What INFOCAR does

INFOCAR Co., Ltd. (주식회사 인포카) is a privately held South Korean vehicle data company founded in 2016 and headquartered at Korea University Anam Campus in Seoul. The company builds a connected-car ecosystem centred on its IO180 series OBD2 smart scanner hardware — IO180-PH (Plug & Hide, 18g, Bluetooth LE 4.0) and IO180-SH (Slim & Hide, 17g) — paired with the INFOCAR mobile application on iOS and Android. The application delivers self-diagnosis (fault-code reading with three-level explanations), real-time monitoring, driving-style scoring, trip recording with GPS, customisable dashboard/HUD, engine-status analytics, vehicle maintenance and expense tracking, and convenience features such as dashcam and parking-location sharing. The hardware carries KC, FCC, TELEC, CE, and IC certifications covering Korea, the US, Europe, Japan, and Canada.

The company's monetisation combines four streams: one-time IO180 hardware unit sales through the company-operated INFOCAR Mall and global app stores; a freemium app with an INFOCAR PRO subscription (monthly, 3-, 6-, and 12-month terms) unlocking precision diagnosis, detailed diagnosis, fault-code deletion, and full monitoring; one-time per-vehicle purchases of manufacturer-specific ECU data profiles; and INFOCAR Biz, a B2B fleet management service for corporate customers with 5-year data retention. The primary customer segment is individual vehicle owners (with 11M+ cumulative app downloads, 435M+ km of driving distance tracked, and 1.6B+ minutes of recorded driving time as of recent disclosure), and a secondary B2B segment for fleet operators.

Go-to-market is product-led: hardware purchase drives app install, the app drives freemium-to-PRO conversion and per-vehicle data upsells, and B2B contracts are pursued through INFOCAR Biz. Distribution relies on Apple App Store and Google Play for software, the company-operated INFOCAR Mall for hardware, and Korean-language content channels (Naver Blog, YouTube, Instagram, Facebook, LinkedIn) for organic acquisition. The company holds a US patent (August 2017), ISO 9001/14001 certifications (2021), InnoBiz certification (2020), and a GS Grade 1 certification for INFOCAR Biz (2025). No M&A, funding rounds, headcount, or revenue figures are disclosed.

Name

INFOCAR

Legal name

주식회사 인포카

Website

https://infocarmobility.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

INFOCAR is a South Korean connected-car company that sells Bluetooth OBD2 smart scanners (IO180 series) paired with a freemium iOS/Android app offering vehicle diagnostics, driving-style scoring, trip recording, and maintenance tracking for individual car owners, plus an INFOCAR Biz B2B fleet service.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Smart Scanner Hardware Sales: Sale of IO180-PH and IO180-SH OBD2 smart scanner devices. One-time hardware purchase enables core vehicle diagnostic and monitoring services through the INFOCAR app.
2. INFOCAR PRO Subscription: Recurring subscription (monthly, 3-month, 6-month, 12-month options) providing unlimited access to all diagnostic features including precision diagnosis, detailed diagnosis, fault code deletion, and full monitoring capabilities.
3. Manufacturer Data Purchases: Per-vehicle purchase of manufacturer-specific vehicle data (profiles) providing detailed ECU-level fault codes and sensor data. Profiles are selected based on vehicle manufacturer, region, model, model year, and engine type. One-time purchase per vehicle profile.
4. INFOCAR Biz (B2B Fleet Management): B2B vehicle data management service for enterprise customers. Includes corporate membership registration, vehicle data management, and fleet analytics for companies managing employee or customer vehicle fleets. Subject to 5-year data retention for contract purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

INFOCAR designs, manufactures, and sells the IO180 series OBD2 smart scanner hardware (IO180-PH and IO180-SH variants) that plugs into a vehicle's OBD2 port and transmits vehicle data via Bluetooth LE 4.0 to a companion iOS/Android smartphone app. The mobile application delivers vehicle self-diagnostics, real-time monitoring, driving style scoring, trip recording with GPS, engine status visualization, vehicle maintenance tracking, and convenience features such as parking location sharing and dashcam recording. INFOCAR also sells INFOCAR PRO subscriptions and per-vehicle manufacturer data packages, and operates INFOCAR Biz, a separate B2B fleet management and corporate vehicle data service.

Product overview

INFOCAR is a vehicle data analysis company offering a comprehensive connected car ecosystem. The core offering consists of IO180 series OBD2 smart scanner hardware devices (IO180-PH and IO180-SH variants) paired with the Infocar mobile application for iOS and Android. The app provides integrated vehicle diagnostics, real-time monitoring, driving style analysis, trip recording, engine status, vehicle management, and convenience features. The company also offers Infocar Biz, a B2B fleet management service for corporate customers, and operates the INFOCAR MALL online store. Services include free tier functionality with optional Infocar PRO subscription and premium manufacturer-specific data packages.

Differentiator

Problem solved

Functional benefit

Brands

• 인포카 비즈 (Infocar Biz): Fleet management and business vehicle data service offering B2B solutions for company vehicle management, monitoring employee driving behavior, and expense tracking.
• 인포카몰 (Infocar Mall)

Products and services

• IO180-PH Smart Scanner OBD2 smart scanner device with plug-and-hide design that connects to a vehicle's OBD2 port and transmits vehicle data via Bluetooth LE 4.0 to the INFOCAR smartphone app. Rated for 12V vehicles, operating temperature -20°C to 70°C, dimensions 26x49x23.5mm, weight 18g. Certified for KC, FCC, TELEC, CE, and IC across Korea, USA, Europe, Japan, and Canada.
• IO180-SH Smart Scanner Slim variant of the IO180 OBD2 smart scanner with compact form factor (48x25x23mm, 17g), operating temperature -20°C to 70°C, and the same Bluetooth OBD2 connectivity as the PH variant with improved design aesthetics.
• INFOCAR Mobile App iOS and Android mobile application providing vehicle diagnostics, real-time monitoring, driving style analysis, trip recording, engine status, vehicle management, and convenience features. Available with a free tier and paid INFOCAR PRO subscription upgrade.
• INFOCAR Biz (B2B Fleet Management) B2B fleet management and corporate vehicle data service that enables companies to monitor employee driving behavior, manage vehicle fleet data, track maintenance schedules, and analyze vehicle performance. Includes corporate membership registration, 5-year data retention, and obtained GS Certification Grade 1 in June 2025.
• INFOCAR PRO Subscription Recurring subscription (monthly, 3-month, 6-month, and 12-month terms) unlocking all premium features including precision diagnosis, detailed diagnosis, precision deletion of fault codes, and full monitoring capabilities. Managed through Apple App Store and Google Play Store billing.
• Manufacturer Data Packages (제조사데이터) Per-vehicle one-time license purchase of manufacturer-specific ECU data providing professional sensor data and fault code diagnosis by control unit (ECU), equivalent to professional repair shop diagnostic equipment. Selected by manufacturer, region, model, model year, and engine type. Non-refundable after purchase.
• INFOCAR Mall Online Store Company-operated e-commerce storefront at infocarmall.com for direct sales of INFOCAR smart scanners and accessories to individual consumers and small businesses.

Quantifiable outcome

• 10M+ cumulative app downloads demonstrating mass-market adoption and user trust
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature11 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OBD Auto Doctor: Mobile OBD2 app for diagnostics, real-time monitoring, and fuel economy analysis that pairs with generic OBD2 adapters — comparable software layer to INFOCAR's app, though INFOCAR sells the hardware too.
• Bouncie: Connected OBD2 device with smartphone app providing driving behavior scoring, trip logs, and vehicle health alerts for consumers and small fleets — overlaps directly with INFOCAR's driving style analysis, trip recording, and lightweight fleet use cases.
• BlueDriver: North American consumer OBD2 scanner + smartphone app pairing that delivers professional-grade diagnostics, fault code reading/clearing, and repair reports — the closest direct functional analogue to INFOCAR's IO180 + app bundle for individual vehicle owners.
• Carly: OBD2 adapter + app company offering manufacturer-specific coding, diagnostics, and feature unlocking across many car brands — comparable to INFOCAR's manufacturer-data/ECU-level service with global multi-brand coverage.
• FIXD: Consumer OBD2 sensor paired with smartphone app providing simplified vehicle health monitoring, maintenance reminders, and mechanic-grade fault code translation — directly comparable product/market fit to INFOCAR's diagnostic and vehicle management features.
• Torque Pro (Ian Hawkins): Popular third-party Android OBD2 app for real-time sensor monitoring, fault code reading, and driving analytics on generic Bluetooth adapters — directly competes for the same Android power-user segment INFOCAR's app targets.

Broad incumbents

• Geotab: Global enterprise fleet telematics leader with OBD/connected hardware, dashboards, and analytics for large commercial fleets — the broad incumbent benchmark for INFOCAR Biz's enterprise ambitions and a likely long-term competitor in Korean and APAC fleets.
• Samsara: Public cloud-based fleet telematics and IoT platform with vehicle gateways, driver behavior analytics, and a broad enterprise SaaS offering — represents the scale benchmark INFOCAR Biz would compete against when selling into mid-market and enterprise fleets.
• Xtime (Cox Automotive): Cox Automotive's dealer-facing connected-car platform using OBD/J1939 hardware for vehicle health, service scheduling, and customer engagement — relevant comparator for INFOCAR's vehicle management/expense tracking capability at dealer and OEM level.

Emerging players

• Munic: European OBD-connected device maker focused on smart mobility and connected-car services including driver behavior and data — comparable consumer/small-fleet OBD2 hardware plus software model with a regional (European) emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC01w6DyLdNSq6oTbxhNYZoA?view_as=subscriber
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/infocarmobility
• Instagraminstagram.com/infocarkorea

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INFOCAR