Broad Agency

What Broad Agency does

Broad Agency is a 100%-women-owned strategy and branding agency headquartered in Philadelphia, PA, with a secondary office in New York. Founded in 2021 by creative partners Kristen Sachs and Hannah Dillon, the agency operates with a small team of approximately 10 senior-level employees delivering brand strategy, brand identity, brand application, and media planning services to a diverse client base spanning startups, growth-stage companies, nonprofits, and enterprises across food and beverage, technology, healthcare, hospitality, sports, media, real estate, and luxury goods verticals. The agency uses a proprietary four-phase methodology called the "Signature Red Sauce" process, which combines curated stakeholder interviews, bespoke focus groups, AI-assisted insights reporting, and collaborative workshops.

The agency's revenue model is professional services-based, with project-based pricing and select multi-year contracts; no standard pricing tiers are published. Go-to-market is sales-led through direct client relationships, referrals, founder-led outreach, and inbound inquiries via [email protected]. Notable clients include PBS, Dooney & Bourke, Brandywine Realty Trust, Hungryroot, Arena, FIFA Philly, Gravity Haus, Catalyte, Wodify, Tantos, Beyond the Bib, and DesignPhiladelphia. In April 2026, Broad Agency was acquired by OpAD Media, a Manhattan-based women-owned media strategy and buying agency, adding full-service omnichannel media planning, the OpAD Analytics-powered "Media OS" reporting platform, and OMtd audience targeting capabilities to the firm's offering. The combined entity holds WBENC, Federal, New York State, and New York City WBE certifications, enabling access to supplier diversity procurement programs.

Name

Broad Agency

Legal name

Broad Agency

Website

https://broad.agency

Company type

Private

Founded year

2021

Operating status

Acquired

Headcount range

1–10 employees

Short description

Broad Agency is a women-owned, Philadelphia-based creative and brand strategy agency founded in 2021 that serves startups through enterprises across food, tech, healthcare, hospitality, and nonprofit verticals, and was acquired by OpAD Media in April 2026.

Ownership category

akta.pro rank

Product category

Advertising and Brand Strategy Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Boutique Agencies (MPAAAAAB), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand strategy services
• Creative advertising agency
• Brand identity design
• Media planning buying
• Campaign development

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Strategy & Consulting: Project-based brand strategy engagements including brand audits, bespoke focus groups, workshops, surveys, stakeholder interviews, positioning, and naming services.
2. Brand Identity Services: Design, copywriting, logo creation, art direction, packaging, website design, and user experience services for brand identity development.
3. Brand Application & Campaigns: Campaign development, activation, print production, marketing collateral, video, photography, and content creation services.
4. Media Planning & Strategy: Digital media, TV+Radio, out-of-home+print, influencer marketing, multicultural media, research, and analytics services. Powered by OpAD Analytics platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Broad Agency provides full-service brand strategy, brand identity design, brand application/campaign execution, and media planning and buying for conscious brands. The agency delivers these services through a proprietary Signature Red Sauce process combining stakeholder interviews, AI-powered insights reporting, and collaborative workshops, serving emerging and established businesses across consumer goods, nonprofit, tech, health and wellness, hospitality, and media sectors.

Product overview

Broad Agency is a 100%-women-owned creative advertising agency offering a full-service brand and media solution. The company operates as a single unified offering combining six interconnected service areas: Brand Strategy (audits, positioning, naming), Brand Identity (design, packaging, websites, UX), Brand Application (campaigns, video, collateral), Media Planning & Strategy (digital, TV, out-of-home), Media OS (reporting and analytics platform powered by OpAD Analytics), and Analytics (audience targeting and measurement powered by OMtd). The agency was founded in 2021 by Kristen Sachs and Hannah Dillon and is headquartered in Philadelphia with a presence in New York. In 2026, Broad Agency was acquired by OpAD Media, a women-owned media strategy and buying agency, enabling expanded full-service capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic services including brand audits, bespoke focus groups, workshops, surveys, stakeholder interviews, positioning, and naming to uncover and articulate a brand's core purpose and differentiation. Designed for emerging and established businesses seeking distinctive brand positioning.
• Brand Identity Creative design services encompassing design, copywriting, logo creation, art direction, packaging, website design, and user experience to build cohesive visual and verbal brand expressions. Serves clients across consumer goods, nonprofit, tech, hospitality, and other industries.
• Brand Application Campaign development, activation, print production, marketing collateral, video production, and photography content services to apply brand identity across channels. Targeted at brands needing cohesive campaign execution across digital and traditional media.
• Media Planning and Strategy Strategic media services covering digital media, TV and radio, out-of-home and print advertising, influencer marketing, multicultural media, research, and analytics. Serves clients needing integrated omnichannel media planning and buying capabilities.
• Media OS Unified reporting, interactive data visualization, custom metrics, easy exports, performance insights, and shared visibility powered by OpAD Analytics. Provides clients with consolidated cross-channel media performance visibility.
• Analytics Cross-channel activation, premium inventory access, advanced audience targeting, measurement and reporting services powered by OMtd. Targeted at clients needing sophisticated audience targeting and media measurement capabilities.

Quantifiable outcome

• Women-owned agencies grew from less than 1% to nearly 4% of ~22,000 ad agencies in North America

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• OpAD MediacoreStrategic or Co-development Partner · 1 April 2026Broad Agency was acquired by OpAD Media, a Manhattan-based woman-owned advertising agency, in April 2026. The acquisition enables Broad to offer full-service advertising capabilities from design to strategy and execution, expanding into tourism and hospitality sectors while adding Broad's founders and staff to OpAD's team. OpAD has placed over $1 billion in the NY DMA and brings Federal, NY State, and NYC WBE certifications.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Preacher: Boutique creative agency focused on brand strategy and campaign work for challenger and established brands. Comparable to Broad in boutique scale and brand-building specialization.
• Mekanism: Independent creative agency blending brand storytelling with media and content production. Comparable to Broad in integrated creative-and-media positioning, particularly post-OpAD acquisition.
• Anomaly: Independent creative agency offering brand strategy, advertising, and design across consumer and cultural brands. Comparable to Broad as a creatively led, non-network agency competing for similar brand-building engagements.
• Joan Creative: Independent, women-led creative agency providing brand strategy, identity, and campaign work. Closely comparable to Broad in scale, leadership profile, and full-service creative offering.
• The Ad Store: Women-owned independent advertising agency offering full-service creative, media, and production. Directly comparable to Broad in women-owned certification stack and full-service model.
• Observatory: Independent creative agency focused on brand strategy, design, and campaigns for ambitious brands. Comparable to Broad in boutique structure and brand strategy-led creative work.
• Cashmere Agency: Cultural and creative agency working with brands on storytelling, identity, and campaigns. Comparable to Broad in cultural-brand positioning and integrated creative services.
• Mother NY: Boutique creative agency known for culturally resonant brand work. Comparable to Broad in size, creative-led structure, and mid-market brand positioning engagements.

Broad incumbents

• GALE: Larger independent agency combining creative, media, data, and technology. Comparable to Broad's post-OpAD positioning but at meaningfully greater scale and with deeper media buying infrastructure.
• 72andSunny: Large independent creative agency with global brand-building capability. Relevant comparable for the strategic ambition of Broad's full-service model though operating at much greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/broad_agency
• LinkedInlinkedin.com/company/broad-dot-agency

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broad Agency