LifeWorx

What LifeWorx does

LifeWorx (legally Lifeworx.com LLC) is a privately-owned, private-pay concierge in-home care agency founded in 2004 by Bal Agrawal and headquartered in Chappaqua, New York. The company delivers non-medical and skilled home care services — including 24-hour care, Alzheimer's and dementia care, companion care, private duty nursing, and in-home health aides — to seniors and elderly clients who want to age in place. It also offers complementary placement services for nannies and housekeepers, and provides long-term care insurance claim management on behalf of clients.

The business operates through 14 ground-level offices across New York, New Jersey, Connecticut, South Carolina, and Florida, with regional service areas concentrated in affluent suburban markets such as Westchester, Manhattan, Greenwich, Englewood, Charleston, Sarasota, and West Palm Beach. LifeWorx is CHAP-accredited, BBB-accredited, HIPAA-compliant, and holds state-level home care and health care services firm licenses in each of its operating states. The company is supported by a proprietary technology platform protected by seven granted US patents covering caregiver applicant screening, service provider search, on-demand service data management, and a household services marketplace architecture.

LifeWorx generates revenue on a private-pay, fee-for-service basis with no publicly disclosed pricing, emphasizing all-inclusive rates without hidden fees or overtime charges. Caregivers are drawn from a vetted applicant pool with a stated 5% acceptance rate. The go-to-market motion is direct-to-consumer, driven by local SEO, content marketing, walk-in office visits, phone inquiries, and word-of-mouth referrals. Over its 20+ year history, the company claims to have served more than 2,500 families. Ownership is private and undisclosed, with no venture capital or private equity backing identified.

Name

LifeWorx

Legal name

Lifeworx.com LLC

Website

https://lifeworx.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

LifeWorx is a privately-owned, private-pay concierge in-home care agency founded in 2004, serving seniors and families across 14 offices in New York, New Jersey, Connecticut, South Carolina, and Florida with vetted caregivers, nursing, and long-term care insurance support.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Live-In & 24/7 In-Home Care (HLADAGAI)

akta.pro secondary industries

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Dementia Personal Care (ADLs) Support (HSABAEAB), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Live-In Caregiver Placement & Matching (HSABAMAD)

Keywords

• In-home elder care
• Private duty nursing
• Alzheimer's care
• Caregiver placement
• Long-term care insurance

Headquarters

HQ city

Chappaqua

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Private Pay Home Care Services: LifeWorx generates revenue through private pay (out-of-pocket) home care services. The company provides concierge in-home care including 24-hour care, Alzheimer's and dementia care, companion care, private duty nursing, and household placements. Services are priced on a fee-for-service basis with rates that are straightforward and all-inclusive with no hidden fees or overtime charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

LifeWorx is a private-pay concierge home care agency that matches vetted caregivers with seniors and families needing in-home personal, companion, dementia, Alzheimer's, private duty nursing, and 24-hour care. The company also manages long-term care insurance claims and places nannies and housekeepers, delivering all services directly through 14 physical offices across New York, New Jersey, Connecticut, South Carolina, and Florida.

Product overview

LifeWorx is a concierge in-home care agency offering a unified suite of care services rather than a modular software platform. The core offering consists of personal care services (24-Hour Home Care, Alzheimer's Home Care, Companion Care, Dementia Care at Home, In-Home Elder Care, In-Home Health Aides, and Private Duty Nursing) that are combined based on client needs. The company also provides Long-Term Care Insurance Assessment services for claim management and offers Nanny and Housekeeping placement services. All services are delivered through a network of thoroughly vetted caregivers, with the agency handling caregiver matching, scheduling, and ongoing care coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• 24-Hour Home Care Continuous round-the-clock in-home care with caregivers working in shifts to provide constant support for seniors who require ongoing supervision due to chronic conditions, dementia, or frailty.
• Alzheimer's Home Care Specialized memory care for individuals living with Alzheimer's disease, delivered by caregivers experienced in navigating changes in memory, personality, and behavior, with emphasis on respect, patience, and understanding.
• Companion Care Services Emotional support and companionship for seniors, providing a warm, caring presence through shared activities such as hobbies, games, and conversation to combat loneliness and maintain a positive outlook.
• Dementia Care at Home Specialized in-home care for individuals with various forms of dementia, providing support with daily routines, medication reminders, and creating a secure environment.
• In-Home Elder Care Services General in-home support for seniors covering personal care, meal preparation, medication management, transportation, and light housekeeping.
• Private Duty Nursing Medical care provided by licensed nurses including medication administration, IV management, wound care, post-operative recovery, and G-tube feeding for individuals with advanced medical needs.
• In-Home Health Aides Non-medical support services helping with personal care tasks including hygiene, grooming, basic health monitoring, meals, mobility, and simple exercises.
• Long-Term Care Insurance Assessment Insurance claim management and policy review services including complimentary policy reviews, claim submission and tracking, invoice management, and appeals processing to help families maximize long-term care insurance benefits.
• Nanny Placement Childcare placement service matching families with vetted, qualified nannies through a rigorous screening process including background checks, reference verification, and personality assessment.
• Housekeeper Placement Professional housekeeping placement service connecting clients with thoroughly vetted housekeepers for household maintenance and cleaning services.

Quantifiable outcome

• Over 2,500 families served since 2004
• +1 more outcomes

Named customers5 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amedisys: Public home health and hospice company providing skilled nursing and therapy services across the US. Comparable on the skilled home health side of LifeWorx's offering (private duty nursing, in-home health aides), though much larger and primarily Medicare-reimbursed.
• Aveanna Healthcare: Public home health and private duty services provider with significant pediatric and adult home health operations. Comparable to LifeWorx's private duty nursing and in-home aide services, though Aveanna is much larger and accepts insurance reimbursement.
• Bayada Home Health Care: Large, multi-state home health provider offering skilled nursing, therapy, and personal care services across the Northeast and beyond. Comparable to LifeWorx on private duty nursing and elder care scope, though Bayada operates at significantly greater scale and accepts insurance reimbursement.

Direct peers

• BrightStar Care: Franchise network offering both medical (private duty nursing, skilled nursing) and non-medical home care services. Closely comparable to LifeWorx's blended personal-care-plus-private-duty-nursing service mix, with similar CHAP/Joint Commission-accredited positioning.
• Visiting Angels: National franchise network providing non-medical elder home care services including Alzheimer's/dementia care, companion care, and respite care. Directly comparable in service offering, private-pay positioning, and local-office delivery model.
• Comfort Keepers: Private-pay in-home care franchise offering personal care, companion care, and 24-hour support for seniors, with a focus on Interactive Caregiving. Operates in similar geographies and serves similar affluent private-pay clients as LifeWorx.
• Senior Helpers: National in-home senior care franchise providing personal care, Alzheimer's/dementia care, and companion services. Comparable to LifeWorx in service scope, private-pay positioning, and franchise/local-agency distribution model.
• Home Instead (Honor Technology subsidiary): One of the largest private-pay, non-medical in-home care networks in the US, offering companion, personal, and 24-hour care for seniors. Closely comparable to LifeWorx on service mix, target customer (affluent private-pay families), and local-agency service delivery model.

Emerging players

• Honor Technology: Tech-enabled home care platform pairing agency networks with proprietary caregiver matching software and Care Pro employment models. Comparable to LifeWorx's patent-backed matching technology and elder care focus, though Honor targets scale and partnership models with regional agencies rather than direct ownership.

Others

• Care.com: Online marketplace for household services including senior care, childcare, and housekeeping. Comparable to LifeWorx's household services marketplace patent (US 8,301,478 / 8,533,019) and cross-vertical placement model (nannies, housekeepers, elder care), though Care.com is a marketplace platform rather than a direct service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lifeworx
• Xx.com/lifeworx
• Facebookfacebook.com/LifeWorx

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LifeWorx