The Hi-Tech Robotic Systemz
Novus Hi-Tech (The Hi-Tech Robotic Systemz) is an India-based manufacturer of UL/CE-certified autonomous mobile robots, AGVs, ADAS systems, and AI-powered fleet safety devices for automotive OEMs, manufacturers, warehouse operators, and fleet operators.
- Company typePrivate
- Founded2004
- HeadquartersGurugram, India
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Hi-Tech Robotic Systemz does
The Hi-Tech Robotic Systemz Ltd (operating as Novus Hi-Tech) is an India-based manufacturer of autonomous and driver-assistive systems for commercial and industrial vehicles, headquartered in Gurgaon with manufacturing on site. Founded in 2004, the company builds UL and CE-certified Autonomous Mobile Robots (AMRs), Automated Guided Vehicles (AGVs), autonomous battery-operated pallet trucks (Novus P-Mover), Advanced Driver Assistance Systems (ADAS) for vehicle OEMs, and AI-powered fleet safety devices (Novus Safe Pro). Its technology stack combines proprietary SLAM-based navigation, multimodal sensor fusion (3D lidars, GPS/INS, stereo vision cameras), computer vision for in-cabin driver monitoring, and a fog-based software suite that connects hardware to physical operations.
The company sells into five core verticals: Factory Operations (automotive and manufacturing automation), Warehouse Operations (intralogistics for e-commerce/3PL), Smart Mobility (autonomous shuttles including the Novus-Drive driverless vehicle for controlled environments), Fleet Safety (video telematics for road transport), and Vehicle OEM ADAS (driver state monitoring and exterior sensing). Named enterprise customers include Volvo Eicher Commercial Vehicles (80+ mobile robots deployed), Daimler India Commercial Vehicles (Bharat Benz), Asian Paints, ACG, John Deere, and Ola, with disclosed metrics of 150+ total mobile robot deployments and 1B+ km of driving data processed.
The business model is hardware-centric direct enterprise sales with quote-based pricing and on-site integration support; revenue is generated through unit sales of AMRs, AGVs, forklifts, ADAS units, and telematics devices rather than software subscriptions or licensing. GTM is primarily field sales to large manufacturers and automotive OEMs in India, supplemented by industry-event presence (Auto Expo, Bharat Mobility Expo) and partnership channels. The company is privately held with no disclosed funding rounds, revenue figures, or institutional investors in the available data.
The Hi-Tech Robotic Systemz firmographics
Firmographics- Name
- The Hi-Tech Robotic Systemz
- Legal name
- The Hi-Tech Robotic Systemz Ltd
- Website
- https://hitechroboticsystemz.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Novus Hi-Tech (The Hi-Tech Robotic Systemz) is an India-based manufacturer of UL/CE-certified autonomous mobile robots, AGVs, ADAS systems, and AI-powered fleet safety devices for automotive OEMs, manufacturers, warehouse operators, and fleet operators.
- Ownership category
- akta.pro rank
The Hi-Tech Robotic Systemz industry classification
Industry- Product category
- Industrial Automation / Autonomous Mobile Robots
- NAICS
- Commercial and Service Industry Machinery Manufacturing (3333), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Motor Vehicle Body Manufacturing (336211), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Truck & Bus Bodies (3713), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Autonomous Mobile Robots (AMRs) & Automated Guided Vehicles (AGVs) (IMAHAHAC)
- akta.pro secondary industries
- Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs) (IMAHABAB), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD), Unmanned Ground Vehicles (UGV) & Autonomous Land Platforms (IMABAIAD), Autonomy Software, AI & Mission Management (UAS/UXV) (IMABAIAH), Industrial & Warehouse Robotics (HDAAAIAA)
Keywords
Where The Hi-Tech Robotic Systemz is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
The Hi-Tech Robotic Systemz business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Autonomous Mobile Robots (AMRs) and AGVs: Sale of UL and CE-certified Autonomous Mobile Robots and Automated Guided Vehicles for industrial material movement, warehouse operations, and factory automation.
- Autonomous Forklifts: Sale of autonomous forklifts for automated pallet transport and stacking in warehouses and manufacturing facilities.
- ADAS Systems for OEMs: Interior and exterior sensing systems sold to vehicle OEMs including Driver State Monitoring Systems and ADAS features.
- Fleet Safety / Video Telematics: AI-powered fleet safety devices and video telematics solutions for fleet operators including Novus Safe Pro.
- Novus-Drive Driverless Shuttle: Battery-operated driverless vehicle for controlled environments such as large office campuses, universities, and smart cities.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
The Hi-Tech Robotic Systemz product offering
Product offeringCore offering
The Hi-Tech Robotic Systemz designs, manufactures, and deploys autonomous industrial and mobility products, including autonomous mobile robots (AMRs), automated guided vehicles (AGVs), autonomous forklifts, Advanced Driver Assistance Systems (ADAS), video telematics units, and driverless shuttles. These products are sold to industrial OEMs, manufacturing plants, warehousing/3PL operators, and fleet operators for material handling, intralogistics, and on-road safety and autonomy use cases.
Product overview
Novus Hi-Tech (The Hi-Tech Robotic Systemz Ltd) is a manufacturer of intelligent mobility and automation products, offering a portfolio of UL and CE-certified Autonomous Mobile Robots (AMRs), Automated Guided Vehicles (AGVs), and Autonomous Forklifts alongside AI-powered ADAS systems and fleet safety devices like Novus Safe Pro. The company operates under four solution verticals: Factory Operations (automotive and manufacturing automation), Warehouse Operations (intralogistics), Smart Mobility (autonomous shuttles), and Fleet Safety (driver monitoring and telematics). Products include the Novus-Drive driverless shuttle, Novus P-Mover pallet truck, and ADAS solutions for vehicle OEMs, all supported by a fog-based software suite for physical operations transformation.
Differentiator
Problem solved
Functional benefit
Products and services
- Autonomous Mobile Robots (AMRs)
Quantifiable outcome
- 80+ mobile robots deployed at single customer (Volvo Eicher) leading to substantial productivity enhancement and flexibility
- +3 more outcomes
Companies that use The Hi-Tech Robotic Systemz
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
The Hi-Tech Robotic Systemz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
The Hi-Tech Robotic Systemz partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Hi-Tech Robotic Systemz competitors and assessment
Company assessmentBroad incumbents
- Samsara: US-based connected operations platform providing video-based fleet safety, telematics and equipment monitoring. Comparable to Hi-Tech's Novus Safe Pro video telematics line for fleet operators and a benchmark for software-led monetisation on top of hardware.
- KUKA: German-headquartered broad industrial automation incumbent supplying robots, AMRs and integrated factory automation. Competes with Hi-Tech in larger factory automation programs where customers prefer a single global vendor across robotics, integration and service.
Direct peers
- Addverb Technologies: India-based manufacturer of AMRs, AGVs and warehouse automation systems with global expansion (US, EU, Southeast Asia). Competes head-to-head with Hi-Tech in factory and warehouse intralogistics for Indian automotive and FMCG customers.
- Geek+: Chinese-headquartered global AMR manufacturer covering picking, moving and sorting robots. Competes with Hi-Tech's AMR and AGV portfolio across manufacturing and warehouse deployments worldwide and is a frequent benchmark for pricing and feature velocity.
- GreyOrange: India- and US-headquartered AMR and warehouse-automation vendor with a Butler and Ranger product line. Directly competes with Hi-Tech in autonomous material movement for large manufacturing, retail and 3PL customers, and shares many of the same Indian enterprise accounts.
- Fetch Robotics: US-based AMR vendor (now part of Zebra Technologies) offering autonomous mobile robots and cloud fleet software for warehouses and factories. Directly comparable product portfolio and go-to-market motion to Hi-Tech's AMR business.
- Locus Robotics: US-based AMR leader for warehouse fulfilment with a multi-tenant fleet management platform. A direct global peer in autonomous material movement, especially relevant as Locus expands into India through partnerships with 3PL and retail customers.
- Mobile Industrial Robots (MiR): Denmark-based AMR manufacturer (owned by Teradyne) selling autonomous mobile robots for industrial and warehouse material handling. Directly comparable to Hi-Tech's AMR/AGV line in product scope, UL/CE-grade safety certifications, and enterprise sales motion.
Emerging players
- Ati Motors: India-based developer of autonomous industrial robots and AMRs for factory floor material movement. An emerging India-native peer with overlapping automotive and industrial customers but a smaller installed base than Hi-Tech.
- Unbox Robotics: India-based startup building vertical sorting and warehouse AMRs for e-commerce and 3PL customers. Overlaps with Hi-Tech's warehousing and intralogistics segment but is earlier-stage and narrower in product scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Hi-Tech Robotic Systemz social profiles
Digital presenceThe Hi-Tech Robotic Systemz compliance and trust
Trust signalCompliance2 records
The Hi-Tech Robotic Systemz financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Hi-Tech Robotic Systemz leadership team
Management profileNumber of profiles
Profiles3 records
The Hi-Tech Robotic Systemz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Hi-Tech Robotic Systemz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Hi-Tech Robotic Systemz
What does The Hi-Tech Robotic Systemz do?
The Hi-Tech Robotic Systemz designs, manufactures, and deploys autonomous industrial and mobility products, including autonomous mobile robots (AMRs), automated guided vehicles (AGVs), autonomous forklifts, Advanced Driver Assistance Systems (ADAS), video telematics units, and driverless shuttles. These products are sold to industrial OEMs, manufacturing plants, warehousing/3PL operators, and fleet operators for material handling, intralogistics, and on-road safety and autonomy use cases.
Is The Hi-Tech Robotic Systemz a public or private company?
The Hi-Tech Robotic Systemz is a private company. It is classified as family owned and is currently operating.
When was The Hi-Tech Robotic Systemz founded?
The Hi-Tech Robotic Systemz was founded in 2004. It employs 51 to 100 people.
Where is The Hi-Tech Robotic Systemz based?
The Hi-Tech Robotic Systemz is headquartered in Gurugram, India, in the Asia region.
How does The Hi-Tech Robotic Systemz make money?
Five revenue lines are on record. Autonomous Mobile Robots (AMRs) and AGVs are the primary driver. The others are autonomous Forklifts, ADAS Systems for OEMs, fleet Safety / Video Telematics and novus-Drive Driverless Shuttle.
Who are The Hi-Tech Robotic Systemz's main competitors?
Broad incumbents on record are Samsara and KUKA. Direct peers are Addverb Technologies, Geek+, GreyOrange, Fetch Robotics, Locus Robotics and Mobile Industrial Robots (MiR). Emerging players are Ati Motors and Unbox Robotics.
Does The Hi-Tech Robotic Systemz have an API?
No public API is recorded for The Hi-Tech Robotic Systemz.
What industry is The Hi-Tech Robotic Systemz in?
The Hi-Tech Robotic Systemz's product category is Industrial Automation / Autonomous Mobile Robots. Its primary akta.pro industry code is IMAHAHAC, Autonomous Mobile Robots (AMRs) & Automated Guided Vehicles (AGVs), with a secondary code of IMAHABAB, Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs). Its NAICS code is 3333 and its SIC code is 3537.