What GoodUp does

GoodUp is a Netherlands-based B2B SaaS company that provides an integrated employee engagement and social impact platform to large organisations across Europe. Founded in 2007 as 1%Club and rebranded to GoodUp in 2016 when it transitioned to a software business, the company is privately held by co-founders Anna Chojnacka and Bart Lacroix (CEO), with its legal entity GoodUp B.V. registered in Utrecht and operational headquarters in Amsterdam. It serves four primary customer segments — companies, impact organisations, governments and funds — with named enterprise customers including Accenture, Rabobank, Mars, BMW, Deloitte and ASN Bank.

The platform comprises five core modules delivered as one connected ecosystem: Volunteering & Events, Donate & Payroll Giving, Challenges & Deeds, Grants Management, and Impact Measurement (powered by Social Handprint, integrated via a 2024 partnership). Underlying capabilities include standardised social-value measurement, digital grant workflows with KYC verification through Stripe Identity, enterprise identity management (SSO, SCIM, RBAC, MFA), and CRM integrations with Salesforce and HubSpot. The platform is EU-hosted, ISO 27001 certified, GDPR-compliant and built on privacy-by-design principles, positioning it for regulated enterprise and public-sector buyers. Distributed AI-adjacent functionality is limited to personalised activity matching and automated content translation.

GoodUp monetises through annual B2B SaaS subscriptions sold via a demo-led enterprise field sales motion with quote-based pricing; no public pricing tiers are disclosed. The company operates direct sales offices in Amsterdam, London, Madrid and Munich, targeting companies, governments, funds and impact organisations. The go-to-market relies on content marketing (playbooks, blog) and an active LinkedIn presence feeding demo requests, supplemented by the GoodUp Connect partner ecosystem. No public revenue, funding total, or ARR is disclosed; only a 2016 investment from Rubio Impact Ventures is referenced in source material.

Name

GoodUp

Legal name

GoodUp B.V.

Website

https://goodup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

GoodUp is a Netherlands-based B2B SaaS platform that helps companies, governments, funds and impact organisations manage employee volunteering, giving, grants, challenges and standardised social-impact measurement through one integrated European-hosted, ISO 27001-certified ecosystem.

Ownership category

akta.pro rank

Product category

Employee Engagement and CSR Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Business Service Centers (56143)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

akta.pro secondary industry

Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI)

Keywords

• Employee engagement software
• Volunteer management platform
• Corporate social responsibility software
• Grants management software
• Social impact measurement software

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: GoodUp operates as a B2B SaaS company offering subscription-based access to its platform. The platform is described as a Software-as-a-Service solution bringing technology to enterprises for employee engagement around sustainability, social impact and inclusion. Pricing appears to be quote-based with personalised demos as the primary sales motion, indicating enterprise-tier subscription pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GoodUp is a B2B SaaS platform, marketed as the 'Operating System for Doing Good', that brings together volunteering, donations and payroll giving, behavioural challenges, grants management, and Social Handprint-based impact measurement in one integrated ecosystem. The platform is sold on an annual subscription basis to companies, governments, funds, and impact organisations across Europe to engage employees and stakeholders around sustainability, social impact, and inclusion.

Product overview

GoodUp is a unified SaaS platform for social impact and employee engagement, operating as an 'Operating System for Doing Good.' The platform comprises five integrated core modules: Volunteering & Events, Donate & Payroll Giving, Challenges & Deeds, Grants Management, and Impact Measurement (powered by Social Handprint). These modules work together to connect companies, governments, funds, and impact organizations around volunteering, giving, fundraising, grants, and impact measurement in one ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Volunteering & Events Platform module enabling employees to discover, join, and organise volunteering opportunities individually or as teams, with event management, registrations, and participation tracking. Built for enterprises running large-scale employee engagement and CSR programmes.
• Donate & Payroll Giving Employee giving module enabling donations, fundraising campaigns, payroll giving, company matching, emergency response giving, and voucher programmes through a single platform. Targets enterprise CSR and HR teams running structured giving programmes.
• Challenges & Deeds Behavioural activation tool using challenges and micro-actions to encourage participation across sustainability, wellbeing, and social themes, built on behaviour-change principles. Designed for enterprises seeking to drive ongoing employee engagement beyond one-off activities.
• Grants Management End-to-end grant management system covering application, review, approval, KYC compliance, payout, and reporting for corporate funds, foundations, and public subsidies. Built for foundations, corporate funds, and public sector organisations running structured grant programmes.
• Impact Measurement Social Handprint-based impact measurement system that translates activities into social value expressed in euros and SDG contributions, with dashboards and benchmarking capabilities. Used by companies, governments, funds, and impact organisations for impact reporting.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Social HandprintcoreStrategic or Co-development PartnerGoodUp and Social Handprint joined forces in a strategic partnership to build one integrated ecosystem where volunteering, grants, funds, donations and impact insights come together. The combination brings together three essential elements: Money (grants, funds, donations, crowdfunding), People (volunteers, employees, citizens, community initiatives), and Impact (insights into social value, outcomes, and SDGs). The partnership aims to create new infrastructure for social value, enabling non-profits, businesses, foundations and governments to collaborate more effectively around societal impact.
• SalesforcecoreTechnology or IntegrationIntegration partnership allowing GoodUp platform to connect with Salesforce CRM systems, enabling data synchronization and workflow integration for enterprise customers using Salesforce as their primary CRM.
• HubSpotcoreTechnology or IntegrationIntegration partnership connecting GoodUp platform with HubSpot marketing and CRM tools, enabling enterprise customers to leverage HubSpot's marketing automation capabilities alongside GoodUp's social impact platform.
• Stripe IdentitycoreTechnology or IntegrationAutomated KYC verification service used in GoodUp's grants management workflow to verify recipients and meet financial regulations including AML requirements. Enables compliant grant disbursements through identity verification.
• Voor je BuurtminorStrategic or Co-development PartnerPart of of the broader ecosystem alongside Social Handprint and The Social Handshake. Community-focused organisation that works with GoodUp within the connected impact ecosystem.
• The Social HandshakeminorStrategic or Co-development PartnerPart of the broader ecosystem alongside Social Handprint and Voor je Buurt. Contributes to the connected impact ecosystem for volunteering, giving, and social value creation.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bonterra: Bonterra (formerly Network for Good and CyberGrants) provides CSR, grants management, and nonprofit fundraising software. It is comparable to GoodUp across grants, giving, and impact organisation workflows in the U.S. and broader market.
• BrightFunds: BrightFunds provides a corporate social impact and employee engagement platform combining giving, volunteering, grants, and impact reporting. It is a near-direct functional competitor to GoodUp, particularly for companies seeking integrated CSR workflows with measurable outcomes.
• Deed: Deed is an employee engagement platform focused on volunteering, giving, and impact tracking, serving enterprises with dashboards and integrations. It overlaps directly with GoodUp's volunteering, donations, and impact modules for mid-market and enterprise buyers.
• Benevity: Benevity is the leading global corporate giving, volunteering, and grants management platform serving enterprises and their employees. It is the most directly comparable competitor to GoodUp across volunteering, giving, and impact measurement, with a much larger global footprint and enterprise customer base.
• Pledgeling (Causecast): Pledgeling operates enterprise impact platforms including employee giving, volunteering, and disaster response. It directly competes with GoodUp in the same employee engagement and CSR software category for large enterprises.
• Submittable: Submittable provides application, review, and grant management software for foundations, corporations, and governments. It is a close peer specifically for GoodUp's grants management module and broader impact organisation workflows.
• Millie Group: Millie is a B2B platform for employee volunteering, giving, and corporate impact programs, often partnering with community foundations and employers. Comparable to GoodUp for the corporate volunteering and giving workflow, particularly in North America.

Broad incumbents

• Workday: Workday is a major enterprise HCM and financial management platform with growing ESG and people analytics capabilities. While not a direct CSR specialist, its scale and existing enterprise footprint make it a broad incumbent that could absorb GoodUp's adjacent modules.
• Salesforce.org / Nonprofit Cloud: Salesforce.org offers Nonprofit Cloud and impact-management functionality aimed at nonprofits and grantmaking, and is already a GoodUp integration partner. It is a broad incumbent with overlapping capabilities in impact organisations, grants, and CRM-driven engagement workflows.

Emerging players

• Impactly: Impactly is an impact-measurement and reporting platform operating primarily in Europe, overlapping with GoodUp's Social Handprint-powered impact measurement module. It is a regional emerging player that could compete specifically for the measurement portion of GoodUp's proposition.

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goodup
• Xx.com/GoodUpHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodUp