What Overfinch does

Overfinch is a British bespoke vehicle personalisation company founded in 1975, headquartered in London, and operating as a private limited company under founder-Chairman and CEO Kevin Sloane. The company specialises in enhancing Land Rover and Range Rover vehicles — and through its Overfinch Heritage sub-brand, classic Land Rovers — with hand-laid carbon fibre body styling, proprietary alloy wheel designs (Centurion, Étoile, Cyclone, Helix, Vortex), diamond-quilted leather interiors (Aurora and Lumière patterns), and performance upgrades such as the 620 HP / 890 Nm re-map for the 4.4L V8. Its product portfolio spans ongoing core commissions ("Range Rover Redefined by Overfinch" and "Defender Redefined by Overfinch"), numbered limited editions (Holland & Holland Edition at 25 units, Dragon Edition at 8 units, Sandringham Edition at 5 units), and an aftermarket parts and accessories channel.

The business model combines one-off bespoke vehicle commissions (US prices ranging from $188,000 to $434,990) with online sales of parts and accessories, an approved pre-owned inventory, and credit brokerage services via the FCA-regulated Overfinch Finance Limited. Go-to-market is a hybrid of direct flagship showrooms in London and Manchester, a wholly-owned US subsidiary (Overfinch North America Inc., headquartered in Danville, VA), and exclusive regional distribution partnerships — MOTIKON in Scandinavia (Uppsala, Sweden) and Pegasus Automotive Group in the UAE, with a Middle East regional headquarters being established in Abu Dhabi in collaboration with the Abu Dhabi Investment Office. The customer base is exclusively ultra-high-net-worth individuals, luxury vehicle enthusiasts, and collectors, with no named enterprise customers and a horizontal segmentation approach.

Overfinch monetises through high-ASP, low-volume bespoke builds, scarcity-driven limited editions, and a recurring accessories aftermarket. The firm's competitive position is anchored in 50 years of brand heritage, registered trademarks (OVERFINCH, OVERFINCH HERITAGE, Blade Emblem), exclusive dealer relationships in five geographies (UK, US, Scandinavia, UAE, Azerbaijan), and a small specialist workforce of 101–250 employees. Revenue is not publicly disclosed and no external private equity or venture capital investment is evidenced; ownership remains concentrated with founder management.

Name

Overfinch

Legal name

Overfinch Limited

Website

https://overfinch.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Overfinch is a London-headquartered British luxury vehicle personalisation company, founded in 1975, that designs bespoke carbon-fibre, performance, and interior upgrades exclusively for Land Rover Range Rover and Defender models for ultra-high-net-worth individuals and collectors across the UK, US, Scandinavia, UAE, and Azerbaijan.

Ownership category

akta.pro rank

Product category

Luxury Automotive Customization

NAICS

Automotive Parts and Accessories Retailers (44133), Motor Vehicle Body and Trailer Manufacturing (33621), Motor Vehicle Seating and Interior Trim Manufacturing (336360)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)

akta.pro secondary industries

Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF), Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

Keywords

• Luxury vehicle customization
• Bespoke automotive modifications
• Range rover tuning
• Vehicle personalization services
• Luxury automotive craftsmanship

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bespoke Vehicle Commissions: Fully customized vehicle builds where each commission is individually built to customer specification. Can be new builds or conversions of existing vehicles. Pricing determined by specification, location and personalisation.
2. Parts and Accessories: Sale of individual Overfinch parts and accessories including wheels, centre caps, exhaust systems, and styling components through the online store.
3. Approved Pre-Owned Vehicles: Sale of meticulously selected and prepared pre-owned Overfinch vehicles available for immediate delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Overfinch specializes in bespoke luxury vehicle customization for Range Rover and Land Rover Defender models. The company offers hand-laid carbon fibre body styling, custom wheel designs, diamond-quilted leather interiors, performance upgrades, and limited-edition special commissions. Each vehicle is individually built to customer specification, with services spanning new commissions, conversions of existing vehicles, and restoration of classic Land Rovers through the Overfinch Heritage division.

Product overview

Overfinch is a British luxury vehicle personalisation company founded in 1975, specialising in bespoke enhancements for Range Rover and Land Rover Defender models. The core product offerings include the 'Range Rover Redefined by Overfinch' and 'Defender Redefined by Overfinch' — comprehensive styling and performance packages featuring carbon fibre body work, custom wheel designs (Centurion, Cyclone, Étoile, Helix, Vortex), performance exhaust systems, and luxury interior treatments including Aurora and Lumière diamond-quilted leather. Special limited-edition Commissions include the Holland & Holland Edition (25 units), Velocity Edition (flagship performance), and Dragon Edition (8 units). The company also offers an Overfinch Heritage division for classic vehicle restoration, and sells individual accessories including self-levelling centre caps, performance upgrades, and carbon fibre styling components.

Differentiator

Problem solved

Functional benefit

Brands

• Overfinch Heritage: In-house restoration division dedicated to restoring and modifying classic Land Rovers and Range Rovers, reinventing them for future generations of collectors and enthusiasts worldwide.
• Overfinch Works Division

Products and services

• Range Rover Redefined by Overfinch Flagship bespoke enhancement package for Range Rover vehicles, featuring carbon fibre body styling, custom wheel designs, performance exhaust systems, and luxury interior treatments including the Aurora diamond-quilted leather interior with extensive colour customisation options. Targeted at ultra-high-net-worth individuals seeking distinctive luxury vehicles.
• Defender Redefined by Overfinch Bespoke enhancement package for the Land Rover Defender featuring custom wheel options (Cyclone, Étoile), the Lumière diamond quilted leather interior, carbon fibre styling elements, and extensive personalisation including colour coding and illuminated badging. Targeted at luxury Defender owners seeking premium customisation.
• Holland & Holland Edition Ultra-exclusive limited edition Range Rover SV LWB created in partnership with London gunmaker Holland & Holland. Limited to 25 examples worldwide. Features British Racing Green exterior, Royal scroll design elements, Bridge of Weir quilted leather interiors, and bespoke companion chests. Celebrates British craftsmanship and 50 years of partnership heritage.
• Velocity Edition Overfinch's flagship performance model featuring wide-body arch extensions, carbon fibre bonnet power dome, 24-inch Helix wheels, variable valve performance exhaust system, and performance upgrade boosting 4.4L V8 from 530HP/750Nm to 620HP/890Nm. Available for Range Rover V8 Autobiography and SV models.
• Dragon Edition Limited edition of eight bespoke commissions celebrating the Chinese Year of the Dragon. Features multi-coloured appliqué and embroidery detailing, bespoke marquetry with dragon emblems, Vortex 24-inch wheels, and custom interior colourways including Overfinch fortune red and contrasting ebony schemes.
• 24" Centurion Wheels 24-inch alloy wheels designed for the new model Range Rover (L460, L461) featuring a central self-levelling Blade emblem hubcap. Available in full gloss black and gloss black with diamond-turned face. TUV certified with direct fitment. Priced at £12,995.00 per set.
• 22" Étoile Wheels Alloy wheels designed for the Defender L663. Available in full gloss black, gloss black with diamond-turned face and shadow chrome. TUV and KBA certified with direct fitment. Priced at £4,995.00 per set.
• Overfinch Heritage Restoration In-house restoration division dedicated to restoring and modifying classic Land Rovers. Vehicles are reinvented for future generations of collectors and enthusiasts worldwide, featuring Corvette-sourced 6.2L V8 LT1 engines and modern enhancements. Operates as a separate sub-brand.

Quantifiable outcome

• Performance upgrade increases power from 530HP to 620HP and torque from 750Nm to 890Nm
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core, major, flagship and minor.

• Pegasus Automotive Group UAEcoreChannel Partner/ Reseller/ Distributor · 14 May 2025Highly respected UAE automotive group handling exclusive distribution of Overfinch vehicles in the United Arab Emirates. First dedicated showroom opening in Abu Dhabi in late 2025, followed by Dubai location.
• Abu Dhabi Investment Office (ADIO)majorStrategic or Co-development Partner · 1 January 2025Strategic collaboration with Abu Dhabi Investment Office to establish Overfinch's Middle East regional headquarters in Abu Dhabi, UAE. Part of company's global expansion strategy targeting the ultra-high-net-worth market in the Middle East.
• Holland & HollandflagshipStrategic or Co-development Partner · 5 December 2024Five-year collaboration between Overfinch and historic British gunmaker Holland & Holland. Limited to 25 examples of the Holland & Holland Edition based on Range Rover SV. Celebrates British luxury and craftsmanship with design elements inspired by Holland & Holland's Royal Side by Side shotgun.
• MOTIKONcoreChannel Partner/ Reseller/ Distributor · 16 October 2023Sweden-based partner specializing in classic car sourcing and restoration with extensive automotive connections throughout Scandinavia. Operating Overfinch Scandinavia from flagship showroom in Uppsala, Sweden, covering Denmark, Finland, Norway and Sweden.
• Bang & Olufsen of WilmslowminorGTM or Marketing Partner · 3 March 2022Official audio and visual partner of Overfinch Manchester, providing premium A&V integration for the showroom experience.

Scale indicators9 records

Recent moves10 records

Expansion highlights7 records

Broad incumbents

• Brabus: Well-established global luxury performance tuner (primarily Mercedes-Benz) with comparable business model spanning carbon fibre styling, performance upgrades, forged wheels, and bespoke interiors — comparable scale and pricing tier but broader marque portfolio.
• Bespoke Coachbuild / Special Vehicle Operations (SVO) by JLR: JLR's in-house Special Vehicle Operations division offers factory-customized Range Rover and Defender SV variants — represents the OEM alternative that Overfinch competes against for bespoke UHNW commissions.

Direct peers

• TopCar Design: Russian luxury SUV customizer with carbon fibre body styling packages and bespoke interiors for Range Rover, Defender, and other premium SUVs — directly overlapping product lines and target customer.
• Carlex Design: European luxury interior customizer offering bespoke leather, stitching, and material upgrades for high-end vehicles including SUVs — overlaps significantly with Overfinch's Aurora/Lumière diamond-quilted interior proposition.
• Mansory: German luxury vehicle tuner specializing in carbon fibre bodywork, performance upgrades, bespoke interiors, and forged wheels for ultra-luxury marques — shares Overfinch's full-stack customization model targeting UHNW customers.
• Hamann Motorsport: German luxury vehicle tuner producing aerodynamic body kits, performance exhausts, forged wheels, and interior refinements for high-end SUVs and sports cars — comparable product architecture and customer segment to Overfinch.
• Prior Design: European widebody kit and aerodynamic styling specialist serving luxury SUV and sports car segments — competes with Overfinch on aftermarket exterior accessory manufacturing for the same platforms.
• STARTECH: German tuning house specifically targeting Range Rover, Defender, and Jaguar Land Rover platforms with body styling, wheels, and performance upgrades — directly comparable product focus and customer overlap.
• Lumma Design: German luxury SUV customizer offering widebody kits, carbon fibre styling, forged wheels, and interior upgrades — directly comparable offering to Overfinch across the same Range Rover/Defender and broader luxury SUV platforms.
• A. Kahn Design: UK-based specialist customizer of Range Rover, Defender, and other luxury SUVs with bespoke wheels, body styling, and interiors — the closest head-to-head competitor to Overfinch in the British Range Rover aftermarket space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/overfinch
• Facebookfacebook.com/overfinchuk/?locale=en_GB
• Instagraminstagram.com/overfinch
• Xx.com/overfinch

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overfinch