What Rock Bottom Golf does

Rock Bottom Golf is a direct-to-consumer online discount golf equipment retailer operated by TGIB Marketing, Inc., a private U.S. corporation founded in 1999 and headquartered in North Chili, New York. The company serves individual recreational and competitive golfers across all skill levels, with dedicated sub-stores for men, women, juniors, and left-handed players. It runs on a single BigCommerce-powered e-commerce storefront (rockbottomgolf.com) with no disclosed physical retail footprint, fulfilling orders via third-party carriers (FedEx, UPS) across the continental United States, Alaska, Hawaii, APO addresses, and select international destinations.

The catalog spans all major golf equipment categories, including clubs (drivers, fairway woods, hybrids, irons, utility irons, wedges, putters, complete sets), bags, push and electric carts, balls (new and used), shoes, apparel, electronics (rangefinders, GPS, launch monitors), and accessories. Inventory is sourced from leading brands such as Titleist, TaylorMade, Callaway, Cobra, Cleveland, Mizuno, Bridgestone, FootJoy, Puma, Adidas, Garmin, and Bushnell, and is offered across new, open-box, and certified pre-owned conditions. The certified pre-owned program carries a 30-day playability guarantee and 12-month limited warranty.

Revenue is generated primarily through one-time online product sales at unit pricing positioned aggressively below retail (typical discounts of 20-75%), with ancillary income from trade-ins (Club & Ball Trader), gift cards, bag personalization, club customization, and Affirm buy-now-pay-later financing. Go-to-market is purely digital—email/SMS marketing, organic social (Facebook, X, Instagram, YouTube), SEO, an affiliate program, and the RBG/Scratch the Caveman content blog—with no sales-team or B2B sales motion. The company is privately held with no disclosed funding, parent, or subsidiary relationships; leadership is led by founder/CEO Thomas Rath and CTO Kevin Reester.

Name

Rock Bottom Golf

Legal name

TGIB Marketing, Inc.

Website

https://rockbottomgolf.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Online discount golf equipment retailer operating direct-to-consumer via a BigCommerce-powered e-commerce site, selling discounted new, open-box, and certified pre-owned clubs, balls, apparel, and accessories from major brands to recreational and competitive golfers across the United States.

Ownership category

akta.pro rank

Product category

Discount Golf Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Clearance, Used & Trade-In Retail (CRAMAGAL), Golf Balls Retail (CRAMAGAB)

Keywords

• Discount golf equipment
• Online golf retail
• Golf apparel sales
• Pre-owned golf clubs
• Golf accessories shop

Headquarters

HQ city

North Chili

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Golf Equipment Retail: Rock Bottom Golf generates revenue through direct product sales of golf equipment including clubs, balls, bags, apparel, shoes, and accessories. The company operates on a discount/third-party marketplace model, purchasing inventory from manufacturers and distributors and reselling to consumers at competitive prices. Revenue is primarily one-time transaction-based rather than subscription. They offer trade-in programs (Club & Ball Trader) where customers can exchange old equipment for store credit or cash, facilitating repeat purchases. Gift cards provide another revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rock Bottom Golf is an online discount retailer that sells new, pre-owned, and clearance golf equipment — clubs, balls, bags, shoes, apparel, carts, electronics, and accessories — sourced from major brands and resold directly to consumers at aggressive discounts. The company supplements product sales with trade-in, personalization, financing, and reward programs that drive repeat purchases.

Product overview

Rock Bottom Golf is a discount e-commerce retailer specializing in golf equipment, apparel, and accessories. The company operates as a single unified e-commerce platform offering a comprehensive portfolio of products organized into core categories: golf clubs (drivers, woods, hybrids, irons, wedges, putters), bags, carts, balls, shoes, apparel, electronics, and accessories. The company differentiates through value-added services including a certified pre-owned program with 30-day guarantee, club and ball trading, 90-day performance guarantee, free Home In 2 shipping, low price guarantee, and Buy Now Pay Later financing through Affirm. They also offer personalization services for bags and balls, and club customization options. Products are sourced from major golf brands including Titleist, TaylorMade, Callaway, Cobra, Cleveland, Mizuno, FootJoy, Puma, and Adidas, with offerings spanning new, open box, and pre-owned condition levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Clubs Full range of golf clubs including drivers, fairway woods, hybrids, iron sets, utility irons, wedges, putters, and complete sets from major brands, sold to individual golfers seeking discounted new, open-box, and pre-owned options.
• Golf Bags Stand bags, cart bags, carry bags, staff and tour bags, and travel covers from brands such as Sun Mountain, Titleist, and Bag Boy, sold to golfers at discounted prices.
• Golf Carts Push carts and electric carts for transporting golf bags on the course, featuring brands such as Bag Boy and Hot-Z.
• Golf Balls New, used, novelty, and custom logo golf balls from brands including Titleist (Pro V1), Callaway (Chrome Soft), TaylorMade (TP5), and Bridgestone (Tour B), with trade-in options for used balls.
• Golf Shoes Spikeless and spiked golf footwear from FootJoy, Puma, Adidas, Etonic, and Nike Golf.
• Golf Apparel Shirts, pants, shorts, outerwear, rainwear, hats, caps, belts, and socks for men, women, and juniors from brands including Under Armour, Adidas, Nike, Oakley, and Puma.
• Golf Electronics Rangefinders, GPS units, launch monitors, game trackers, GPS watches, personal audio, and accessories from Bushnell, Garmin, and Nikon.
• Golf Accessories Gloves, club-making gear (shafts, grips), sunglasses, umbrellas, tees, towels, divot tools, training aids, head covers, and drinkware.
• Pre-Owned Golf Clubs Certified pre-owned golf clubs inspected and rated (Like New, Excellent, Very Good, Value), backed by a 30-Day Playability and Condition Guarantee and a 12-month extended Limited Warranty against manufacturing defects.
• Club & Ball Trader Trade-In Program Trade-in program that lets customers send in old clubs or used golf balls for store credit or cash, with guaranteed highest payouts and bonus rewards on store-credit redemptions.
• Buy Now, Pay Later Financing (Affirm) Buy Now, Pay Later financing through Affirm integrated into checkout, offering 3, 6, or 12 month plans with conventional loans starting at 0% APR and rates from 0%–36% APR based on creditworthiness.
• Bag Personalization Custom embroidery service for golf bags allowing personalization with names, logos, and designs subject to the personalization policy.
• Club Customization Custom club fitting and modification services allowing customers to customize clubs including shaft options and grip selections.
• Golf Gift Cards Traditional and electronic gift cards available for purchase, sometimes available at 25% off during clearance promotions.
• Ladies Golf Equipment Specialized category of clubs, apparel, shoes, gloves, and balls designed for women, including TaylorMade Kalea and Callaway REVA collections.
• Junior Golf Equipment Complete junior club sets, bags, carts, apparel, shoes, and gloves scaled for young players.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 2nd Swing Golf: 2nd Swing is an online and brick-and-mortar golf retailer specializing in new and pre-owned equipment with a structured trade-in/buyback program and value-pricing model — directly comparable to Rock Bottom Golf's discount, trade-in, and Certified Pre-Owned stack.
• Edwin Watts Golf: Edwin Watts Golf Shops is a multi-channel golf retailer (online plus stores) carrying clubs, apparel, and accessories at promotional pricing — a direct competitor in the discount golf specialty retail category Rock Bottom Golf operates in.
• Golf Discount: Golf Discount is a long-running online golf retailer offering discounted clubs, apparel, and accessories across major brands — a near-identical business model to Rock Bottom Golf, serving the same value-seeking individual golfer customer.
• Callaway Golf Pre-Owned: Callaway Pre-Owned is the OEM-authorized outlet for used Callaway clubs and balls — directly competing with Rock Bottom Golf's Certified Pre-Owned program on the Callaway-brand slice of the secondary market, with brand-owner pricing and warranty advantages.
• GlobalGolf: GlobalGolf is a pure-play online golf equipment retailer offering new, used, and customized clubs with Utry trial programs — overlapping Rock Bottom Golf's discount e-commerce, pre-owned, and risk-free trial value propositions in the same target customer segments.

Broad incumbents

• PGA Tour Superstore: PGA Tour Superstore is a large multi-channel golf and tennis specialty retailer with extensive in-store fittings, club repair, and immersive retail — competing with Rock Bottom Golf on selection and brand authority but with a fundamentally different (and higher-overhead) physical-retail business model.
• Amazon: Amazon is the dominant general e-commerce marketplace carrying new golf equipment, balls, apparel, and accessories from all major brands with Prime shipping — competing with Rock Bottom Golf on commodity SKUs and default search visibility despite lacking golf-specific service programs.
• Golf Galaxy: Golf Galaxy is a national golf specialty retail chain owned by Dick's Sporting Goods, combining online and in-store fitting-driven sales — competing with Rock Bottom Golf for premium equipment shoppers but operating at significantly larger scale with a different cost structure.
• Dick's Sporting Goods: Dick's Sporting Goods is a large general sporting goods retailer with a sizable golf category — competing with Rock Bottom Golf for casual and entry-level golf equipment purchases but offering a much broader non-golf assortment that supports traffic and basket diversification.

Emerging players

• TaylorMade Golf (Direct): TaylorMade's direct e-commerce channel sells new equipment and custom builds direct to consumers — competing with Rock Bottom Golf's TaylorMade assortment with full manufacturer margin capture and no third-party retailer markup.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/rockbottomgolf
• YouTubeyoutube.com/user/rockbottomgolf
• Facebookfacebook.com/rockbottomgolf?_rdr=p
• Instagraminstagram.com/rockbottomgolf
• LinkedInlinkedin.com/company/rock-bottom-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock Bottom Golf