MyUSA Credit Union

What MyUSA Credit Union does

MyUSA Credit Union is a state-chartered, not-for-profit financial cooperative headquartered in Middletown, Ohio, serving consumer and small-business members across six Southwest Ohio counties (Butler, Clark, Greene, Miami, Montgomery, Warren). Founded in 1934 (per firmographic data) and previously operating as MidUSA Credit Union, the credit union delivers a full-service retail and small-business banking offering organized around three member-facing pillars: Borrow (auto, motorcycle/boat/RV, lifestyle, home equity, mortgage via CU Mortgage, credit card, secured/credit-builder, student, and business loans), Spend + Save (Student/Simple/Premier Checking, savings tiers, share certificates, IRAs, HSA, and business deposit accounts), and Benefits (online and mobile banking, SWIVEL Pay loan servicing, MessagePay SMS reminders, Payveris/iPay bill pay, SavvyMoney credit-score monitoring, Zogo financial literacy, TruStage and Franklin-Madison insurance, and an LPL-powered Investment Center).

The technology stack is built on the "It's Me 247" core-banking platform with a branded iOS/Android mobile app ("MidUSA Credit Union Mobile" legacy naming) supporting biometric login (voice, facial, fingerprint, or 4-digit PIN), mobile check deposit with real-time funding, and self-service debit-card lock/unlock. Differentiation comes through third-party integrations rather than proprietary IP: SWIVEL Pay for loan payments, SavvyMoney for TransUnion-sourced credit insight, Zogo for gamified financial education, Payveris and iPay for bill payment, Main Street Inc. for check ordering, and CU Mortgage for home-loan origination. A third-party biometric consumer-verification vendor handles KYC selfie capture with 30-day biometric data retention, and compliance covers USA Patriot Act, COPPA, BIPA, GLBA, and ADA/WCAG-aligned web accessibility.

The business model is a classic credit-union cooperative: net interest income from a consumer loan portfolio (auto APRs as low as 5.45%, HELOC at 5.75%, personal loans at 10.50%, Mastercard at 10.75%), supplemented by deposit-account and overdraft fees, interchange on debit and HSA cards, and affiliate/referral revenue from insurance (TruStage, Franklin-Madison) and investment (LPL Financial) partners. Distribution is omnichannel: 9 full-service branches plus 2 standalone ATMs, CO-OP Shared Branching reciprocal access nationwide, native mobile apps, online banking, CU Talk 24/7 voice response, and a member-service call center. Membership eligibility is restricted to residents, workers, worshippers, or students in the six Ohio counties (plus immediate family), giving the institution a defined catchment rather than a national growth runway.

Name

MyUSA Credit Union

Legal name

MyUSA Credit Union, Inc.

Website

https://myusacu.com

Company type

Private

Founded year

1934

Operating status

Operating

Short description

MyUSA Credit Union is a state-chartered, member-owned credit cooperative headquartered in Middletown, Ohio, providing consumer and small-business banking, lending, deposits, and financial-services referrals to residents and workers across six Southwest Ohio counties through nine branches, digital banking, and CO-OP shared branching.

Ownership category

akta.pro rank

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Net Interest Income from Lending: Primary revenue driver from interest earned on consumer loan portfolio (auto/truck, motorcycle/RV/boat, ATV/jet ski, HELOC, fixed home equity, personal lifestyle loans, express line of credit, credit rebuilder, Mastercard Platinum) and mortgage originations. Rates as low as 5.45% APR on auto (2023+), 10.50% APR on lifestyle loans.
2. Deposit & Checking Account Fees: Fee income from overdraft (Courtesy Pay up to $500 negative, per-item fees), NSF fees, stop-payment fees, share secured/Credit Rebuilder programs, and Premier Savings fee if balance falls below $2,000.
3. Insurance & Investment Commissions: Referral/commission revenue from TruStage Insurance Agency (life, AD&D, auto/home insurance) and Franklin-Madison (insurance offerings underwritten by Minnesota Life); plus investment services via LPL Financial Investment Center (myusa-lpl.com).
4. Business Banking Services: Business savings and checking accounts plus business loans for local small business owners across Southwest Ohio.
5. Health Savings Account (HSA) Deposits: No-monthly-fee HSA product with debit card; interest spread on HSA balances (0.07% APY) and interchange on HSA debit spend.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

MyUSA Credit Union is a member-owned, not-for-profit financial cooperative offering consumer and small-business banking products and services across Southwest Ohio. Its core offering spans deposit accounts (checking, savings, share certificates, IRAs, HSA), consumer lending (auto, recreational vehicle, mortgage, home equity, personal/unsecured, student, credit card, secured credit-builder), small-business banking (savings, checking, loans), and member services (online/mobile banking, bill pay, credit-score monitoring, financial education, insurance referrals, and investment services via LPL Financial). Distribution runs through nine full-service branches, two standalone ATMs, the CO-OP Shared Branching reciprocal network, the It's Me 247 web platform, and branded iOS/Android mobile apps.

Product overview

MyUSA Credit Union delivers a unified, community-focused personal and small-business banking offering to members across Butler, Clark, Greene, Miami, Montgomery, and Warren counties in Southwest Ohio, organized around three pillars — Borrow, Spend + Save, and Benefits — rather than a modular SaaS platform. Borrow covers personal lending (Auto Loans, AutoFlex Loan Savings, Motorcycle/Boat/RV, Lifestyle Loans, Home Loans via CU Mortgage, Home Equity Loans and HELOC, Credit Cards, Secured Loans and Secured Credit Card, Student Loans) plus Business Loans. Spend + Save covers deposit products (Student/Simple/Premier Checking, Main/Simple/Premier/Student Savings, Certificates and IRAs, HSA, Business Savings & Checking) supported by an LPL-powered Investment Center. Benefits layer on services that wrap the accounts: the It's Me 247 online banking platform and branded iOS/Android mobile app, SWIVEL Pay and MessagePay for loan repayment, Payveris/iPay Bill Pay, SavvyMoney credit score and monitoring, Zogo-powered financial education, TruStage and Franklin-Madison insurance, AutoLink car-buying guidance, and the Refer-a-Friend member-acquisition program. The branches (Plaza, Crawford, Trenton, Vandalia, Kettering, Kettering–Reynolds and Reynolds, Moraine, Springfield), the Springboro and Kettering ATMs, and the Co-op shared-branching network extend the same product set in person.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Loans Financing for new and used cars and trucks at rates as low as 5.45% APR for 2023+ vehicles or 6.10% APR for 2022 and older; minimum loan typically $5,000 with a $95 processing fee and $15–$32 title fees, available to members in Southwest Ohio.
• AutoFlex Loan Savings Auto-loan variant that bundles financing with a built-in savings component to help members pay down principal faster.
• Motorcycle, Boat, and RV Loans Recreational-vehicle financing for motorcycles, boats, campers, and RVs at rates as low as 6.45% APR (2023+ units) and 7.45% APR (2023+ ATVs/jet skis), subject to credit approval and applicable title/filing fees.
• Lifestyle Loans and Express Line of Credit Unsecured personal loans and a revolving Express Line of Credit at 10.50% APR for non-collateralized borrowing needs.
• Home Loans (Mortgages) Conventional, FHA, VA, and refinancing mortgages originated through CU Mortgage, including a 5.25% APR 30-year fixed promotional rate and a dedicated pre-approval workflow for MyUSA members.
• Home Equity Loans and HELOC Fixed-rate second mortgage (6.75% APR) and variable-rate Home Equity Line of Credit (5.75% APR) secured against the member's primary residence.
• MyUSA Mastercard Platinum Credit Card MyUSA Mastercard Platinum credit card at rates as low as 10.75% APR, with contactless tap-to-pay, a 0% APR balance-transfer intro for up to 15 months, and ScoreCard Rewards.
• Secured Loans and Secured Credit Card Credit-builder and share-secured loans plus a secured credit card for members building or rebuilding credit, with rate obtained by inquiry.
• Student Loans Financing for higher-education tuition and expenses, complemented by a Credit Rebuilder loan at 10.00% APR.
• Business Loans Member-business lending products delivered through MyUSA's affiliated providers for local small-business borrowers across Southwest Ohio.
• Checking (Student, Simple, Premier) Three consumer checking tiers — Student (ages 16–17 or with current student ID), Simple (no monthly maintenance fee), and Premier (tiered APY up to 0.12% on $25,000+, free checks) — plus early-pay up to two days early via direct deposit and debit-card round-up savings.
• Savings (Main, Simple, Premier, Student) Main Share Membership Savings ($5 opening deposit, 0.05% APY), Simple Savings, Premier Savings (tiered up to 2.05% APY on $100,000+, fee if balance below $2,000), and Student Savings (5.13% APY for members under 17 or with current student ID).
• Share Certificates (CDs) and IRAs Traditional and Roth IRAs plus IRA Share Certificates and standard share certificates from 3 to 60 months with a $500 minimum, including a current 9-month promotional certificate at 3.20% APY (effective 4/17/2026).
• Health Savings Account (HSA) Triple-tax-advantaged HSA paired with a high-deductible health plan; no monthly fee, free debit card, online/app access, and 0.07% APY on balances.
• Business Savings and Checking Small-business deposit accounts for emergency funds, expansion, equipment purchases, or future projects, targeted at local small-business owners across Southwest Ohio.
• Investment Center (LPL Financial) Retirement and wealth-management brokerage services powered by LPL Financial, accessed from the Spend + Save menu and reachable at myusa-lpl.com.
• Online and Mobile Banking (It's Me 247) It's Me 247 web platform plus iOS/Android mobile apps (published as "MidUSA Credit Union Mobile") with 128-bit SSL encryption, biometric/voice/4-digit-PIN login, mobile check deposit, bill pay, A2A and P2P transfers, eAlerts, eNotices, Quicken download, and self-service debit-card controls.
• SWIVEL Pay (Loan Payment Service) Member-facing loan-payment portal (replacing LoanPay Express) that supports one-time or recurring payments via debit card or external bank account, with secure account verification and MessagePay SMS reminders.
• TruStage and Franklin-Madison Insurance Member-offered life, AD&D, auto, and home insurance products from TruStage (underwritten by CMFG Life) and Franklin-Madison (underwritten by Minnesota Life), with optional no-cost basic AD&D enrollment.
• Refer a Friend Member Program Member-acquisition program paying $75 to both referrer and referee when the new member meets qualification criteria (Main Share Savings plus qualifying checking with $100+ direct deposit or eligible loan), with an extra $250 drawing promotion running June 15 – July 31, 2026.

Quantifiable outcome

• $7,383,537 in direct financial benefits to members this year
• +4 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability3 records

Feature7 records

Partnerships

13 partnerships are on record, tiered flagship insurance partner, secondary insurance partner, flagship mortgage origination partner, flagship bill-pay vendor, secondary bill-pay vendor, flagship credit-score integration, flagship financial-education partner, secondary rewards partner, flagship national distribution partner, flagship investment partner, flagship workplace-branch partner, flagship loan-payment vendor and flagship core banking tech partner.

• TruStage Insurance Agencyflagship insurance partnerGTM or Marketing PartnerTruStage Insurance Agency provides life, AD&D, auto/home insurance and other products exclusively to MyUSA members. Underwritten by CMFG Life Insurance Company and other leading insurers. Members can opt in to mail offers via 1-888-787-8243. No-cost basic AD&D coverage offered to members with an account.
• Franklin-Madisonsecondary insurance partnerGTM or Marketing PartnerFranklin-Madison offers consumer insurance products to MyUSA members underwritten by Minnesota Life Insurance Company; customers manage coverage via 1-877-420-4888.
• CU Mortgage (cUmortgage.net)flagship mortgage origination partnerChannel Partner/ Reseller/ DistributorCU Mortgage provides home-loan application, education, refinancing, and loan-program landing pages integrated with MyUSA's home-loan offering. Application siteId 7DC5025E-8CF3-4F73-83B2-4BACD71BEB09 is co-branded under MyUSA.
• Payverisflagship bill-pay vendorTechnology or IntegrationPayveris powers MyUSA's primary Bill Pay system with electronic and laser-draft payments, eBill presentment, customer care, and external transfers; service-provider relationship governed by the Bill Pay Terms & Conditions.
• iPay (Bill Pay)secondary bill-pay vendorTechnology or IntegrationiPay Bill Pay is offered alongside Payveris as an alternative bill-pay system covered by a separate iPay Bill Pay Terms & Conditions section.
• SavvyMoneyflagship credit-score integrationTechnology or IntegrationSavvyMoney provides free VantageScore 3.0 credit scores (via TransUnion), credit monitoring alerts, financial education content by Jean Chatzky, and personalized MyUSA loan offers inside online/mobile banking.
• Zogo Financeflagship financial-education partnerTechnology or IntegrationZogo gamified financial literacy app embedded with access code MYUSA; 800+ modules on 54 topics; in-school Adopt-a-Class program; rewards redeemed (2,440 to date).
• ScoreCard Rewardssecondary rewards partnerTechnology or IntegrationScoreCard Rewards powers MyUSA Mastercard Platinum credit-card rewards program; customer service 800-854-0790; rewards portal login.awardcenter.com.
• CO-OP Shared Branching (Credit Union Service Centers)flagship national distribution partnerChannel Partner/ Reseller/ DistributorCO-OP Shared Branching lets MyUSA members transact at thousands of participating credit-union branches nationwide using their MyUSA account number and a valid government photo ID.
• LPL Financial (Investment Center)flagship investment partnerOEM/ Whitelabel/ Licensing PartnerMyUSA-branded Investment Center hosted at myusa-lpl.com lets members access LPL Financial investment and advisory services through the credit union.
• Reynolds and Reynoldsflagship workplace-branch partnerStrategic or Co-development PartnerReynolds and Reynolds hosts a MyUSA branch at 1 Reynolds Way, Kettering (no drive-thru) open to the public; hosts MyUSA-sponsored events including cookie-decorating parties, Fun Run, Habitat for Humanity build, hockey games, food drives, and ReyFest.
• SWIVEL Payflagship loan-payment vendorTechnology or IntegrationSWIVEL Pay is MyUSA's loan-payment platform (replaced LoanPay Express) for one-time or recurring payments via debit card or external bank account, with secure account verification and MessagePay SMS reminders.
• MidUSA / ItsMe247 / ORNL credit union technology partnerflagship core banking tech partnerTechnology or IntegrationMyUSA's online and mobile banking is powered by the "It's Me 247" platform; the iOS/Android app package names still carry the legacy "MidUSA Credit Union Mobile" identifier, evidencing the technology partner and a former MidUSA brand association.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Huntington National Bank: Large regional bank with extensive Ohio branch network and consumer/small-business banking. Broad incumbent competitor to MyUSA in its Southwest Ohio footprint, with materially larger scale and product breadth.
• Fifth Third Bank: Major regional bank headquartered in Cincinnati with deep Southwest Ohio branch presence. Broad incumbent competitor to MyUSA across consumer deposits, mortgage, and small-business banking, but with significantly larger scale and a full-service national footprint.
• KeyBank: National bank with a significant Ohio/Super-Regional branch presence competing for the same consumer and small-business deposits and loans MyUSA targets. Direct incumbent competitor with broader geographic reach and balance sheet.

Emerging players

• Connexus Credit Union: Digital-first national credit union with high-yield deposits and consumer lending. Emerging player offering a digital alternative to community CUs like MyUSA for members willing to bank outside the Southwest Ohio region.

Direct peers

• Kemba Financial Credit Union: Ohio-based community credit union headquartered in Westerville with a Cincinnati-area presence. Closely comparable to MyUSA in cooperative structure, consumer and auto lending, and member-focused digital banking — competing in overlapping Southwest Ohio markets.
• Wright-Patt Credit Union: Ohio-headquartered community credit union serving the Dayton/Wright-Patterson region. Directly comparable to MyUSA in member-owned cooperative model, consumer and mortgage lending focus, and Southwest Ohio footprint, but at materially larger scale.
• Sharefax Credit Union: Ohio community credit union serving the Cincinnati region. Comparable to MyUSA in size, member-owned model, consumer and mortgage lending focus, and Southwest Ohio branch footprint.
• Atomic Credit Union: Ohio community credit union headquartered in Piketon with branches across southern and central Ohio. Comparable cooperative model, consumer and auto lending, and member-focused digital experience to MyUSA.

Regional players

• SchoolsFirst Federal Credit Union: Large member-owned cooperative credit union (California-based) with comprehensive consumer, mortgage, and investment products. Comparable cooperative structure and full-service consumer-banking approach to MyUSA, but with a much larger and more diversified membership base.
• First Miami University Credit Union: Small Ohio community credit union serving the Oxford/Miami University region. Comparable member-owned cooperative model and consumer-deposit focus to MyUSA, but smaller and more geographically narrow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQxFb5h9JCdCqClTfXWxEcA
• Facebookfacebook.com/MyUSACreditUnionINC
• LinkedInlinkedin.com/company/myusa-credit-union
• Instagraminstagram.com/myusacreditunion

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyUSA Credit Union