BuzzMyVideos

What BuzzMyVideos does

BuzzMyVideos Limited is a London-based, founder-led martech company that operates an AI-powered YouTube growth platform. Founded in 2011 by former YouTube executives Bengu Atamer and Paola Marinone, the company targets enterprises — primarily sports organizations, music labels, and global brands — alongside a secondary base of content creators and agencies. Its core product, FullScore.AI (sub-brand at fullscore.digital), applies AI-driven analysis of video content, keywords, and trends to optimize YouTube metadata for discoverability and engagement, complemented by a complimentary AI-powered channel audit (ScorCheck) used as a lead-generation tool.

The company monetizes through a hybrid model: (i) fully managed YouTube strategy and growth services delivered by ex-YouTube experts; (ii) guaranteed-results YouTube/Google Ads campaign management packages; (iii) YouTube coaching and training engagements; and (iv) subscription-based access to the self-serve FullScore.AI platform. Distribution is split between an enterprise field-sales motion (contact-form-driven, quote-based pricing) and a product-led self-serve motion via FullScore.AI. BuzzMyVideos is privately held, registered as BuzzMyVideos Limited in England and Wales (Company No. 7737866), has disclosed $2.5M of venture funding from United Ventures in 2014, and executed one acquisition (MakeTag, 2016) to expand metadata and tagging capability.

Name

BuzzMyVideos

Legal name

BuzzMyVideos Limited

Website

https://buzzmyvideos.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

BuzzMyVideos is a London-based, founder-led martech company that runs an AI-powered YouTube growth platform (FullScore.AI), serving enterprise sports organizations, music labels, and global brands with managed services, guaranteed-results YouTube ad campaigns, and self-serve SEO tooling.

Ownership category

akta.pro rank

Product category

YouTube Marketing & Video Optimization Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Video/YouTube SEO (Channel Optimization, Discovery) (BPAFAJAM)

akta.pro secondary industries

AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• YouTube growth platform
• AI video optimization
• YouTube channel management
• Video marketing services
• YouTube SEO tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. YouTube Campaign Management: Guaranteed YouTube views and subscribers through 100% compliant YouTube/Google Ads campaigns. Customers pay for growth packages with guaranteed delivery of specified view counts or subscribers.
2. Fully Managed YouTube Services: Hands-on YouTube strategy, optimization, and growth executed by ex-YouTube experts. Revenue generated through service fees for ongoing managed services.
3. YouTube Coaching & Training: Expert-led YouTube education and growth frameworks for teams, generating revenue through training fees.
4. AI Platform Subscription: Self-serve AI-driven YouTube SEO tools accessed through the FullScore.AI platform, offering subscription-based access to automated optimization tools.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

BuzzMyVideos is an AI-powered YouTube growth platform that helps businesses grow their YouTube channels through AI-driven content analysis, keyword and trend optimization, and managed campaign execution. Its core product, FullScore.AI, provides automated audits and optimization tools, complemented by fully managed YouTube services, guaranteed-results YouTube/Google Ads campaigns, and coaching/training delivered by ex-YouTube executives.

Product overview

BuzzMyVideos is an AI-powered YouTube growth platform offering a portfolio of products and services. The core platform is FullScore.AI, an always-on AI strategist providing insights, audits, and optimization tools. This is complemented by Fully Managed YouTube Services for hands-on expert execution, YouTube Campaign Management with guaranteed results through YouTube/Google Ads, YouTube Coaching & Training for team education, and a Free YouTube Audit as an entry-point tool. The portfolio ranges from self-serve AI-driven tools to fully managed services, all focused on YouTube channel growth, revenue optimization, and audience development.

Differentiator

Problem solved

Functional benefit

Brands

• FullScore.AI: An AI-powered YouTube growth platform marketed as an always-on YouTube strategist with AI-powered insights, audits, and optimization tools. Available at fullscore.digital.

Products and services

• FullScore.AI
• Fully Managed YouTube Services Hands-on YouTube strategy, optimization, and growth services executed by former YouTube experts. Includes dedicated management and strategic support for channel growth, targeted at enterprise clients such as sports organizations, music labels, and global brands.
• YouTube Campaign Management with Guaranteed Results 100% compliant YouTube/Google Ads campaign management service offering premium ad campaign setup, optimization, custom targeting, and full reporting with guaranteed view and subscriber delivery. Targets sports organizations, music labels, and brands seeking compliant audience growth.
• YouTube Coaching & Training Expert-led YouTube education and growth frameworks delivered to teams to level up YouTube knowledge and internal capabilities.
• Free YouTube Audit Complimentary AI-driven YouTube channel audit providing metadata optimization recommendations and access to the expert team for strategic support. Used as a lead generation entry point to FullScore.AI and managed services.

Quantifiable outcome

• 125% growth in social media followers during major events (Paris 2024 Olympics vs Tokyo 2020)

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• N3XT SportscoreGTM or Marketing Partner · 18 March 2025BuzzMyVideos co-hosted a webinar with N3XT Sports on the importance of social media strategy in sports digital transformation. The partnership positions BuzzMyVideos as a thought leader in YouTube growth for sports organizations, leveraging N3XT Sports' research on digital maturity and social media presence in sports.
• United World WrestlingcoreTechnology or IntegrationCase study partner demonstrating BuzzMyVideos' effectiveness in sports social media growth. United World Wrestling achieved 125% growth in social media followers during the Paris 2024 Olympics compared to Tokyo 2020, attributed in part to BuzzMyVideos' expertise in 'always-on' social media strategy.
• AC MilanflagshipStrategic or Co-development PartnerFeatured as a flagship case study in BuzzMyVideos' 2026 YouTube Growth Playbook for Global Sport, demonstrating the company's expertise in YouTube growth for elite football clubs.
• ATP MediaflagshipStrategic or Co-development PartnerFeatured as a case study in the 2026 YouTube Growth Playbook, showcasing YouTube growth frameworks for tennis media rights holders.
• World AquaticsflagshipStrategic or Co-development PartnerFeatured as a case study demonstrating YouTube growth strategies for international sports federations in the 2026 YouTube Growth Playbook.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TubeBuddy: Browser extension and platform for YouTube channel management, SEO, and A/B testing. Closest direct competitor in YouTube-specific SEO tooling, with overlapping SMB and creator customer base.
• Whalar: Creator and influencer marketing agency with a dedicated YouTube growth practice and proprietary tooling. Comparable business model mixing agency services with creator-platform software.
• Social Chain: Social media and influencer marketing agency with strong sports, entertainment, and FMCG client base. Directly comparable agency-side business serving marquee sports and consumer brands.
• vidIQ: AI-powered YouTube analytics, SEO, and optimization platform serving creators and brands. Directly comparable to FullScore.AI on YouTube keyword research, metadata optimization, and growth tooling.
• Tubular Labs: Video intelligence and analytics platform focused on YouTube and social video audiences, used by brands and media companies. Overlaps on AI-driven video performance insights for enterprise marketing teams.
• Jellysmack: Creator-economy company that uses AI to repurpose and grow video creators across platforms, including YouTube. Comparable in combining AI optimization with managed services for high-profile video creators.
• CreatorIQ: Enterprise influencer marketing platform with creator discovery, analytics, and campaign management. Comparable on serving enterprise brands seeking data-driven creator/video growth.

Broad incumbents

• Hootsuite: Broad social media management platform with scheduling, analytics, and content optimization across multiple networks. Overlaps with BuzzMyVideos' optimization and analytics positioning but across a much wider portfolio of platforms.
• Sprout Social: Enterprise social media management and analytics suite. Comparable on social analytics and brand-side campaign optimization, though not YouTube-specialized.

Emerging players

• Captiv8: Influencer marketing platform with discovery, campaign management, and analytics for brands. Comparable on AI-enabled creator-brand matching and optimization, though less YouTube-specialized.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/buzzmyvideos
• Facebookfacebook.com/BuzzMyVideos
• LinkedInlinkedin.com/company/buzzmyvideos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BuzzMyVideos