What Seller Force does

Seller Force is a US-based business brokerage firm operating as a brand under Website Closers LLC, headquartered in Tampa, Florida, with a reported 1-10 person team and claims of 20+ years of cumulative operating history through its parent brand. The firm specializes in brokering the sale of small businesses across heterogeneous verticals including mainstreet brick-and-mortar, eCommerce, Amazon FBA, SaaS companies, IT services firms, and web/application development agencies. Cumulative transactions across the SellerForce and Website Closers network are reported at $2 Billion+, with buyer reach extending across 5 countries.

The firm operates a dual-channel brokerage platform. The primary full-service brokerage targets businesses valued above $250K and operates on a 100% success-based commission model with no upfront fees, delivering valuation, NDA management, CIM development, buyer screening, deal structuring, and closing support. In 2025, Seller Force expanded its offering by launching an FSBO (For Sale By Owner) subscription platform for businesses valued under $250K, structured as three tiers (Tier 1: $100 + $50/month listing; Tier 2: $250 + $100/month with NFT/CIM access; Tier 3: $400 + $150/month with multi-site distribution, NDA infrastructure, and attorney connections), each carrying a 6-month minimum commitment.

Revenue is generated through three streams: success-based brokerage commissions on full-service closings, recurring subscription revenue from the FSBO tiered model, and referral fees paid at 10% of commission when referred businesses close. Distribution channels include SEO-optimized state-specific content targeting organic broker searches, a formal referral program, and direct outbound sales engagement for full-service mandates. The firm positions a 6+ weeks faster closing timeline versus industry averages, anchored in its inherited Website Closers buyer network, proprietary marketing systems, and brokers described as former business owners with direct operating experience.

Name

Seller Force

Legal name

Website Closers LLC

Website

https://sellerforce.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Seller Force is a US-based business brokerage operating under Website Closers LLC, helping small business owners sell mainstreet, eCommerce, Amazon, and technology businesses via success-based commissions and a tiered FSBO subscription platform for sub-$250K deals.

Ownership category

akta.pro rank

Product category

Business Brokerage Services

akta.pro primary industry

Sell-Side Business Brokerage (FSAEAIAC)

Keywords

• Business brokerage services
• M&A advisory
• Small business sales
• Business valuation
• FSBO platform

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Full-Service Brokerage Commissions: Traditional business brokerage services where fees are charged only upon successful sale completion (100% success-based). No upfront fees are charged to sellers. The commission is a percentage of the transaction value.
2. FSBO Subscription Tiers: Three-tier subscription model for self-service business sales: Tier 1 (Website-Only Listing: $100 upfront + $50/month), Tier 2 (Multi-Site + CIM: $250 upfront + $100/month), Tier 3 (Full DIY Toolkit: $400 upfront + $150/month). All tiers require 6-month minimum commitments. Commission-free for sellers.
3. Referral Program: SellerForce pays referral fees of 10% of their commission to individuals who refer businesses that close. For example, a referred business with a $30,000 commission generates $3,000 for the referrer. No referral fees are paid for buyer referrals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Seller Force is a full-service business brokerage that helps small business owners sell their businesses in both the digital/technology and brick-and-mortar sectors. It operates a dual model: a 100% success-based traditional brokerage for businesses above $250,000 and a self-service FSBO (For Sale By Owner) platform with tiered subscriptions for businesses under $250,000. The firm handles the complete sales process from valuation through closing and is part of the Website Closers LLC network.

Product overview

Seller Force operates as a full-service business brokerage platform serving both traditional and digital/e-commerce businesses. The company offers two primary service models: a traditional brokered sales service (Full-Service Business Brokerage) handling the complete sales process from valuation through closing on a success-fee basis, and a self-service FSBO platform (Seller Force FSBO Platform) with three subscription tiers (Website-Only Listing, Multi-Site + CIM, and Full DIY Toolkit) designed for smaller businesses under $250,000. Additional offerings include business valuation services, a referral program, and educational resources. The platform also features a marketplace of businesses listed for sale across various industries including e-commerce, construction, landscaping, transportation, and professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Business Brokerage Traditional full-service business brokerage handling the complete sales process from valuation through closing for small businesses valued above $250,000. Operates on a 100% success-based fee model where clients pay no fees until the business is sold, serving both digital/e-commerce and brick-and-mortar businesses.
• Seller Force FSBO Platform Do-it-yourself business selling platform for businesses valued under $250,000. Allows owners to list and sell their businesses directly without broker commissions, with tiered subscription packages providing varying levels of support including website listings, CIM development, NDA management, and closing attorney connections.
• Business Valuations Professional business valuation services using industry experts with backgrounds in the client's specific business sector, supporting exit strategy planning and pre-sale preparation.

Quantifiable outcome

• Sales process is 6+ weeks faster than industry average
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Website Closers LLCcoreStrategic or Co-development PartnerWebsite Closers is the parent/sister company and brand under which SellerForce operates. SellerForce is explicitly described as 'A Website Closers LLC Brand.' The Website Closers network has generated over $2 Billion in successful business exits and operates in 5 countries. Both brands share listing platforms, marketing strategies, and buyer networks. SellerForce FSBO is powered by the same buyers behind Website Closers.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Acquire.com: Marketplace for buying and selling bootstrapped SaaS startups. Comparable to SellerForce's SaaS and technology sub-segments, particularly in the small/micro-deal range where FSBO sellers operate.
• Website Closers: Sister company under the same Website Closers LLC parent; offers full-service M&A advisory for online businesses, SaaS, and eCommerce with very similar buyer network and broker profile. Directly comparable in service model and target seller segment.
• Empire Flippers: Leading online business brokerage and marketplace for six- and seven-figure eCommerce, SaaS, and content sites. Direct competitor in SellerForce's eCommerce/Amazon and digital-business seller segments, with a similar curated listing model.
• FE International: M&A advisor specializing in SaaS, eCommerce, and content businesses. Direct competitor in the technology/digital seller segment where SellerForce also concentrates, with similar valuation and deal-structuring expertise.
• Quiet Light: Long-standing online business brokerage focused on eCommerce, SaaS, and content sites. Direct competitor with overlapping target sellers and similar full-service success-based fee model.
• Flippa: Online marketplace and self-service platform for buying/selling websites, SaaS, apps, and Amazon FBA businesses. Directly competes with SellerForce's FSBO platform in the sub-$250K segment and marketplace listings.
• Transworld Business Advisors: Global business brokerage franchise specializing in mainstreet SMB transactions including restaurants, services, and retail. Directly comparable in the brick & mortar segment and similar success-based fee model.
• Murphy Business Sales: Business brokerage and M&A firm for mainstreet and lower-middle-market businesses with a national franchise network. Comparable in the brick & mortar SMB seller segment and similar full-service model.
• Sunbelt Business Brokers: Large business brokerage network specializing in SMB transactions including mainstreet, franchise, and lower-middle-market deals. Direct competitor across SellerForce's SMB and brick & mortar seller segments.

Broad incumbents

• BizBuySell: Largest online business-for-sale marketplace in North America, covering franchises and mainstreet businesses. Comparable to SellerForce's brick & mortar and broader SMB segments, but operates as a general listings marketplace rather than a full-service brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seller Force