What Klowen does

KLOwen Orthodontics is a private medical device company founded in 2019 by practicing orthodontist Dr. Brandon Owen and headquartered in Richardson, Texas, that manufactures and sells a full custom digital orthodontic solution exclusively to licensed orthodontists. Its integrated offering combines proprietary cloud-based treatment planning software (KLOwen Software), a full portfolio of CAD-designed custom brackets (custom metal self-ligating, custom metal twin, custom clear twin) using a 19.5x26 slot dimension, custom 3D-printed indirect bonding (IDB) trays, and an in-house digital lab that handles CAD modeling, bracket selection, and tray fabrication. The system supports CBCT integration for root visualization in setup review and delivers clinically validated outcomes including a 31% reduction in treatment time and 35% fewer appointments per patient.

KLOwen monetizes primarily through per-case lab fees that bundle custom brackets, digital setup, and IDB trays, with subscription access to the cloud software and add-on training and onboarding services. Its go-to-market is sales-led and event-driven: an enterprise field sales team targeting both independent private practices and Dental Service Organizations (DSOs), supported by inside sales, a self-serve doctor portal, webinars with CE credit, and physical presence at conferences such as the AAO and SSO Annual Sessions. The company serves customers exclusively in the orthodontic vertical, with case-study evidence showing step-change efficiency gains (e.g., Dr. Paul Trotter's practice moved from 18 to 11 appointments and increased revenue per visit from $388 to $670).

As of 2026, KLOwen has raised approximately $36 million across institutional rounds—$10.5M Series A (2022), up to $25.5M Series B (October 2024), and a ~$11M exempt securities offering (February 2026)—from InLight Capital, Columbia Pacific Advisors, Jazz Venture Partners, Springrock Ventures, Ensemble Innovation Ventures, and the American Association of Orthodontists. The company employs 11–50 staff today and is expanding toward ~173 under a Richardson economic development agreement, has relocated to a 24,850 sq ft Innovation Quarter headquarters, and launched its first international market (Australia) in June 2026. It holds multiple patent families in custom orthodontic appliance design and has been recognized at the AAO Ortho Innovator Awards in 2019, 2024, and 2025.

Name

Klowen

Legal name

KLOwen Braces, Inc.

Website

https://klowenortho.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

KLOwen Orthodontics is a Richardson, Texas-based medical device company that designs, manufactures, and sells a full custom digital orthodontic solution—including cloud-based treatment planning software, CAD-designed custom brackets, and 3D-printed indirect bonding trays—exclusively to licensed orthodontists across North America and Australia.

Ownership category

akta.pro rank

Product category

Custom Orthodontic Appliances

NAICS

Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

akta.pro secondary industries

Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), 3D Printing/Additive Manufacturing for Dental Prosthetics (HLABAJAF), Orthodontic Imaging & Treatment Planning Centers (HLABAIAI)

Keywords

• Custom orthodontic appliances
• Digital orthodontic treatment
• Indirect bonding trays
• Orthodontic treatment planning
• Custom bracket systems

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Custom Orthodontic Appliance Sales (Lab Fees): KLOwen charges a lab fee that includes custom brackets, digital setup, and 3D-printed IDB trays. The lab fee includes brackets, making the cost gap between full custom and digital-IDB-only narrower than competitors. Invoicing occurs once the case is approved by the doctor. Payment terms are per Order and invoiced based on aggregated monthly activity.
2. KLOwen Software License: Cloud-based treatment planning software licensed to orthodontists for case submission, setup review, approval, and real-time tracking. Requires Windows 10 or higher, 8GB RAM, and i5 processor or better. The software is part of the complete full custom digital solution and supports the end-to-end digital workflow.
3. Training Services: KLOwen provides training services as identified in each Order, including onboarding support, practice training, and ongoing practice support as part of their launch programs designed to meet practices where they are and set them up for success.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

KLOwen designs, manufactures, and delivers a fully integrated custom digital orthodontic system for licensed orthodontists. Its offering combines a full portfolio of CAD-designed custom brackets (metal self-ligating, metal twin, clear twin) with a proprietary cloud-based treatment planning platform, custom 3D-printed indirect bonding (IDB) trays, and an in-house digital lab that produces and ships each case to the practice.

Product overview

KLOwen Orthodontics offers a unified KLOwen Custom Digital Solution — a comprehensive full custom digital orthodontic system comprised of four integrated components: (1) KLOwen Software — a cloud-based treatment planning platform for case submission, digital setup review, and lab collaboration; (2) a full custom bracket portfolio including Custom Metal Self-Ligating (SL) Brackets (award-winning), Custom Metal Twin Brackets, and Custom Clear Twin Brackets, all featuring a 19.5x26 slot dimension; (3) the KLOwen Digital Lab, which creates CAD models, selects custom brackets per tooth, and manufactures custom 3D-printed Indirect Bonding (IDB) trays; and (4) the Doctor Portal for case management. The system is designed exclusively for orthodontists and has been clinically proven to reduce treatment time by 31% and appointments by 35%, saving an average of 7.1 appointments per patient.

Differentiator

Problem solved

Functional benefit

Brands

• KLOwen Software: Cloud-based orthodontic treatment planning software that enables case submission, treatment planning, digital lab collaboration, and real-time case tracking.
• KLOwen Custom Digital Solution
• Custom Metal SL
• Custom Twin
• Digital IDB (Indirect Bonding)

Products and services

• KLOwen Custom Digital Solution An end-to-end custom digital orthodontic workflow that delivers CAD-designed custom brackets, 3D-printed IDB trays, cloud-based treatment planning software, and in-house lab services to orthodontic practices; clinically proven to reduce treatment time by 31% and appointments by 35%, saving an average of 7.1 appointments per patient.
• KLOwen Software Cloud-based orthodontic treatment planning software that enables orthodontists to submit cases, review and approve digital setups, collaborate with the KLOwen digital lab, and track cases in real time. Features include guided checklists, animation tools, CBCT overlay integration, cross-section tools, and preset viewing angles.
• Custom Metal Self-Ligating (SL) Brackets Award-winning custom metal self-ligating bracket solution that integrates low-friction SL benefits with full custom prescription control. Each bracket is CAD-selected for optimal torque, tip, and in-out per tooth, featuring a 19.5x26 slot dimension and simplified three-wire sequence.
• Custom Metal Twin Brackets Custom metal twin brackets providing full customization with metal brackets as part of KLOwen's full custom bracket portfolio. Each bracket is CAD-selected based on the approved digital setup to deliver a 100% custom prescription for torque, tip, and in-out.
• Custom Clear Twin Brackets Custom clear/ceramic twin bracket solution providing an aesthetic alternative to metal brackets while maintaining full custom prescription benefits and the 19.5x26 slot dimension.
• KLOwen Digital Lab KLOwen's dedicated in-house digital manufacturing lab that receives case submissions, creates CAD models, selects ideal custom brackets for each tooth, designs and prints custom 3D-printed indirect bonding (IDB) trays, and ships completed cases to practices. Lab turnaround is approximately 4 business days after doctor approval with typical 2-week overall turnaround.

Quantifiable outcome

• 31% reduced treatment time
• +9 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and minor.

• Chris BentsonflagshipStrategic or Co-development Partner · 30 June 2025Chris Bentson, a recognized authority in the orthodontic industry with 37+ years of experience in valuation, transition planning, and operational strategy, appointed as Independent Member of KLOwen's Board of Directors effective July 1, 2025. Brings deep understanding of practice economics and industry trends to KLOwen's strategic planning.
• Dental College of Georgia (Residents)minorStrategic or Co-development PartnerIRB-approved auditing of Dr. Paul Trotter's clinical data is underway with residents at the Dental College of Georgia, generating independent clinical evidence for KLOwen's outcomes.
• GaidgeminorStrategic or Co-development PartnerKLOwen references Gaidge analysis of 150,000+ completed cases showing $4.65 added profitability per $1 increase in revenue per appointment. Gaidge 360 Consulting is also referenced for scheduling efficiency.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• 3M Oral Care: 3M Oral Care (formerly 3M Unitek) is one of the largest manufacturers of traditional orthodontic brackets, tubes, and bands. It represents the conventional incumbent that KLOwen's custom solution is positioned to displace, though 3M's scale and brand remain formidable in private orthodontic practices.
• American Orthodontics: American Orthodontics is a privately-held, family-run manufacturer of orthodontic brackets, wires, and related appliances. It is a broad incumbent competitor in the traditional custom bracket category that KLOwen's full custom digital solution is positioned to disrupt.
• Align Technology: Align Technology (Invisalign) is the dominant player in digital orthodontics and the primary substitute for fixed-bracket treatment. Multiple KLOwen executives (CEO Ryan Elmore, Director of Sales Joel Arens, Director of Special Markets Jason Clark, VP Marketing Paige Asady) came from Align, making it both a major competitor and talent pipeline.
• Ormco (Envista): Ormco, part of Envista Holdings, is a leading orthodontic bracket and appliance manufacturer including the Damon self-ligating system. Jason Clark previously worked at ORMCO. Ormco is a primary incumbent competitor in the self-ligating and metal/clear bracket categories that KLOwen is targeting.

Direct peers

• LightForce Orthodontics: LightForce Orthodontics manufactures 3D-printed custom brackets and indirect bonding trays for orthodontists, making it the closest direct competitor to KLOwen's full custom digital orthodontic workflow. Both companies target the same shift from conventional to fully customized fixed appliances using cloud-based treatment planning software.
• SureSmile (Dentsply Sirona): SureSmile by Dentsply Sirona is a direct competitor offering digital orthodontic treatment planning and custom robotically-bent archwires. KLOwen's COO Jerry Metz and CFO Jay Widdig both previously built the OraMetrix/SureSmile platform, making this the most operationally familiar competitive set for KLOwen.

Others

• Henry Schein Orthodontics: Henry Schein is the largest distributor of dental and orthodontic supplies, including brackets, wires, and related equipment. As a distribution partner for many orthodontic manufacturers, it is an ecosystem participant relevant to KLOwen's go-to-market and competitive channel dynamics.

Emerging players

• OrthoFX: OrthoFX provides clear aligner solutions with a focus on orthodontic practice growth and patient experience. As a digital orthodontics emerging player targeting similar practice efficiency outcomes, it overlaps thematically with KLOwen's value proposition, though OrthoFX is aligner-focused rather than bracket-focused.
• Candid Co. Candid provides clear aligner solutions and orthodontic services to dental professionals. It represents an emerging digital orthodontics competitor targeting overlapping dental/orthodontic practice segments, and Paige Asady (KLOwen's VP Marketing) previously worked at Candid.
• uLab Systems: uLab Systems offers digital treatment planning software for clear aligners and orthodontic workflows. It is an emerging competitor in the cloud-based orthodontic software layer where KLOwen Software competes, although uLab focuses on aligners rather than custom brackets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@klowenortho
• Facebookfacebook.com/KLOwenOrtho
• LinkedInlinkedin.com/company/klowenbraces
• Instagraminstagram.com/klowenortho

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klowen