock Products: Sale of animal feed (rations for horses, cattle, swine, poultry) produced in 5 factories with capacity of approximately 30,000 tons per month. Animal health and nutrition products.
7. Irrigation Systems: Irrigation equipment sales and installation through Netafim (drip irrigation) and Bauer (center pivot irrigation) partnerships. Team of 42 specialists including 9 commercial, 3 designers, 11 technical assistants, 19 assembly specialists.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

Coopercitrus is a Brazilian agricultural cooperative that supplies its 38,000+ member producers with agricultural inputs (fertilizers, pesticides, seeds, biologicals), agricultural machinery (Valtra, Massey Ferguson, New Holland, JCB dealerships), livestock feed (produced in 5 factories at ~30,000 tons/month), grain and coffee storage (~260,000 tons grain capacity and over 1 million 60kg coffee bags), fuel through the Agripetro network of 17 stations, and a suite of precision agriculture technology services including satellite monitoring, drone spraying, georeferenced soil sampling, and variable rate application.

Product overview

Coopercitrus is an agricultural cooperative that operates as a comprehensive agribusiness platform offering multiple interconnected products and services. The core offering spans agricultural inputs (biologicals, pesticides, fertilizers, hortifruti), agricultural machinery (Valtra, New Holland, Massey Ferguson tractors and implements), livestock products (feeds, pasture management), grains (coffee, seeds, silos), fuels (Agripetro stations), and technology services. The technology services division includes precision agriculture tools (Fert Control, Geofert, Spray Drone, GeoCoopercitrus Satellite/VANT), photovoltaic energy systems, and irrigation projects. Members access these offerings through the Campo Digital digital platform and Shopping Rural e-commerce channel, supported by an exclusive insurance broker and agricultural consortium. As a Valtra authorized dealer, Coopercitrus also retails the complete Valtra tractor, planter, and implement portfolio through 18 dealership locations.

Differentiator

Problem solved

Functional benefit

Brands

• Agripetro: Fuel station network brand operated by Coopercitrus, offering gasoline, ethanol, diesel S-500, diesel S-10, and convenience stores under Shell and Ipiranga brands.
• Expresso do Campo
• Rações Coopercitrus
• Sementes Coopercitrus

Products and services

• Agricultural Inputs (Insumos) Complete portfolio of biologicals, pesticides, fertilizers, seeds, and hortifruti inputs distributed across more than 60 branches in São Paulo, Minas Gerais, and Goiás.
• Agricultural Machinery and Tractors Tractors, implements, irrigation systems and agricultural machinery from authorized dealerships for Valtra, Massey Ferguson, New Holland, JCB, Stihl, Bauer, Pirelli, and Netafim brands.
• Livestock Products and Feed Animal nutrition products including rations, mineral supplements, and concentrates for bovine, equine, swine, poultry, ovine, fish, and canine animals. Produced in 5 factories with ~30,000 tons/month capacity.
• Grain Storage and Commercialization Coffee storage (9 warehouses with capacity over 1 million 60kg bags), soybean/corn storage (9 silos with ~260,000 tons capacity), and seed storage (130,000 40kg bags capacity).
• Agripetro Fuel Stations Network of 17 fuel stations offering Shell and Ipiranga branded gasoline, ethanol, diesel S-500, diesel S-10, plus TRR (Transportador Revendedor Retalhista) diesel delivery service to rural properties.
• Insurance Brokerage (Corretora de Seguros) Exclusive insurance broker offering agricultural, harvest, agricultural machinery, vehicle, residential, and life insurance with special conditions for cooperative members.
• Precision Agriculture Technology Services Technology services including GeoCoopercitrus Satellite (satellite monitoring), Geofert (georeferenced soil sampling), Fluxin (spray nozzle measurement), Spray Drone (drone-based crop protectant application), GeoCoopercitrus VANT (drone imagery), and Precision Planting integration.
• Irrigation Systems Drip irrigation through Netafim partnership and center pivot irrigation through Bauer partnership. Includes 42 specialized staff covering sales, design, technical assistance, and assembly.
• Photovoltaic Energy Systems Solar energy systems for rural properties in partnership with Valmont Solar, including financing to project delivery. Valmont portfolio includes 500+ installations in Brazil.
• Shopping Rural E-commerce Platform Online shopping platform for rural products allowing members to purchase agricultural inputs, machinery, and rural supplies.
• Cooperado Member Portal (Área do Cooperado) Exclusive online portal for cooperative members providing access to electronic invoices, payment slips (boletos), and member-exclusive services.
• Café Expresso do Campo Own-brand coffee produced from member coffee production, commercialized in traditional and gourmet varieties through the cooperative network.
• Consórcio Coopercitrus (Agricultural Consortium) Agricultural consortium administered by Maggi Administradora for acquiring implements and precision agricultural technology equipment. Regulated by Banco Central do Brasil.

Quantifiable outcome

• Grain storage capacity of approximately 260,000 tons
• +7 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Valtra (AGCO)coreChannel Partner/ Reseller/ Distributor · 14 May 1976Coopercitrus is an authorized Valtra dealer with 18 Valtra authorized resellers and 38 total machinery points. Offers complete Valtra tractor lineup including Series A2, A3, A4, A5, BM, BH, T CVT, Q5, S6, plus plantadoras, pulverizers, and implements. Administer Valtra consortium for members.
• Massey Ferguson (AGCO)coreChannel Partner/ Reseller/ DistributorCoopercitrus is authorized Massey Ferguson dealer with 7 locations in Araraquara, Ibitinga (SP), Quirinópolis (GO), São Gotardo, Uberaba, Uberlândia, Ituiutaba (MG). Covers 77 municipalities. Massey Ferguson precision agriculture services commercialized to 80+ countries.
• New Holland (CNH Industrial)coreChannel Partner/ Reseller/ DistributorCoopercitrus is New Holland dealer with locations in Andradina, Bebedouro, Catanduva, Itápolis, Ribeirão Preto, São José do Rio Preto (SP). Offers complete New Holland tractor, harvester, sprayer, and hay equipment lines.
• JCBminorChannel Partner/ Reseller/ DistributorCoopercitrus is a JCB do Brasil partner. JCB is among top 3 global manufacturers of construction equipment with Brazilian factory in Sorocaba (SP) serving Latin America. Partnership aims to expand JCB presence in agricultural market.
• NetafimcoreChannel Partner/ Reseller/ DistributorWorld leader in drip irrigation. Coopercitrus offers Netafim irrigation equipment through specialized team of 42 irrigation specialists including commercial, designers, technical assistants, and assembly.
• BauercoreChannel Partner/ Reseller/ DistributorSpecialist in center pivot irrigation. Coopercitrus offers Bauer irrigation systems with exclusive workshop in Guaíra (SP) and parts inventory. Telemetry workshop in Uberaba (MG) for remote performance monitoring.
• GSI (AGCO)coreTechnology or IntegrationMarket leader in grain and feed storage silos and systems. Partnership provides custom-designed silos for members from planning through installation, supporting 9 owned silos with ~260,000 ton capacity.
• Cooperfértil (Cooperativa Central de Fertilizantes)coreChannel Partner/ Reseller/ DistributorMain fertilizer supplier to Coopercitrus. Provides differentiated service to members and best negotiation conditions. Fertilizer sector operates with 20 distribution centers serving SP, MG, GO states.
• Valmont SolarminorChannel Partner/ Reseller/ DistributorValmont Solar partnership provides photovoltaic energy systems to members. Valmont has portfolio of 500+ installations in Brazil, ~80% in rural segment. Coopercitrus provides complete support from financing to project delivery.
• Precision PlantingcoreTechnology or IntegrationPrecision Planting technology transforms traditional planters into precision solutions for exact seed deposition and ideal spacing. Integrated into Frontier and other Valtra planters. Includes vSet, vDrive, and 20|20 monitor systems.
• Maggi AdministradoracoreChannel Partner/ Reseller/ DistributorManages Coopercitrus consortium for agricultural implements and precision technology equipment. Recognized nationally in agricultural sector for administering Valtra and Massey Ferguson consortia. Regulated by Banco Central do Brasil.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coamo Agroindustrial Cooperativa: Brazil's largest agricultural cooperative, headquartered in Paraná, serving tens of thousands of farmer members with inputs, grain commercialization, and agricultural services. Directly comparable to Coopercitrus as a multi-product Brazilian ag cooperative with member-owned governance.
• C.Vale Cooperativa Agroindustrial: Major Brazilian agricultural cooperative in Paraná with members across grain, dairy, and livestock. Closely comparable to Coopercitrus in scale, multi-product model (inputs, grain storage, feed, machinery), and member-ownership structure.
• Aurora Coop: Large Brazilian cooperative focused on meat processing (poultry, pork, dairy) with thousands of producer members. Comparable to Coopercitrus as a major Brazilian cooperative serving producer-members with integrated supply chain services.
• Lar Cooperativa Agroindustrial: Large Brazilian agricultural cooperative in Paraná and Mato Grosso do Sul with grain, input, retail, and fuel operations. Highly comparable to Coopercitrus in multi-product, member-owned cooperative model serving regional agricultural producers.
• CHS Inc. Largest US agricultural cooperative, owned by farmers and ranchers, providing inputs, grain marketing, and energy services. Comparable to Coopercitrus as a globally relevant farmer-owned cooperative with diversified agribusiness operations.

Broad incumbents

• AGCO Corporation: Global agricultural equipment manufacturer and parent of both Valtra and Massey Ferguson — Coopercitrus's largest machinery partners. Comparable as a broader incumbent shaping the equipment economics that drive Coopercitrus's machinery revenue.
• CNH Industrial: Global manufacturer of agricultural and construction equipment and parent of New Holland — another key Coopercitrus OEM partner. Comparable as a broad incumbent in the equipment categories Coopercitrus distributes.
• Nutrien Ag Solutions: Global agricultural retailer providing crop inputs, services, and digital tools to growers. Comparable to Coopercitrus as a large-scale, multi-product agricultural retailer serving farmers, though operating in different geographies under a corporate (non-cooperative) model.

Others

• Netafim: World leader in drip irrigation and Coopercitrus's exclusive irrigation equipment partner. Comparable as the technology originator whose products Coopercitrus distributes and installs via its 42-person irrigation team.
• Sicoob: Brazilian credit cooperative system whose Sicoob Credicitrus arm is Coopercitrus's financial services partner. Comparable as an adjacent cooperative financial services ecosystem that complements Coopercitrus's agribusiness offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/coopercitrusoficial
• Facebookfacebook.com/coopercitrusoficial
• LinkedInlinkedin.com/company/coopercitrus
• Instagraminstagram.com/coopercitrusoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coopercitrus