Magikk

What Magikk does

Magikk is a Brazilian social-tech platform, founded in 2018 and headquartered in Rio de Janeiro, that connects brands, NGOs, and individual donors and volunteers through a traceable impact ecosystem. Its product surface comprises an iOS mobile app (Magikk: Goods and Good Deeds) for individual donations and volunteering, an NGO Mapping Hub marketplace that lists and onboards social projects, and a B2B suite of three branded solutions — Recompensa Solidário, Experiência de Impacto, and Projeto Incentivado — through which corporate clients activate ESG campaigns with full impact traceability. The Karma Wallet, a proprietary social currency that converts donations into karma points equal to the donated amount, is the unifying engagement and traceability layer across all three solutions.

The underlying technology is conventional SaaS infrastructure (AWS for hosting, ASAAS for payment processing, Asana for project management, Google Drive for document collaboration, Melhor Envio for logistics) with no proprietary AI/ML components, public APIs, or SDKs. The platform is operated by MAGIKK SERVICOS DE INFORMACOES NA INTERNET LTDA (CNPJ 35.352.544/0001-05), alongside an associated nonprofit civil society organization (magikk org).

Magikk's revenue model combines transaction fees on donations processed through Karma Wallet, recurring B2B subscriptions for impact experience and incentivized project campaigns, and professional services for ESG reporting and certification. GTM is hybrid: enterprise field sales with co-created proposals for brands, a self-serve iOS app and HUB marketplace for individuals and NGOs, and freemium pilots as an entry point for prospective corporate clients. Named enterprise clients include SBM Offshore, Globo, Sony Pictures, and Jolly Brasil; named NGO partners include Instituto Sempre Movimento, Fundação Laço Rosa, Instituto Camboa, Desengarrafando Mentes, AfroReggae, and Comida Com Amor.

Name

Magikk

Legal name

MAGIKK SERVICOS DE INFORMACOES NA INTERNET LTDA

Website

https://magikk.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Magikk is a Brazilian social-tech platform that connects brands, NGOs, and individual donors and volunteers through a mobile app, an NGO marketplace hub, and Karma Wallet, providing traceable ESG and impact engagement solutions for enterprise and consumer audiences.

Ownership category

akta.pro rank

Product category

Social Impact and ESG Engagement Platform

NAICS

Advertising Agencies (541810), Grantmaking and Giving Services (81321)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

Keywords

• ESG engagement platform
• Social impact marketplace
• Corporate donation solutions
• Volunteer mobile app
• Impact traceability software

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Solidary Reward Processing: Transaction fees from processing donations and fundraising through Karma Wallet. Companies transform rewards, services, or experiences into positive impact with percentage of sales donated.
2. Impact Experience Campaigns: B2B services for brands including co-creation of impact solutions, strategy diagnosis, technology activation, and reporting. Ranges from freemium pilots to robust campaigns.
3. Marketplace Donations: Platform fee or processing from individual donations to NGOs listed on the marketplace. Minimum donation values range from R$5 to R$150 depending on the cause.
4. ESG Reporting Services: End-to-end reporting and certificates for brands, clients, and investors on impact metrics and ESG results.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Magikk runs a social tech platform that connects brands, NGOs, and individual users through a mobile app, an NGO Marketplace (HUB), and B2B ESG engagement solutions. Companies co-create impact campaigns (Recompensa Solidário, Experiência de Impacto, Projeto Incentivado) processed through the Karma Wallet, while individuals donate and volunteer via the app in exchange for karma rewards, with full traceability from social project curation to final impact report.

Product overview

Magikk is a social tech platform that connects brands, people, and social causes through traceable impact solutions. The platform operates as a unified ecosystem comprising a mobile app for individual users to donate, volunteer, and earn karma rewards, and a B2B platform for brands and companies to activate ESG strategies. The core product portfolio includes Recompensa Solidário (transforming rewards into social impact), Experiência de Impacto (impact experiences), and Projeto Incentivado (incentivized projects), all underpinned by the Karma Wallet social currency system that tracks and rewards positive actions. The Marketplace (Hub) serves as the central platform connecting NGOs, causes, and donors with full traceability.

Differentiator

Problem solved

Functional benefit

Brands

• Karma: A social currency used by Magikk to reward good deeds and positive actions on the platform.

Products and services

• Magikk Mobile App

Quantifiable outcome

• 300+ children attended through Craques da Rocinha project
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core infrastructure.

• AWS (Amazon Web Services)core infrastructureTechnology or IntegrationCloud infrastructure provider for hosting and data storage. Data may be stored on servers located abroad.
• Google Drivecore infrastructureTechnology or IntegrationDocument collaboration and storage platform used for internal operations and data management.
• Asanacore infrastructureTechnology or IntegrationProject management platform used for operational workflow and team coordination.
• ASAAScore infrastructureTechnology or IntegrationPayment processing platform for handling transactions and donation processing.
• Karma Walletcore infrastructureTechnology or IntegrationSocial currency and donation processing wallet integrated into the platform for tracking karma rewards and donation traceability.
• Local Partner Organizationscore infrastructureChannel Partner/ Reseller/ DistributorLocal partners across Brazilian territory enabling national coverage and activation of social projects with local knowledge and connections.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Benevity: Benevity is the largest enterprise CSR/ESG platform globally, offering corporate giving, volunteering, and grant management with impact reporting. It is the closest direct peer to Magikk's B2B ESG-engagement and impact-reporting stack, with both companies monetizing engagement through subscriptions and professional services.
• Bonterra: Bonterra (formerly Network for Good and VolunteerMatch) provides corporate giving, employee volunteer, and grant-making software with impact measurement. Its full-stack nonprofit + corporate workflow closely mirrors Magikk's three-sided brand/NGO/donor model with integrated reporting.
• GoodUp: GoodUp is a workplace giving and impact-engagement platform that connects employees and companies with nonprofits. It competes with Magikk's core enterprise value proposition of channeling solidarity rewards and volunteering into verified causes.
• Deed: Deed is a corporate impact and giving infrastructure platform that routes donations and volunteer hours from companies to nonprofits with verified outcomes. The business model, verifiability emphasis, and B2B2C giving rails overlap directly with Magikk's Karma Wallet and Impact Traceability System.

Regional players

• Doebem: Doebem is a Brazilian donation marketplace aggregating multiple NGOs under one giving interface. It is the closest Brazilian regional peer to Magikk's NGO HUB and individual donation flow, and overlaps on the consumer donation side of the marketplace.
• Catarse: Catarse is the largest Brazilian crowdfunding platform for creative and impact projects. While more focused on creative campaigns than NGO giving, its marketplace mechanics and Brazilian user base parallel Magikk's NGO HUB on consumer-side discovery and payment processing.
• Kickante: Kickante is a Brazilian online crowdfunding and cause-marketing platform. It competes with Magikk for individual donors and runs cause campaigns for brands, partially overlapping on the B2B2C giving and solidarity rewards experience.
• Benfeitoria: Benfeitoria is a Brazilian collective financing and cause-marketing platform. Its recurring partnership structure for social campaigns and Brazilian-scale donor base overlap with Magikk's purpose-driven campaigns and recurring marketplace donations.

Broad incumbents

• Workiva: Workiva is the leading platform for SEC and ESG reporting used by large enterprises. While broader in scope than Magikk, its ESG reporting/cloud workflow overlaps with Magikk's ESG Reporting Services and validates the enterprise willingness to pay for verified impact output that Magikk monetizes through its professional-services line.
• Watershed: Watershed is an enterprise ESG data and reporting platform widely used by large companies. Its end-to-end measurement and disclosure workflow competes for the same enterprise budget line as Magikk's ESG Reporting Services, even though Magikk is far more lightweight and localized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@magikkarma
• Facebookfacebook.com/magikkarma
• LinkedInlinkedin.com/company/magikk-co
• Instagraminstagram.com/magikkarma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magikk