Tink

What Tink does

Tink (legal entity: TINK Profitabilité Numérique inc.) is an independent, founder-owned digital services firm headquartered in Montreal, Quebec. Founded in 1995 as Concept S2i and rebranded to Tink in 2009, the firm has operated continuously for 30 years, accumulating 2,000+ projects across 100 active enterprise and mid-market clients in Quebec and Canada. It delivers a multidisciplinary suite of six core service pillars — Strategy, Marketing, Data, Technology, AI Integration, and Creation — under a 'one-stop shop' model anchored by certified Shopify Plus expertise and sovereign Quebec-based private cloud hosting with SOC 2 Type II, ISO 27001, and PCI-DSS certifications.

The underlying technology stack spans Shopify Plus (including headless/composable builds on Hydrogen, B2B catalogs, and custom SAP ERP connectors), server-side tagging and Google Tag Gateway implementations for privacy-compliant analytics under Loi 25 and GDPR, AI-powered personalization engines (Coveo, Criteo, SAP CRM), and a private cloud platform across two Quebec data centers offering fixed-cost managed services with 24/7 monitoring and CI/CD automation. AI is offered as a billable consulting practice (the 'Parcours d'accélération et d'intégration IA') covering governance, agentic AI, generative content, and process automation, alongside integrations with Dialog Insight for email automation and Google Analytics / Hotjar for web intelligence.

Revenue is generated primarily through professional services — project-based engagements and multi-year retainers — supplemented by managed services revenue from the certified private cloud hosting offering. Distribution is direct (enterprise field sales in Montreal), complemented by inbound via the Shopify Plus partner ecosystem and thought-leadership channels (the 'Décodé' quarterly newsletter, conference presence, and the Les Cas d'Or 2025 award in Performance Tracking and Optimization). Following the November 2025 merger with Click & Mortar, the combined entity operates with 200+ specialists and refreshed its brand identity in May 2026.

Name

Tink

Legal name

TINK Profitabilité Numérique inc.

Website

https://tink.ca

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Tink is a Montreal-based independent digital services agency founded in 1995, delivering strategy, marketing, data, technology, AI integration, and design services to enterprise and mid-market clients in Quebec and Canada, anchored by certified Shopify Plus e-commerce expertise and sovereign private cloud hosting.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• Digital agency services
• Shopify Plus e-commerce
• AI integration consulting
• Data analytics services
• Digital transformation strategy

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Professional Services: Tink generates revenue by providing comprehensive digital services including strategy consulting, digital marketing, data science and analytics, technology development and modernization, AI integration, and experience design. Revenue is project-based and retainer-based, serving enterprise and mid-market clients across Quebec and Canada. Long-term partnerships (5–20+ years) indicate recurring engagement structures.
2. Managed Services / Cloud Hosting: Tink offers private cloud hosting with fixed-cost pricing (no hidden consumption fees) including 24/7 monitoring, automated updates, documentation management, and disaster recovery — providing predictable recurring revenue from managed services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Tink is an independent Montreal-based digital agency operating since 1995, offering a multidisciplinary suite of digital services across six pillars: AI Integration, Digital Strategy & CX, Digital Marketing & Performance, Data Science & Customer Intelligence, Digital Technology & Modernization, and Experience Design. The firm also operates as a certified Shopify Plus partner delivering enterprise e-commerce builds (including headless/composable architecture and ERP/CRM integrations), private cloud hosting, and managed services for enterprise and mid-market clients in Quebec and Canada.

Product overview

Tink is an independent digital services firm based in Montreal, Quebec, operating since 1995. It offers a comprehensive, multidisciplinary suite of six core digital service pillars — AI Integration, Digital Strategy & CX, Digital Marketing & Performance, Data Science & Customer Intelligence, Digital Technology & Modernization, and Experience Design — unified under a 'one-stop shop' model. The portfolio is anchored by a certified Shopify Plus practice (e-commerce strategy, build, migration, and operations, including headless/composable architecture and ERP/CRM integrations), e-commerce operations and digital production outsourcing, private cloud hosting (SOC 2 / ISO 27001 certified), and a digital sustainability/ESG advisory stream. Tink recently merged with Click & Mortar (November 2025), expanding its team to over 200 specialists. The firm also publishes the 'Décodé' quarterly newsletter. All services are delivered as professional services engagements rather than self-serve software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Intelligence Artificielle (AI Integration)
• Stratégie (Digital Strategy & CX Consulting)
• Marketing (Digital Marketing & Performance)
• Données (Data Science & Customer Intelligence)
• Technologie (Digital Technology & Modernization)
• Création (Experience Design)
• Shopify Plus E-commerce Solutions
• Private Cloud Hosting
• Digital Sustainability & ESG Advisory

Quantifiable outcome

• Shopify Plus platform delivers streamlined, intuitive, high-performing transactional website for Meubles South Shore with ERP (SAP) integration for B2B and B2C.
• +3 more outcomes

Named customers15 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Click & MortarcoreStrategic or Co-development Partner · 12 November 2025Official merger announced in Montreal, integrating over 200 digital specialists under the Tink brand. The combined entity aims to offer integrated digital services focused on performance, innovation, and sustainability for Quebec businesses. The merger strengthens Tink's position as a leading digital service provider in Quebec and supports long-term growth through enhanced service offerings, particularly in data science, AI, and web analytics.
• Shopify PluscoreTechnology or Integration · 11 October 2024Tink became a certified Shopify Plus partner in Quebec, demonstrating its ability to deliver and integrate complex, customized, turnkey e-commerce systems for B2B and B2C growth businesses. The partnership provides access to Shopify's enterprise platform tools and joint go-to-market support for large-scale e-commerce projects.
• Business Development Bank of Canada (BDC)minorStrategic or Co-development PartnerTink uses BDC's simplified carbon footprint assessment tool for annual greenhouse gas emissions measurement (scopes 1 and 2), demonstrating commitment to sustainability and ESG reporting.
• NMédiaminorImplementation/ SI/ Consulting PartnerDigital agency partner that collaborated with Tink on Metro's mobile application API development, integrating the app with metro.ca services.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lg2: Quebec-headquartered independent creative and digital agency with a comparable multidisciplinary model spanning strategy, creative, digital production, and data. Directly competes with Tink for Quebec enterprise and government brand and digital mandates.
• Sid Lee: Montreal-based independent creative and digital agency serving global enterprise clients, with comparable expertise in brand, digital platforms, and commerce. Competes with Tink for Quebec enterprise and Canadian commerce mandates.
• Bleublancrouge: Montreal independent creative and digital agency offering integrated strategy, creative, digital production, and e-commerce services. Closely comparable in size, geography, and full-service agency positioning to Tink.
• Osedea: Montreal-based digital agency and software engineering firm specializing in custom software, AI, and digital product development. Directly comparable in geography, scale, and multidisciplinary digital/AI services for enterprise clients.
• Nventive: Montreal-based digital product and experience firm offering strategy, design, software, and AI services to enterprise clients. Closely comparable to Tink in scope, location, and enterprise customer focus.
• Absolunet: Quebec-based e-commerce agency specialized in B2B and B2C commerce implementations, including certified partnerships with major commerce platforms. Directly comparable as a Quebec-headquartered commerce and digital agency competing for similar enterprise mandates.

Broad incumbents

• Havas Montréal (formerly TAXI): Global Havas network agency operating in Montreal with broad advertising, digital, and communications services. Comparable as a Montreal-based full-service digital agency, but with global network scale and capital backing.
• Publicis Sapient: Global digital transformation consultancy owned by Publicis Groupe, focused on commerce, data, and engineering modernization for enterprise clients. Competes for the same enterprise digital and e-commerce transformation mandates Tink pursues in Canada.
• Deloitte Digital (Canada): Strategy-consulting-led digital practice offering enterprise transformation, commerce, and AI integration services. Competes with Tink on Quebec enterprise digital transformation and AI mandates but with significantly larger capital base and global delivery.
• Accenture Song: Accenture's creative and digital experience practice, offering enterprise commerce, marketing, and AI-driven customer experience services. Competes for large Quebec and Canadian enterprise digital mandates with global scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TinkWeb
• Facebookfacebook.com/tinkweb
• LinkedInlinkedin.com/company/tink
• Instagraminstagram.com/tinkweb
• Xx.com/tinkweb

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tink