What Bouncie does

Bouncie, operating under Tail Light LLC and headquartered in Dallas, Texas, is a connected vehicle platform that sells a self-contained cellular OBD-II GPS tracking device paired with iOS/Android applications and web dashboards. The device integrates 4G LTE CAT M1 (with 3G fallback), a 56-channel GPS/GLONASS receiver, a 3-axis auto-normalizing accelerometer, and engine diagnostic trouble code (DTC) decoding in a compact plug-and-play form factor compatible with most vehicles from 1996 onward. Hardware carries FCC, PTCRB, CE, and E-mark E-13 certifications.

The company's go-to-market operates through two motions: a product-led direct-to-consumer channel via bouncie.com and Amazon Marketplace targeting families (teen drivers, aging parents) and individual users, plus a sales-led enterprise motion with 'Contact Sales' and 'Build Quote' CTAs targeting small-to-mid-sized business fleets across trade services, delivery and logistics, rentals, non-profit, and government verticals. A dedicated Turo integration addresses car-sharing hosts. Marketing channels include content (blog, help center), organic social (Facebook, Instagram, LinkedIn, YouTube), app store listings, Amazon, developer relations (API/Zapier), and PR.

Revenue is generated through a one-time hardware charge of $89.99 per device plus a recurring monthly subscription of $9.65 ($8.35 per device for 3+ devices), with no contracts, no activation fees, and a 45-day money-back guarantee. The platform has accumulated 397,000 active vehicles, 21,000 fleet customers, 6.7 billion miles, and 714 million trips. Strategic moves include a 2024 transition to 4G LTE CAT M1, a 2025 product update, and an October 2025 initiative to onboard migrating Verizon Hum customers following that platform's shutdown.

Name

Bouncie

Legal name

Tail Light, LLC

Website

https://bouncie.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Bouncie sells a cellular OBD-II GPS vehicle tracker with companion mobile apps for families and small-to-mid-sized fleet operators across North America, charging a one-time hardware fee plus monthly subscription for real-time location, driving behavior, and vehicle health monitoring.

Ownership category

akta.pro rank

Product category

Vehicle GPS Tracking and Telematics

akta.pro primary industry

Online Booking Tools (OBT) & Corporate Booking Platforms (THALANAA)

Keywords

• Vehicle GPS tracking
• Fleet telematics
• Connected car platform
• OBD-II devices
• Driving behavior analytics

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Operations, Technology or R&D, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Hardware Device Sales: One-time purchase of the Bouncie OBD-II device ($89.99). Device is a one-time charge with no recurring hardware costs. Includes GPS tracker, telematics, and 4G LTE connectivity in a single device.
2. Monthly Data Subscription: Recurring monthly subscription required for each active device ($9.65/month standard; $8.35/month for 3+ devices). Subscription is created upon device installation and can be cancelled at any time with no long-term contract commitment. Covers cellular data connectivity and platform access.
3. Amazon Marketplace Sales: Device also sold through Amazon with Prime shipping benefits, leveraging Amazon's marketplace distribution and customer base.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bouncie sells an OBD-II plug-in GPS tracking device bundled with a mobile app and web platform that delivers real-time vehicle location, driving behavior insights, accident detection, and engine health diagnostics. The offering is sold both directly to individual consumers (families with teen or elderly drivers) and to small-to-mid-sized fleet operators via a hardware-plus-subscription model.

Product overview

Bouncie is a connected vehicle platform consisting of a hardware GPS tracker device (Bouncie OBD-II adapter) paired with a mobile app and web dashboard. The system provides real-time vehicle location tracking, driving behavior monitoring, accident detection, and vehicle health diagnostics. The product portfolio includes a core Bouncie Device and App for individual/family use, with specialized solutions for Fleet Management and Turo car-sharing operations. All plans share the same hardware device but differ in pricing tiers and feature access.

Differentiator

Problem solved

Functional benefit

Products and services

• Bouncie Device A self-contained OBD-II plug-in GPS tracker with integrated 4G LTE cellular, GPS receiver, and 3-axis accelerometer that captures real-time vehicle location, driving behavior, and diagnostic data for vehicles 1996 and newer.
• Bouncie Fleet Management Subscription-based fleet telematics offering providing multi-vehicle tracking, driver behavior monitoring, route visibility, and maintenance scheduling for small-to-mid-sized business fleets in trade services, delivery, logistics, rentals, non-profits, and government.
• Bouncie API and Developer Platform Developer-facing API offering programmatic access to vehicle location, driving behavior, trip history, geofence alerts, and vehicle health data, with JavaScript SDK and Zapier no-code integration support.

Quantifiable outcome

• 40% reduction in fuel consumption for fleets
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ZapiercoreTechnology or IntegrationZapier integration allows Bouncie to connect with third-party applications and automate workflows, enabling fleet customers to integrate vehicle tracking data into their existing business systems without custom development.
• Verizon Hum Platform (Legacy)minorOthersBouncie announced support for users of the Verizon Hum platform following its shutdown at end of 2025, facilitating data transfer and continuity of connected vehicle services for transitioning customers.
• Service Partners (Wireless Carriers, Content Providers)coreTechnology or IntegrationBouncie relies on wireless service providers for cellular connectivity and partners with various third parties including equipment manufacturers, content providers, and dealerships for service delivery.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MotoSafety: MotoSafety offers a plug-in OBD-II GPS tracker with driving behavior monitoring and teen driver coaching. It is a near-direct competitor in the family/teen-driver tracking segment Bouncie explicitly targets.
• Vyncs: Vyncs provides an OBD-II connected car device with GPS tracking, vehicle health diagnostics, and family/fleet safety features on a subscription model. Closely comparable product, pricing, and target customer as Bouncie.
• Linxup: Linxup sells OBD-II and hardwired GPS trackers for both small business fleets and family/teen use cases with subscription pricing. Directly comparable hardware-plus-subscription model and SMB fleet customer base.
• Spytec GPS: Spytec GPS sells consumer and small-business GPS tracking devices with subscription plans for vehicle, asset, and personal tracking. Comparable consumer-facing hardware-plus-subscription model and small-fleet use cases.
• Optimus Tracker: Optimus Tracker offers plug-in OBD-II GPS trackers for personal vehicles and small fleets with subscription pricing. Directly comparable consumer and small-business vehicle telematics offering to Bouncie.

Broad incumbents

• Geotab: Geotab is a large, established fleet telematics platform serving enterprise and government fleets worldwide with OBD/dashcam/asset tracking. Comparable in fleet GPS and diagnostics but operates at significantly larger scale and feature breadth than Bouncie.
• Samsara: Samsara provides a broad IoT platform covering fleet telematics, video-based safety, equipment monitoring, and workflow software for mid-market and enterprise customers. Overlapping GPS and driver-behavior functionality with Bouncie but at a much larger scale and broader product portfolio.
• Verizon Connect: Verizon Connect offers fleet management, GPS tracking, and connected vehicle services (including the now-defunct Hum consumer product). A broad incumbent with overlapping telematics and consumer connected-car offerings that compete with Bouncie's fleet and family segments.

Emerging players

• Fleetio: Fleetio provides fleet maintenance, fuel, and asset management software that integrates with hardware telematics providers. Adjacent in that Fleetio serves the same small/mid-market fleet customer with overlapping maintenance and vehicle health data, though it relies on third-party GPS hardware.

Others

• Apparent Insurance: Apparent Insurance is a usage-based insurance provider that appears as a Bouncie contact/partner entity. Connected via Bouncie's telematics data flow into auto insurance underwriting — an ecosystem partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGKaEB-vGwD5q0vUD5XzICg
• Facebookfacebook.com/BouncieApp
• LinkedInlinkedin.com/company/bouncie
• Instagraminstagram.com/Bouncie.App
• Xx.com/BouncieApp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bouncie