What Opad media does

OpAD Media LLC is a privately held, women-owned full-service media agency headquartered in New York City, with additional offices in Albany, NY and Philadelphia, PA. The firm operates an omnichannel media buying and planning practice spanning digital, TV, radio, out-of-home, print, influencer, and multicultural media, and earned $120-130M in annual billings at last disclosure, representing the media spend it manages on behalf of clients rather than recognized agency revenue. Its technology layer consists of two proprietary platforms — OMtd, an omnichannel programmatic trading desk marketed under a separate brand at omtradedesk.com, and OpAD Analytics, a centralized cross-channel performance analytics platform with a live client portal — which together underpin the agency's media execution and reporting workflow.

The agency's go-to-market is sales-led and relationship-based, with a heavy concentration in federal, state, and local government clients concentrated in the New York and tri-state area, complemented by enterprise and entertainment clients such as Feld Entertainment. WOSB, WBE, and WBENC women-owned certifications function as a structural procurement advantage in government RFPs, where diversity-vendor set-asides apply. In May 2026 OpAD acquired Broad Agency, a Philadelphia creative and branding shop, converting the firm from a media-focused agency into a full-service independent with combined media and creative capabilities; Broad's co-founders joined OpAD as Co-CCO and Founder, and Broad now operates as the Philadelphia creative headquarters. The combined entity bills itself as a boutique, hands-on agency with full-service capabilities across strategy, buying, analytics, creative, branding, and production, executing 150+ campaigns per year against a 20+ year operating history.

Name

Opad media

Legal name

OpAD Media LLC

Website

https://opadmedia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

OpAD Media is a women-owned, full-service independent media agency offering omnichannel media buying, creative, and analytics to government, entertainment, healthcare, and education clients across the New York and tri-state region, supported by proprietary OMtd and OpAD Analytics platforms.

Ownership category

akta.pro rank

Product category

Advertising and Media Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• Media buying services
• Programmatic advertising agency
• Creative branding services
• Government media procurement
• Omnichannel campaign analytics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Media Buying and Planning Services: Agency earns commissions and fees from media buying across digital, TV, radio, out-of-home, and print channels. Revenue derived from percentage-based fees on media spend or fixed planning/buying fees. Annual billing of $120-130 million indicates significant media spend under management.
2. Creative and Branding Services: Full-service creative, branding, and marketing services including design, copywriting, art direction, production, brand strategy, and campaign development. Revenue from project-based fees, retainers, and production costs following acquisition of Broad Agency.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

OpAD Media is a full-service independent media agency providing omnichannel media strategy, planning, and buying across digital, TV, radio, out-of-home, print, influencer, and multicultural channels. The agency also delivers creative, branding, and production services following its acquisition of Broad Agency, with end-to-end campaign execution underpinned by proprietary technology platforms OMtd and OpAD Analytics.

Product overview

OpAD Media is a full-service independent media agency offering a unified platform-plus-services model built around two proprietary technology platforms—OMtd (omnichannel programmatic operating system) and OpAD Analytics (centralized campaign performance analytics)—alongside comprehensive media services spanning digital media, TV/radio, out-of-home/print, influencer marketing, multicultural media, research, creative, branding, and production. The recent acquisition of Broad Agency (a creative and branding agency) expanded the offering to include full creative and branding capabilities, enabling an integrated operating model where media strategy and creative work in tandem rather than as separate tracks.

Differentiator

Problem solved

Functional benefit

Brands

• Broad Agency: A Philadelphia-based creative, branding, and marketing agency offering brand development, creative strategy, and client partnership services.
• OMtd
• OpAD Analytics

Products and services

• OMtd (Omnichannel Media Trading Desk) OpAD Media's proprietary omnichannel programmatic operating system (branded OMtd) used to deliver programmatic media buying across digital and omnichannel inventory with AI-driven targeting, customizable algorithms, and premium inventory access; engineered for high-performance omnichannel campaigns with transparency and scale.
• OpAD Analytics Centralized campaign performance analytics platform providing brands and marketers with a unified view of campaign performance across media channels and first-party data; enables real-time insights, faster decisions, and direct connection of media investment to business outcomes.
• Broad Agency (Creative, Branding, and Production Services) A Philadelphia-based creative, branding, and marketing agency offering brand development, creative strategy, design, copywriting, art direction, and production services; now operating as the creative and branding arm of OpAD Media following acquisition.

Quantifiable outcome

• $120-130 million annual billing
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Broad AgencycoreStrategic or Co-development PartnerOpAD Media acquired Broad Agency, a Philadelphia-based creative, branding, and marketing agency founded by Kristen Sachs and Hannah Dillon. The acquisition brings integrated media and creative capabilities under one operating model, eliminating handoffs between separate media and creative teams. Broad Agency is known for bold brand development and creative strategy. This represents a significant strategic expansion of OpAD's service offerings from media-focused to full-service agency model.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Horizon Media: Large independent media agency headquartered in New York with similar full-service media buying, planning, and analytics capabilities serving enterprise and government-adjacent clients; the closest direct comparable to OpAD in scale and independence.
• Good Apple: Women-owned independent media agency with comparable service offerings across media planning, buying, and analytics; closely mirrors OpAD's positioning around boutique service and diversity-vendor certifications.
• RPA (Rubin Postaer): Independent full-service agency offering media, creative, and branding under one operating model; comparable to OpAD's post-Broad Agency integrated structure.
• Hearts & Science: Data-driven media agency within Omnicom focused on audience-led media planning and buying across omnichannel inventory; overlaps directly with OpAD's OMtd programmatic model and analytics approach.

Broad incumbents

• Wavemaker: GroupM-owned global media agency focused on growth, content, and media activation; competes for the same omnichannel buying mandates OpAD pursues but at significantly larger scale.
• UM (Universal McCann): IPG Mediabrands global media network with full omnichannel planning and buying capabilities; represents a holding-company competitor that pitches against OpAD on enterprise and government accounts.
• Starcom: Publicis-owned global media agency offering end-to-end media, data, and technology services; competes with OpAD on integrated media and analytics mandates at a network scale.
• Carat: Dentsu-owned global media agency providing media strategy, planning, and buying across digital and traditional channels; competes for the same client RFPs as OpAD but with global footprint and resources.
• Initiative: IPG Mediabrands global media agency built around brand-led communications and omnichannel media; a holding-company alternative to OpAD on enterprise and government-aligned accounts.

Emerging players

• Assembly: Stagwell-owned modern media agency combining media, data, and technology with a digital-first operating model; comparable to OpAD in media-tech orientation though larger and more digitally focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/opad-media-solutions
• Facebookfacebook.com/OpADMediaSolutionsLLC

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opad media